Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Vital Farms, Inc.VITL · Entity 5571 | 10% owner | March 02, 2026 | March 13, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Vital Farms, Inc.
Report date March 02, 2026 · Filed March 13, 2026 · Amendment
Amendment: balances below belong to this corrected disclosure, not necessarily a complete replacement of earlier positions.
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Common StockSEC Table I · non-derivative | Direct | 6,326,190 |
Reported balance
After 2026-03-02 transaction · row 1
Amendment: may correct only part of an earlier disclosure.
1 source rowRow 1 · 2026-03-02 · Sale · Disposed 15,000 · Balance 6,326,190 F1: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2: The initial Form 4 inadvertently listed an incorrect number of shares sold. This amendment corrects the number of shares sold and the number of shares beneficially owned following the reported transactions. F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.66 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| Common StockSEC Table I · non-derivative | IndirectBy former spouse. | 400,000 |
Reported balance
Holding disclosure · report date 2026-03-02 · row 2
Amendment: may correct only part of an earlier disclosure.
1 source rowRow 2 · Balance 400,000 F4: Pursuant to an agreement between the Reporting Person and his former spouse, the Reporting Person has sole voting control over the shares. The Reporting Person has no pecuniary interest in the shares. |
Filing footnotes · ownership attribution and instrument terms
F1: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.
F2: The initial Form 4 inadvertently listed an incorrect number of shares sold. This amendment corrects the number of shares sold and the number of shares beneficially owned following the reported transactions.
F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.66 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4: Pursuant to an agreement between the Reporting Person and his former spouse, the Reporting Person has sole voting control over the shares. The Reporting Person has no pecuniary interest in the shares.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| March 05, 2026 Filed Mar 6, 2026 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 5,530 | $0.00 | $0.00 |
DisclosureSEC source: 0001193125-26-096797 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 6,326,720 F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. The RSU award was previously approved by the Issuer's board of directors for services provided by the Reporting Person prior to the Reporting Person's retirement from the Issuer. The Reporting Person continues to serve as a non-employee advisor to the Issuer, pursuant to a resignation agreement between Reporting Person and the Issuer. Read SEC document |
| March 02, 2026 Filed Mar 4, 2026 17:30 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 20,000 | $20.33 | $406,600.00 |
DisclosureSEC source: 0001193125-26-091908 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,321,190 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.66 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 02, 2026 Filed Mar 13, 2026 16:15 UTC Amendment | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 15,000 | $20.33 | $304,950.00 |
DisclosureSEC source: 0001193125-26-106173 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,326,190 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · shares: The initial Form 4 inadvertently listed an incorrect number of shares sold. This amendment corrects the number of shares sold and the number of shares beneficially owned following the reported transactions. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.66 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| February 02, 2026 Filed Feb 4, 2026 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 1,600 | $28.33 | $45,328.00 |
DisclosureSEC source: 0001193125-26-037777 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,341,190 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.30 to 28.41 inclusive. Read SEC document |
| February 02, 2026 Filed Feb 4, 2026 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 18,400 | $27.87 | $512,808.00 |
DisclosureSEC source: 0001193125-26-037777 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,342,790 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $27.29 to $28.27 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| January 02, 2026 Filed Jan 6, 2026 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 12,516 | $31.27 | $391,375.32 |
DisclosureSEC source: 0001193125-26-004700 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,361,190 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.79 to $31.60 inclusive. Read SEC document |
| January 02, 2026 Filed Jan 6, 2026 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 12,484 | $30.43 | $379,888.12 |
DisclosureSEC source: 0001193125-26-004700 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,373,706 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.77 to $30.76 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| December 15, 2025 Filed Dec 17, 2025 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,000 | $35.25 | $176,250.00 |
DisclosureSEC source: 0001193125-25-322888 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,386,190 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. Read SEC document |
| December 01, 2025 Filed Dec 3, 2025 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 4,073 | $33.67 | $137,137.91 |
DisclosureSEC source: 0001193125-25-306880 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,391,190 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.54 to $34.03 inclusive. Read SEC document |
| December 01, 2025 Filed Dec 3, 2025 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 20,927 | $33.07 | $692,055.89 |
DisclosureSEC source: 0001193125-25-306880 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,395,263 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.54 to $33.51 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| November 24, 2025 Filed Nov 26, 2025 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 880 | $30.67 | $26,989.60 |
DisclosureSEC source: 0001193125-25-300722 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 6,416,190 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| November 04, 2025 Filed Nov 5, 2025 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,000 | $37.78 | $188,900.00 |
