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KERBY JEFFERY SCOTT

Disclosed activity across 1 company

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54187
SEC CIK
0001962555

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Purple Innovation, Inc.PRPL · Entity 7764Chief of Owned RetailMarch 31, 2026April 02, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Purple Innovation, Inc.

Report date March 31, 2026 · Filed April 02, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect76,643 Ending reported balance After 2026-03-31 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2026-03-31 · Exercise / conversion · Acquired 13,585 · Balance 80,563

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

Row 2 · 2026-03-31 · Tax withholding · Disposed 3,920 · Balance 76,643

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect13,585 Reported balance After 2026-03-31 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2026-03-31 · Exercise / conversion · Disposed 13,585 · Balance 13,585

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

F2: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Filing footnotes · ownership attribution and instrument terms

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

F2: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
March 31, 2026 Filed Apr 2, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 13,585 $0.00 $0.00
Disclosure

SEC source: 0001213900-26-039305 · ownership.xml · derivative · entry 3

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 13,585

Underlying: Class A Common Stock · 13,585 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 31, 2026 Filed Apr 2, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 3,920 $0.66 $2,591.90
Disclosure

SEC source: 0001213900-26-039305 · ownership.xml · nonDerivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 76,643

Read SEC document
March 31, 2026 Filed Apr 2, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 13,585 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-26-039305 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 80,563

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Disposition to issuerPerformance Stock Units · Derivative 51,178 $0.00 $0.00
Disclosure

SEC source: 0001213900-26-029044 · ownership.xml · derivative · entry 4

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 0 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F3 · derivative.exercise_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

F3 · derivative.expiration_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 9,186 $0.00 $0.00
Disclosure

SEC source: 0001213900-26-029044 · ownership.xml · derivative · entry 3

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 9,186 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 2,651 $0.71 $1,871.87
Disclosure

SEC source: 0001213900-26-029044 · ownership.xml · nonDerivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 66,978

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 9,186 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-26-029044 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 69,629

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
March 31, 2025 Filed Apr 2, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 13,585 $0.00 $0.00
Disclosure

SEC source: 0001213900-25-027977 · ownership.xml · derivative · entry 3

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 27,170

Underlying: Class A Common Stock · 13,585 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 31, 2025 Filed Apr 2, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 4,647 $0.76 $3,528.00
Disclosure

SEC source: 0001213900-25-027977 · ownership.xml · nonDerivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 60,443

Read SEC document
March 31, 2025 Filed Apr 2, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 13,585 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-25-027977 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 65,090

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

Read SEC document
March 15, 2025 Filed Mar 18, 2025 20:03 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 9,186 $0.00 $0.00
Disclosure

SEC source: 0001013762-25-000582 · ownership.xml · derivative · entry 3

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,186

Underlying: Class A Common Stock · 9,186 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 15, 2025 Filed Mar 18, 2025 20:03 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 3,142 $0.90 $2,827.49
Disclosure

SEC source: 0001013762-25-000582 · ownership.xml · nonDerivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 51,505

Read SEC document
March 15, 2025 Filed Mar 18, 2025 20:03 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 9,186 Not disclosed Not disclosed
Disclosure

SEC source: 0001013762-25-000582 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 54,647

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
June 20, 2024 Filed Jun 21, 2024 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 40,755 $0.00 $0.00
Disclosure

SEC source: 0001213900-24-054747 · ownership.xml · derivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 40,755

Underlying: Class A Common Stock · 40,755 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 15, 2024 Filed Mar 19, 2024 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 9,185 $0.00 $0.00
Disclosure

SEC source: 0001213900-24-024001 · ownership.xml · derivative · entry 3

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 18,372

Underlying: Class A Common Stock · 9,185 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 15, 2024 Filed Mar 19, 2024 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 3,151 $1.56 $4,915.56
Disclosure

SEC source: 0001213900-24-024001 · ownership.xml · nonDerivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 45,461

Read SEC document
March 15, 2024 Filed Mar 19, 2024 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 9,185 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-24-024001 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,612

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
June 20, 2023 Filed Jun 22, 2023 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantPerformance Stock Units · Derivative 51,178 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-050945 · ownership.xml · derivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 51,178

Underlying: Class A Common Stock · 51,178 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

Read SEC document
June 20, 2023 Filed Jun 22, 2023 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 27,557 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-050945 · ownership.xml · derivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 27,557

Underlying: Class A Common Stock · 27,557 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
May 26, 2023 Filed May 30, 2023 21:44 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseClass A Common Stock 16,350 $3.45 $56,445.11
Disclosure

SEC source: 0001213900-23-044140 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 39,427

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $3.42 to $3.48, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

Read SEC document
April 27, 2023 Filed May 1, 2023 20:01 UTC Purple Innovation, Inc. PRPL · Entity 7764 OtherProportional Representation Preferred Linked Stock 230.77 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-23-034588 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023.

F1 · price: The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023.

Read SEC document
March 23, 2023 Filed Mar 27, 2023 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseClass A Common Stock 23,077 $2.77 $63,918.67
Disclosure

SEC source: 0001213900-23-023171 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 23,077

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $2.76 to $2.78, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.