VERI

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 12

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Western Metals

Disclosed balance after: 1,430

F7 · ownership.nature: These shares are owned by Western Metals Corporation ("Western Metals"), a corporation as to which GFT and Ginarra beneficially own a significant pecuniary interest and Mr. Graziadio is the president. Mr. Graziadio disclaims beneficial ownership of the shares owned by Western Metals except to the extent of his pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 11

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Boss Holdings

Disclosed balance after: 61,406

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F6 · ownership.nature: These shares are owned by Boss Holdings, Inc. ("Boss Holdings"), a corporation as to which Mr. Graziadio, GFT and Ginarra together are majority shareholders and Mr. Graziadio is chairman and chief executive officer. Mr. Graziadio disclaims beneficial ownership of the shares owned by Boss Holdings except to the extent of his pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 10

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Boss Holdings

Disclosed balance after: 49,805

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F6 · ownership.nature: These shares are owned by Boss Holdings, Inc. ("Boss Holdings"), a corporation as to which Mr. Graziadio, GFT and Ginarra together are majority shareholders and Mr. Graziadio is chairman and chief executive officer. Mr. Graziadio disclaims beneficial ownership of the shares owned by Boss Holdings except to the extent of his pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 9

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Boss Holdings

Disclosed balance after: 15,000

F6 · ownership.nature: These shares are owned by Boss Holdings, Inc. ("Boss Holdings"), a corporation as to which Mr. Graziadio, GFT and Ginarra together are majority shareholders and Mr. Graziadio is chairman and chief executive officer. Mr. Graziadio disclaims beneficial ownership of the shares owned by Boss Holdings except to the extent of his pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 8

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Foundation

Disclosed balance after: 2,500

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F5 · ownership.nature: These shares are owned by the George and Reva Graziadio Foundation (the "Foundation"), a charitable foundation established by Mr. Graziadio's parents, as to which Mr. Graziadio has no pecuniary interest. Mr. Graziadio is one of three directors of the Foundation, does not have the right to control disposition of the shares owned by the Foundation and disclaims beneficial ownership of the shares owned by the Foundation as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 7

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Foundation

Disclosed balance after: 2,320

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F5 · ownership.nature: These shares are owned by the George and Reva Graziadio Foundation (the "Foundation"), a charitable foundation established by Mr. Graziadio's parents, as to which Mr. Graziadio has no pecuniary interest. Mr. Graziadio is one of three directors of the Foundation, does not have the right to control disposition of the shares owned by the Foundation and disclaims beneficial ownership of the shares owned by the Foundation as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 6

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Foundation

Disclosed balance after: 1,779

F5 · ownership.nature: These shares are owned by the George and Reva Graziadio Foundation (the "Foundation"), a charitable foundation established by Mr. Graziadio's parents, as to which Mr. Graziadio has no pecuniary interest. Mr. Graziadio is one of three directors of the Foundation, does not have the right to control disposition of the shares owned by the Foundation and disclaims beneficial ownership of the shares owned by the Foundation as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 5

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Foundation

Disclosed balance after: 1,430

F5 · ownership.nature: These shares are owned by the George and Reva Graziadio Foundation (the "Foundation"), a charitable foundation established by Mr. Graziadio's parents, as to which Mr. Graziadio has no pecuniary interest. Mr. Graziadio is one of three directors of the Foundation, does not have the right to control disposition of the shares owned by the Foundation and disclaims beneficial ownership of the shares owned by the Foundation as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 4

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Annuity Trust

Disclosed balance after: 6,856

F4 · ownership.nature: These shares are owned by the George & Reva Graziadio Charitable Lead Annuity Trust ("Annuity Trust") as to which Mr. Graziadio is the trustee and Mr. Graziadio's minor children are remainder beneficiaries. Mr. Graziadio disclaims beneficial ownership of the shares owned by the Annuity Trust except to the extent of the pecuniary interest of his minor children in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 3

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Marianna Trust

Disclosed balance after: 4,775

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F3 · ownership.nature: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of Mr. Graziadio's minor child, Marianna Graziadio ("Marianna Trust"). Mr. Graziadio is the trustee of the Marianna Trust, but disclaims beneficial ownership of the shares owned by the Marianna Trust except to the extent of the pecuniary interest of his minor child in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 2

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Marianna Trust

Disclosed balance after: 4,206

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F3 · ownership.nature: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of Mr. Graziadio's minor child, Marianna Graziadio ("Marianna Trust"). Mr. Graziadio is the trustee of the Marianna Trust, but disclaims beneficial ownership of the shares owned by the Marianna Trust except to the extent of the pecuniary interest of his minor child in such shares.

