Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| MediaAlpha, Inc.MAX · Entity 1093 | Chief Revenue Officer | September 15, 2026 | September 16, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
MediaAlpha, Inc.
Report date September 15, 2026 · Filed September 16, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 251,303 |
Reported balance
After 2026-09-15 transaction · row 1
1 source rowRow 1 · 2026-09-15 · Sale · Disposed 13,000 · Balance 251,303 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.40 to $11.565 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
Filing footnotes · ownership attribution and instrument terms
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.40 to $11.565 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| September 15, 2026 Filed Sep 16, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,000 | $11.49 | $149,422.00 |
DisclosureSEC source: 0001818383-26-000239 · wk-form4_1789598191.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 251,303 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.40 to $11.565 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 17, 2026 Filed Aug 18, 2026 01:53 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,000 | $12.76 | $165,924.20 |
DisclosureSEC source: 0001818383-26-000214 · wk-form4_1787018021.xml · nonDerivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 264,303 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 15, 2026 Filed Aug 18, 2026 01:53 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000214 · wk-form4_1787018021.xml · derivative · entry 5 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 26,832 Underlying: Class A Common Stock · 4,472 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| August 15, 2026 Filed Aug 18, 2026 01:53 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000214 · wk-form4_1787018021.xml · derivative · entry 4 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 10,607 Underlying: Class A Common Stock · 5,303 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| August 15, 2026 Filed Aug 18, 2026 01:53 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000214 · wk-form4_1787018021.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 277,303 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| August 15, 2026 Filed Aug 18, 2026 01:53 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000214 · wk-form4_1787018021.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 272,831 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| July 15, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,000 | $14.19 | $184,494.70 |
DisclosureSEC source: 0001818383-26-000185 · wk-form4_1784156977.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 267,528 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.87 to $14.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 15, 2026 Filed Jun 15, 2026 21:29 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,000 | $9.47 | $123,110.00 |
DisclosureSEC source: 0001818383-26-000162 · wk-form4_1781558971.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 280,528 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| May 15, 2026 Filed May 19, 2026 20:40 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 4,471 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000152 · wk-form4_1779223246.xml · derivative · entry 5 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 31,304 Underlying: Class A Common Stock · 4,471 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2026 Filed May 19, 2026 20:40 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000152 · wk-form4_1779223246.xml · derivative · entry 4 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 15,910 Underlying: Class A Common Stock · 5,303 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2026 Filed May 19, 2026 20:40 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,000 | $8.05 | $104,686.40 |
DisclosureSEC source: 0001818383-26-000152 · wk-form4_1779223246.xml · nonDerivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 293,528 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.95 to $8.195 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 15, 2026 Filed May 19, 2026 20:40 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 4,471 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000152 · wk-form4_1779223246.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 306,528 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| May 15, 2026 Filed May 19, 2026 20:40 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000152 · wk-form4_1779223246.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 302,057 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| April 15, 2026 Filed Apr 15, 2026 22:02 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,000 | $9.68 | $96,806.00 |
DisclosureSEC source: 0001818383-26-000106 · wk-form4_1776290565.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 296,754 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.44 to $9.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 16, 2026 Filed Mar 18, 2026 01:17 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,000 | $9.89 | $98,946.00 |
DisclosureSEC source: 0001818383-26-000074 · wk-form4_1773796670.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 306,754 F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.81 to $9.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 15, 2026 Filed Mar 18, 2026 01:17 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantPerformance Restricted Stock Units (2026 PRSUs) · Derivative | 44,900 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000074 · wk-form4_1773796670.xml · derivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 44,900 Underlying: Class A Common Stock · 44,900 shares Expires not disclosed F4 · derivative.exercise_price: Represents Performance Based Restricted Stock Units (PRSUs) granted to the Reporting Person on March 15, 2026, pursuant to the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive shares of Issuer's Class A Common Stock. F5 · derivative.exercise_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period." F6 · derivative.exercise_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029. F5 · derivative.expiration_date: The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period." F6 · derivative.expiration_date: If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029. Read SEC document |
| March 15, 2026 Filed Mar 18, 2026 01:17 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantClass A Common Stock | 134,600 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000074 · wk-form4_1773796670.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 316,754 F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date. Read SEC document |
| February 17, 2026 Filed Feb 18, 2026 02:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,000 | $7.16 | $71,599.00 |
