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person · Reporting owner

SERLET BERTRAND

Disclosed activity across 1 company

Tapewire entity
13073
SEC CIK
0001252200

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Apple Inc.AAPL · Entity 2389Senior Vice PresidentFebruary 08, 2011February 11, 2011

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Apple Inc.

Report date February 08, 2011 · Filed February 11, 2011

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect111,309 Reported balance After 2011-02-08 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2011-02-08 · Sale · Disposed 10,000 · Balance 111,309

F1: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Filing footnotes · ownership attribution and instrument terms

F1: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 876 $44.51 $38,990.76
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 18

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 876 $18.50 $16,206.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 17

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,800 $44.50 $80,100.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 16

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,800 $18.50 $33,300.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 15

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 648 $44.85 $29,062.80
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 14

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 648 $17.09 $11,076.78
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 13

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:23 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 2,052 $18.50 Strike: $18.50 $37,962.00
Disclosure

SEC source: 0001181431-04-047951 · rrd54955.xml · derivative · entry 7

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 2,052 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:23 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $44.91 $4,491.00
Disclosure

SEC source: 0001181431-04-047951 · rrd54955.xml · nonDerivative · entry 6

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:23 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 100 $18.50 $1,850.00
Disclosure

SEC source: 0001181431-04-047951 · rrd54955.xml · nonDerivative · entry 5

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:23 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,552 $44.85 $69,607.20
Disclosure

SEC source: 0001181431-04-047951 · rrd54955.xml · nonDerivative · entry 4

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:23 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,552 $18.50 $28,712.00
Disclosure

SEC source: 0001181431-04-047951 · rrd54955.xml · nonDerivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:23 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 400 $44.58 $17,832.00
Disclosure

SEC source: 0001181431-04-047951 · rrd54955.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:23 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 400 $18.50 $7,400.00
Disclosure

SEC source: 0001181431-04-047951 · rrd54955.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $17.09 Strike: $17.09 $170,938.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · derivative · entry 31

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 10,000 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 3,300 $43.19 $142,527.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 12

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 3,300 $17.09 $56,409.54
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 11

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,210 $43.18 $52,247.80
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 10

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,210 $17.09 $20,683.50
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 9

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,700 $43.03 $73,151.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 8

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,700 $17.09 $29,059.46
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 7

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 50 $43.02 $2,151.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 6

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 50 $17.09 $854.69
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 5

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $43.01 $4,301.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 4

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 100 $17.09 $1,709.38
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 3,640 $43.00 $156,520.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 14, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 3,640 $17.09 $62,221.43
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 07, 2004 Filed Oct 8, 2004 22:26 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $17.09 Strike: $17.09 $170,938.00
Disclosure

SEC source: 0001181431-04-047220 · rrd54523.xml · derivative · entry 6

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 10,000 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 07, 2004 Filed Oct 8, 2004 22:26 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $40.69 $406,900.00
Disclosure

SEC source: 0001181431-04-047220 · rrd54523.xml · nonDerivative · entry 4

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 07, 2004 Filed Oct 8, 2004 22:26 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 10,000 $17.09 $170,938.00
Disclosure

SEC source: 0001181431-04-047220 · rrd54523.xml · nonDerivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 06, 2004 Filed Oct 8, 2004 22:26 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $17.09 Strike: $17.09 $170,938.00
Disclosure

SEC source: 0001181431-04-047220 · rrd54523.xml · derivative · entry 5

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 10,000 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 06, 2004 Filed Oct 8, 2004 22:26 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $40.70 $407,000.00
Disclosure

SEC source: 0001181431-04-047220 · rrd54523.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 06, 2004 Filed Oct 8, 2004 22:26 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 10,000 $17.09 $170,938.00
Disclosure

SEC source: 0001181431-04-047220 · rrd54523.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 9,252 $17.09 Strike: $17.09 $158,151.84
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · derivative · entry 34

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 9,252 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 648 $17.09 Strike: $17.09 $11,076.78
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · derivative · entry 33

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 648 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 700 $34.31 $24,017.00
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 30

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 700 $17.09 $11,965.66
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 29

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 75 $34.30 $2,572.50
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 28

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 75 $17.09 $1,282.04
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 27

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 31 $34.28 $1,062.68
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 26

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 31 $17.09 $529.91
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 25

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 6,000 $34.27 $205,620.00
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 24

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 6,000 $17.09 $102,562.80
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 23

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 3,094 $34.26 $106,000.44
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 22

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 3,094 $17.09 $52,888.22
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 21

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 100 $17.09 Strike: $17.09 $1,709.38
Disclosure

SEC source: 0001181431-04-042597 · rrd51993.xml · derivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 100 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $34.32 $3,432.00
Disclosure

SEC source: 0001181431-04-042597 · rrd51993.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
September 01, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 100 $17.09 $1,709.38
Disclosure

SEC source: 0001181431-04-042597 · rrd51993.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
August 31, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $17.09 Strike: $17.09 $170,938.00
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · derivative · entry 32

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 10,000 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
August 31, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,618 $34.10 $55,173.80
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 20

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
August 31, 2004 Filed Sep 1, 2004 22:54 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,618 $17.09 $27,657.77
Disclosure

SEC source: 0001181431-04-042596 · rrd51882.xml · nonDerivative · entry 19

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.