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Sinanyan Tigran

Disclosed activity across 1 company

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135328
SEC CIK
0001830003

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093See RemarksOctober 01, 2026October 02, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date October 01, 2026 · Filed October 02, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect254,781 Ending reported balance After 2026-10-01 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2026-10-01 · Grant · Acquired 24,250 · Balance 255,869

F1: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. Two sixteenths of the RSUs vested on October 1, 2026 and the remainder will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Row 2 · 2026-10-01 · Tax withholding · Disposed 1,088 · Balance 254,781

F2: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Filing footnotes · ownership attribution and instrument terms

F1: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. Two sixteenths of the RSUs vested on October 1, 2026 and the remainder will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F2: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
October 01, 2026 Filed Oct 2, 2026 23:21 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 1,088 $9.57 $10,412.16
Disclosure

SEC source: 0001818383-26-000247 · wk-form4_1790983296.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 254,781

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
October 01, 2026 Filed Oct 2, 2026 23:21 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 24,250 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000247 · wk-form4_1790983296.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 255,869

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. Two sixteenths of the RSUs vested on October 1, 2026 and the remainder will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
September 21, 2021 Filed Sep 21, 2021 23:41 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,500 $19.57 $29,361.30
Disclosure

SEC source: 0001818383-21-000106 · wf-form4_163226766389138.xml · nonDerivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,779

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $19.43 to $19.88 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
September 20, 2021 Filed Sep 21, 2021 23:41 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 337 $20.10 $6,773.26
Disclosure

SEC source: 0001818383-21-000106 · wf-form4_163226766389138.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,279

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $20.02 to $20.65 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
September 20, 2021 Filed Sep 21, 2021 23:41 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,163 $19.54 $22,720.48
Disclosure

SEC source: 0001818383-21-000106 · wf-form4_163226766389138.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,616

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $19.17 to $19.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
September 10, 2021 Filed Sep 10, 2021 22:35 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,500 $21.18 $31,766.25
Disclosure

SEC source: 0001818383-21-000104 · wf-form4_163131332764957.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,779

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $20.68 to $21.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
September 09, 2021 Filed Sep 10, 2021 22:35 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,500 $21.48 $32,215.50
Disclosure

SEC source: 0001818383-21-000104 · wf-form4_163131332764957.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,279

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.34 to $21.94 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
September 01, 2021 Filed Sep 2, 2021 12:08 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 12,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000093 · wf-form4_163058447847662.xml · derivative · entry 6

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 358,334

Underlying: Class A Common Stock · 12,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

F6 · derivative.exercise_price: On September 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F6 · price: On September 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F7 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

F7 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Read SEC document
September 01, 2021 Filed Sep 2, 2021 12:08 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 12,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000093 · wf-form4_163058447847662.xml · nonDerivative · entry 5

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,779

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · price: On September 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
August 31, 2021 Filed Sep 2, 2021 12:08 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,061 $22.74 $24,124.38
Disclosure

SEC source: 0001818383-21-000093 · wf-form4_163058447847662.xml · nonDerivative · entry 4

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,779

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.51 to $23.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 31, 2021 Filed Sep 2, 2021 12:08 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 439 $22.15 $9,725.21
Disclosure

SEC source: 0001818383-21-000093 · wf-form4_163058447847662.xml · nonDerivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,840

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.89 to $22.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 30, 2021 Filed Sep 2, 2021 12:08 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 310 $23.51 $7,288.72
Disclosure

SEC source: 0001818383-21-000093 · wf-form4_163058447847662.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,279

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $23.17 to $23.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 30, 2021 Filed Sep 2, 2021 12:08 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,190 $22.79 $27,122.24
Disclosure

SEC source: 0001818383-21-000093 · wf-form4_163058447847662.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,589

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.56 to $22.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 20, 2021 Filed Aug 21, 2021 00:50 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,200 $22.46 $26,955.00
Disclosure

SEC source: 0001818383-21-000092 · wf-form4_162950698049951.xml · nonDerivative · entry 4

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,779

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.20 to $22.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 20, 2021 Filed Aug 21, 2021 00:50 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 300 $21.71 $6,513.21
Disclosure

SEC source: 0001818383-21-000092 · wf-form4_162950698049951.xml · nonDerivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,979

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.50 to $22.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 19, 2021 Filed Aug 21, 2021 00:50 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 120 $22.09 $2,651.20
Disclosure

SEC source: 0001818383-21-000092 · wf-form4_162950698049951.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,279

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.01 to $22.23 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 19, 2021 Filed Aug 21, 2021 00:50 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,380 $21.63 $29,843.33
Disclosure

SEC source: 0001818383-21-000092 · wf-form4_162950698049951.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,399

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.10 to $21.93 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 06, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 540 $30.18 $16,297.96
Disclosure

SEC source: 0001818383-21-000082 · wf-form4_162829595000779.xml · nonDerivative · entry 4

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,779

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.00 to $30.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 06, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 960 $29.49 $28,308.77
Disclosure

SEC source: 0001818383-21-000082 · wf-form4_162829595000779.xml · nonDerivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,319

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.07 to $29.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 05, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 440 $30.24 $13,306.88
Disclosure

SEC source: 0001818383-21-000082 · wf-form4_162829595000779.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,279

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.01 to $30.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 05, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,060 $29.78 $31,566.27
Disclosure

SEC source: 0001818383-21-000082 · wf-form4_162829595000779.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,719

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.04 to $30.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 02, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 18,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000066 · wf-form4_162803584585664.xml · derivative · entry 4

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 370,334

Underlying: Class A Common Stock · 18,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

F2 · derivative.exercise_price: On August 2, 2021, the Reporting Person exchanged 18,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 18,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F2 · price: On August 2, 2021, the Reporting Person exchanged 18,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 18,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F5 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

