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person · Reporting owner

SERLET BERTRAND

Disclosed activity across 1 company

Tapewire entity
13073
SEC CIK
0001252200

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Apple Inc.AAPL · Entity 2389Senior Vice PresidentFebruary 08, 2011February 11, 2011

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Apple Inc.

Report date February 08, 2011 · Filed February 11, 2011

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect111,309 Reported balance After 2011-02-08 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2011-02-08 · Sale · Disposed 10,000 · Balance 111,309

F1: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Filing footnotes · ownership attribution and instrument terms

F1: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
February 08, 2011 Filed Feb 11, 2011 00:09 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $355.37 $3,553,700.00
Disclosure

SEC source: 0001181431-11-009208 · rrd300487.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,309

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Read SEC document
January 31, 2011 Filed Feb 4, 2011 01:22 UTC Apple Inc. AAPL · Entity 2389 GrantCommon Stock (ESPP) 95 $222.57 $21,144.39
Disclosure

SEC source: 0001181431-11-007301 · rrd298446.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,309

F2 · security: The reporting person is voluntarily reporting the acquisition of shares of the issuer's common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP"), for the ESPP purchase period of August 2, 2010 through January 31, 2011. This transaction is also exempt under Rule 16b-3(c).

F3 · price: In accordance with the ESPP, these shares were purchased based on 85% of the closing price of the issuer's common stock on August 2, 2010.

Read SEC document
January 27, 2011 Filed Feb 4, 2011 01:22 UTC Apple Inc. AAPL · Entity 2389 GiftCommon Stock 100 $0.00 $0.00
Disclosure

SEC source: 0001181431-11-007301 · rrd298446.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,214

F1 · kind: This transaction represents a gift made by the reporting person.

Read SEC document
January 10, 2011 Filed Jan 13, 2011 00:21 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $339.21 $3,392,100.00
Disclosure

SEC source: 0001181431-11-003352 · rrd297238.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,314

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Read SEC document
October 18, 2010 Filed Oct 19, 2010 21:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 5,000 $318.50 $1,592,500.00
Disclosure

SEC source: 0001181431-10-051425 · rrd288758.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,314

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Read SEC document
October 15, 2010 Filed Oct 19, 2010 21:54 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $307.44 $3,074,400.00
Disclosure

SEC source: 0001181431-10-051425 · rrd288758.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 136,314

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Read SEC document
October 06, 2010 Filed Oct 8, 2010 10:11 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $289.61 $2,896,100.00
Disclosure

SEC source: 0001181431-10-050283 · rrd288113.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 146,314

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Read SEC document
September 23, 2010 Filed Sep 27, 2010 21:48 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $291.39 $2,913,900.00
Disclosure

SEC source: 0001181431-10-048058 · rrd286958.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 156,314

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Read SEC document
September 20, 2010 Filed Sep 22, 2010 22:25 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $278.14 $2,781,400.00
Disclosure

SEC source: 0001181431-10-047661 · rrd286703.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 166,314

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2010.

Read SEC document
July 30, 2010 Filed Aug 6, 2010 00:05 UTC Apple Inc. AAPL · Entity 2389 GrantCommon Stock (ESPP) 118 $179.87 $21,224.48
Disclosure

SEC source: 0001181431-10-040673 · rrd282467.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 176,314

F1 · security: The reporting person is voluntarily reporting the acquisition of shares of the issuer's common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP"), for the ESPP purchase period of December 28, 2009 through July 30, 2010. This transaction is also exempt under Rule 16b-3(c).

F2 · price: In accordance with the ESPP, these shares were purchased based on 85% of the closing price of the issuer's common stock on December 28, 2009.

Read SEC document
April 26, 2010 Filed Apr 28, 2010 21:57 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 15,000 $271.98 $4,079,700.00
Disclosure

SEC source: 0001181431-10-023277 · rrd273583.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 176,196

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 2, 2009 and on February 26, 2010.

Read SEC document
April 01, 2010 Filed Apr 2, 2010 22:19 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $237.67 $2,376,700.00
Disclosure

SEC source: 0001181431-10-019949 · rrd271849.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 191,196

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 2, 2009.

Read SEC document
March 24, 2010 Filed Mar 26, 2010 00:03 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionRestricted Stock Unit · Derivative 150,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-10-018237 · rrd270803.xml · derivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 150,000 shares

Expires 2010-03-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · security: This restricted stock unit award was granted on December 14, 2005 and vested in full on March 24, 2010.