SEC source: 0001140361-17-021066 · doc1.xml · nonDerivative · entry 1

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Marianna Trust

Disclosed balance after: 2,500

F3 · ownership.nature: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of Mr. Graziadio's minor child, Marianna Graziadio ("Marianna Trust"). Mr. Graziadio is the trustee of the Marianna Trust, but disclaims beneficial ownership of the shares owned by the Marianna Trust except to the extent of the pecuniary interest of his minor child in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 28

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Gino Trust

Disclosed balance after: 4,775

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F9 · ownership.nature: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of Mr. Graziadio's minor child, George L. Graziadio IV ("Gino Trust"). Mr. Graziadio is the trustee of the Gino Trust, but disclaims beneficial ownership of the shares owned by the Gino Trust except to the extent of the pecuniary interest of his minor child in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 27

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Gino Trust

Disclosed balance after: 4,206

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F9 · ownership.nature: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of Mr. Graziadio's minor child, George L. Graziadio IV ("Gino Trust"). Mr. Graziadio is the trustee of the Gino Trust, but disclaims beneficial ownership of the shares owned by the Gino Trust except to the extent of the pecuniary interest of his minor child in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 26

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Gino Trust

Disclosed balance after: 2,500

F9 · ownership.nature: These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of Mr. Graziadio's minor child, George L. Graziadio IV ("Gino Trust"). Mr. Graziadio is the trustee of the Gino Trust, but disclaims beneficial ownership of the shares owned by the Gino Trust except to the extent of the pecuniary interest of his minor child in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 25

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ginmarra

Disclosed balance after: 16,636

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F8 · ownership.nature: These shares are owned by Ginmarra Investors Fund 1 LLC ("Ginmarra"), a limited liability company majority owned by GFT, Gina-Carra and Ginarra and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims ownership of the shares owned by Ginmarra except to the extent of his pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 24

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ginmarra

Disclosed balance after: 12,477

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F8 · ownership.nature: These shares are owned by Ginmarra Investors Fund 1 LLC ("Ginmarra"), a limited liability company majority owned by GFT, Gina-Carra and Ginarra and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims ownership of the shares owned by Ginmarra except to the extent of his pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 23

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 2,500

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F7 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, Marianna R. Graziadio.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 22

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 2,420

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F7 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, Marianna R. Graziadio.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 21

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 2,179

F7 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, Marianna R. Graziadio.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 20

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 1,000

F7 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, Marianna R. Graziadio.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 19

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 2,500

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F6 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, George L. Graziadio IV.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 18

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 2,420

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F6 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, George L. Graziadio IV.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 17

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 2,179

F6 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, George L. Graziadio IV.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 16

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By minor child

Disclosed balance after: 1,000

F6 · ownership.nature: Shares owned in the name of Mr. Graziadio's minor child, George L. Graziadio IV.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 15

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Spouse

Disclosed balance after: 1,500

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 14

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ginarra

Disclosed balance after: 3,000

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F5 · ownership.nature: These shares are owned by Ginarra Partners, LLC ("Ginarra"), a limited liability company owned by GFT and Gina-Carra and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims beneficial ownership of the shares owned by Ginarra as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 13

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ginarra

Disclosed balance after: 2,771

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F5 · ownership.nature: These shares are owned by Ginarra Partners, LLC ("Ginarra"), a limited liability company owned by GFT and Gina-Carra and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims beneficial ownership of the shares owned by Ginarra as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 12

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ginarra

Disclosed balance after: 2,083

F5 · ownership.nature: These shares are owned by Ginarra Partners, LLC ("Ginarra"), a limited liability company owned by GFT and Gina-Carra and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims beneficial ownership of the shares owned by Ginarra as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 11

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Gina Carra

Disclosed balance after: 10,000

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F4 · ownership.nature: These shares are owned by Gina-Carra Partnership ("Gina-Carra"), a limited partnership of which Mr. Graziadio is the trustee of one of the general partners, which is a trust for the benefit of an adult daughter of Mr. Graziadio. Mr. Graziadio disclaims beneficial ownership of the shares owned by Gina-Carra as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 10