F5 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Read SEC document
August 02, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000066 · wf-form4_162803584585664.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,779

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: On August 2, 2021, the Reporting Person exchanged 18,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 18,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
July 30, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 7,657 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000066 · wf-form4_162803584585664.xml · derivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 68,917

Underlying: Class A Common Stock · 7,657 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
July 30, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 7,657 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000066 · wf-form4_162803584585664.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,779

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
July 23, 2021 Filed Jul 27, 2021 21:30 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,500 $32.54 $48,814.05
Disclosure

SEC source: 0001818383-21-000043 · wf-form4_162742132861192.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,122

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.16 to $33.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 22, 2021 Filed Jul 27, 2021 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,500 $33.64 $50,455.20
Disclosure

SEC source: 0001818383-21-000041 · wf-form4_162734534667002.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,622

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.35 to $34.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 08, 2021 Filed Jul 10, 2021 00:28 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 2,644 $37.34 $98,715.59
Disclosure

SEC source: 0001818383-21-000031 · wf-form4_162587690251801.xml · nonDerivative · entry 4

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,122

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.05 to $37.83 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 08, 2021 Filed Jul 10, 2021 00:28 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 356 $36.53 $13,004.00
Disclosure

SEC source: 0001818383-21-000031 · wf-form4_162587690251801.xml · nonDerivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,766

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.05 to $36.90 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 07, 2021 Filed Jul 10, 2021 00:28 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 244 $38.27 $9,338.56
Disclosure

SEC source: 0001818383-21-000031 · wf-form4_162587690251801.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,122

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.64 to $38.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 07, 2021 Filed Jul 10, 2021 00:28 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 2,756 $37.07 $102,160.79
Disclosure

SEC source: 0001818383-21-000031 · wf-form4_162587690251801.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,366

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.64 to $37.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 01, 2021 Filed Jul 2, 2021 23:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 12,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000014 · wf-form4_162526694598148.xml · derivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 388,334

Underlying: Class A Common Stock · 12,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F1 · derivative.exercise_price: On July 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F1 · price: On July 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F2 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

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July 01, 2021 Filed Jul 2, 2021 23:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 12,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000014 · wf-form4_162526694598148.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,122

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: On July 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
May 26, 2021 Filed May 26, 2021 22:57 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,145 $40.56 $168,140.27
Disclosure

SEC source: 0001209191-21-036036 · doc4.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,122

F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.90 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
May 24, 2021 Filed May 26, 2021 22:57 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 47 $40.21 $1,889.88
Disclosure

SEC source: 0001209191-21-036036 · doc4.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,267

F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.26 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
April 30, 2021 Filed May 4, 2021 17:30 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 7,657 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029736 · doc4.xml · derivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,574

Underlying: Class A Common Stock · 7,657 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
April 30, 2021 Filed May 4, 2021 17:30 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 7,657 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029736 · doc4.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,314

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
March 23, 2021 Filed Mar 25, 2021 20:34 UTC MediaAlpha, Inc. MAX · Entity 1093 ConversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 84,893 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-023015 · doc4.xml · derivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 400,334

Underlying: Class A Common Stock · 84,893 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F2 · price: On March 23, 2021, Mr. Sinanyan exchanged 84,893 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 84,893 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Sinanyan's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in each agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

Read SEC document
March 23, 2021 Filed Mar 25, 2021 20:34 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 84,893 $44.62 $3,787,925.66
Disclosure

SEC source: 0001209191-21-023015 · doc4.xml · nonDerivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

Read SEC document
March 23, 2021 Filed Mar 25, 2021 20:34 UTC MediaAlpha, Inc. MAX · Entity 1093 ConversionClass A Common Stock 84,893 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-023015 · doc4.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 92,550

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Sinanyan exchanged 84,893 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 84,893 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
January 30, 2021 Filed Feb 2, 2021 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 7,657 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-006902 · doc4.xml · derivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,231

Underlying: Class A Common Stock · 7,657 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
January 30, 2021 Filed Feb 2, 2021 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 7,657 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-006902 · doc4.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
October 30, 2020 Filed Nov 3, 2020 21:45 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantRESTRICTED STOCK UNITS · Derivative 91,888 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-20-030241 · doc4.xml · derivative · entry 3

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 91,888

Underlying: CLASS A COMMON STOCK · 91,888 shares

Expires not disclosed

F3 · security: Represents grant of restricted stock units under the Issuer's Omnibus Incentive Plan granted in connection with the IPO, effective as of October 30, 2020.

F4 · derivative.exercise_price: The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F5 · price: Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock.

F4 · derivative.exercise_date: The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
October 30, 2020 Filed Nov 3, 2020 21:45 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleCLASS B-1 UNITS OF QL HOLDINGS LLC · Derivative 85,311 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-20-030241 · doc4.xml · derivative · entry 2

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 485,227

Underlying: CLASS A COMMON STOCK · 85,311 shares

Expires not disclosed

F1 · security: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F2 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share, subject to vesting conditions set forth in separate agreements. Pursuant to the executive's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F1 · kind: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F1 · price: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F2 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share, subject to vesting conditions set forth in separate agreements. Pursuant to the executive's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

F2 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share, subject to vesting conditions set forth in separate agreements. Pursuant to the executive's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.

Read SEC document
October 30, 2020 Filed Nov 3, 2020 21:45 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleCLASS B COMMON STOCK 85,311 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-20-030241 · doc4.xml · nonDerivative · entry 1

Sinanyan Tigran · CIK 0001830003 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 485,227

F1 · security: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F1 · kind: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F1 · price: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 85,311 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.