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Nasdaq · USD

VITL

Vital Farms, Inc.

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Tapewire entity
5571
SEC CIK
0001579733
Parsed reports
393

Last 12 months

Inside the activity.

17 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202503
Dec 202504
Jan 202602
Feb 202602
Mar 202622
Apr 202600
May 2026150
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
March 17, 2025 Filed Jan 27, 2026 21:55 UTC Amendment
Wrede ThiloCHIEF FINANCIAL OFFICER
Tax withholdingCommon Stock 4,716 $31.59 $148,978.44
Disclosure

SEC source: 0001193125-26-024776 · ownership.xml · nonDerivative · entry 1

Wrede Thilo · CIK 0001969311 · CHIEF FINANCIAL OFFICER

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 56,793

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

F2 · shares: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

Read SEC document
March 14, 2025 Filed Mar 18, 2025 16:15 UTC
Khoury KarlDirector
SaleCommon Stock 10,839 $31.02 $336,225.78
Disclosure

SEC source: 0000950170-25-041200 · ownership.xml · nonDerivative · entry 1

Khoury Karl · CIK 0001818961 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 131,366

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.89 to $31.16 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 13, 2025 Filed Mar 14, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
Tax withholdingCommon Stock 4,798 $29.32 $140,677.36
Disclosure

SEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 4

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 696,360

F4 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 13, 2025 Filed Mar 17, 2025 20:15 UTC
McKeon KathrynCMO and GM, Butter
Tax withholdingCommon Stock 1,500 $29.32 $43,980.00
Disclosure

SEC source: 0000950170-25-040276 · ownership.xml · nonDerivative · entry 1

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 49,518

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 13, 2025 Filed Mar 17, 2025 20:15 UTC
Pappas Peter NicholasCSO and President, Eggs
Tax withholdingCommon Stock 1,500 $29.32 $43,980.00
Disclosure

SEC source: 0000950170-25-040274 · ownership.xml · nonDerivative · entry 1

Pappas Peter Nicholas · CIK 0001829971 · CSO and President, Eggs

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 67,740

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 13, 2025 Filed Mar 17, 2025 20:15 UTC
Bal JoanneGC, SEC. AND HEAD OF IMPACT
Tax withholdingCommon Stock 1,714 $29.32 $50,254.48
Disclosure

SEC source: 0000950170-25-040272 · ownership.xml · nonDerivative · entry 1

Bal Joanne · CIK 0001858527 · GC, SEC. AND HEAD OF IMPACT

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 57,898

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 13, 2025 Filed Mar 17, 2025 20:15 UTC
Coon StephanieSVP STRATEGY
Tax withholdingCommon Stock 1,500 $29.32 $43,980.00
Disclosure

SEC source: 0000950170-25-040270 · ownership.xml · nonDerivative · entry 1

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,425

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 13, 2025 Filed Jan 27, 2026 21:56 UTC Amendment
McKeon KathrynCMO and GM, Butter
Tax withholdingCommon Stock 1,046 $29.32 $30,668.72
Disclosure

SEC source: 0001193125-26-024780 · ownership.xml · nonDerivative · entry 1

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 49,887

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

F2 · shares: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

Read SEC document
March 13, 2025 Filed Jan 27, 2026 21:56 UTC Amendment
Coon StephanieSVP STRATEGY
Tax withholdingCommon Stock 1,328 $29.32 $38,936.96
Disclosure

SEC source: 0001193125-26-024779 · ownership.xml · nonDerivative · entry 1

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,287

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

F2 · shares: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

Read SEC document
March 12, 2025 Filed Mar 14, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 52,500 $0.00 Strike: $5.33 $0.00
Disclosure

SEC source: 0000950170-25-039441 · ownership.xml · derivative · entry 5

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 91,948

Underlying: Common Stock · 52,500 shares

Expires 2029-08-28

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Fully vested.

Read SEC document
March 12, 2025 Filed Mar 14, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 8,719 $31.94 $278,484.86
Disclosure

SEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 3

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 701,158

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.91 to $31.96 inclusive.

Read SEC document
March 12, 2025 Filed Mar 14, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 36,653 $31.48 $1,153,836.44
Disclosure

SEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 2

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 709,877

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.90 to $31.89 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
March 12, 2025 Filed Mar 14, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
Exercise / conversionCommon Stock 52,500 $5.33 $279,751.50
Disclosure

SEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 746,530

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 11, 2025 Filed Mar 12, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
Tax withholdingCommon Stock 12,498 $31.60 $394,936.80
Disclosure

SEC source: 0000950170-25-037950 · ownership.xml · nonDerivative · entry 2

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 694,030

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 11, 2025 Filed Mar 12, 2025 20:15 UTC
Bal JoanneGC, SEC. AND HEAD OF IMPACT
Tax withholdingCommon Stock 2,563 $31.60 $80,990.80
Disclosure

