SFM

SEC source: 0001209191-18-019610 · doc4.xml · nonDerivative · entry 1

Lombardi Brandon F. · CIK 0001581625 · Chief HR & Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,581

F1 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.291 to $25.33 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · balance_after: Includes 30,803 shares of restricted stock and 12,778 performance share awards. Each restricted share and performance share award represents the right to receive, upon vesting, one share of common stock. 867 shares of restricted stock will vest on March 4, 2019; 23,428 shares of restricted stock will vest annually over two years on March 3, 2019 and 2020; and the remaining 6,508 will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021. The performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-019606 · doc4.xml · nonDerivative · entry 1

Nielsen James Leroy · CIK 0001581623 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 145,450

F1 · kind: This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of restricted stock units, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

F2 · balance_after: Includes 28,670 shares of common stock, 80,839 restricted shares and 35,941 performance share awards. Each restricted share and performance share award represents the right to receive, upon vesting, one share of common stock. 2,601 restricted shares will vest on June 30, 2018, 53,353 will vest annually over two years on March 3, 2019 and 2020, and 24,885 will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021. The performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-019604 · doc4.xml · nonDerivative · entry 1

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 345,073

F1 · kind: This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of restricted stock, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

F2 · balance_after: Includes 90,575 shares of common stock, 158,653 restricted shares and 95,845 performance share awards. Each restricted share and performance share award represents the right to receive, upon vesting, one share of common stock. 61,500 of such restricted shares will vest in two equal quarterly installments at the end of each calendar quarter beginning March 31, 2018 and continuing through June 30, 2018, 42,598 will vest annually over two years on March 3, 2019 and 2020, and the remaining 54,555 restricted stock will vest annually over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021. The performance share awards will vest annually over two years on March 3, 2019 and 2020. All such vestings assume continued employment through such dates.

SEC source: 0001209191-18-017823 · doc4.xml · nonDerivative · entry 2

Lukow Bradley · CIK 0001668133 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 129,598

F2 · kind: This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of restricted stock units, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

F3 · balance_after: Includes, in addition to the 17,946 shares described in Note (1), 46,851 shares of common stock, 30,357 shares of restricted stock, and 34,444 performance share awards. Each restricted share and performance share award represent the right to receive, upon vesting, one share of common stock. 6,175 restricted shares will vest on March 4, 2019 and 24,182 restricted shares will vest evenly over two years, March 3, 2019 and 2020. The 34,444 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-017826 · doc4.xml · nonDerivative · entry 2

Sanders Dan J · CIK 0001686510 · Chief Operations Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,528

F2 · balance_after: Includes, in addition to the 6,508 shares described in Note (1), 24,242 shares of restricted stock and 12,778 performance share awards. Each share of restricted stock and performance share awards represents the right to receive, upon vesting, one share of common stock. 23,428 shares of restricted stock will vest evenly over two years on March 3, 2019 and 2020. The remaining 814 shares of restricted stock will vest on March 4, 2019. The 12,778 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-017826 · doc4.xml · nonDerivative · entry 1

Sanders Dan J · CIK 0001686510 · Chief Operations Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,057

F1 · security: Consists of a grant of restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-017823 · doc4.xml · nonDerivative · entry 1

Lukow Bradley · CIK 0001668133 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 136,190

F1 · security: Consists of a grant of restricted stock unit. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-017837 · doc4.xml · nonDerivative · entry 2

Frumkin Theodore Edward II · CIK 0001581628 · Chief Development Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,403

F2 · kind: This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of restricted stock units, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.24 to $25.5552 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4 · balance_after: Includes, in addition to the 4,977 shares described in Note (1), 8,248 shares of common stock, 10,691 shares of restricted stock, and 11,487 performance share awards. Each restricted stock unit and performance share award represents the right to receive, upon vesting, one share of common stock. 9,903 shares of restricted stock will vest annually over two years on March 3, 2019, and 2020. The remaining 788 shares of restricted stock will vest on March 4, 2019. 1,584 of the performance share awards will vest on March 11, 2018. The remaining 9,903 of the performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-017837 · doc4.xml · nonDerivative · entry 1

Frumkin Theodore Edward II · CIK 0001581628 · Chief Development Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,125

F1 · security: Consists of a grant of restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-017835 · doc4.xml · nonDerivative · entry 2

Bruni Daniel · CIK 0001631514 · Chief Information Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,296

F2 · kind: Shares were withheld to satisfy the withholding tax liability incurred upon the vesting of restricted stock.

