Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Vital Farms, Inc.VITL · Entity 5571 | Director · Exec. Chair, President & CEO | May 15, 2026 | May 19, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Vital Farms, Inc.
Report date May 15, 2026 · Filed May 19, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Common StockSEC Table I · non-derivative | Direct | 706,060 |
Reported balance
After 2026-05-15 transaction · row 1
1 source rowRow 1 · 2026-05-15 · Grant · Acquired 500 · Balance 706,060 F1: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Filing footnotes · ownership attribution and instrument terms
F1: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| May 15, 2026 Filed May 19, 2026 20:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 500 | $7.21 | $3,605.00 |
DisclosureSEC source: 0001193125-26-231006 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · Exec. Chair, President & CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 706,060 F1 · kind: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. Read SEC document |
| March 16, 2026 Filed Mar 16, 2026 21:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 4,798 | $17.21 | $82,573.58 |
DisclosureSEC source: 0001193125-26-108705 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President, CEO & Exec. Chair 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 705,560 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| March 12, 2026 Filed Mar 16, 2026 21:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 11,886 | $17.62 | $209,431.32 |
DisclosureSEC source: 0001193125-26-108705 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President, CEO & Exec. Chair 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 710,358 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| March 05, 2026 Filed Mar 6, 2026 21:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 75,415 | $0.00 | $0.00 |
DisclosureSEC source: 0001193125-26-096792 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President, CEO & Exec. Chair 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 722,244 F2 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
| March 04, 2026 Filed Mar 6, 2026 21:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 2,855 | $20.30 | $57,956.50 |
DisclosureSEC source: 0001193125-26-096792 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President, CEO & Exec. Chair 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 646,829 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| December 15, 2025 Filed Dec 17, 2025 21:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 16,734 | $35.05 | $586,526.70 |
DisclosureSEC source: 0001193125-25-322887 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 649,684 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $35.15 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| November 17, 2025 Filed Nov 19, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 309 | $26.13 | $8,074.17 |
DisclosureSEC source: 0001193125-25-288116 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 666,418 F1 · kind: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. Read SEC document |
| October 08, 2025 Filed Oct 10, 2025 20:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 4,404 | $44.72 | $196,946.88 |
DisclosureSEC source: 0001193125-25-237176 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 666,109 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.46 to $45.09 inclusive. Read SEC document |
| October 08, 2025 Filed Oct 10, 2025 20:55 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,263 | $44.11 | $232,150.93 |
DisclosureSEC source: 0001193125-25-237176 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 670,513 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $43.46 to $44.45 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnotes (2) and (3). Read SEC document |
| September 11, 2025 Filed Sep 12, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | GiftCommon Stock | 10,000 | $0.00 | $0.00 |
DisclosureSEC source: 0000950170-25-114533 · ownership.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 675,776 F4 · kind: The Reporting Person donated 10,000 shares of directly owned shares to a donor-advised fund, which will use the gifted shares for charitable purposes. Read SEC document |
| September 10, 2025 Filed Sep 12, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 943 | $47.84 | $45,113.12 |
DisclosureSEC source: 0000950170-25-114533 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 685,776 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.69 to $48.00 inclusive. Read SEC document |
| September 10, 2025 Filed Sep 12, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 15,757 | $47.29 | $745,148.53 |
DisclosureSEC source: 0000950170-25-114533 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 686,719 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.67 to $47.67 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnotes (2) and (3). Read SEC document |
| August 12, 2025 Filed Aug 14, 2025 20:25 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 16,700 | $46.11 | $770,037.00 |
DisclosureSEC source: 0001818591-25-000004 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 702,476 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $45.39 to $46.31 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F3 · balance_after: Includes 277 shares that were acquired on May 15, 2025 under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). Read SEC document |
| May 22, 2025 Filed May 27, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 7,806 | $0.00 Strike: $12.81 | $0.00 |
DisclosureSEC source: 0000950170-25-077700 · ownership.xml · derivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 18,942 Underlying: Common Stock · 7,806 shares Expires 2032-03-10 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| May 22, 2025 Filed May 27, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 7,806 | $12.81 | $99,994.86 |
DisclosureSEC source: 0000950170-25-077700 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 718,899 Read SEC document |
| May 12, 2025 Filed May 14, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 13,052 | $0.00 Strike: $12.81 | $0.00 |
DisclosureSEC source: 0000950170-25-071586 · ownership.xml · derivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 26,748 Underlying: Common Stock · 13,052 shares Expires 2032-03-10 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_date: Fully vested. Read SEC document |
| May 12, 2025 Filed May 14, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 39,448 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0000950170-25-071586 · ownership.xml · derivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 0 Underlying: Common Stock · 39,448 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_date: Fully vested. Read SEC document |
| May 12, 2025 Filed May 14, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 11,271 | $34.55 | $389,413.05 |
DisclosureSEC source: 0000950170-25-071586 · ownership.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 711,093 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.49 to $34.67 inclusive. Read SEC document |
| May 12, 2025 Filed May 14, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 33,872 | $33.98 | $1,150,970.56 |
DisclosureSEC source: 0000950170-25-071586 · ownership.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 722,364 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.48 to $34.47 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| May 12, 2025 Filed May 14, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 13,052 | $12.81 | $167,196.12 |
DisclosureSEC source: 0000950170-25-071586 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 756,236 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| May 12, 2025 Filed May 14, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 39,448 | $5.33 | $210,202.61 |