SEC source: 0000950170-25-037948 · ownership.xml · nonDerivative · entry 2

Bal Joanne · CIK 0001858527 · GC, SEC. AND HEAD OF IMPACT

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 59,612

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 11, 2025 Filed Mar 12, 2025 20:15 UTC
Coon StephanieSVP STRATEGY
Tax withholdingCommon Stock 1,625 $31.60 $51,350.00
Disclosure

SEC source: 0000950170-25-037947 · ownership.xml · nonDerivative · entry 2

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 56,925

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 11, 2025 Filed Mar 12, 2025 20:15 UTC
Pappas Peter NicholasCSO and President, Eggs
Tax withholdingCommon Stock 2,266 $31.60 $71,605.60
Disclosure

SEC source: 0000950170-25-037946 · ownership.xml · nonDerivative · entry 2

Pappas Peter Nicholas · CIK 0001829971 · CSO and President, Eggs

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 69,240

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 11, 2025 Filed Mar 12, 2025 20:15 UTC
McKeon KathrynCMO and GM, Butter
Tax withholdingCommon Stock 1,683 $31.60 $53,182.80
Disclosure

SEC source: 0000950170-25-037945 · ownership.xml · nonDerivative · entry 2

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 51,018

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 11, 2025 Filed Mar 13, 2025 21:45 UTC
Wrede ThiloCHIEF FINANCIAL OFFICER
Tax withholdingCommon Stock 2,240 $31.60 $70,784.00
Disclosure

SEC source: 0000950170-25-038935 · ownership.xml · nonDerivative · entry 1

Wrede Thilo · CIK 0001969311 · CHIEF FINANCIAL OFFICER

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 61,509

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 11, 2025 Filed Jan 27, 2026 21:55 UTC Amendment
McKeon KathrynCMO and GM, Butter
Tax withholdingCommon Stock 1,768 $31.60 $55,868.80
Disclosure

SEC source: 0001193125-26-024775 · ownership.xml · nonDerivative · entry 2

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,933

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

F2 · shares: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

Read SEC document
March 11, 2025 Filed Jan 27, 2026 21:55 UTC Amendment
Coon StephanieSVP STRATEGY
Tax withholdingCommon Stock 1,935 $31.60 $61,146.00
Disclosure

SEC source: 0001193125-26-024774 · ownership.xml · nonDerivative · entry 2

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 56,615

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

F2 · shares: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

Read SEC document
March 10, 2025 Filed Mar 12, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
Tax withholdingCommon Stock 3,277 $32.04 $104,995.08
Disclosure

SEC source: 0000950170-25-037950 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 706,528

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 10, 2025 Filed Mar 12, 2025 20:15 UTC
Bal JoanneGC, SEC. AND HEAD OF IMPACT
Tax withholdingCommon Stock 5,120 $32.04 $164,044.80
Disclosure

SEC source: 0000950170-25-037948 · ownership.xml · nonDerivative · entry 1

Bal Joanne · CIK 0001858527 · GC, SEC. AND HEAD OF IMPACT

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 62,175

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 10, 2025 Filed Mar 12, 2025 20:15 UTC
Coon StephanieSVP STRATEGY
Tax withholdingCommon Stock 1,901 $32.04 $60,908.04
Disclosure

SEC source: 0000950170-25-037947 · ownership.xml · nonDerivative · entry 1

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,550

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 10, 2025 Filed Mar 12, 2025 20:15 UTC
Pappas Peter NicholasCSO and President, Eggs
Tax withholdingCommon Stock 4,709 $32.04 $150,876.36
Disclosure

SEC source: 0000950170-25-037946 · ownership.xml · nonDerivative · entry 1

Pappas Peter Nicholas · CIK 0001829971 · CSO and President, Eggs

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 71,506

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 10, 2025 Filed Mar 12, 2025 20:15 UTC
McKeon KathrynCMO and GM, Butter
Tax withholdingCommon Stock 1,426 $32.04 $45,689.04
Disclosure

SEC source: 0000950170-25-037945 · ownership.xml · nonDerivative · entry 1

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 52,701

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 10, 2025 Filed Jan 27, 2026 21:55 UTC Amendment
McKeon KathrynCMO and GM, Butter
Tax withholdingCommon Stock 1,426 $32.04 $45,689.04
Disclosure

SEC source: 0001193125-26-024775 · ownership.xml · nonDerivative · entry 1

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 52,701

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 10, 2025 Filed Jan 27, 2026 21:55 UTC Amendment
Coon StephanieSVP STRATEGY
Tax withholdingCommon Stock 1,901 $32.04 $60,908.04
Disclosure

SEC source: 0001193125-26-024774 · ownership.xml · nonDerivative · entry 1

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,550

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 22:45 UTC Amendment
Van Hoven Reena ChauhanChief People Officer
GrantCommon Stock 7,528 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033884 · ownership.xml · nonDerivative · entry 1

Van Hoven Reena Chauhan · CIK 0002036877 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,109

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
Holland Joseph MichaelChief People Officer
GrantCommon Stock 7,528 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033588 · ownership.xml · nonDerivative · entry 1

Holland Joseph Michael · CIK 0002035547 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,109

