MAX

SEC source: 0001209191-21-023023 · doc4.xml · derivative · entry 3

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 187,913

Underlying: Class A Common Stock · 39,848 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Ms. Yeh's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Ms. Yeh's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Ms. Yeh's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F2 · price: On March 23, 2021, Ms. Yeh exchanged 39,848 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 39,848 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Ms. Yeh's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Ms. Yeh's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Ms. Yeh's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

SEC source: 0001209191-21-023023 · doc4.xml · nonDerivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,314

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023023 · doc4.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,162

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Ms. Yeh exchanged 39,848 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 39,848 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-023021 · doc4.xml · derivative · entry 6

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Indirect · By QuoteLab Holdings, Inc.

Disclosed balance after: 0

Underlying: Class A Common Stock · 169,735 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · derivative.exercise_price: On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 427,242 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.

F6 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F5 · shares: Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc.

F2 · price: On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 427,242 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.

F6 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F5 · ownership.nature: Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc.

SEC source: 0001209191-21-023021 · doc4.xml · derivative · entry 5

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Indirect · By Wang Family Investments, LLC

Disclosed balance after: 2,815,206

Underlying: Class A Common Stock · 427,242 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · derivative.exercise_price: On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 427,242 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.

F6 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · price: On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 427,242 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.

F6 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F3 · ownership.nature: Reflects shares of Class B-1 Units held directly by Wang Family Investments LLC. Mr. Wang is the managing member and Wang Family Investments LLC is owned by Mr. Wang and his immediate family.

SEC source: 0001209191-21-023021 · doc4.xml · nonDerivative · entry 4

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Indirect · By QuoteLab Holdings, Inc.

Disclosed balance after: 0

F4 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

F5 · ownership.nature: Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc.

SEC source: 0001209191-21-023021 · doc4.xml · nonDerivative · entry 3

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Indirect · By QuoteLab Holdings, Inc.

Disclosed balance after: 169,735

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 427,242 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.

F5 · ownership.nature: Reflects 30% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Wang is the indirect holder of 30% of the voting interests and economic interests in QuoteLab Holdings, Inc.

SEC source: 0001209191-21-023021 · doc4.xml · nonDerivative · entry 2

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Indirect · By Wang Family Investments, LLC

Disclosed balance after: 0

F4 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

F3 · ownership.nature: Reflects shares of Class B-1 Units held directly by Wang Family Investments LLC. Mr. Wang is the managing member and Wang Family Investments LLC is owned by Mr. Wang and his immediate family.

SEC source: 0001209191-21-023021 · doc4.xml · nonDerivative · entry 1

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Indirect · By Wang Family Investments, LLC

Disclosed balance after: 427,242

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Wang Family Investments, LLC exchanged 427,242 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 427,242 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.

F3 · ownership.nature: Reflects shares of Class B-1 Units held directly by Wang Family Investments LLC. Mr. Wang is the managing member and Wang Family Investments LLC is owned by Mr. Wang and his immediate family.

SEC source: 0001209191-21-023019 · doc4.xml · derivative · entry 3

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 140,910

Underlying: Class A Common Stock · 29,882 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · price: On March 23, 2021, Mr. Topijan exchanged 29,882 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 29,882 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

SEC source: 0001209191-21-023019 · doc4.xml · nonDerivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023019 · doc4.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,539

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Topijan exchanged 29,882 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 29,882 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-023018 · doc4.xml · derivative · entry 3

Sweetser Jeff · CIK 0001830019 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 135,754

Underlying: Class A Common Stock · 28,787 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sweetser's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sweetser's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sweetser's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F2 · price: On March 23, 2021, Mr. Sweetser exchanged 28,787 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 28,787 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sweetser's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sweetser's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sweetser's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

SEC source: 0001209191-21-023018 · doc4.xml · nonDerivative · entry 2

Sweetser Jeff · CIK 0001830019 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023018 · doc4.xml · nonDerivative · entry 1

Sweetser Jeff · CIK 0001830019 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,444

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Sweetser exchanged 28,787 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 28,787 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-023015 · doc4.xml · derivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 400,334

Underlying: Class A Common Stock · 84,893 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F2 · price: On March 23, 2021, Mr. Sinanyan exchanged 84,893 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 84,893 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

SEC source: 0001209191-21-023015 · doc4.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023015 · doc4.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 92,550

