Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| MediaAlpha, Inc.MAX · Entity 1093 | Director · See Remarks | October 08, 2026 | October 10, 2026 |
| WHITE MOUNTAINS INSURANCE GROUP LTDWTM · Entity 3904 | Director | May 22, 2025 | May 23, 2025 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
MediaAlpha, Inc.
Report date October 08, 2026 · Filed October 10, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 2,313,707 |
Ending reported balance
After 2026-10-09 transaction · row 2
2 source rows · reconciled sequenceRow 1 · 2026-10-08 · Sale · Disposed 24,000 · Balance 2,315,740 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 2 · 2026-10-09 · Sale · Disposed 2,033 · Balance 2,313,707 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
Filing footnotes · ownership attribution and instrument terms
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
WHITE MOUNTAINS INSURANCE GROUP LTD
Report date May 22, 2025 · Filed May 23, 2025
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Common SharesSEC Table I · non-derivative | Direct | 525 |
Reported balance
After 2025-05-22 transaction · row 1
1 source rowRow 1 · 2025-05-22 · Grant · Acquired 150 · Balance 525 F1: Annual Director Share Award |
Filing footnotes · ownership attribution and instrument terms
F1: Annual Director Share Award
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| October 09, 2026 Filed Oct 10, 2026 00:21 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,033 | $11.01 | $22,376.82 |
DisclosureSEC source: 0001818383-26-000249 · wk-form4_1791591698.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,313,707 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| October 08, 2026 Filed Oct 10, 2026 00:21 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 24,000 | $10.04 | $240,943.20 |
DisclosureSEC source: 0001818383-26-000249 · wk-form4_1791591698.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,315,740 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 01, 2026 Filed Sep 2, 2026 22:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 48,000 | $12.38 | $594,364.80 |
DisclosureSEC source: 0001818383-26-000227 · wk-form4_1788389133.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,339,740 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.20 to $12.67 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 03, 2026 Filed Aug 5, 2026 21:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 72,000 | $12.64 | $909,993.60 |
DisclosureSEC source: 0001818383-26-000205 · wk-form4_1785964778.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,387,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.25 to $13.08 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 17, 2026 Filed Jul 18, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 12,333 | $14.20 | $175,095.30 |
DisclosureSEC source: 0001818383-26-000191 · wk-form4_1784335497.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,459,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 16, 2026 Filed Jul 18, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 82,457 | $14.39 | $1,186,564.48 |
DisclosureSEC source: 0001818383-26-000191 · wk-form4_1784335497.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,472,023 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.03 to $14.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 15, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 114,292 | $14.17 | $1,619,117.62 |
DisclosureSEC source: 0001818383-26-000186 · wk-form4_1784156984.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,554,480 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.37 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 14, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 37,701 | $14.06 | $530,004.43 |
DisclosureSEC source: 0001818383-26-000186 · wk-form4_1784156984.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,668,772 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 13, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,496 | $14.05 | $133,396.96 |
DisclosureSEC source: 0001818383-26-000186 · wk-form4_1784156984.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,706,473 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 07, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 26,467 | $14.07 | $372,451.56 |
DisclosureSEC source: 0001818383-26-000181 · wk-form4_1783560889.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,715,969 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.29 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 06, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 17,254 | $14.01 | $241,782.03 |
DisclosureSEC source: 0001818383-26-000181 · wk-form4_1783560889.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,742,436 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 01, 2026 Filed Jul 1, 2026 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 96,000 | $12.90 | $1,238,668.80 |
DisclosureSEC source: 0001818383-26-000176 · wk-form4_1782947086.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,759,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.43 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 16, 2026 Filed Jun 18, 2026 20:49 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 24,000 | $10.01 | $240,175.20 |
DisclosureSEC source: 0001818383-26-000166 · wk-form4_1781815747.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,855,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.035 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 06, 2026 Filed May 6, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.14 | $36,544.80 |
DisclosureSEC source: 0001818383-26-000133 · wk-form4_1778107039.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,879,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.085 to $9.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 05, 2026 Filed May 6, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $8.93 | $35,720.00 |
DisclosureSEC source: 0001818383-26-000133 · wk-form4_1778107039.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,883,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| May 04, 2026 Filed May 6, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.05 | $36,200.00 |