F1 · derivative.exercise_price: Each restricted stock unit represents the right to receive, at settlement, one share of common stock. The reporting person had vested restricted stock units settled in shares of common stock.

F1 · price: Each restricted stock unit represents the right to receive, at settlement, one share of common stock. The reporting person had vested restricted stock units settled in shares of common stock.

Read SEC document
March 24, 2010 Filed Mar 26, 2010 00:03 UTC Apple Inc. AAPL · Entity 2389 Tax withholdingCommon Stock 69,585 $229.37 $15,960,711.45
Disclosure

SEC source: 0001181431-10-018237 · rrd270803.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 201,196

F2 · security: Shares withheld by Registrant to satisfy minimum statutory withholding requirements on vesting of restricted stock units.

Read SEC document
March 24, 2010 Filed Mar 26, 2010 00:03 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 150,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-10-018237 · rrd270803.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 270,781

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents the right to receive, at settlement, one share of common stock. The reporting person had vested restricted stock units settled in shares of common stock.

Read SEC document
January 04, 2010 Filed Jan 6, 2010 22:29 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $213.55 $2,135,500.00
Disclosure

SEC source: 0001181431-10-001904 · rrd261576.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,781

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 2, 2009.

Read SEC document
October 26, 2009 Filed Oct 28, 2009 21:33 UTC Apple Inc. AAPL · Entity 2389 GiftCommon Stock 1,000 $0.00 $0.00
Disclosure

SEC source: 0001181431-09-048841 · rrd255663.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 130,781

F1 · kind: This transaction represents a charitable donation to an educational institution.

Read SEC document
October 06, 2009 Filed Oct 8, 2009 21:46 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $188.42 $1,884,200.00
Disclosure

SEC source: 0001181431-09-047311 · rrd254679.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,781

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 2, 2009.

Read SEC document
July 17, 2009 Filed Jul 22, 2009 01:30 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $149.17 $1,491,700.00
Disclosure

SEC source: 0001181431-09-035987 · rrd248698.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 141,981

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 2, 2009.

Read SEC document
July 08, 2009 Filed Jul 22, 2009 01:30 UTC Apple Inc. AAPL · Entity 2389 GiftCommon Stock 200 $0.00 $0.00
Disclosure

SEC source: 0001181431-09-035987 · rrd248698.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 141,781

F2 · kind: This transaction represents a gift made by the reporting person.

Read SEC document
June 26, 2009 Filed Jul 2, 2009 21:35 UTC Apple Inc. AAPL · Entity 2389 GrantCommon Stock (ESPP) 288 $73.62 $21,202.13
Disclosure

SEC source: 0001181431-09-033923 · rrd247265.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 151,981

F1 · security: The reporting person is voluntarily reporting the acquisition of shares of the issuer's common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP"), for the ESPP purchase period of December 29, 2008 to June 26, 2009. This transaction is also exempt under Rule 16b-3(c).

F2 · price: In accordance with the ESPP, these shares were purchased based on 85% of the closing price of the issuer's common stock on December 29, 2008.

Read SEC document
April 27, 2009 Filed Apr 29, 2009 21:44 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,000 $122.86 $1,228,600.00
Disclosure

SEC source: 0001181431-09-021595 · rrd240638.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 151,693

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 2, 2009.

Read SEC document
January 26, 2009 Filed Jan 28, 2009 23:03 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 33,296 $0.00 Strike: $11.84 $0.00
Disclosure

SEC source: 0001181431-09-005128 · rrd230989.xml · derivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 33,296 shares

Expires 2009-07-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: This Employee Stock Option was granted on 7/6/1999 and vested annually over 4 years.

Read SEC document
January 26, 2009 Filed Jan 28, 2009 23:03 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 33,296 $11.84 $394,351.16
Disclosure

SEC source: 0001181431-09-005128 · rrd230989.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 161,693

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 14, 2008 Filed Nov 15, 2008 00:53 UTC Apple Inc. AAPL · Entity 2389 GiftCommon Stock 1,000 $0.00 $0.00
Disclosure

SEC source: 0001181431-08-061898 · rrd223555.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 128,397

F1 · kind: This transaction represents a charitable donation to an educational institution.

Read SEC document
September 26, 2008 Filed Sep 27, 2008 00:36 UTC Apple Inc. AAPL · Entity 2389 GrantRestricted Stock Units · Derivative 120,000 $0.00 $0.00
Disclosure

SEC source: 0001181431-08-054634 · rrd219557.xml · derivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,000

Underlying: Common Stock · 120,000 shares

Expires 2012-03-24

F1 · derivative.exercise_price: Each restricted stock unit represents the contingent right to receive one (1) share of common stock upon vesting of the unit.