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Sinanyan exchanged 84,893 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 84,893 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-023013 · doc4.xml · derivative · entry 3

Perine Robert · CIK 0001829945 · VICE PRESIDENT, PRODUCT

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,119

Underlying: Class A Common Stock · 23,563 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Perine's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months; provided, that with respect to Mr. Perine's most recent award agreement, 50% of the equity granted is currently vested, an additional 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 25% of the equity will vest ratably each month over the following 12 months.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Perine's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months; provided, that with respect to Mr. Perine's most recent award agreement, 50% of the equity granted is currently vested, an additional 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 25% of the equity will vest ratably each month over the following 12 months.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Perine's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months; provided, that with respect to Mr. Perine's most recent award agreement, 50% of the equity granted is currently vested, an additional 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 25% of the equity will vest ratably each month over the following 12 months.

F2 · price: On March 23, 2021, Mr. Perine exchanged 23,563 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 23,563 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Perine's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months; provided, that with respect to Mr. Perine's most recent award agreement, 50% of the equity granted is currently vested, an additional 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 25% of the equity will vest ratably each month over the following 12 months.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Perine's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months; provided, that with respect to Mr. Perine's most recent award agreement, 50% of the equity granted is currently vested, an additional 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 25% of the equity will vest ratably each month over the following 12 months.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Perine's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months; provided, that with respect to Mr. Perine's most recent award agreement, 50% of the equity granted is currently vested, an additional 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 25% of the equity will vest ratably each month over the following 12 months.

SEC source: 0001209191-21-023013 · doc4.xml · nonDerivative · entry 2

Perine Robert · CIK 0001829945 · VICE PRESIDENT, PRODUCT

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023013 · doc4.xml · nonDerivative · entry 1

Perine Robert · CIK 0001829945 · VICE PRESIDENT, PRODUCT

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,220

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Perine exchanged 23,563 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 23,563 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-023010 · doc4.xml · derivative · entry 6

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By QuoteLab Holdings, Inc.

Disclosed balance after: 0

Underlying: Class A Common Stock · 198,024 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · derivative.exercise_price: On March 23, 2021, O.N.E. Holdings, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 Class B Common Stock for shares of Class A Common Stock on a one-for-one basis.

F6 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F5 · shares: Reflects 35% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Nonko is the indirect holder of 35% of the voting interests and economic interests in QuoteLab Holdings, Inc.

F2 · price: On March 23, 2021, O.N.E. Holdings, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 Class B Common Stock for shares of Class A Common Stock on a one-for-one basis.

F6 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F5 · ownership.nature: Reflects 35% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Nonko is the indirect holder of 35% of the voting interests and economic interests in QuoteLab Holdings, Inc.

SEC source: 0001209191-21-023010 · doc4.xml · derivative · entry 5

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By O.N.E. Holdings,LLC

Disclosed balance after: 3,970,051

Underlying: Class A Common Stock · 643,844 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · derivative.exercise_price: On March 23, 2021, O.N.E. Holdings, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 Class B Common Stock for shares of Class A Common Stock on a one-for-one basis.

F6 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · price: On March 23, 2021, O.N.E. Holdings, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 Class B Common Stock for shares of Class A Common Stock on a one-for-one basis.

F6 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F6 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F3 · ownership.nature: Reflects shares of Class B-1 Units held directly by O.N.E. Holdings, LLC. Mr. Nonko is the managing member and O.N.E. Holdings, LLC is owned by Mr. Nonko and his immediate family.

SEC source: 0001209191-21-023010 · doc4.xml · nonDerivative · entry 4

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By QuoteLab Holdings, Inc.

Disclosed balance after: 0

F4 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

F5 · ownership.nature: Reflects 35% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Nonko is the indirect holder of 35% of the voting interests and economic interests in QuoteLab Holdings, Inc.

SEC source: 0001209191-21-023010 · doc4.xml · nonDerivative · entry 3

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By QuoteLab Holdings, Inc.

Disclosed balance after: 198,024

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: On March 23, 2021, O.N.E. Holdings, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 Class B Common Stock for shares of Class A Common Stock on a one-for-one basis.

F5 · ownership.nature: Reflects 35% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Nonko is the indirect holder of 35% of the voting interests and economic interests in QuoteLab Holdings, Inc.

