Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| MediaAlpha, Inc.MAX · Entity 1093 | Director | October 12, 2026 | October 14, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
MediaAlpha, Inc.
Report date October 12, 2026 · Filed October 14, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 797,620 |
Ending reported balance
After 2026-10-14 transaction · row 3
3 source rows · reconciled sequenceRow 1 · 2026-10-12 · Sale · Disposed 1,067 · Balance 799,754 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 2 · 2026-10-13 · Sale · Disposed 1,067 · Balance 798,687 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 3 · 2026-10-14 · Sale · Disposed 1,067 · Balance 797,620 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 847,883 |
Reported balance
After 2026-10-12 transaction · row 4
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 4 · 2026-10-12 · Sale · Disposed 6,667 · Balance 847,883 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 841,216 |
Reported balance
After 2026-10-13 transaction · row 5
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 5 · 2026-10-13 · Sale · Disposed 6,667 · Balance 841,216 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 834,549 |
Reported balance
After 2026-10-14 transaction · row 6
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 6 · 2026-10-14 · Sale · Disposed 6,667 · Balance 834,549 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
Filing footnotes · ownership attribution and instrument terms
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| October 14, 2026 Filed Oct 14, 2026 22:32 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.37 | $69,158.12 |
DisclosureSEC source: 0001818383-26-000251 · wk-form4_1792017140.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 834,549 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| October 14, 2026 Filed Oct 14, 2026 22:32 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.41 | $11,105.02 |
DisclosureSEC source: 0001818383-26-000251 · wk-form4_1792017140.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 797,620 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| October 13, 2026 Filed Oct 14, 2026 22:32 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.11 | $67,419.37 |
DisclosureSEC source: 0001818383-26-000251 · wk-form4_1792017140.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 841,216 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| October 13, 2026 Filed Oct 14, 2026 22:32 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.12 | $10,800.17 |
DisclosureSEC source: 0001818383-26-000251 · wk-form4_1792017140.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 798,687 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| October 12, 2026 Filed Oct 14, 2026 22:32 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.15 | $67,666.72 |
DisclosureSEC source: 0001818383-26-000251 · wk-form4_1792017140.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 847,883 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| October 12, 2026 Filed Oct 14, 2026 22:32 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.14 | $10,824.39 |
DisclosureSEC source: 0001818383-26-000251 · wk-form4_1792017140.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 799,754 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 22, 2026 Filed Sep 23, 2026 23:51 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.78 | $71,854.26 |
DisclosureSEC source: 0001818383-26-000241 · wk-form4_1790207501.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 854,550 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.71 to $10.955 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 22, 2026 Filed Sep 23, 2026 23:51 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.79 | $11,510.16 |
DisclosureSEC source: 0001818383-26-000241 · wk-form4_1790207501.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 800,821 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.72 to $10.925 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 21, 2026 Filed Sep 23, 2026 23:51 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.53 | $70,216.18 |
DisclosureSEC source: 0001818383-26-000241 · wk-form4_1790207501.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 861,217 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.465 to $10.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 21, 2026 Filed Sep 23, 2026 23:51 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.54 | $11,241.91 |
DisclosureSEC source: 0001818383-26-000241 · wk-form4_1790207501.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 801,888 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.475 to $10.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 16, 2026 Filed Sep 16, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,273 | $11.24 | $81,733.25 |
DisclosureSEC source: 0001818383-26-000238 · wk-form4_1789598185.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 867,884 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.295 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 16, 2026 Filed Sep 16, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,940 | $11.25 | $21,827.13 |
DisclosureSEC source: 0001818383-26-000238 · wk-form4_1789598185.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 802,955 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.25 to $11.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 15, 2026 Filed Sep 16, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,273 | $11.49 | $83,538.41 |
DisclosureSEC source: 0001818383-26-000238 · wk-form4_1789598185.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 875,157 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.43 to $11.545 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 15, 2026 Filed Sep 16, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,940 | $11.48 | $22,271.59 |
DisclosureSEC source: 0001818383-26-000238 · wk-form4_1789598185.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 804,895 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.43 to $11.57 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 14, 2026 Filed Sep 16, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $11.96 | $93,005.44 |