DisclosureSEC source: 0000950170-25-071586 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 743,184 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| April 14, 2025 Filed Apr 16, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0000950170-25-054823 · ownership.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 39,448 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| April 14, 2025 Filed Apr 16, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 45,124 | $33.69 | $1,520,227.56 |
DisclosureSEC source: 0000950170-25-054823 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 703,736 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.40 to $34.03 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| April 14, 2025 Filed Apr 16, 2025 21:00 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0000950170-25-054823 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 748,860 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| March 13, 2025 Filed Mar 14, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 4,798 | $29.32 | $140,677.36 |
DisclosureSEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 696,360 F4 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| March 12, 2025 Filed Mar 14, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0000950170-25-039441 · ownership.xml · derivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 91,948 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F5 · derivative.exercise_date: Fully vested. Read SEC document |
| March 12, 2025 Filed Mar 14, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 8,719 | $31.94 | $278,484.86 |
DisclosureSEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 701,158 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.91 to $31.96 inclusive. Read SEC document |
| March 12, 2025 Filed Mar 14, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 36,653 | $31.48 | $1,153,836.44 |
DisclosureSEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 709,877 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.90 to $31.89 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| March 12, 2025 Filed Mar 14, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0000950170-25-039441 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 746,530 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| March 11, 2025 Filed Mar 12, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 12,498 | $31.60 | $394,936.80 |
DisclosureSEC source: 0000950170-25-037950 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 694,030 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| March 10, 2025 Filed Mar 12, 2025 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 3,277 | $32.04 | $104,995.08 |
DisclosureSEC source: 0000950170-25-037950 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 706,528 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| March 03, 2025 Filed Mar 5, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 34,073 | $0.00 | $0.00 |
DisclosureSEC source: 0000950170-25-033577 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 709,805 F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
| February 12, 2025 Filed Feb 14, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0000950170-25-021208 · ownership.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 144,448 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| February 12, 2025 Filed Feb 14, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 44,970 | $35.27 | $1,586,091.90 |
DisclosureSEC source: 0000950170-25-021208 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 675,732 F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.90 to $35.71 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| February 12, 2025 Filed Feb 14, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0000950170-25-021208 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 720,702 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| January 13, 2025 Filed Jan 15, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0000950170-25-005837 · ownership.xml · derivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 196,948 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: Fully vested. Read SEC document |
| January 13, 2025 Filed Jan 15, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,500 | $43.30 | $238,150.00 |
DisclosureSEC source: 0000950170-25-005837 · ownership.xml · nonDerivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 668,202 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $43.08 to $43.79 inclusive. Read SEC document |
| January 13, 2025 Filed Jan 15, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 24,386 | $42.60 | $1,038,843.60 |
DisclosureSEC source: 0000950170-25-005837 · ownership.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 673,702 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.08 to $43.07 inclusive. Read SEC document |
| January 13, 2025 Filed Jan 15, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 11,642 | $41.42 | $482,211.64 |
DisclosureSEC source: 0000950170-25-005837 · ownership.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 698,088 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.08 to $41.99 inclusive. Read SEC document |
| January 13, 2025 Filed Jan 15, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 3,100 | $40.55 | $125,705.00 |
DisclosureSEC source: 0000950170-25-005837 · ownership.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 709,730 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.08 to $41.07 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (4), and (5). Read SEC document |
| January 13, 2025 Filed Jan 15, 2025 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0000950170-25-005837 · ownership.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 712,830 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| December 13, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 99,262 | $0.00 Strike: $3.67 | $0.00 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · derivative · entry 11 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 0 Underlying: Common Stock · 99,262 shares Expires 2028-05-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Fully vested. Read SEC document |
| December 13, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 31,816 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · derivative · entry 10 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 249,448 Underlying: Common Stock · 31,816 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Fully vested. Read SEC document |
| December 13, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 2,231 | $37.83 | $84,398.73 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 8 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 660,330 F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.59 to $38.05 inclusive. Read SEC document |
| December 13, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 82,314 | $37.21 | $3,062,903.94 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 7 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 662,561 F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.59 to $37.585 inclusive. Read SEC document |
| December 13, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 99,262 | $3.67 | $364,768.00 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 744,875 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| December 13, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 31,816 | $5.33 | $169,534.74 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 645,613 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| December 12, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · derivative · entry 9 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 281,264 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Fully vested. Read SEC document |
| December 12, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 1,108 | $39.13 | $43,356.04 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 613,797 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.93 to $39.31 inclusive. Read SEC document |
| December 12, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 18,856 | $38.20 | $720,299.20 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 614,905 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.91 to $38.89 inclusive. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.