PRPL

SEC source: 0001213900-24-023720 · ownership.xml · nonDerivative · entry 1

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 21,061

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-023717 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 113,057

Underlying: Class A Common Stock · 56,528 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-023717 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 297,002

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-022697 · ownership.xml · derivative · entry 2

Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 240,741

Underlying: Class A Common Stock · 240,741 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.

SEC source: 0001213900-24-022697 · ownership.xml · derivative · entry 1

Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 129,630

Underlying: Class A Common Stock · 129,630 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-022698 · ownership.xml · derivative · entry 2

McDermott Tricia · CIK 0001722483 · Chief Legal Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 200,617

Underlying: Class A Common Stock · 200,617 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.

SEC source: 0001213900-24-022698 · ownership.xml · derivative · entry 1

McDermott Tricia · CIK 0001722483 · Chief Legal Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 108,024

Underlying: Class A Common Stock · 108,024 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-25-024111 · ownership.xml · derivative · entry 1

Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 450,000

Underlying: Class A Common Stock · 450,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

SEC source: 0001213900-25-024116 · ownership.xml · derivative · entry 1

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 350,000

Underlying: Class A Common Stock · 350,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

SEC source: 0001213900-25-024108 · ownership.xml · derivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 175,000

Underlying: Class A Common Stock · 175,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

SEC source: 0001213900-25-024113 · ownership.xml · derivative · entry 1

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 175,000

Underlying: Class A Common Stock · 175,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. Such restricted stock units will vest at the sooner of (a) a change in control, as defined in the award agreements, or (b) March 12, 2028, provided that if the recipient's employment with the Company is involuntarily terminated other than for cause, a pro rata number of restricted stock units will vest as of such termination date.

SEC source: 0001213900-24-020287 · ownership.xml · nonDerivative · entry 2

Peterson Douglas Scott · CIK 0001507608 · Director

10b5-1 filing: No plan indicated

Ownership: Indirect · Scott and Christina Peterson 101 Trust

Disclosed balance after: 3,179,165

F1 · kind: These shares were distributed on March 4, 2024, as additional consideration in accordance with the terms of the 2022 merger with Advanced Comfort Technologies, Inc. d/b/a INTELLIbed.

F1 · price: These shares were distributed on March 4, 2024, as additional consideration in accordance with the terms of the 2022 merger with Advanced Comfort Technologies, Inc. d/b/a INTELLIbed.

F2 · ownership.nature: The acquired Class A Common Stock herein reported is owned by the Scott and Christina Peterson 101 Trust. Mr. Peterson is the Grantor of the Scott and Christina Peterson 101 Trust and has investment control over and may be considered the beneficial owner of all stock owned by the Scott and Christina Peterson 101 Trust.

SEC source: 0000899243-24-000104 · doc4.xml · derivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 13,442,623

Underlying: Class A Common Stock · 13,442,623 shares

Expires 2034-01-23

F1 · kind: Pursuant to that certain Amended and Restated Credit Agreement, dated as of January 23, 2024, the Issuer issued the Warrants to certain of the Reporting Persons as partial consideration for a loan made to a subsidiary of Issuer, of which an aggregate amount of $41,000,000 was made by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the "Separate Account").

F1 · price: Pursuant to that certain Amended and Restated Credit Agreement, dated as of January 23, 2024, the Issuer issued the Warrants to certain of the Reporting Persons as partial consideration for a loan made to a subsidiary of Issuer, of which an aggregate amount of $41,000,000 was made by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the "Separate Account").

F2 · derivative.underlying_shares: As a result of the transaction reported herein, CCP directly owns 11,018,543 Warrants and the Separate Account directly owns 2,424,080 Warrants.

F3 · derivative.underlying_shares: Each Warrant entitles the holder to acquire one share of the Issuer's Class A common stock ("Class A Common Stock") at a price of $1.50 per share, subject to adjustment. The Warrants are subject to a contractual limitation such that a holder of the Warrants will not have the right to exercise its Warrants, to the extent that after giving effect to such exercise, the holder (together with its affiliates) would beneficially own in excess of 49.9% of the shares of Class A Common Stock outstanding immediately after giving effect to such exercise. As of the date of this Form 4, based on 105,545,906 shares of Class A Common Stock outstanding as of November 13, 2023, as reported in the Issuer's Form 10-Q filed with the Securities and Exchange Commission on November 15, 2023, the Warrants could be exercised to acquire an aggregate of 11,601,030 shares of Class A Common Stock.

