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Cunningham Catherine Hull

Disclosed activity across 1 company

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116760
SEC CIK
0001889656

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093Chief People OfficerFebruary 15, 2023February 17, 2023

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date February 15, 2023 · Filed February 17, 2023

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect14,081 Ending reported balance After 2023-02-15 transaction · row 4
4 source rows · reconciled sequence

Row 1 · 2023-02-15 · Exercise / conversion · Acquired 3,694 · Balance 14,876

F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Row 2 · 2023-02-15 · Tax withholding · Disposed 1,507 · Balance 13,369

F2: In accordance with the terms of the RSU grant, 1,507 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Row 3 · 2023-02-15 · Exercise / conversion · Acquired 1,203 · Balance 14,572

F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Row 4 · 2023-02-15 · Tax withholding · Disposed 491 · Balance 14,081

F3: In accordance with the terms of the RSU grant, 491 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect44,325 Reported balance After 2023-02-15 transaction · row 5 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 5 · 2023-02-15 · Exercise / conversion · Disposed 3,694 · Balance 44,325

F4: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F5: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect12,032 Reported balance After 2023-02-15 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2023-02-15 · Exercise / conversion · Disposed 1,203 · Balance 12,032

F6: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted September 15, 2021.

F7: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Filing footnotes · ownership attribution and instrument terms

F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

F2: In accordance with the terms of the RSU grant, 1,507 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

F3: In accordance with the terms of the RSU grant, 491 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

F4: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F5: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F6: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted September 15, 2021.

F7: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
February 15, 2023 Filed Feb 17, 2023 16:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 1,203 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000021 · wf-form4_167667051520514.xml · derivative · entry 6

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,032

Underlying: Class A Common Stock · 1,203 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted September 15, 2021.

F7 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 16:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 3,694 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000021 · wf-form4_167667051520514.xml · derivative · entry 5

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,325

Underlying: Class A Common Stock · 3,694 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 16:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 491 $14.37 $7,055.67
Disclosure

SEC source: 0001818383-23-000021 · wf-form4_167667051520514.xml · nonDerivative · entry 4

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,081

F3 · shares: In accordance with the terms of the RSU grant, 491 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 16:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 1,203 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000021 · wf-form4_167667051520514.xml · nonDerivative · entry 3

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,572

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
February 15, 2023 Filed Feb 17, 2023 16:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 1,507 $14.37 $21,655.59
Disclosure

SEC source: 0001818383-23-000021 · wf-form4_167667051520514.xml · nonDerivative · entry 2

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,369

F2 · shares: In accordance with the terms of the RSU grant, 1,507 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 16:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 3,694 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000021 · wf-form4_167667051520514.xml · nonDerivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,876

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2022 Filed Nov 17, 2022 18:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 1,203 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · derivative · entry 6

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,235

Underlying: Class A Common Stock · 1,203 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted September 15, 2021.

F7 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 18:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 3,694 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · derivative · entry 5

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,019

Underlying: Class A Common Stock · 3,694 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 18:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 416 $14.31 $5,952.96
Disclosure

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 4

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,182

F3 · shares: In accordance with the terms of the RSU grant, 416 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 18:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 1,203 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 3

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,598

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2022 Filed Nov 17, 2022 18:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 1,278 $14.31 $18,288.18
Disclosure

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 2

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,395

F2 · shares: In accordance with the terms of the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 18:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 3,694 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,673

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2022 Filed Aug 17, 2022 17:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 4,812 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000126 · wf-form4_166077016391927.xml · derivative · entry 6

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,438

Underlying: Class A Common Stock · 4,812 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted September 15, 2021.

F7 · derivative.exercise_date: One quarter of the restricted stock units ("RSUs") will vest on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One quarter of the restricted stock units ("RSUs") will vest on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2022 Filed Aug 17, 2022 17:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 3,694 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000126 · wf-form4_166077016391927.xml · derivative · entry 5

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,713

Underlying: Class A Common Stock · 3,694 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F5 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2022 Filed Aug 17, 2022 17:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 1,664 $8.99 $14,959.36
Disclosure

SEC source: 0001818383-22-000126 · wf-form4_166077016391927.xml · nonDerivative · entry 4

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,979

F3 · shares: In accordance with the terms of the RSU grant, 1,664 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
August 15, 2022 Filed Aug 17, 2022 17:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 4,812 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000126 · wf-form4_166077016391927.xml · nonDerivative · entry 3

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,643

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2022 Filed Aug 17, 2022 17:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 1,278 $8.99 $11,489.22
Disclosure

SEC source: 0001818383-22-000126 · wf-form4_166077016391927.xml · nonDerivative · entry 2

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,831

F2 · shares: In accordance with the terms of the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
August 15, 2022 Filed Aug 17, 2022 17:02 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 3,694 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000126 · wf-form4_166077016391927.xml · nonDerivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,109

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2022 Filed May 17, 2022 18:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 3,693 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000081 · wf-form4_165282771487117.xml · derivative · entry 3

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,407

Underlying: Class A Common Stock · 3,693 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F4 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2022 Filed May 17, 2022 18:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 1,278 $10.33 $13,201.74
Disclosure

SEC source: 0001818383-22-000081 · wf-form4_165282771487117.xml · nonDerivative · entry 2

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,415

F2 · shares: According to the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
May 15, 2022 Filed May 17, 2022 18:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 3,693 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000081 · wf-form4_165282771487117.xml · nonDerivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,693

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
March 15, 2022 Filed Mar 17, 2022 16:59 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantRestricted Stock Units · Derivative 59,100 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000031 · wf-form4_164755076198870.xml · derivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,100

Underlying: Class A Common Stock · 59,100 shares

Expires not disclosed

F1 · derivative.exercise_price: Represents grant of restricted stock units ("RSUs") under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F3 · price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F2 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F2 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.