DisclosureSEC source: 0001818383-26-000238 · wk-form4_1789598185.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 882,430 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.68 to $12.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 14, 2026 Filed Sep 16, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.03 | $32,094.68 |
DisclosureSEC source: 0001818383-26-000238 · wk-form4_1789598185.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 806,835 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.695 to $12.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 10, 2026 Filed Sep 10, 2026 23:33 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,273 | $11.62 | $84,505.71 |
DisclosureSEC source: 0001818383-26-000235 · wk-form4_1789083181.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 890,208 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.465 to $11.7775 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 10, 2026 Filed Sep 10, 2026 23:33 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,940 | $11.52 | $22,345.31 |
DisclosureSEC source: 0001818383-26-000235 · wk-form4_1789083181.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 809,502 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.465 to $11.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 09, 2026 Filed Sep 10, 2026 23:33 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,273 | $11.41 | $82,954.38 |
DisclosureSEC source: 0001818383-26-000235 · wk-form4_1789083181.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 897,481 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.205 to $11.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 09, 2026 Filed Sep 10, 2026 23:33 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,940 | $11.65 | $22,601.97 |
DisclosureSEC source: 0001818383-26-000235 · wk-form4_1789083181.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 811,442 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.50 to $11.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 08, 2026 Filed Sep 10, 2026 23:33 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,273 | $11.70 | $85,106.46 |
DisclosureSEC source: 0001818383-26-000235 · wk-form4_1789083181.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 904,754 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.61 to $11.91 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 08, 2026 Filed Sep 10, 2026 23:33 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,940 | $11.70 | $22,697.42 |
DisclosureSEC source: 0001818383-26-000235 · wk-form4_1789083181.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 813,382 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.56 to $11.91 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 02, 2026 Filed Sep 2, 2026 22:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $12.25 | $95,241.61 |
DisclosureSEC source: 0001818383-26-000226 · wk-form4_1788389128.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 912,027 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.10 to $12.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 02, 2026 Filed Sep 2, 2026 22:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.22 | $32,580.87 |
DisclosureSEC source: 0001818383-26-000226 · wk-form4_1788389128.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 815,322 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.10 to $12.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 01, 2026 Filed Sep 2, 2026 22:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $12.39 | $96,393.53 |
DisclosureSEC source: 0001818383-26-000226 · wk-form4_1788389128.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 919,805 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.205 to $12.645 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| September 01, 2026 Filed Sep 2, 2026 22:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.45 | $33,215.88 |
DisclosureSEC source: 0001818383-26-000226 · wk-form4_1788389128.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 817,989 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.51 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 31, 2026 Filed Sep 2, 2026 22:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $12.61 | $98,061.14 |
DisclosureSEC source: 0001818383-26-000226 · wk-form4_1788389128.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 927,583 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.49 to $12.725 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 31, 2026 Filed Sep 2, 2026 22:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.59 | $33,566.33 |
DisclosureSEC source: 0001818383-26-000226 · wk-form4_1788389128.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 820,656 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.49 to $12.725 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 26, 2026 Filed Aug 26, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $12.55 | $97,641.12 |
DisclosureSEC source: 0001818383-26-000220 · wk-form4_1787781775.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 935,361 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.335 to $12.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 26, 2026 Filed Aug 26, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.56 | $33,487.39 |
DisclosureSEC source: 0001818383-26-000220 · wk-form4_1787781775.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 823,323 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.335 to $12.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 25, 2026 Filed Aug 26, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $12.87 | $105,573.74 |
DisclosureSEC source: 0001818383-26-000220 · wk-form4_1787781775.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 943,139 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.71 to $13.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 25, 2026 Filed Aug 26, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $12.89 | $42,316.47 |
DisclosureSEC source: 0001818383-26-000220 · wk-form4_1787781775.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 825,990 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.71 to $13.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 24, 2026 Filed Aug 26, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $12.99 | $106,564.08 |