F3 · balance_after: Includes, in addition to the 5,283 shares described in Note (1), 21,854 shares of common stock, 11,542 shares of restricted stock and 12,617 performance share awards. Each restricted share and performance share award represent the right to receive, upon vesting, one share of common stock. 10,702 shares of restricted stock will vest annually over two years on March 3, 2019 and 2020. The remaining 840 shares of restricted stock will vest on March 4, 2019. 1,645 performance share awards will vest on March 11, 2018. The remaining 10,972 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-017835 · doc4.xml · nonDerivative · entry 1

Bruni Daniel · CIK 0001631514 · Chief Information Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,121

F1 · security: Consists of a grant of restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-017833 · doc4.xml · nonDerivative · entry 2

Gensch Shawn R · CIK 0001616785 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,426

F2 · kind: This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of restricted stock units, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.24 to $25.5578 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4 · balance_after: Includes, in addition to the 5,436 restricted shares described in Note (1), 3,198 shares of common stock, 5,770 shares of restricted stock, and 11,022 performance shares. Each share of restricted stock and performance share award represents the right to receive, upon vesting, one share of common stock. 4,898 shares of restricted stock will vest evenly over two years on March 3, 2019 and 2020. The remaining 872 shares of restricted stock will vest on March 4, 2019. The 11,022 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-017833 · doc4.xml · nonDerivative · entry 1

Gensch Shawn R · CIK 0001616785 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,423

F1 · security: Consists of a grant of restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-017830 · doc4.xml · nonDerivative · entry 2

Lombardi Brandon F. · CIK 0001581625 · Chief HR & Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,908

F2 · balance_after: Includes, in addition to the 6,508 shares described in Note (1), 5,004 shares of common stock, 24,295 shares of restricted stock and 16,101 performance share awards. Each share of restricted stock and performance share award represents the right to receive, upon vesting, one share of common stock. 867 shares of restricted stock will vest on March 4, 2019. The remaining 23,428 shares of restricted stock will vest annually over two years on March 3, 2019 and 2020. 3,323 of the performance share awards will vest on March 11, 2018. The remaining 12,778 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-017830 · doc4.xml · nonDerivative · entry 1

Lombardi Brandon F. · CIK 0001581625 · Chief HR & Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 64,490

F1 · security: Consists of a grant of restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-017819 · doc4.xml · nonDerivative · entry 2

Nielsen James Leroy · CIK 0001581623 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 147,383

F2 · kind: This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of restricted stock units, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.24 to $25.5352 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4 · balance_after: Includes, in addition to the 24,885 shares described in Note (1) 26,285 shares of common stock, 55,954 restricted shares and 40,259 performance share awards. Each restricted share and performance share award represent the right to receive, upon vesting, one share of common stock. 2,601 restricted shares will vest on June 30, 2018, and 53,353 will vest annually over two years on March 3, 2019 and 2020. 4,318 performance share awards will vest on March 11, 2018, and the remaining 35,941 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-017819 · doc4.xml · nonDerivative · entry 1

Nielsen James Leroy · CIK 0001581623 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 157,934

F1 · security: Consists of a grant of restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-017816 · doc4.xml · nonDerivative · entry 2

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 346,801

F2 · kind: This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of restricted stock, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.24 to $25.4807 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4 · balance_after: Includes, in addition to the 54,555 shares described in Note (1), 87,985 shares of common stock, 104,098 restricted shares and 100,163 performance share awards. Each restricted share and performance share award represent the right to receive, upon vesting, one share of common stock. 61,500 of such restricted shares will vest in two equal quarterly installments at the end of each calendar quarter beginning March 31, 2018 and continuing through June 30, 2018, and the remaining 42,598 restricted shares will vest annually over two years on March 3, 2019 and 2020. 4,318 of such performance share awards will vest on March 11, 2018, and the remaining 95,845 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vestings assume continued employment through such dates.

SEC source: 0001209191-18-017816 · doc4.xml · nonDerivative · entry 1

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 355,412

F1 · security: Consists of a grant of restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. These restricted stock units will vest over three years, with one-third vesting on March 5, 2019; one-third vesting on March 5, 2020; and the remaining one-third vesting on March 5, 2021, assuming continued employment through the applicable vest date.