DisclosureSEC source: 0001193125-25-267172 · ownership.xml · nonDerivative · entry 3 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,417,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.01 to $38.00 inclusive. Read SEC document |
| November 03, 2025 Filed Nov 5, 2025 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 3,592 | $32.35 | $116,201.20 |
DisclosureSEC source: 0001193125-25-267172 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,422,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.28 to $32.54 inclusive. Read SEC document |
| November 03, 2025 Filed Nov 5, 2025 16:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 21,408 | $31.85 | $681,844.80 |
DisclosureSEC source: 0001193125-25-267172 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,425,662 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.28 to $32.27 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (4). Read SEC document |
| October 01, 2025 Filed Oct 3, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 10,864 | $40.63 | $441,404.32 |
DisclosureSEC source: 0001193125-25-230194 · ownership.xml · nonDerivative · entry 3 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,447,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.38 to $40.91 inclusive. Read SEC document |
| October 01, 2025 Filed Oct 3, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 23,536 | $39.98 | $940,969.28 |
DisclosureSEC source: 0001193125-25-230194 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,457,934 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.38 to $40.37 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| October 01, 2025 Filed Oct 3, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 600 | $38.17 | $22,902.00 |
DisclosureSEC source: 0001193125-25-230194 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,481,470 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. Read SEC document |
| September 04, 2025 Filed Sep 8, 2025 17:16 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 100,000 | $50.96 | $5,096,000.00 |
DisclosureSEC source: 0000950170-25-113611 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 6,482,070 F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.75 to $51.21 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 02, 2025 Filed Sep 3, 2025 17:30 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 24,441 | $52.39 | $1,280,463.99 |
DisclosureSEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 4 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,582,070 F3 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.99 to $52.75 inclusive. Read SEC document |
| September 02, 2025 Filed Sep 3, 2025 17:30 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 20,559 | $51.52 | $1,059,199.68 |
DisclosureSEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 3 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,606,511 F3 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.98 inclusive. Read SEC document |
| September 02, 2025 Filed Sep 3, 2025 17:30 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 100,000 | $51.98 | $5,198,000.00 |
DisclosureSEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,627,070 F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.57 to $52.55 inclusive. Read SEC document |
| August 29, 2025 Filed Sep 3, 2025 17:30 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 100,000 | $51.13 | $5,113,000.00 |
DisclosureSEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,727,070 F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.30 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (2), (4) and (5). Read SEC document |
| August 21, 2025 Filed Aug 25, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 4,200 | $50.25 | $211,050.00 |
DisclosureSEC source: 0001025680-25-000008 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,827,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. Read SEC document |
| August 19, 2025 Filed Aug 21, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 800 | $50.31 | $40,248.00 |
DisclosureSEC source: 0001025680-25-000006 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,831,270 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.27 to $50.35 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| August 08, 2025 Filed Aug 11, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,000 | $45.25 | $226,250.00 |
DisclosureSEC source: 0001025680-25-000004 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,832,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. Read SEC document |
| August 07, 2025 Filed Aug 11, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,000 | $40.31 | $201,550.00 |
DisclosureSEC source: 0001025680-25-000004 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,837,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.25 to $40.40 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| August 01, 2025 Filed Aug 5, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 10,043 | $36.42 | $365,766.06 |
DisclosureSEC source: 0000950170-25-103054 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,842,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.27 to $36.71 inclusive. Read SEC document |
| August 01, 2025 Filed Aug 5, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 19,957 | $35.53 | $709,072.21 |
DisclosureSEC source: 0000950170-25-103054 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,852,113 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.27 to $36.26 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| July 23, 2025 Filed Jul 25, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,000 | $40.34 | $201,700.00 |
DisclosureSEC source: 0000950170-25-098786 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,872,070 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.25 to $40.54 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| July 11, 2025 Filed Jul 15, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 18,180 | $0.00 Strike: $24.20 | $0.00 |
DisclosureSEC source: 0000950170-25-095873 · ownership.xml · derivative · entry 3 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Common Stock · 18,180 shares Expires 2025-07-30 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_date: Fully vested. Read SEC document |
| July 11, 2025 Filed Jul 15, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 18,180 | $24.20 | $439,956.00 |
DisclosureSEC source: 0000950170-25-095873 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 6,877,070 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 01, 2025 Filed Jul 3, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 20,286 | $39.32 | $797,645.52 |