F2 · derivative.exercise_date: 100% of the restricted stock units are scheduled to vest on March 24, 2012, assuming continued employment.

F2 · derivative.expiration_date: 100% of the restricted stock units are scheduled to vest on March 24, 2012, assuming continued employment.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 125 $170.67 $21,333.75
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 17

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 129,271

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 400 $170.66 $68,264.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 16

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 129,396

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 775 $170.65 $132,253.75
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 15

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 129,796

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 300 $170.64 $51,192.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 14

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 130,571

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 500 $170.63 $85,315.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 13

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 130,871

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $170.59 $17,059.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 12

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,371

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 400 $170.58 $68,232.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 11

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,471

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $170.57 $17,057.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 10

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,871

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 100 $170.56 $17,056.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 9

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,971

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 800 $170.55 $136,440.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 8

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 132,071

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,000 $170.54 $170,540.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 7

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 132,871

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,000 $170.53 $170,530.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 6

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 133,871

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 400 $170.52 $68,208.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 5

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 134,871

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 400 $170.51 $68,204.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 4

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 135,271

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,500 $170.50 $255,750.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 135,671

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 1,600 $170.49 $272,784.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 137,171

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
April 28, 2008 Filed May 1, 2008 00:51 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 500 $170.46 $85,230.00
Disclosure

SEC source: 0001181431-08-027705 · rrd204168.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 138,771

F1 · security: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005 and amended on February 26, 2008.

Read SEC document
March 24, 2008 Filed Mar 27, 2008 01:29 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionRestricted Stock Unit · Derivative 250,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-08-021457 · rrd201044.xml · derivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 250,000 shares

Expires 2008-03-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents the right to receive, at settlement, 1 share of common stock. The reporting person had vested restricted stock units settled in shares of common stock.

F1 · price: Each restricted stock unit represents the right to receive, at settlement, 1 share of common stock. The reporting person had vested restricted stock units settled in shares of common stock.

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March 24, 2008 Filed Mar 27, 2008 01:29 UTC Apple Inc. AAPL · Entity 2389 Tax withholdingCommon Stock 113,659 $139.53 $15,858,840.27
Disclosure

SEC source: 0001181431-08-021457 · rrd201044.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 139,271

F2 · security: Shares withheld by Registrant to satisfy minimum statutory withholding requirements on vesting of restricted stock unit.

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March 24, 2008 Filed Mar 27, 2008 01:29 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionCommon Stock 250,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-08-021457 · rrd201044.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 252,930

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Each restricted stock unit represents the right to receive, at settlement, 1 share of common stock. The reporting person had vested restricted stock units settled in shares of common stock.

F1 · price: Each restricted stock unit represents the right to receive, at settlement, 1 share of common stock. The reporting person had vested restricted stock units settled in shares of common stock.

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October 31, 2007 Filed Nov 2, 2007 22:58 UTC Apple Inc. AAPL · Entity 2389 GiftCommon Stock 1,000 $0.00 $0.00
Disclosure

SEC source: 0001181431-07-066022 · rrd176703.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,930

F1 · security: Includes 1,000 shares acquired under Apple's Employee Stock Purchase Plan.

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April 26, 2007 Filed Apr 30, 2007 23:28 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 10,625 $101.58 $1,079,287.50
Disclosure

SEC source: 0001181431-07-028215 · rrd155824.xml · nonDerivative · entry 1

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,636

F1 · security: Shares acquired under Apple's 2003 Employee Stock Plan.

F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005.

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January 16, 2007 Filed Jan 18, 2007 18:01 UTC Apple Inc. AAPL · Entity 2389 Exercise / conversionEmployee Stock Option · Derivative 20,000 $11.84 Strike: $11.84 $236,876.00
Disclosure

SEC source: 0001181431-07-004558 · rrd143107.xml · derivative · entry 3

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,296

Underlying: Common Stock · 20,000 shares

Expires 2009-07-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

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January 16, 2007 Filed Jan 18, 2007 18:01 UTC Apple Inc. AAPL · Entity 2389 SaleCommon Stock 20,000 $95.73 $1,914,600.00
Disclosure

SEC source: 0001181431-07-004558 · rrd143107.xml · nonDerivative · entry 2

SERLET BERTRAND · CIK 0001252200 · Senior Vice President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,261

F1 · security: Shares underlying stock options granted under the 1997 Employee Stock Option Plan.

F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.