MAX

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · derivative · entry 7

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,291

Underlying: Class A Common Stock · 1,366 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F6 · derivative.exercise_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,896

F4 · shares: In accordance with the terms of the RSU grant, 208 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,104

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,594

F3 · shares: In accordance with the terms of the RSU grant, 2,622 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,216

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,672

F2 · shares: In accordance with the terms of the RSU grant, 558 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,230

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-23-000009 · wf-form4_167521132585794.xml · derivative · entry 2

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,948

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-23-000009 · wf-form4_167521132585794.xml · nonDerivative · entry 1

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,212

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-23-000010 · wf-form4_167521135487649.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 459,447

Underlying: Class A Common Stock · 153,147 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-23-000010 · wf-form4_167521135487649.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,100,759

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-23-000008 · wf-form4_167521130668735.xml · derivative · entry 2

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,948

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-23-000008 · wf-form4_167521130668735.xml · nonDerivative · entry 1

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,212

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-23-000007 · wf-form4_167521128828977.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 459,447

Underlying: Class A Common Stock · 153,147 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-23-000007 · wf-form4_167521128828977.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 591,929

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-23-000006 · wf-form4_167521127101704.xml · derivative · entry 2

Arasu Venmal (Raji) · CIK 0001641435 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,948

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-23-000006 · wf-form4_167521127101704.xml · nonDerivative · entry 1

Arasu Venmal (Raji) · CIK 0001641435 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,212

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001062993-22-024435 · form4.xml · nonDerivative · entry 1

WM International Holdings Ltd · CIK 0001946013 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F1 · kind: On December 22, 2022, WM International Holdings Ltd. ("WMIH") transferred its shares in White Mountains Investments (Luxembourg) S.a' r.l. to one of its affiliates, WM Birkdale Ltd. As a result of the transfer, WMIH is no longer a reporting owner under Section 16 in respect of MediaAlpha, Inc.

F2 · ownership.nature: WM International Holdings Ltd. ("WMIH") indirectly held 16,039,998 shares of Class A common stock owned directly by White Mountains Investments (Luxembourg) S.a' r.l., a direct subsidiary of WMIH prior to the reported transaction.

SEC source: 0001818383-22-000156 · wf-form4_166872630942002.xml · derivative · entry 6

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,263

Underlying: Class A Common Stock · 39,087 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F7 · derivative.exercise_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F7 · derivative.expiration_date: One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

SEC source: 0001818383-22-000156 · wf-form4_166872630942002.xml · derivative · entry 5

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,244

Underlying: Class A Common Stock · 18,748 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.

F5 · derivative.exercise_date: 18.8% of such RSUs vested quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

F5 · derivative.expiration_date: 18.8% of such RSUs vested quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

SEC source: 0001818383-22-000156 · wf-form4_166872630942002.xml · nonDerivative · entry 4

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 138,162

F3 · shares: In accordance with the terms of the RSU grant, 15,381 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000156 · wf-form4_166872630942002.xml · nonDerivative · entry 3

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 153,543

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000156 · wf-form4_166872630942002.xml · nonDerivative · entry 2

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 114,456

F2 · shares: In accordance with the terms of the RSU grant, 7,423 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000156 · wf-form4_166872630942002.xml · nonDerivative · entry 1

Thompson Patrick Ryan · CIK 0001897386 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,879

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · derivative · entry 6

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,235

Underlying: Class A Common Stock · 1,203 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted September 15, 2021.

F7 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · derivative · entry 5

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,019

Underlying: Class A Common Stock · 3,694 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 4

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,182

F3 · shares: In accordance with the terms of the RSU grant, 416 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 3

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,598

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 2

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,395

F2 · shares: In accordance with the terms of the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000154 · wf-form4_166872625936761.xml · nonDerivative · entry 1

Cunningham Catherine Hull · CIK 0001889656 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,673

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000157 · wf-form4_166872633038879.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 237,819

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000157 · wf-form4_166872633038879.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 947,612

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · derivative · entry 4

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 237,819

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · nonDerivative · entry 3

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 438,782

F3 · shares: On November 15, 2022, Mr. Nonko transferred 292,209 shares of Class A Common Stock to the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and their children, to satisfy indebtedness of Mr. Nonko to such trust in the amount of $4.3 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on November 15, 2022. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 730,991

F2 · shares: On November 15, 2022, Mr. Nonko transferred 292,209 shares of Class A Common Stock to The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, to satisfy indebtedness of Mr. Nonko to such trust in the amount of $4.3 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on November 15, 2022. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,023,200

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · derivative · entry 9

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,604

Underlying: Class A Common Stock · 509 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.

F10 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F10 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · derivative · entry 8

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 85,069

Underlying: Class A Common Stock · 6,544 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F8 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F8 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · derivative · entry 7

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,657

Underlying: Class A Common Stock · 1,365 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F6 · derivative.exercise_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,864

F4 · shares: In accordance with the terms of the RSU grant, 177 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,041

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,532

F3 · shares: In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,795

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,251

F2 · shares: In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,724

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000138 · wf-form4_166732233835130.xml · derivative · entry 2

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,264

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

SEC source: 0001818383-22-000138 · wf-form4_166732233835130.xml · nonDerivative · entry 1

VRABECK KATHY P · CIK 0001093166 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,896

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000139 · wf-form4_166732235828344.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 612,594

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

SEC source: 0001818383-22-000139 · wf-form4_166732235828344.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 929,318

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

SEC source: 0001818383-22-000137 · wf-form4_166732231927077.xml · derivative · entry 2

Sweet Lara · CIK 0001623689 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,264

Underlying: Class A Common Stock · 1,316 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.