DisclosureSEC source: 0001818383-26-000038 · wk-form4_1771381385.xml · nonDerivative · entry 4 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 182,154 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.09 to $7.29 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000038 · wk-form4_1771381385.xml · derivative · entry 7 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 35,775 Underlying: Class A Common Stock · 4,472 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F8 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. F9 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F9 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000038 · wk-form4_1771381385.xml · derivative · entry 6 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 21,213 Underlying: Class A Common Stock · 5,303 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,210 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000038 · wk-form4_1771381385.xml · derivative · entry 5 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 5,210 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000038 · wk-form4_1771381385.xml · nonDerivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 192,154 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000038 · wk-form4_1771381385.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 187,682 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,210 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000038 · wk-form4_1771381385.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 182,379 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| January 15, 2026 Filed Jan 16, 2026 21:46 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,000 | $11.37 | $113,736.00 |
DisclosureSEC source: 0001818383-26-000013 · wk-form4_1768599977.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 177,169 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 15, 2025 Filed Dec 17, 2025 23:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,000 | $12.83 | $128,304.00 |
DisclosureSEC source: 0001818383-25-000184 · wk-form4_1766013146.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 187,169 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $12.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000146 · wk-form4_1763507879.xml · derivative · entry 6 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 40,247 Underlying: Class A Common Stock · 4,472 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000146 · wk-form4_1763507879.xml · derivative · entry 5 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 26,516 Underlying: Class A Common Stock · 5,303 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,209 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000146 · wk-form4_1763507879.xml · derivative · entry 4 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 5,210 Underlying: Class A Common Stock · 5,209 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000146 · wk-form4_1763507879.xml · nonDerivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 197,169 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000146 · wk-form4_1763507879.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 192,697 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,209 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000146 · wk-form4_1763507879.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 187,394 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000110 · wk-form4_1755548731.xml · derivative · entry 6 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 44,719 Underlying: Class A Common Stock · 4,472 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000110 · wk-form4_1755548731.xml · derivative · entry 5 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 31,819 Underlying: Class A Common Stock · 5,303 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,210 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000110 · wk-form4_1755548731.xml · derivative · entry 4 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 10,419 Underlying: Class A Common Stock · 5,210 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000110 · wk-form4_1755548731.xml · nonDerivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 182,185 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000110 · wk-form4_1755548731.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 177,713 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,210 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000110 · wk-form4_1755548731.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 172,410 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| August 12, 2025 Filed Aug 12, 2025 21:56 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 20,000 | $9.73 | $194,598.00 |
DisclosureSEC source: 0001818383-25-000101 · wk-form4_1755035762.xml · nonDerivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 167,200 F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.69 to $9.825 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 11, 2025 Filed Aug 12, 2025 21:56 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,753 | $10.03 | $47,661.66 |
DisclosureSEC source: 0001818383-25-000101 · wk-form4_1755035762.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 187,200 F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 08, 2025 Filed Aug 12, 2025 21:56 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,916 | $11.31 | $55,581.77 |
DisclosureSEC source: 0001818383-25-000101 · wk-form4_1755035762.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 191,953 F1 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.20 to $11.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:57 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000074 · wk-form4_1747429071.xml · derivative · entry 6 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 49,191 Underlying: Class A Common Stock · 4,472 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:57 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000074 · wk-form4_1747429071.xml · derivative · entry 5 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 37,122 Underlying: Class A Common Stock · 5,303 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:57 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,209 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000074 · wk-form4_1747429071.xml · derivative · entry 4 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 15,629 Underlying: Class A Common Stock · 5,209 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:57 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000074 · wk-form4_1747429071.xml · nonDerivative · entry 3 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 196,869 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:57 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,303 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000074 · wk-form4_1747429071.xml · nonDerivative · entry 2 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 192,397 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:57 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 5,209 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000074 · wk-form4_1747429071.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 187,094 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| March 15, 2025 Filed Mar 18, 2025 22:01 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantClass A Common Stock | 166,900 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000038 · wk-form4_1742335270.xml · nonDerivative · entry 1 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 181,885 F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| February 15, 2025 Filed Feb 18, 2025 23:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 4,472 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000015 · wk-form4_1739920082.xml · derivative · entry 6 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 53,663 Underlying: Class A Common Stock · 4,472 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. F7 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F7 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| February 15, 2025 Filed Feb 18, 2025 23:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 5,304 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000015 · wk-form4_1739920082.xml · derivative · entry 5 Cramer Keith · CIK 0001829989 · Chief Revenue Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 42,425 Underlying: Class A Common Stock · 5,304 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_price: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.