SEC source: 0001209191-21-023010 · doc4.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By O.N.E. Holdings,LLC

Disclosed balance after: 0

F4 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

F3 · ownership.nature: Reflects shares of Class B-1 Units held directly by O.N.E. Holdings, LLC. Mr. Nonko is the managing member and O.N.E. Holdings, LLC is owned by Mr. Nonko and his immediate family.

SEC source: 0001209191-21-023010 · doc4.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By O.N.E. Holdings,LLC

Disclosed balance after: 643,844

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, O.N.E. Holdings, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 Class B Common Stock for shares of Class A Common Stock on a one-for-one basis.

F3 · ownership.nature: Reflects shares of Class B-1 Units held directly by O.N.E. Holdings, LLC. Mr. Nonko is the managing member and O.N.E. Holdings, LLC is owned by Mr. Nonko and his immediate family.

SEC source: 0001209191-21-023007 · doc4.xml · derivative · entry 3

Mikalis Brian · CIK 0001829960 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 152,963

Underlying: Class A Common Stock · 20,491 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.

F4 · date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.

F2 · price: On March 23, 2021, Mr. Mikalis exchanged 20,491 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 20,491 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.

SEC source: 0001209191-21-023007 · doc4.xml · nonDerivative · entry 2

Mikalis Brian · CIK 0001829960 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,209

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023007 · doc4.xml · nonDerivative · entry 1

Mikalis Brian · CIK 0001829960 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Mikalis exchanged 20,491 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 20,491 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-023004 · doc4.xml · derivative · entry 3

Martinez Lance · CIK 0001829670 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 124,202

Underlying: Class A Common Stock · 26,338 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Martinez's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Martinez's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Martinez's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F2 · price: On March 23, 2021, Mr. Martinez exchanged 26,338 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 26,338 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Martinez's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Martinez's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Martinez's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

SEC source: 0001209191-21-023004 · doc4.xml · nonDerivative · entry 2

Martinez Lance · CIK 0001829670 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,209

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023004 · doc4.xml · nonDerivative · entry 1

Martinez Lance · CIK 0001829670 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,547

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Martinez exchanged 26,338 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 26,338 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-023002 · doc4.xml · derivative · entry 3

Cramer Keith · CIK 0001829989 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 295,050

Underlying: Class A Common Stock · 62,568 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · price: On March 23, 2021, Mr. Cramer exchanged 62,568 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 62,568 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

SEC source: 0001209191-21-023002 · doc4.xml · nonDerivative · entry 2

Cramer Keith · CIK 0001829989 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,762

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

SEC source: 0001209191-21-023002 · doc4.xml · nonDerivative · entry 1

Cramer Keith · CIK 0001829989 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 75,330

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Cramer exchanged 62,568 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 62,568 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

SEC source: 0001209191-21-006907 · doc4.xml · derivative · entry 2

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,475

Underlying: Class A Common Stock · 1,315 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001209191-21-006907 · doc4.xml · nonDerivative · entry 1

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,315

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001209191-21-006917 · doc4.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,684,619

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001209191-21-006917 · doc4.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 153,146

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001209191-21-006911 · doc4.xml · derivative · entry 2

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 168,463

Underlying: Class A Common Stock · 15,314 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001209191-21-006911 · doc4.xml · nonDerivative · entry 1

Yeh Kuanling Amy · CIK 0001829969 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,314

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001209191-21-006909 · doc4.xml · derivative · entry 2

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 168,463

Underlying: Class A Common Stock · 15,314 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 183,777 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001209191-21-006909 · doc4.xml · nonDerivative · entry 1

Wang Ambrose · CIK 0001829885 · CO-FOUNDER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,314

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001209191-21-006906 · doc4.xml · derivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,231

Underlying: Class A Common Stock · 7,657 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001209191-21-006906 · doc4.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001209191-21-006895 · doc4.xml · derivative · entry 2

Mikalis Brian · CIK 0001829960 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 112,309

Underlying: Class A Common Stock · 10,209 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 122,518 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 122,518 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001209191-21-006895 · doc4.xml · nonDerivative · entry 1

Mikalis Brian · CIK 0001829960 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,209

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001209191-21-006903 · doc4.xml · derivative · entry 2

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,475

Underlying: Class A Common Stock · 1,315 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001209191-21-006903 · doc4.xml · nonDerivative · entry 1

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,315

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").