Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Vital Farms, Inc.VITL · Entity 5571 | Director · Exec. Chair, President & CEO | May 15, 2026 | May 19, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Vital Farms, Inc.
Report date May 15, 2026 · Filed May 19, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Common StockSEC Table I · non-derivative | Direct | 706,060 |
Reported balance
After 2026-05-15 transaction · row 1
1 source rowRow 1 · 2026-05-15 · Grant · Acquired 500 · Balance 706,060 F1: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Filing footnotes · ownership attribution and instrument terms
F1: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| February 12, 2024 Filed Feb 14, 2024 21:25 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 28,618 | $0.00 Strike: $3.67 | $0.00 |
DisclosureSEC source: 0001415889-24-003735 · form4-02142024_040201.xml · derivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 136,060 Underlying: Common Stock · 28,618 shares Expires 2028-05-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| February 12, 2024 Filed Feb 14, 2024 21:25 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 27,528 | $15.49 | $426,408.72 |
DisclosureSEC source: 0001415889-24-003735 · form4-02142024_040201.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 223,568 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.33 to $15.67 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| February 12, 2024 Filed Feb 14, 2024 21:25 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 1,382 | $5.33 | $7,364.13 |
DisclosureSEC source: 0001415889-24-003735 · form4-02142024_040201.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 251,096 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| February 12, 2024 Filed Feb 14, 2024 21:25 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 28,618 | $3.67 | $105,165.43 |
DisclosureSEC source: 0001415889-24-003735 · form4-02142024_040201.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 249,714 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| January 16, 2024 Filed Jan 17, 2024 21:58 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 2,500 | $0.00 Strike: $3.67 | $0.00 |
DisclosureSEC source: 0001209191-24-001763 · doc4.xml · derivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 164,678 Underlying: Common Stock · 2,500 shares Expires 2028-05-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| January 16, 2024 Filed Jan 17, 2024 21:58 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 1,464 | $15.13 | $22,150.32 |
DisclosureSEC source: 0001209191-24-001763 · doc4.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 221,096 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| January 16, 2024 Filed Jan 17, 2024 21:58 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 2,500 | $3.67 | $9,187.00 |
DisclosureSEC source: 0001209191-24-001763 · doc4.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 222,560 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| January 12, 2024 Filed Jan 17, 2024 21:58 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 27,500 | $0.00 Strike: $3.67 | $0.00 |
DisclosureSEC source: 0001209191-24-001763 · doc4.xml · derivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 167,178 Underlying: Common Stock · 27,500 shares Expires 2028-05-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| January 12, 2024 Filed Jan 17, 2024 21:58 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 26,096 | $15.23 | $397,442.08 |
DisclosureSEC source: 0001209191-24-001763 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 220,060 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.07 to $15.36 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| January 12, 2024 Filed Jan 17, 2024 21:58 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 27,500 | $3.67 | $101,057.00 |
DisclosureSEC source: 0001209191-24-001763 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 246,156 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| December 26, 2023 Filed Dec 28, 2023 21:07 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 12,000 | $0.00 Strike: $1.43 | $0.00 |
DisclosureSEC source: 0001209191-23-059889 · doc4.xml · derivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 65,575 Underlying: Common Stock · 12,000 shares Expires 2024-09-26 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| December 26, 2023 Filed Dec 28, 2023 21:07 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 12,000 | $1.43 | $17,170.80 |
DisclosureSEC source: 0001209191-23-059889 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 218,656 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| December 13, 2023 Filed Dec 14, 2023 22:10 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 418 | $15.06 | $6,295.08 |
DisclosureSEC source: 0001209191-23-058677 · doc4.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 206,656 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| December 12, 2023 Filed Dec 14, 2023 22:10 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 26,722 | $0.00 Strike: $3.67 | $0.00 |
DisclosureSEC source: 0001209191-23-058677 · doc4.xml · derivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 194,678 Underlying: Common Stock · 26,722 shares Expires 2028-05-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| December 12, 2023 Filed Dec 14, 2023 22:10 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 778 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001209191-23-058677 · doc4.xml · derivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 11,407 Underlying: Common Stock · 778 shares Expires 2026-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| December 12, 2023 Filed Dec 14, 2023 22:10 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 25,651 | $15.12 | $387,843.12 |
DisclosureSEC source: 0001209191-23-058677 · doc4.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 207,074 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.02 to $15.38 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| December 12, 2023 Filed Dec 14, 2023 22:10 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 26,722 | $3.67 | $98,198.01 |
DisclosureSEC source: 0001209191-23-058677 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 232,725 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| December 12, 2023 Filed Dec 14, 2023 22:10 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 778 | $3.25 | $2,525.47 |
DisclosureSEC source: 0001209191-23-058677 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 206,003 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| November 15, 2023 Filed Nov 17, 2023 21:45 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 500 | $10.88 | $5,440.00 |