SEC source: 0001209191-18-014653 · doc4.xml · derivative · entry 7

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common stock, par value $0.001 per share · 55,000 shares

Expires 2020-07-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-014653 · doc4.xml · derivative · entry 6

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common stock, par value $0.001 per share · 35,322 shares

Expires 2018-09-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-014653 · doc4.xml · nonDerivative · entry 4

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 300,857

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.49 to $25.99 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4 · balance_after: Amount includes 75,297 shares of common stock, 125,397 restricted shares and 100,163 performance share awards. Each restricted share and performance share award represent the right to receive, upon vesting, one share of common stock. 61,500 of such restricted shares will vest in two equal quarterly installments at the end of each calendar quarter beginning March 31, 2018 and continuing through June 30, 2018, and the remaining 63,897 restricted shares will vest annually over three years on March 3, 2018, 2019 and 2020. 4,318 of such performance share awards will vest on March 11, 2018, and the remaining 95,845 performance shares will vest annually over two years on March 3, 2019 and 2020. All such vestings assume continued employment through such dates.

SEC source: 0001209191-18-014653 · doc4.xml · nonDerivative · entry 3

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 363,735

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.49 to $25.48 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

SEC source: 0001209191-18-014653 · doc4.xml · nonDerivative · entry 2

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 443,311

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-18-014653 · doc4.xml · nonDerivative · entry 1

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 388,311

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-18-012595 · doc4.xml · nonDerivative · entry 1

Sanders Dan J · CIK 0001686510 · Chief Operations Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,549

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Includes, in addition to the 12,778 shared described in Note (1), 36,771 shares of restricted stock. Each share of restricted stock represents the right to receive, upon vesting, one share of common stock. 1,628 shares of restricted stock will vest evenly on March 4, 2018 and March 4, 2019. 35,143 shares of restricted stock will vest over three years, with one-third vesting on March 3, 2018; one-third vesting on March 3, 2019; and the remaining one-third vesting on March 3, 2020. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-012590 · doc4.xml · nonDerivative · entry 1

Lukow Bradley · CIK 0001668133 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 118,244

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Includes, in addition to the 34,444 shares described in Note (1), 35,175 shares of common stock, 36,275 shares of restricted stock, and 12,350 restricted stock units. Each share of restricted stock will vest over three years, with one-third vesting on March 3, 2018; one-third vesting on March 3, 2019; and the remaining one-third vesting on March 3, 2020. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock and will vest evenly on March 4, 2018 and March 4, 2019. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-012636 · doc4.xml · nonDerivative · entry 1

Bruni Daniel · CIK 0001631514 · Chief Information Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,838

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Includes, in addition to the 10,972 shares described in Note (1), 17,486 shares of common stock, 16,054 shares of restricted stock, 1,681 restricted stock units, and 1,645 shares of performance stock. Each share of restricted stock will vest over three years, with one-third vesting on March 3, 2018; one-third vesting on March 3, 2019; and the remaining one-third vesting on March 3, 2020. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock and will vest evenly on March 4, 2018 and March 4, 2019. The remaining performance stock awards will vest on March 11, 2018. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-012600 · doc4.xml · nonDerivative · entry 1

Frumkin Theodore Edward II · CIK 0001581628 · Chief Development Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,148

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Includes, in addition to the 9,903 shares described in Note (1), 4,230 shares of common stock, 14,855 shares of restricted stock, 1,576 restricted stock units and 1,584 performance share awards. Each restricted stock unit and performance share award represents the right to receive, upon vesting, one share of common stock. The restricted stock will vest annually over three years on March 3, 2018, 2019, and 2020. The restricted stock units will vest evenly on March 4, 2018 and March 4, 2019. The performance share awards will vest on March 11, 2018. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-012598 · doc4.xml · nonDerivative · entry 1

Gensch Shawn R · CIK 0001616785 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,987

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Includes, in addition to the 11,022 restricted shares described in Note (1), 873 shares of common stock, 7,348 shares of restricted stock and 1,744 restricted stock units. Each restricted stock represents the right to receive, upon vesting, one share of common stock. These shares of restricted stock will vest over three years, with one-third vesting on March 3, 2018; one-third vesting on March 3, 2019; and the remaining one-third vesting on March 3, 2020. The remaining restricted stock units will vest evenly on March 4, 2018 and March 4, 2019, assuming continued employment through such dates.