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Gina Carra

Disclosed balance after: 8,854

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F4 · ownership.nature: These shares are owned by Gina-Carra Partnership ("Gina-Carra"), a limited partnership of which Mr. Graziadio is the trustee of one of the general partners, which is a trust for the benefit of an adult daughter of Mr. Graziadio. Mr. Graziadio disclaims beneficial ownership of the shares owned by Gina-Carra as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 9

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Gina Carra

Disclosed balance after: 5,415

F4 · ownership.nature: These shares are owned by Gina-Carra Partnership ("Gina-Carra"), a limited partnership of which Mr. Graziadio is the trustee of one of the general partners, which is a trust for the benefit of an adult daughter of Mr. Graziadio. Mr. Graziadio disclaims beneficial ownership of the shares owned by Gina-Carra as he has no pecuniary interest in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 8

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By GFT

Disclosed balance after: 102,427

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F3 · ownership.nature: These shares are owned by the Graziadio Family Trust u/d/t 11/13/75 ("GFT"), an irrevocable trust established by Mr. Graziadio for the benefit of his children. Mr. Graziadio is neither a trustee nor a beneficiary of GFT and disclaims beneficial ownership of the shares owned by GFT except to the extent of the pecuniary interest of his minor children in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 7

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By GFT

Disclosed balance after: 100,537

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

F3 · ownership.nature: These shares are owned by the Graziadio Family Trust u/d/t 11/13/75 ("GFT"), an irrevocable trust established by Mr. Graziadio for the benefit of his children. Mr. Graziadio is neither a trustee nor a beneficiary of GFT and disclaims beneficial ownership of the shares owned by GFT except to the extent of the pecuniary interest of his minor children in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 6

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By GFT

Disclosed balance after: 94,866

F3 · ownership.nature: These shares are owned by the Graziadio Family Trust u/d/t 11/13/75 ("GFT"), an irrevocable trust established by Mr. Graziadio for the benefit of his children. Mr. Graziadio is neither a trustee nor a beneficiary of GFT and disclaims beneficial ownership of the shares owned by GFT except to the extent of the pecuniary interest of his minor children in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 5

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By GFT

Disclosed balance after: 45,048

F3 · ownership.nature: These shares are owned by the Graziadio Family Trust u/d/t 11/13/75 ("GFT"), an irrevocable trust established by Mr. Graziadio for the benefit of his children. Mr. Graziadio is neither a trustee nor a beneficiary of GFT and disclaims beneficial ownership of the shares owned by GFT except to the extent of the pecuniary interest of his minor children in such shares.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 4

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,836

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.31 to $14.20, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 3

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 75,555

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.30 to $15.14, inclusive. Mr. Graziadio undertakes to provide to Veritone, Inc. ("Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 2

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,713

SEC source: 0001140361-17-021065 · doc1.xml · nonDerivative · entry 1

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,092

SEC source: 0001140361-17-020882 · doc1.xml · derivative · entry 1

GRAZIADIO G LOUIS III · CIK 0001077131 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

Underlying: Common Stock · 5,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Veritone common stock.

F2 · derivative.exercise_date: The restricted stock units vest upon the earlier of (i) the reporting person's completion of one (1) year of Board service measured from May 11, 2017 (the "Grant Date") or (ii) the day immediately preceding the date of the regular annual stockholders meeting next following the Grant Date.

F2 · derivative.expiration_date: The restricted stock units vest upon the earlier of (i) the reporting person's completion of one (1) year of Board service measured from May 11, 2017 (the "Grant Date") or (ii) the day immediately preceding the date of the regular annual stockholders meeting next following the Grant Date.

SEC source: 0001140361-17-020887 · doc1.xml · derivative · entry 2

Steelberg Chad · CIK 0001704669 · Director · CEO and Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 522,409

Underlying: Common Stock · 522,409 shares

Expires 2027-05-10

F2 · derivative.exercise_date: The shares of common stock subject to his option shall vest in full upon the earlier of (i) the date the market capitalization of the Issuer equals or exceeds $400,000,000 for at least five consecutive trading days, or (ii) May 17, 2022, provided that Reporting Person is still in the service of the Issuer.