DisclosureSEC source: 0001209191-23-055769 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 205,225 F1 · kind: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). Read SEC document |
| November 13, 2023 Filed Nov 15, 2023 22:23 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 27,500 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001209191-23-055395 · doc4.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 12,185 Underlying: Common Stock · 27,500 shares Expires 2026-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| November 13, 2023 Filed Nov 15, 2023 22:23 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 26,505 | $11.85 | $314,084.25 |
DisclosureSEC source: 0001209191-23-055395 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 204,725 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.72 to $11.95 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| November 13, 2023 Filed Nov 15, 2023 22:23 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 27,500 | $3.25 | $89,267.75 |
DisclosureSEC source: 0001209191-23-055395 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 231,230 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| October 12, 2023 Filed Oct 16, 2023 20:54 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 27,500 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001209191-23-052874 · doc4.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 39,685 Underlying: Common Stock · 27,500 shares Expires 2026-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F4 · derivative.exercise_date: Fully vested. Read SEC document |
| October 12, 2023 Filed Oct 16, 2023 20:54 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 26,844 | $10.78 | $289,378.32 |
DisclosureSEC source: 0001209191-23-052874 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 203,730 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.59 to $11.08 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| October 12, 2023 Filed Oct 16, 2023 20:54 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 27,500 | $3.25 | $89,267.75 |
DisclosureSEC source: 0001209191-23-052874 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 230,574 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · balance_after: Due to a scrivener's error on the Reporting Person's previous filing, the number of shares beneficially owned was inadvertently overstated. This amount lists the correct number of shares beneficially owned. Read SEC document |
| September 07, 2023 Filed Sep 11, 2023 20:36 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 16,720 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001209191-23-048933 · doc4.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 77,965 Underlying: Common Stock · 16,720 shares Expires 2026-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: The exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| September 07, 2023 Filed Sep 11, 2023 20:36 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 26,720 | $11.34 | $303,004.80 |
DisclosureSEC source: 0001209191-23-048933 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 192,294 F1 · kind: The exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.07 to $11.54 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| September 07, 2023 Filed Sep 11, 2023 20:36 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 16,720 | $3.25 | $54,274.79 |
DisclosureSEC source: 0001209191-23-048933 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 219,014 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: The exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| September 07, 2023 Filed Sep 15, 2023 20:32 UTC Amendment | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 27,500 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001209191-23-049596 · doc4a.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 67,185 Underlying: Common Stock · 27,500 shares Expires 2026-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: The exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · shares: The initial Form 4 filed on September 11, 2023, inadvertently omitted an additional 10,780 options that were exercised and held. This amendment lists the correct number of shares exercised and beneficially owned after each transaction. F4 · derivative.exercise_date: Fully vested. F2 · derivative.underlying_shares: The initial Form 4 filed on September 11, 2023, inadvertently omitted an additional 10,780 options that were exercised and held. This amendment lists the correct number of shares exercised and beneficially owned after each transaction. F2 · balance_after: The initial Form 4 filed on September 11, 2023, inadvertently omitted an additional 10,780 options that were exercised and held. This amendment lists the correct number of shares exercised and beneficially owned after each transaction. Read SEC document |
| September 07, 2023 Filed Sep 15, 2023 20:32 UTC Amendment | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 26,720 | $11.34 | $303,004.80 |
DisclosureSEC source: 0001209191-23-049596 · doc4a.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 213,074 F1 · kind: The exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.07 to $11.54 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F2 · balance_after: The initial Form 4 filed on September 11, 2023, inadvertently omitted an additional 10,780 options that were exercised and held. This amendment lists the correct number of shares exercised and beneficially owned after each transaction. Read SEC document |
| September 07, 2023 Filed Sep 15, 2023 20:32 UTC Amendment | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 27,500 | $3.25 | $89,267.75 |
DisclosureSEC source: 0001209191-23-049596 · doc4a.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 229,794 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: The exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · shares: The initial Form 4 filed on September 11, 2023, inadvertently omitted an additional 10,780 options that were exercised and held. This amendment lists the correct number of shares exercised and beneficially owned after each transaction. F2 · balance_after: The initial Form 4 filed on September 11, 2023, inadvertently omitted an additional 10,780 options that were exercised and held. This amendment lists the correct number of shares exercised and beneficially owned after each transaction. Read SEC document |
| May 15, 2023 Filed May 17, 2023 20:46 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 500 | $12.27 | $6,135.00 |
DisclosureSEC source: 0001209191-23-030240 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 202,294 F1 · kind: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). Read SEC document |
| March 22, 2023 Filed Mar 24, 2023 20:17 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 591 | $13.99 | $8,268.09 |
