MAX

SEC source: 0001818383-22-000083 · wf-form4_165282780268156.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,552

F2 · shares: According to the RSU grant, 7,874 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000083 · wf-form4_165282780268156.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 81,426

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000081 · wf-form4_165282771487117.xml · derivative · entry 3

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,407

Underlying: Class A Common Stock · 3,693 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F4 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000081 · wf-form4_165282771487117.xml · nonDerivative · entry 2

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,415

F2 · shares: According to the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000081 · wf-form4_165282771487117.xml · nonDerivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,693

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000084 · wf-form4_165282789503119.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 274,407

Underlying: Class A Common Stock · 18,293 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000084 · wf-form4_165282789503119.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 604,731

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000082 · wf-form4_165282776973276.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 274,407

Underlying: Class A Common Stock · 18,293 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000082 · wf-form4_165282776973276.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 680,319

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000080 · wf-form4_165282767654085.xml · derivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,157

Underlying: Class A Common Stock · 6,543 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F7 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000080 · wf-form4_165282767654085.xml · derivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,388

Underlying: Class A Common Stock · 5,462 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F5 · derivative.exercise_date: One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000080 · wf-form4_165282767654085.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,853

F3 · shares: According to the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000080 · wf-form4_165282767654085.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,116

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000080 · wf-form4_165282767654085.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,573

F2 · shares: According to the RSU grant, 1,889 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000080 · wf-form4_165282767654085.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,462

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000074 · wf-form4_165246317299135.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,090

F1 · price: Reflects the weighted-average purchase price for shares bought in multiple transactions at prices ranging from $10.27 to $10.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares purchased at each separate price.

SEC source: 0001818383-22-000072 · wf-form4_165238619297106.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,090

F1 · price: Reflects the weighted-average purchase price for shares bought in multiple transactions at prices ranging from $10.39 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares purchased at each separate price.

SEC source: 0001818383-22-000070 · wf-form4_165230257765224.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,090

F1 · price: Reflects the weighted-average purchase price for shares bought in multiple transactions at prices ranging from $10.96 to $11.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares purchased at each separate price.

SEC source: 0001818383-22-000056 · wf-form4_165152664438418.xml · derivative · entry 2

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,896

Underlying: Class A Common Stock · 1,315 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-22-000056 · wf-form4_165152664438418.xml · nonDerivative · entry 1

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,894

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000057 · wf-form4_165152666248645.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 918,887

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000057 · wf-form4_165152666248645.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 586,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000055 · wf-form4_165152662309170.xml · derivative · entry 2

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,896

Underlying: Class A Common Stock · 1,315 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-22-000055 · wf-form4_165152662309170.xml · nonDerivative · entry 1

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,894

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000054 · wf-form4_165152660199190.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 918,887

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000054 · wf-form4_165152660199190.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 662,026

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000053 · wf-form4_165152656489410.xml · derivative · entry 2

Arasu Venmal (Raji) · CIK 0001641435 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,896

Underlying: Class A Common Stock · 1,315 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-22-000053 · wf-form4_165152656489410.xml · nonDerivative · entry 1

Arasu Venmal (Raji) · CIK 0001641435 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,894

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000047 · wf-form4_165107683429131.xml · derivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,150

Underlying: Class A Common Stock · 60,150 shares

Expires not disclosed

F1 · derivative.exercise_price: Represents grant of performance based restricted stock units ("PRSUs") under the Issuer's Omnibus Equity Incentive Plan granted April 15, 2022.

F3 · price: Each PRSU represents a contingent right to receive one share of the Issuer's Class A Common Stock.

F2 · derivative.exercise_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

F2 · derivative.expiration_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

SEC source: 0001818383-22-000046 · wf-form4_165107681333221.xml · derivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,150

Underlying: Class A Common Stock · 60,150 shares

Expires not disclosed

F1 · derivative.exercise_price: Represents grant of performance based restricted stock units ("PRSUs") under the Issuer's Omnibus Equity Incentive Plan granted April 15, 2022.

F3 · price: Each PRSU represents a contingent right to receive one share of the Issuer's Class A Common Stock.

F2 · derivative.exercise_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

F2 · derivative.expiration_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · derivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 292,700

Underlying: Class A Common Stock · 292,700 shares

Expires not disclosed

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · derivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 32,200 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,200

Underlying: Class A Common Stock · 32,200 shares

Expires not disclosed

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 433,292

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · derivative · entry 4

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 292,700

Underlying: Class A Common Stock · 292,700 shares

Expires not disclosed

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · derivative · entry 3

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 32,200 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

SEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,200

Underlying: Class A Common Stock · 32,200 shares

Expires not disclosed

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

SEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 508,880

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000031 · wf-form4_164755076198870.xml · derivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,100

Underlying: Class A Common Stock · 59,100 shares

Expires not disclosed

F1 · derivative.exercise_price: Represents grant of restricted stock units ("RSUs") under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F3 · price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F2 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F2 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000030 · wf-form4_164755074001907.xml · derivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 104,700

Underlying: Class A Common Stock · 104,700 shares

Expires not disclosed

F5 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F4 · price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F6 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000017 · wf-form4_164514548806165.xml · derivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 139,664

Underlying: Class A Common Stock · 32,336 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F4 · derivative.exercise_date: 18.8% of such RSUs will vest quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F4 · derivative.expiration_date: 18.8% of such RSUs will vest quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

SEC source: 0001818383-22-000017 · wf-form4_164514548806165.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,090

F2 · shares: According to the RSU grant, 8,246 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000017 · wf-form4_164514548806165.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,336

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000014 · wf-form4_164489230913297.xml · derivative · entry 2

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,211

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-22-000014 · wf-form4_164489230913297.xml · nonDerivative · entry 1

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,579

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000015 · wf-form4_164489233295571.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,072,033

Underlying: Class A Common Stock · 153,147 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000015 · wf-form4_164489233295571.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 401,092

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000013 · wf-form4_164489226585886.xml · derivative · entry 2

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,211

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-22-000013 · wf-form4_164489226585886.xml · nonDerivative · entry 1

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,579

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000011 · wf-form4_164489218307801.xml · derivative · entry 2

Arasu Venmal (Raji) · CIK 0001641435 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,211

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.