SMPL

SEC source: 0001213900-18-001732 · f4020918kash_simplygood.xml · nonDerivative · entry 1

KASH ARVIN · CIK 0001538738 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,500

F1 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001213900-18-001719 · f4020918mont_simplygood.xml · nonDerivative · entry 1

Montgomery Robert G. · CIK 0001678122 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,500

F1 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001213900-18-001711 · f4020918ratzan_simplygood.xml · nonDerivative · entry 1

Ratzan Brian K. · CIK 0001679746 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,210

F1 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009201 · wf-form4_150490797380640.xml · nonDerivative · entry 1

HEALEY JAMES E · CIK 0001199801 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009202 · wf-form4_150490798947423.xml · nonDerivative · entry 1

KILTS JAMES M · CIK 0001025094 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009207 · wf-form4_150490807039072.xml · nonDerivative · entry 1

WEST DAVID J · CIK 0001141569 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009205 · wf-form4_150490803829372.xml · nonDerivative · entry 1

DALEY CLAYTON C JR · CIK 0001180778 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009203 · wf-form4_150490800578929.xml · nonDerivative · entry 1

Laube Richard · CIK 0001445036 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 176,488

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009200 · wf-form4_150490795812667.xml · nonDerivative · entry 1

Ghez Nomi · CIK 0001535662 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 57,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009199 · wf-form4_150490794219205.xml · nonDerivative · entry 1

KASH ARVIN · CIK 0001538738 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009206 · wf-form4_150490805454452.xml · nonDerivative · entry 1

Montgomery Robert G. · CIK 0001678122 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001628280-17-009204 · wf-form4_150490802217985.xml · nonDerivative · entry 1

Ratzan Brian K. · CIK 0001679746 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,500

F1 · shares: Represents a grant of restricted stock units under the Issuer's 2017 Omnibus Incentive Plan. Each restricted stock unit represents the contingent right to receive, upon vesting of the unit, one share of the Issuer's common stock. The units are scheduled to vest on the first anniversary of the date of grant.

F2 · balance_after: Includes 7,500 restricted stock units subject to vesting and forfeiture restrictions.

SEC source: 0001702744-17-000018 · wf-form4_150413165634547.xml · derivative · entry 1

Cunfer Todd E · CIK 0001715621 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,687

Underlying: Common Stock · 19,687 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on August 28, 2018, August 28, 2019 and August 28, 2020, subject to the recipient's continued service with the Company from the date of grant on August 28, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on August 28, 2018, August 28, 2019 and August 28, 2020, subject to the recipient's continued service with the Company from the date of grant on August 28, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001702744-17-000020 · wf-form4_150413179000775.xml · derivative · entry 1

Clark Jill M · CIK 0001715625 · Chief Customer Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,360

Underlying: Common Stock · 8,360 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on August 28, 2018, August 28, 2019 and August 28, 2020, subject to the recipient's continued service with the Company from the date of grant on August 28, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on August 28, 2018, August 28, 2019 and August 28, 2020, subject to the recipient's continued service with the Company from the date of grant on August 28, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001213900-17-007709 · f4071417scalzo_simply.xml · derivative · entry 1

SCALZO JOSEPH · CIK 0001203096 · Director · CEO and President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,200,000

Underlying: Common Stock · 1,200,000 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F1 · price: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001213900-17-007707 · f4071417menogan_simply.xml · derivative · entry 1

Menogan Annita M · CIK 0001349040 · VP, Gen. Counsel & Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 133,333

Underlying: Common Stock · 133,333 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F1 · price: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001213900-17-007705 · f4071417mara_simply.xml · derivative · entry 1

Mara Shaun · CIK 0001358316 · Chief Admin Officer, CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 252,967

Underlying: Common Stock · 252,967 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F1 · price: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001213900-17-007706 · f4071417matthews_simply.xml · derivative · entry 1

Matthews Timothy Allen · CIK 0001711764 · VP, Controller and CAO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,071

Underlying: Common Stock · 42,071 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F1 · price: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001213900-17-007708 · f4071417parker_simply.xml · derivative · entry 1

Parker C Scott · CIK 0001711514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 238,943

Underlying: Common Stock · 238,943 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F1 · price: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001213900-17-007704 · f4071417holm_simply.xml · derivative · entry 1

Holm Hanno E · CIK 0001711478 · VP & Chief Operations Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,065

Underlying: Common Stock · 120,065 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F1 · price: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

SEC source: 0001213900-17-007703 · f4071417gandert_simply.xml · derivative · entry 1

Gandert Robert C · CIK 0001711472 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 122,708

Underlying: Common Stock · 122,708 shares

Expires not disclosed

F1 · security: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F1 · price: Represents options to purchase common stock of the Issuer on a one to one basis awarded pursuant to the Issuer's 2017 Long Term Incentive Plan.

F2 · derivative.exercise_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.

F2 · derivative.expiration_date: Options vest and become exercisable in three equal installments on July 14, 2018, July 14, 2019 and July 14, 2020, subject to the recipient's continued service with the Company from the date of grant on July 14, 2017. The options expire on the ten-year anniversary of the award.