DisclosureSEC source: 0001818383-26-000220 · wk-form4_1787781775.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 951,344 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.715 to $13.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 24, 2026 Filed Aug 26, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $12.99 | $42,645.32 |
DisclosureSEC source: 0001818383-26-000220 · wk-form4_1787781775.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 829,272 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.705 to $13.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 19, 2026 Filed Aug 19, 2026 21:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $13.23 | $108,523.43 |
DisclosureSEC source: 0001818383-26-000218 · wk-form4_1787173772.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 959,549 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.065 to $13.365 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 19, 2026 Filed Aug 19, 2026 21:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $13.20 | $43,321.42 |
DisclosureSEC source: 0001818383-26-000218 · wk-form4_1787173772.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 832,554 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.065 to $13.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 18, 2026 Filed Aug 19, 2026 21:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $12.88 | $105,704.19 |
DisclosureSEC source: 0001818383-26-000218 · wk-form4_1787173772.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 967,754 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.59 to $13.03 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 18, 2026 Filed Aug 19, 2026 21:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $12.90 | $42,345.35 |
DisclosureSEC source: 0001818383-26-000218 · wk-form4_1787173772.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 835,836 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.58 to $13.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 17, 2026 Filed Aug 19, 2026 21:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $12.78 | $104,858.26 |
DisclosureSEC source: 0001818383-26-000218 · wk-form4_1787173772.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 975,959 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 17, 2026 Filed Aug 19, 2026 21:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $12.82 | $42,076.88 |
DisclosureSEC source: 0001818383-26-000218 · wk-form4_1787173772.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 839,118 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 12, 2026 Filed Aug 12, 2026 21:47 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $12.78 | $104,866.46 |
DisclosureSEC source: 0001818383-26-000208 · wk-form4_1786571244.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 984,164 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.605 to $13.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 12, 2026 Filed Aug 12, 2026 21:47 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $12.89 | $42,288.90 |
DisclosureSEC source: 0001818383-26-000208 · wk-form4_1786571244.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 842,400 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.73 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 11, 2026 Filed Aug 12, 2026 21:47 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $13.24 | $108,609.59 |
DisclosureSEC source: 0001818383-26-000208 · wk-form4_1786571244.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 992,369 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.07 to $13.525 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 11, 2026 Filed Aug 12, 2026 21:47 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $13.36 | $43,835.05 |
DisclosureSEC source: 0001818383-26-000208 · wk-form4_1786571244.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 845,682 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.07 to $13.525 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 10, 2026 Filed Aug 12, 2026 21:47 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $13.57 | $111,329.54 |
DisclosureSEC source: 0001818383-26-000208 · wk-form4_1786571244.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,000,574 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.135 to $13.845 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 10, 2026 Filed Aug 12, 2026 21:47 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $13.30 | $43,666.03 |
DisclosureSEC source: 0001818383-26-000208 · wk-form4_1786571244.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 848,964 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.05 to $13.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 05, 2026 Filed Aug 5, 2026 21:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $12.28 | $95,520.06 |
DisclosureSEC source: 0001818383-26-000206 · wk-form4_1785964783.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,008,779 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.14 to $12.47 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 05, 2026 Filed Aug 5, 2026 21:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.36 | $32,973.72 |
DisclosureSEC source: 0001818383-26-000206 · wk-form4_1785964783.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 852,246 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.12 to $12.48 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 04, 2026 Filed Aug 5, 2026 21:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $12.45 | $96,818.99 |
DisclosureSEC source: 0001818383-26-000206 · wk-form4_1785964783.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,016,557 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.315 to $12.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 04, 2026 Filed Aug 5, 2026 21:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.50 | $33,346.30 |
DisclosureSEC source: 0001818383-26-000206 · wk-form4_1785964783.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 854,913 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.335 to $12.615 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.