DisclosureSEC source: 0000950170-25-093864 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,858,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.18 to $39.64 inclusive. Read SEC document |
| July 01, 2025 Filed Jul 3, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 9,714 | $38.85 | $377,388.90 |
DisclosureSEC source: 0000950170-25-093864 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,879,176 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.18 to $39.17 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| June 17, 2025 Filed Jun 17, 2025 17:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,000 | $32.25 | $161,250.00 |
DisclosureSEC source: 0000950170-25-087489 · ownership.xml · nonDerivative · entry 3 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,888,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. Read SEC document |
| June 13, 2025 Filed Jun 17, 2025 17:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 700 | $32.07 | $22,449.00 |
DisclosureSEC source: 0000950170-25-087489 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,893,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.06 to $32.08 inclusive. Read SEC document |
| June 13, 2025 Filed Jun 17, 2025 17:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 24,300 | $31.61 | $768,123.00 |
DisclosureSEC source: 0000950170-25-087489 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,894,590 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.02 to $32.01 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| May 19, 2025 Filed May 21, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 24,000 | $35.94 | $862,560.00 |
DisclosureSEC source: 0000950170-25-075779 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,918,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.51 to $36.20 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| April 21, 2025 Filed Apr 23, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 24,000 | $32.68 | $784,320.00 |
DisclosureSEC source: 0000950170-25-057385 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,942,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.27 to $33.25 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 24, 2025 Filed Mar 26, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 4,000 | $31.39 | $125,560.00 |
DisclosureSEC source: 0000950170-25-045243 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,966,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. Read SEC document |
| March 19, 2025 Filed Mar 21, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 20,000 | $29.46 | $589,200.00 |
DisclosureSEC source: 0000950170-25-043208 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,970,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.09 to $29.83 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| February 19, 2025 Filed Feb 21, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 12,500 | $35.30 | $441,250.00 |
DisclosureSEC source: 0000950170-25-024860 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 6,990,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.09 to $35.51 inclusive. Read SEC document |
| February 19, 2025 Filed Feb 21, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 11,500 | $34.55 | $397,325.00 |
DisclosureSEC source: 0000950170-25-024860 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 7,003,390 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.07 to $35.06 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| January 21, 2025 Filed Jan 23, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 500 | $44.94 | $22,470.00 |
DisclosureSEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 4 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 7,014,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.81 to $45.16 inclusive. Read SEC document |
| January 21, 2025 Filed Jan 23, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 9,594 | $43.73 | $419,545.62 |
DisclosureSEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 3 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 7,015,390 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $43.37 to $44.07 inclusive. Read SEC document |
| January 21, 2025 Filed Jan 23, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 12,606 | $42.84 | $540,041.04 |
DisclosureSEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 7,024,984 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.35 to $43.30 inclusive. Read SEC document |
| January 21, 2025 Filed Jan 23, 2025 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 1,300 | $41.94 | $54,522.00 |
DisclosureSEC source: 0000950170-25-008340 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 7,037,590 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.35 to $42.23 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (4) and (5). Read SEC document |
| December 19, 2024 Filed Dec 23, 2024 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 12,192 | $38.59 | $470,489.28 |
DisclosureSEC source: 0000950170-24-139585 · ownership.xml · nonDerivative · entry 2 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 7,038,890 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.10 to $38.93 inclusive. Read SEC document |
| December 19, 2024 Filed Dec 23, 2024 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 11,808 | $37.77 | $445,988.16 |
DisclosureSEC source: 0000950170-24-139585 · ownership.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 7,051,082 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.13 to $38.09 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| December 09, 2024 Filed Dec 11, 2024 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | GiftCommon Stock | 50,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001415889-24-028937 · form4-12112024_041201.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 7,062,890 F1 · kind: The Reporting Person donated 50,000 shares of directly owned stock to a donor-advised fund, which will use the gifted shares for charitable purposes. Read SEC document |
| November 22, 2024 Filed Nov 26, 2024 16:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 3,613 | $0.00 | $0.00 |
DisclosureSEC source: 0001415889-24-027712 · form4-11262024_041108.xml · nonDerivative · entry 1 OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 7,112,890 F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest on November 22, 2025, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.