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person · Reporting owner

SERLET BERTRAND

Disclosed activity across 1 company

Tapewire entity
13073
SEC CIK
0001252200

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Apple Inc.AAPL · Entity 2389Senior Vice PresidentFebruary 08, 2011February 11, 2011

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Apple Inc.

Report date February 08, 2011 · Filed February 11, 2011

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect111,309 Reported balance After 2011-02-08 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2011-02-08 · Sale · Disposed 10,000 · Balance 111,309

F1: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Filing footnotes · ownership attribution and instrument terms

F1: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
January 14, 2005 Filed Jan 18, 2005 22:12 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $18.50 Strike: $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-003365 · rrd64862.xml · derivative · entry 6

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 105,648

Underlying: Common Stock · 10,000 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 14, 2005 Filed Jan 18, 2005 22:12 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $70.25 $702,500.00
Disclosure

SEC source: 0001181431-05-003365 · rrd64862.xml · nonDerivative · entry 4

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 14, 2005 Filed Jan 18, 2005 22:12 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 10,000 $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-003365 · rrd64862.xml · nonDerivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 13, 2005 Filed Jan 18, 2005 22:12 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $18.50 Strike: $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-003365 · rrd64862.xml · derivative · entry 5

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 105,648

Underlying: Common Stock · 10,000 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 13, 2005 Filed Jan 18, 2005 22:12 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $73.87 $738,700.00
Disclosure

SEC source: 0001181431-05-003365 · rrd64862.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 13, 2005 Filed Jan 18, 2005 22:12 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 10,000 $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-003365 · rrd64862.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 11, 2005 Filed Jan 13, 2005 22:29 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $18.50 Strike: $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-002890 · rrd64563.xml · derivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 125,648

Underlying: Common Stock · 10,000 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 11, 2005 Filed Jan 13, 2005 22:29 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $68.25 $682,500.00
Disclosure

SEC source: 0001181431-05-002890 · rrd64563.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 11, 2005 Filed Jan 13, 2005 22:29 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 10,000 $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-002890 · rrd64563.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 10, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $18.50 Strike: $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · derivative · entry 9

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 135,648

Underlying: Common Stock · 10,000 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 10, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $69.90 $699,000.00
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · nonDerivative · entry 6

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 10, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 10,000 $18.50 $185,000.00
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · nonDerivative · entry 5

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 07, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 4,352 $18.50 Strike: $18.50 $80,512.00
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · derivative · entry 8

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 135,648

Underlying: Common Stock · 4,352 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 07, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 5,648 $18.50 Strike: $18.50 $104,488.00
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · derivative · entry 7

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 135,648

Underlying: Common Stock · 5,648 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 07, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 4,352 $67.62 $294,282.24
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · nonDerivative · entry 4

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 07, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 4,352 $18.50 $80,512.00
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · nonDerivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 07, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 5,648 $67.62 $381,917.76
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
January 07, 2005 Filed Jan 11, 2005 21:33 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 5,648 $18.50 $104,488.00
Disclosure

SEC source: 0001181431-05-002460 · rrd64381.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 25, 2004 Filed Oct 27, 2004 23:21 UTC Apple Inc. AAPL · Entity 2389 GiftCommon Stock 1,000 $0.00 $0.00
Disclosure

SEC source: 0001181431-04-049186 · rrd55899.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,708

F1 · security: Includes 1,000 shares acquired under Apple's Employee Stock Purchase Plan

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 10,000 $18.50 Strike: $18.50 $185,000.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · derivative · entry 17

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 10,000 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $45.02 $4,502.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 16

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 100 $18.50 $1,850.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 15

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $44.94 $4,494.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 14

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 100 $18.50 $1,850.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 13

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 3,355 $44.90 $150,639.50
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 12

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 3,355 $18.50 $62,067.50
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 11

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $44.87 $4,487.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 10

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 100 $18.50 $1,850.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 9

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $44.86 $4,486.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 8

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 100 $18.50 $1,850.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 7

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 5,000 $44.84 $224,200.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 6

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 5,000 $18.50 $92,500.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 5

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,000 $44.78 $44,780.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 4

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,000 $18.50 $18,500.00
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 245 $44.77 $10,968.65
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 18, 2004 Filed Oct 20, 2004 22:47 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 245 $18.50 $4,532.50
Disclosure

SEC source: 0001181431-04-048245 · rrd55168.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 7,300 $18.50 Strike: $18.50 $135,050.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · derivative · entry 33

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 7,300 shares

Expires 2010-10-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 648 $17.09 Strike: $17.09 $11,076.78
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · derivative · entry 32

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Underlying: Common Stock · 648 shares

Expires 2008-08-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 600 $44.57 $26,742.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 30

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 600 $18.50 $11,100.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 29

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

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October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,124 $44.56 $50,085.44
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 28

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

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October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,124 $18.50 $20,794.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 27

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 200 $44.55 $8,910.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 26

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

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October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 200 $18.50 $3,700.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 25

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 600 $44.54 $26,724.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 24

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 600 $18.50 $11,100.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 23

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 800 $44.53 $35,624.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 22

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 800 $18.50 $14,800.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 21

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,300 $44.52 $57,876.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 20

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document
October 15, 2004 Filed Oct 18, 2004 23:13 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 1,300 $18.50 $24,050.00
Disclosure

SEC source: 0001181431-04-047950 · rrd54899.xml · nonDerivative · entry 19

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,708

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.