DisclosureSEC source: 0001818383-26-000133 · wk-form4_1778107039.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,887,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| April 29, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 26,739 | $10.00 | $267,288.39 |
DisclosureSEC source: 0001818383-26-000122 · wk-form4_1777501486.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,891,690 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.93 to $10.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 28, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,565 | $10.00 | $65,650.66 |
DisclosureSEC source: 0001818383-26-000122 · wk-form4_1777501486.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,918,429 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 27, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 33,663 | $9.99 | $336,236.14 |
DisclosureSEC source: 0001818383-26-000122 · wk-form4_1777501486.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,924,994 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.60 to $10.14 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 22, 2026 Filed Apr 23, 2026 00:38 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.88 | $39,503.20 |
DisclosureSEC source: 0001818383-26-000111 · wk-form4_1776904731.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,958,657 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.76 to $9.94 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 21, 2026 Filed Apr 23, 2026 00:38 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 16,047 | $10.08 | $161,699.20 |
DisclosureSEC source: 0001818383-26-000111 · wk-form4_1776904731.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,962,657 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 20, 2026 Filed Apr 23, 2026 00:38 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 28,543 | $10.06 | $287,014.14 |
DisclosureSEC source: 0001818383-26-000111 · wk-form4_1776904731.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,978,704 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.98 to $10.22 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 15, 2026 Filed Apr 15, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.68 | $38,732.40 |
DisclosureSEC source: 0001818383-26-000107 · wk-form4_1776290570.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,007,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.46 to $9.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 14, 2026 Filed Apr 15, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.47 | $37,880.40 |
DisclosureSEC source: 0001818383-26-000107 · wk-form4_1776290570.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,011,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.25 to $9.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 13, 2026 Filed Apr 15, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.07 | $36,278.80 |
DisclosureSEC source: 0001818383-26-000107 · wk-form4_1776290570.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,015,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.00 to $9.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 08, 2026 Filed Apr 8, 2026 21:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.78 | $39,127.60 |
DisclosureSEC source: 0001818383-26-000101 · wk-form4_1775683109.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,019,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.64 to $9.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 07, 2026 Filed Apr 8, 2026 21:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.46 | $37,842.80 |
DisclosureSEC source: 0001818383-26-000101 · wk-form4_1775683109.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,023,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.31 to $9.52 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 06, 2026 Filed Apr 8, 2026 21:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.34 | $37,364.80 |
DisclosureSEC source: 0001818383-26-000101 · wk-form4_1775683109.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,027,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.23 to $9.39 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 01, 2026 Filed Apr 1, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.15 | $36,586.80 |
DisclosureSEC source: 0001818383-26-000099 · wk-form4_1775085406.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,031,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.065 to $9.28 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 31, 2026 Filed Apr 1, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.60 | $38,400.00 |
DisclosureSEC source: 0001818383-26-000099 · wk-form4_1775085406.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,035,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| March 30, 2026 Filed Apr 1, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.23 | $36,920.40 |
DisclosureSEC source: 0001818383-26-000099 · wk-form4_1775085406.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,039,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.07 to $9.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 25, 2026 Filed Mar 25, 2026 21:03 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.42 | $37,662.00 |
DisclosureSEC source: 0001818383-26-000092 · wk-form4_1774472614.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,043,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.25 to $9.64 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 24, 2026 Filed Mar 25, 2026 21:03 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.48 | $37,905.20 |
DisclosureSEC source: 0001818383-26-000092 · wk-form4_1774472614.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,047,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.43 to $9.52 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 23, 2026 Filed Mar 25, 2026 21:03 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.67 | $38,680.00 |