SEC source: 0001209191-18-012593 · doc4.xml · nonDerivative · entry 1

Lombardi Brandon F. · CIK 0001581625 · Chief HR & Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 57,982

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Included, in addition to the 12,778 shares described in Note (1), 5,004 shares of common stock, 1,734 restricted stock units, 35,143 shares of restricted stock and 3,323 performance share awards. Each share of restricted stock and performance share award represents the right to receive, upon vesting, one share of common stock. The restricted stock units will vest evenly on March 4, 2018 and March 4, 2019. The restricted stock will vest annually over three years on March 3, 2018, 2019 and 2020. The performance share awards will vest on March 11, 2018. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-012587 · doc4.xml · nonDerivative · entry 1

Nielsen James Leroy · CIK 0001581623 · President & COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 133,049

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Includes, in addition to the 35,941 shares described in Note (1), 10,158 shares of common stock, 82,632 restricted shares and 4,318 performance share awards. Each restricted share and performance share award represent the right to receive, upon vesting, one share of common stock. 2,601 restricted shares will vest on June 30, 2018, and 80,031 will vest annually over three years on March 3, 2018, 2019 and 2020. The performance share awards will vest on March 11, 2018. All such vests assume continued employment through the applicable dates.

SEC source: 0001209191-18-012581 · doc4.xml · nonDerivative · entry 1

Maredia Amin N. · CIK 0001581624 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 352,989

F1 · shares: Represents performance share awards granted to the Reporting Person on March 3, 2017 under the Issuer's 2013 Incentive Plan, as amended. On February 20, 2018, the Compensation Committee of the Board of Directors of the Issuer determined that the performance conditions were met with respect to such performance share awards. 50% of such shares will vest on each of the second and third anniversaries of the grant date, subject to the Reporting Person's continuous service through such dates.

F2 · balance_after: Includes, in addition to the 95,845 shares described in Note (1), 127,429 shares of common stock, 125,397 restricted shares and 4,318 performance share awards. Each restricted share and performance share award represent the right to receive, upon vesting, one share of common stock. 61,500 of such restricted shares will vest in two equal quarterly installments at the end of each calendar quarter beginning March 31, 2018 and continuing through June 30, 2018, and the remaining 63,897 restricted shares will vest annually over three years on March 3, 2018, 2019 and 2020. The performance share awards will vest on March 11, 2018. All such vestings assume continued employment through such dates.

SEC source: 0001209191-18-008120 · doc4.xml · derivative · entry 3

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common stock, par value $0.001 per share · 17,221 shares

Expires 2018-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-008120 · doc4.xml · nonDerivative · entry 2

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,370

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $26.55 to $26.93 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F3 · balance_after: Includes 914 shares of common stock and 456 restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. The restricted stock units will vest on November 10, 2018, assuming continued service through the vest date.

SEC source: 0001209191-18-008120 · doc4.xml · nonDerivative · entry 1

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,591

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-18-006284 · doc4.xml · derivative · entry 12

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,221

Underlying: Common stock, par value $0.001 per share · 96,945 shares

Expires 2018-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 8

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,370

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.00 to $28.2528 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F5 · balance_after: Includes 914 shares of common stock and 456 restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. The restricted stock units will vest on November 10, 2018, assuming continued service through the vest date.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 7

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,315

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-18-006284 · doc4.xml · derivative · entry 11

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,166

Underlying: Common stock, par value $0.001 per share · 61,314 shares

Expires 2018-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 6

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,370

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.00 to $28.05 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 5

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,684

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-18-006284 · doc4.xml · derivative · entry 10

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 175,480

Underlying: Common stock, par value $0.001 per share · 148,810 shares

Expires 2018-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-006284 · doc4.xml · derivative · entry 9

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common stock, par value $0.001 per share · 75,442 shares

Expires 2018-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 4

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,370

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.00 to $28.06 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 3

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 150,180

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 2

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,370

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.00 to $28.06 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

SEC source: 0001209191-18-006284 · doc4.xml · nonDerivative · entry 1

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,812

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-18-005662 · doc4.xml · derivative · entry 9

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 75,442

Underlying: Common stock, par value $0.001 per share · 235,000 shares

Expires 2018-05-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: All such options are presently exercisable.

SEC source: 0001209191-18-005662 · doc4.xml · nonDerivative · entry 6

Boney Shon A. · CIK 0001581606 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,370

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.00 to $28.03 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F5 · balance_after: Includes 914 shares of common stock and 456 restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. The restricted stock units will vest on November 10, 2018, assuming continued service through the vest date.