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
Holland Joseph MichaelChief Supply Chain Officer
GrantCommon Stock 7,924 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033587 · ownership.xml · nonDerivative · entry 1

Holland Joseph Michael · CIK 0002035547 · Chief Supply Chain Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,863

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
GrantCommon Stock 34,073 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033577 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 709,805

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
Coon StephanieSVP STRATEGY
GrantCommon Stock 7,528 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033589 · ownership.xml · nonDerivative · entry 1

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 60,451

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
Bal JoanneGC, SEC. AND HEAD OF IMPACT
GrantCommon Stock 7,924 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033585 · ownership.xml · nonDerivative · entry 1

Bal Joanne · CIK 0001858527 · GC, SEC. AND HEAD OF IMPACT

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 67,295

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
Wrede ThiloCHIEF FINANCIAL OFFICER
GrantCommon Stock 14,659 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033576 · ownership.xml · nonDerivative · entry 1

Wrede Thilo · CIK 0001969311 · CHIEF FINANCIAL OFFICER

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 63,749

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
Pappas Peter NicholasCSO and President, Eggs
GrantCommon Stock 10,301 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033591 · ownership.xml · nonDerivative · entry 1

Pappas Peter Nicholas · CIK 0001829971 · CSO and President, Eggs

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 76,215

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 03, 2025 Filed Mar 5, 2025 21:15 UTC
McKeon KathrynCMO and GM, Butter
GrantCommon Stock 7,924 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-033581 · ownership.xml · nonDerivative · entry 1

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 54,127

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
February 19, 2025 Filed Feb 21, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 12,500 $35.30 $441,250.00
Disclosure

SEC source: 0000950170-25-024860 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,990,890

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.09 to $35.51 inclusive.

Read SEC document
February 19, 2025 Filed Feb 21, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 11,500 $34.55 $397,325.00
Disclosure

SEC source: 0000950170-25-024860 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 7,003,390

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.07 to $35.06 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
February 12, 2025 Filed Feb 14, 2025 21:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 52,500 $0.00 Strike: $5.33 $0.00
Disclosure

SEC source: 0000950170-25-021208 · ownership.xml · derivative · entry 3

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 144,448

Underlying: Common Stock · 52,500 shares

Expires 2029-08-28

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Fully vested.

Read SEC document
February 12, 2025 Filed Feb 14, 2025 21:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 44,970 $35.27 $1,586,091.90
Disclosure

SEC source: 0000950170-25-021208 · ownership.xml · nonDerivative · entry 2

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 675,732

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.90 to $35.71 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
February 12, 2025 Filed Feb 14, 2025 21:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
Exercise / conversionCommon Stock 52,500 $5.33 $279,751.50
Disclosure

SEC source: 0000950170-25-021208 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 720,702

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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January 21, 2025 Filed Jan 23, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 500 $44.94 $22,470.00
Disclosure

SEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 4

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 7,014,890

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.81 to $45.16 inclusive.

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January 21, 2025 Filed Jan 23, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 9,594 $43.73 $419,545.62
Disclosure

SEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 3

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 7,015,390

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $43.37 to $44.07 inclusive.

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January 21, 2025 Filed Jan 23, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 12,606 $42.84 $540,041.04
Disclosure

SEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 7,024,984

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.35 to $43.30 inclusive.

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January 21, 2025 Filed Jan 23, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 1,300 $41.94 $54,522.00
Disclosure

SEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 7,037,590

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.35 to $42.23 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (4) and (5).

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January 17, 2025 Filed Jan 22, 2025 21:15 UTC
McKeon KathrynCMO and GM, Butter
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 12,300 $0.00 Strike: $3.67 $0.00
Disclosure

SEC source: 0000950170-25-007762 · ownership.xml · derivative · entry 3

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 12,300 shares

Expires 2028-07-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Fully vested.

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January 17, 2025 Filed Jan 22, 2025 21:15 UTC
McKeon KathrynCMO and GM, Butter
SaleCommon Stock 12,300 $44.05 $541,815.00
Disclosure

SEC source: 0000950170-25-007762 · ownership.xml · nonDerivative · entry 2

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 46,203

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 28, 2024.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.00 to $44.16 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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January 17, 2025 Filed Jan 22, 2025 21:15 UTC
McKeon KathrynCMO and GM, Butter
Exercise / conversionCommon Stock 12,300 $3.67 $45,200.04
Disclosure

SEC source: 0000950170-25-007762 · ownership.xml · nonDerivative · entry 1

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 58,503

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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January 17, 2025 Filed Jan 22, 2025 21:15 UTC
Bal JoanneGC, SEC. AND HEAD OF IMPACT
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 12,253 $0.00 Strike: $15.31 $0.00
Disclosure

SEC source: 0000950170-25-007761 · ownership.xml · derivative · entry 5

Bal Joanne · CIK 0001858527 · GC, SEC. AND HEAD OF IMPACT

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 24,505

Underlying: Common Stock · 12,253 shares

Expires 2033-03-13

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option vests in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.