DisclosureSEC source: 0001818383-26-000092 · wk-form4_1774472614.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,051,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| March 18, 2026 Filed Mar 18, 2026 22:14 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.59 | $38,360.00 |
DisclosureSEC source: 0001818383-26-000077 · wk-form4_1773872071.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 3,055,247 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| March 17, 2026 Filed Mar 18, 2026 01:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,227 | $9.94 | $51,956.90 |
DisclosureSEC source: 0001818383-26-000075 · wk-form4_1773796718.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 3,059,247 F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.63 to $10.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 16, 2026 Filed Mar 18, 2026 01:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.93 | $39,727.20 |
DisclosureSEC source: 0001818383-26-000075 · wk-form4_1773796718.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 3,064,474 F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.84 to $9.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 15, 2026 Filed Mar 18, 2026 01:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantPerformance Restricted Stock Units (2026 PRSUs) · Derivative | 149,550 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000075 · wk-form4_1773796718.xml · derivative · entry 4 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 149,550 Underlying: Class A Common Stock · 149,550 shares Expires not disclosed F5 · derivative.exercise_price: Represents Performance Based Restricted Stock Units (PRSUs) granted to the Reporting Person on March 15, 2026, pursuant to the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive shares of Issuer's Class A Common Stock. F6 · derivative.exercise_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period." F7 · derivative.exercise_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029. F6 · derivative.expiration_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period." F7 · derivative.expiration_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029. Read SEC document |
| March 15, 2026 Filed Mar 18, 2026 01:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantClass A Common Stock | 448,500 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000075 · wk-form4_1773796718.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 3,068,474 F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| March 11, 2026 Filed Mar 11, 2026 22:39 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.68 | $38,703.20 |
DisclosureSEC source: 0001818383-26-000063 · wk-form4_1773268758.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,619,974 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.61 to $9.735 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 10, 2026 Filed Mar 11, 2026 22:39 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.75 | $38,994.40 |
DisclosureSEC source: 0001818383-26-000063 · wk-form4_1773268758.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,623,974 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.67 to $9.945 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 09, 2026 Filed Mar 11, 2026 22:39 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,650 | $9.86 | $55,722.56 |
DisclosureSEC source: 0001818383-26-000063 · wk-form4_1773268758.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,627,974 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.72 to $10.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 04, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,000 | $10.07 | $80,536.80 |
DisclosureSEC source: 0001818383-26-000056 · wk-form4_1772667075.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,633,624 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.965 to $10.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 03, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,000 | $10.03 | $80,231.20 |
DisclosureSEC source: 0001818383-26-000056 · wk-form4_1772667075.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,641,624 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 02, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 39,252 | $9.99 | $391,997.95 |
DisclosureSEC source: 0001818383-26-000056 · wk-form4_1772667075.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,649,624 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.72 to $10.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 25, 2026 Filed Feb 26, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,748 | $10.00 | $87,503.62 |
DisclosureSEC source: 0001818383-26-000053 · wk-form4_1772066712.xml · nonDerivative · entry 4 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,688,876 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 25, 2026 Filed Feb 26, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $9.00 | $36,000.00 |
DisclosureSEC source: 0001818383-26-000053 · wk-form4_1772066712.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,697,624 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| February 24, 2026 Filed Feb 26, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $8.80 | $35,200.00 |
DisclosureSEC source: 0001818383-26-000053 · wk-form4_1772066712.xml · nonDerivative · entry 2 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,701,624 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| February 23, 2026 Filed Feb 26, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $7.75 | $31,002.80 |
DisclosureSEC source: 0001818383-26-000053 · wk-form4_1772066712.xml · nonDerivative · entry 1 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,705,624 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.69 to $7.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 19, 2026 Filed Feb 20, 2026 00:30 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,000 | $7.29 | $29,160.00 |
DisclosureSEC source: 0001818383-26-000042 · wk-form4_1771547408.xml · nonDerivative · entry 3 Yi Steven · CIK 0001829946 · Director · See Remarks 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 2,709,624 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.20 to $7.375 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.