F2 · ownership.nature: As a result of the transaction reported herein, CCP directly owns 11,018,543 Warrants and the Separate Account directly owns 2,424,080 Warrants.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Coliseum Capital Co-Invest III, L.P. ("CCC III") is an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

SEC source: 0001213900-24-011619 · ownership.xml · nonDerivative · entry 2

Peterson Douglas Scott · CIK 0001507608 · Director

10b5-1 filing: No plan indicated

Ownership: Indirect · Scott and Christina Peterson 101 Trust

Disclosed balance after: 2,747,810

F1 · kind: These shares were distributed on November 11, 2023, from an escrow established in connection with the 2022 merger with Advanced Comfort Technologies, Inc. d/b/a INTELLIbed.

F1 · price: These shares were distributed on November 11, 2023, from an escrow established in connection with the 2022 merger with Advanced Comfort Technologies, Inc. d/b/a INTELLIbed.

F2 · ownership.nature: The acquired Class A Common Stock herein reported is owned by the Scott and Christina Peterson 101 Trust. Mr. Peterson is the Grantor of the Scott and Christina Peterson 101 Trust and has investment control over and may be considered the beneficial owner of all stock owned by the Scott and Christina Peterson 101 Trust.

SEC source: 0001013762-23-007050 · ownership.xml · derivative · entry 2

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,177

Underlying: Class A Common Stock · 2,177 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On November 11,2021, the reporting person was granted 6,531. The Restricted Stock Units vest in three equal annual installments; one-third on October 25, 2022; one-third on October 25, 2023; and one-third on October 25, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: On November 11,2021, the reporting person was granted 6,531. The Restricted Stock Units vest in three equal annual installments; one-third on October 25, 2022; one-third on October 25, 2023; and one-third on October 25, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001013762-23-007050 · ownership.xml · nonDerivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 29,019

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-23-071948 · ownership.xml · nonDerivative · entry 1

DICAMILLO GARY T · CIK 0001184987 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 158,478

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $2.21 to $2.22, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

SEC source: 0001213900-23-050948 · ownership.xml · derivative · entry 2

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 18,875

Underlying: Class A Common Stock · 18,875 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050948 · ownership.xml · derivative · entry 1

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 18,875

Underlying: Class A Common Stock · 18,875 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0000899243-23-016242 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnotes

Disclosed balance after: 46,855,291

F1 · price: The Common Stock was received by Adam Gray ("Gray") under the Issuer's 2017 Equity Incentive Plan in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards received for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. ("CCP").

F2 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) a separate account investment advisory client of CCM (the "Separate Account").

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 35,192,565; 3,133,449; and 8,529,277 shares of Common Stock, respectively.

SEC source: 0001213900-23-050943 · ownership.xml · derivative · entry 2

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 64,067

Underlying: Class A Common Stock · 64,067 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050943 · ownership.xml · derivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 34,498

Underlying: Class A Common Stock · 34,498 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-050939 · ownership.xml · nonDerivative · entry 1

DICAMILLO GARY T · CIK 0001184987 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 148,478

SEC source: 0001213900-23-050944 · ownership.xml · nonDerivative · entry 1

HOLLINGSWORTH CLAUDIA · CIK 0001216702 · Director

10b5-1 filing: No plan indicated

Ownership: Indirect · Shares owned by i2CEO, LLC; see footnote

Disclosed balance after: 73,598

F1 · ownership.nature: As the sole member of i2CEO, LLC, Ms. Hollingsworth has voting and investment control over and may be considered the beneficial owner of all stock owned by i2CEO, LLC.

