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Topjian Serge

Disclosed activity across 1 company

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133926
SEC CIK
0001829887

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093VICE PRESIDENT, MEDIAOctober 30, 2021November 04, 2021

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date October 30, 2021 · Filed November 04, 2021

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect21,172 Ending reported balance After 2021-11-02 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2021-10-30 · Exercise / conversion · Acquired 7,658 · Balance 25,072

F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Row 2 · 2021-11-02 · Sale · Disposed 3,900 · Balance 21,172

F2: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

Restricted Stock UnitsSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct61,259 Reported balance After 2021-10-30 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2021-10-30 · Exercise / conversion · Disposed 7,658 · Balance 61,259

F3: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Filing footnotes · ownership attribution and instrument terms

F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

F2: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
November 02, 2021 Filed Nov 4, 2021 00:13 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,900 $16.74 $65,286.00
Disclosure

SEC source: 0001818383-21-000146 · wf-form4_163598475334947.xml · nonDerivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,172

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

Read SEC document
October 30, 2021 Filed Nov 4, 2021 00:13 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 7,658 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000146 · wf-form4_163598475334947.xml · derivative · entry 3

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,259

Underlying: Class A Common Stock · 7,658 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
October 30, 2021 Filed Nov 4, 2021 00:13 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 7,658 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000146 · wf-form4_163598475334947.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,072

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
September 01, 2021 Filed Sep 3, 2021 22:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000095 · wf-form4_163070770888164.xml · derivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,910

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F1 · derivative.exercise_price: On September 1, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F1 · price: On September 1, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

Read SEC document
September 01, 2021 Filed Sep 3, 2021 22:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000095 · wf-form4_163070770888164.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,414

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: On September 1, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
August 05, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 10,000 $30.15 $301,478.00
Disclosure

SEC source: 0001818383-21-000083 · wf-form4_162829596844036.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,414

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.00 to $30.40 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 02, 2021 Filed Aug 4, 2021 00:09 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000064 · wf-form4_162803574632398.xml · derivative · entry 5

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,910

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · derivative.exercise_price: On August 2, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F2 · price: On August 2, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F7 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F7 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

Read SEC document
August 02, 2021 Filed Aug 4, 2021 00:09 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,900 $32.86 $128,152.44
Disclosure

SEC source: 0001818383-21-000064 · wf-form4_162803574632398.xml · nonDerivative · entry 3

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,414

F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.31 to $33.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 02, 2021 Filed Aug 4, 2021 00:09 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000064 · wf-form4_162803574632398.xml · nonDerivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,314

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: On August 2, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
July 30, 2021 Filed Aug 4, 2021 00:09 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 7,657 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000064 · wf-form4_162803574632398.xml · derivative · entry 4

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 68,917

Underlying: Class A Common Stock · 7,657 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F6 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
July 30, 2021 Filed Aug 4, 2021 00:09 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 7,657 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000064 · wf-form4_162803574632398.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,314

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
July 07, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 361 $38.96 $14,064.56
Disclosure

SEC source: 0001818383-21-000035 · wf-form4_162587698081256.xml · nonDerivative · entry 3

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,657

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $38.71 to $39.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 07, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 700 $37.95 $26,565.00
Disclosure

SEC source: 0001818383-21-000035 · wf-form4_162587698081256.xml · nonDerivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,018

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.65 to $38.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 07, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,939 $37.07 $331,408.96
Disclosure

SEC source: 0001818383-21-000035 · wf-form4_162587698081256.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,718

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.65 to $37.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 01, 2021 Filed Jul 2, 2021 23:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000013 · wf-form4_162526692135774.xml · derivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 130,910

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F1 · derivative.exercise_price: On July 1, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F1 · price: On July 1, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

Read SEC document
July 01, 2021 Filed Jul 2, 2021 23:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000013 · wf-form4_162526692135774.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,657

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: On July 1, 2021, the Reporting Person exchanged 10,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 10,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
June 17, 2021 Filed Jun 21, 2021 23:16 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 11,657 $39.21 $457,070.97
Disclosure

SEC source: 0001209191-21-042258 · doc4.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,657

Read SEC document
April 30, 2021 Filed May 4, 2021 17:33 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 7,657 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029739 · doc4.xml · derivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,574

Underlying: Class A Common Stock · 7,657 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
April 30, 2021 Filed May 4, 2021 17:33 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 7,657 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029739 · doc4.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,314

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
March 23, 2021 Filed Mar 25, 2021 20:36 UTC MediaAlpha, Inc. MAX · Entity 1093 ConversionClass B-1 Units of QL Holdings LLC and Class B Common Stock · Derivative 29,882 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-023019 · doc4.xml · derivative · entry 3

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 140,910

Underlying: Class A Common Stock · 29,882 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · security: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · kind: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F2 · price: On March 23, 2021, Mr. Topijan exchanged 29,882 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 29,882 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

F4 · price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

F4 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.

Read SEC document
March 23, 2021 Filed Mar 25, 2021 20:36 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 29,882 $44.62 $1,333,334.84
Disclosure

SEC source: 0001209191-21-023019 · doc4.xml · nonDerivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

F3 · price: This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.

Read SEC document
March 23, 2021 Filed Mar 25, 2021 20:36 UTC MediaAlpha, Inc. MAX · Entity 1093 ConversionClass A Common Stock 29,882 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-023019 · doc4.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,539

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.

F2 · price: On March 23, 2021, Mr. Topijan exchanged 29,882 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 29,882 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.

Read SEC document
January 30, 2021 Filed Feb 2, 2021 23:19 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 7,657 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-006906 · doc4.xml · derivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,231

Underlying: Class A Common Stock · 7,657 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

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January 30, 2021 Filed Feb 2, 2021 23:19 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 7,657 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-006906 · doc4.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,657

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

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October 30, 2020 Filed Nov 3, 2020 21:49 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantRESTRICTED STOCK UNITS · Derivative 91,888 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-20-030250 · doc4.xml · derivative · entry 3

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA BUYING

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 91,888

Underlying: CLASS A COMMON STOCK · 91,888 shares

Expires not disclosed

F3 · security: Represents grant of restricted stock units under the Issuer's Omnibus Incentive Plan granted in connection with the IPO, effective as of October 30, 2020.

F4 · derivative.exercise_price: The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F5 · price: Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock.

F4 · derivative.exercise_date: The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

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October 30, 2020 Filed Nov 3, 2020 21:49 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleCLASS B-1 UNITS OF QL HOLDINGS LLC · Derivative 30,028 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-20-030250 · doc4.xml · derivative · entry 2

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA BUYING

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 170,792

Underlying: CLASS A COMMON STOCK · 30,028 shares

Expires not disclosed

F1 · security: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 30,028 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F2 · derivative.exercise_price: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share.

F1 · kind: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 30,028 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F1 · price: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 30,028 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F2 · derivative.exercise_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share.

F2 · derivative.expiration_date: Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share.

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October 30, 2020 Filed Nov 3, 2020 21:49 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleCLASS B COMMON STOCK 30,028 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-20-030250 · doc4.xml · nonDerivative · entry 1

Topjian Serge · CIK 0001829887 · VICE PRESIDENT, MEDIA BUYING

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 170,792

F1 · security: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 30,028 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F1 · kind: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 30,028 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

F1 · price: On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 30,028 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.