DisclosureSEC source: 0001209191-23-021075 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 201,655 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| March 13, 2023 Filed Mar 14, 2023 22:56 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantEmployee Stock Option (right to buy) · Derivative | 154,383 | $0.00 Strike: $15.31 | $0.00 |
DisclosureSEC source: 0001209191-23-018638 · doc4.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 154,383 Underlying: Common Stock · 154,383 shares Expires 2033-03-13 F4 · derivative.exercise_date: The option will vest in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
| March 13, 2023 Filed Mar 14, 2023 22:56 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 36,578 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-23-018638 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 202,246 F3 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
| March 13, 2023 Filed Apr 17, 2023 21:02 UTC Amendment | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 36,578 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-23-024490 · doc4a.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 202,385 F4 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions. Read SEC document |
| March 10, 2023 Filed Mar 14, 2023 22:56 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 2,167 | $15.48 | $33,545.16 |
DisclosureSEC source: 0001209191-23-018638 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 165,668 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. F2 · balance_after: Includes 500 shares acquired under the Issuer's Employee Stock Purchase Plan on November 15, 2022. Read SEC document |
| March 10, 2023 Filed Apr 17, 2023 21:02 UTC Amendment | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 2,028 | $15.48 | $31,393.44 |
DisclosureSEC source: 0001209191-23-024490 · doc4a.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 165,807 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. F2 · shares: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions. F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions. F3 · balance_after: Includes 500 shares acquired under the Issuer's Employee Stock Purchase Plan on November 15, 2022. Read SEC document |
| November 14, 2022 Filed Feb 7, 2023 21:49 UTC | Vital Farms, Inc. VITL · Entity 5571 | GiftCommon Stock | 10,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-23-007565 · doc5.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 167,335 F1 · kind: On November 14, 2022, the Reporting Person donated 10,000 shares of directly owned stock to a donor-advised fund, which will use the gifted shares for charitable purposes. Read SEC document |
| September 07, 2022 Filed Sep 9, 2022 20:33 UTC | Vital Farms, Inc. VITL · Entity 5571 | GiftCommon Stock | 10,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-22-049325 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 177,335 F1 · kind: The Reporting Person donated 10,000 shares of directly owned stock to a donor-advised fund, which will use the gifted shares for charitable purposes. Read SEC document |
| August 22, 2022 Filed Aug 22, 2022 20:33 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 5,000 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001209191-22-047026 · doc4.xml · derivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 94,685 Underlying: Common Stock · 5,000 shares Expires 2026-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| August 22, 2022 Filed Aug 22, 2022 20:33 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 5,000 | $3.25 | $16,230.50 |
DisclosureSEC source: 0001209191-22-047026 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 187,335 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 19, 2022 Filed Aug 22, 2022 20:33 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 10,000 | $0.00 Strike: $1.43 | $0.00 |
DisclosureSEC source: 0001209191-22-047026 · doc4.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 77,575 Underlying: Common Stock · 10,000 shares Expires 2024-09-26 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| August 19, 2022 Filed Aug 22, 2022 20:33 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 10,000 | $1.43 | $14,309.00 |
DisclosureSEC source: 0001209191-22-047026 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 182,335 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| March 22, 2022 Filed May 16, 2022 21:13 UTC | Vital Farms, Inc. VITL · Entity 5571 | Tax withholdingCommon Stock | 719 | $13.45 | $9,670.55 |
DisclosureSEC source: 0001209191-22-029229 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 172,335 F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation. Read SEC document |
| March 11, 2022 Filed Mar 14, 2022 20:54 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 50,000 | $0.00 Strike: $1.43 | $0.00 |
DisclosureSEC source: 0001209191-22-018503 · doc4.xml · derivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 87,575 Underlying: Common Stock · 50,000 shares Expires 2024-09-26 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_date: Fully vested. Read SEC document |
| March 11, 2022 Filed Mar 14, 2022 20:54 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 50,000 | $1.43 | $71,545.00 |
DisclosureSEC source: 0001209191-22-018503 · doc4.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 173,054 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| March 10, 2022 Filed Mar 14, 2022 20:54 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantEmployee Stock Option (right to buy) · Derivative | 119,402 | $0.00 Strike: $12.81 | $0.00 |
DisclosureSEC source: 0001209191-22-018503 · doc4.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 119,402 Underlying: Common Stock · 119,402 shares Expires 2032-03-10 F2 · derivative.exercise_date: One-third (1/3rd) of the shares subject to the stock option will vest in equal annual installments commencing on March 10, 2023, subject to the Reporting Person continuing to provide service through each vesting date. Read SEC document |
| March 10, 2022 Filed Mar 14, 2022 20:54 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 24,981 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-22-018503 · doc4.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 123,054 F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 10, 2023, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
| September 10, 2021 Filed Sep 13, 2021 21:48 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 15,100 | $0.00 Strike: $1.43 | $0.00 |
DisclosureSEC source: 0001209191-21-055713 · doc4.xml · derivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · President and CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 137,575 Underlying: Common Stock · 15,100 shares Expires 2024-09-26 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.