SEC source: 0001213900-23-050953 · ownership.xml · nonDerivative · entry 1

Peterson Douglas Scott · CIK 0001507608 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 31,765

SEC source: 0001213900-23-050946 · ownership.xml · derivative · entry 2

Krausz Keira · CIK 0001569574 · Chief Marketing Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 64,878

Underlying: Class A Common Stock · 64,878 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050946 · ownership.xml · derivative · entry 1

Krausz Keira · CIK 0001569574 · Chief Marketing Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 34,934

Underlying: Class A Common Stock · 34,934 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-050942 · ownership.xml · nonDerivative · entry 1

Pate R Carter · CIK 0001641406 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,714

SEC source: 0001213900-23-050945 · ownership.xml · derivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 51,178

Underlying: Class A Common Stock · 51,178 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050945 · ownership.xml · derivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 27,557

Underlying: Class A Common Stock · 27,557 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-050947 · ownership.xml · derivative · entry 2

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 64,067

Underlying: Class A Common Stock · 64,067 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050947 · ownership.xml · derivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 34,498

Underlying: Class A Common Stock · 34,498 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number

SEC source: 0001213900-23-050940 · ownership.xml · derivative · entry 2

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 78,539

Underlying: Class A Common Stock · 78,539 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050940 · ownership.xml · derivative · entry 1

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,290

Underlying: Class A Common Stock · 42,290 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-050938 · ownership.xml · nonDerivative · entry 1

DARLING SETH LANE · CIK 0001976405 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,765

SEC source: 0001213900-23-050937 · ownership.xml · nonDerivative · entry 1

Serow Erika · CIK 0001734717 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 31,765

SEC source: 0001213900-23-050941 · ownership.xml · derivative · entry 2

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 62,595

Underlying: Class A Common Stock · 62,595 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050941 · ownership.xml · derivative · entry 1

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 33,705

Underlying: Class A Common Stock · 33,705 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-050936 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 314,943

Underlying: Class A Common Stock · 314,943 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

SEC source: 0001213900-23-050936 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 169,585

Underlying: Class A Common Stock · 169,585 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-051849 · ownership.xml · nonDerivative · entry 1

DARLING SETH LANE · CIK 0001976405 · Director

10b5-1 filing: No plan indicated

Ownership: Indirect · Shares owned by HD Performance, Inc.; see footnote

Disclosed balance after: 48,765

F1 · ownership.nature: This amended Form 4 is filed to correct the form of ownership. Mr. Darling has voting and investment control over and may be considered the beneficial owner of all stock owned by HD Performance, Inc.

SEC source: 0001213900-23-049877 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 295,000

Underlying: Class A Common Stock · Not disclosed shares

Expires 2027-03-25

F2 · kind: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · derivative.exercise_date: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · derivative.underlying_shares: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · balance_after: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

SEC source: 0001213900-23-049877 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 295,000

Underlying: Class A Common Stock · Not disclosed shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · derivative.exercise_date: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · balance_after: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

SEC source: 0001213900-23-047113 · ownership.xml · derivative · entry 2

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 25,144

Underlying: Class A Common Stock · 12,571 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units, vesting in three annual installments beginning on June 6, 2023.

F2 · derivative.expiration_date: On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units, vesting in three annual installments beginning on June 6, 2023.

SEC source: 0001213900-23-047113 · ownership.xml · nonDerivative · entry 1

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 151,168.55

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-23-046782 · ownership.xml · nonDerivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 108,436

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $2.845 to $2.85, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

SEC source: 0001213900-23-044140 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 39,427

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $3.42 to $3.48, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

SEC source: 0001213900-23-040616 · ownership.xml · nonDerivative · entry 1

DARLING SETH LANE · CIK 0001976405 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 17,000

SEC source: 0001213900-23-039937 · ownership.xml · nonDerivative · entry 1

Pate R Carter · CIK 0001641406 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 16,949

SEC source: 0001213900-23-039474 · ownership.xml · derivative · entry 2

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 19,654

Underlying: Class A Common Stock · 9,826 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units, vesting in three annual installments beginning on May 12, 2023.

F2 · derivative.expiration_date: On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units, vesting in three annual installments beginning on May 12, 2023.