SEC source: 0001140361-17-020887 · doc1.xml · derivative · entry 1

Steelberg Chad · CIK 0001704669 · Director · CEO and Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,044,819

Underlying: Common Stock · 1,044,819 shares

Expires 2027-05-10

F1 · derivative.exercise_date: The shares of common stock subject to this option will vest in 36 equal monthly installments upon the completion of each month of service by the Reporting Person over the three (3) year period measured from May 11, 2017.

SEC source: 0001140361-17-020885 · doc1.xml · derivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · EVP, General Counsel & Sec.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,000

Underlying: Common Stock · 12,000 shares

Expires 2027-05-10

F1 · derivative.exercise_date: 25% of the shares of common stock subject to the option will vest upon completion of 12 months of continuous service by the Reporting Person, and 1/48 of the shares subject to the option will vest for each full month of continuous service thereafter.

SEC source: 0001140361-17-020884 · doc1.xml · derivative · entry 1

Collins Peter F · CIK 0001219348 · Senior VP and CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,000

Underlying: Common Stock · 12,000 shares

Expires 2027-05-10

F1 · derivative.exercise_date: 25% of the shares of common stock subject to the option will vest upon completion of 12 months of continuous service by the Reporting Person, and 1/48 of the shares subject to the option will vest for each full month of continuous service thereafter.

SEC source: 0001140361-17-020888 · doc1.xml · derivative · entry 2

Steelberg Ryan · CIK 0001705446 · Director · President · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 522,409

Underlying: Common Stock · 522,409 shares

Expires 2027-05-10

F2 · derivative.exercise_date: The shares of common stock subject to his option shall vest in full upon the earlier of (i) the date the market capitalization of the Issuer equals or exceeds $400,000,000 for at least five consecutive trading days, or (ii) May 17, 2022, provided that Reporting Person is still in the service of the Issuer.

SEC source: 0001140361-17-020888 · doc1.xml · derivative · entry 1

Steelberg Ryan · CIK 0001705446 · Director · President · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,044,819

Underlying: Common Stock · 1,044,819 shares

Expires 2027-05-10

F1 · derivative.exercise_date: The shares of common stock subject to this option will vest in 36 equal monthly installments upon the completion of each month of service by the Reporting Person over the three (3) year period measured from May 11, 2017.

SEC source: 0001140361-17-020883 · doc1.xml · derivative · entry 1

Oates Christopher J. · CIK 0001704662 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

Underlying: Common Stock · 5,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Veritone common stock.

F2 · derivative.exercise_date: The restricted stock units vest upon the earlier of (i) the reporting person's completion of one (1) year of Board service measured from May 11, 2017 (the "Grant Date") or (ii) the day immediately preceding the date of the regular annual stockholders meeting next following the Grant Date.

F2 · derivative.expiration_date: The restricted stock units vest upon the earlier of (i) the reporting person's completion of one (1) year of Board service measured from May 11, 2017 (the "Grant Date") or (ii) the day immediately preceding the date of the regular annual stockholders meeting next following the Grant Date.

SEC source: 0001140361-17-020881 · doc1.xml · derivative · entry 1

Checketts Nathaniel L. · CIK 0001706664 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

Underlying: Common Stock · 5,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Veritone common stock.

F2 · derivative.exercise_date: The restricted stock units vest upon the earlier of (i) the reporting person's completion of one (1) year of Board service measured from May 11, 2017 (the "Grant Date") or (ii) the day immediately preceding the date of the regular annual stockholders meeting next following the Grant Date.

F2 · derivative.expiration_date: The restricted stock units vest upon the earlier of (i) the reporting person's completion of one (1) year of Board service measured from May 11, 2017 (the "Grant Date") or (ii) the day immediately preceding the date of the regular annual stockholders meeting next following the Grant Date.

SEC source: 0001140361-17-040098 · doc1.xml · derivative · entry 1

Oates Christopher J. · CIK 0001704662 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,000

Underlying: Common Stock · 84,000 shares

Expires 2027-05-10

F1 · shares: This Amendment is being filed to add the grant of a stock option that was inadvertently omitted from the original Form 4 filing.

F2 · derivative.exercise_date: Twenty-five percent (25%) of the option shares vest on May 11, 2018 (the first anniversary of the grant date) and the balance of the option shares vest in 36 equal monthly installments thereafter.