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Nonko Eugene

Disclosed activity across 1 company

Tapewire entity
1094
SEC CIK
0001830016

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093DirectorOctober 12, 2026October 14, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date October 12, 2026 · Filed October 14, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect797,620 Ending reported balance After 2026-10-14 transaction · row 3
3 source rows · reconciled sequence

Row 1 · 2026-10-12 · Sale · Disposed 1,067 · Balance 799,754

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Row 2 · 2026-10-13 · Sale · Disposed 1,067 · Balance 798,687

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Row 3 · 2026-10-14 · Sale · Disposed 1,067 · Balance 797,620

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Class A Common StockSEC Table I · non-derivativeIndirectBy O.N.E. Holdings,LLC847,883 Reported balance After 2026-10-12 transaction · row 4 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 4 · 2026-10-12 · Sale · Disposed 6,667 · Balance 847,883

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Class A Common StockSEC Table I · non-derivativeIndirectBy O.N.E. Holdings,LLC841,216 Reported balance After 2026-10-13 transaction · row 5 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 5 · 2026-10-13 · Sale · Disposed 6,667 · Balance 841,216

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Class A Common StockSEC Table I · non-derivativeIndirectBy O.N.E. Holdings,LLC834,549 Reported balance After 2026-10-14 transaction · row 6 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 6 · 2026-10-14 · Sale · Disposed 6,667 · Balance 834,549

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Filing footnotes · ownership attribution and instrument terms

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
March 15, 2025 Filed Mar 18, 2025 22:00 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 26,249 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000036 · wk-form4_1742335248.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,002,867

F3 · shares: Consists of additional shares issued to the Reporting Person pursuant to the vesting and settlement of performance-based restricted stock units ("PRSUs") granted to the Reporting Person on 3/15/2024 under the Issuer's Omnibus Incentive Plan, which were initially reported in a Form 4 filed 3/19/2024. Vesting of such PRSUs was based on the achievement of certain financial measures determined by the Issuer's Compensation Committee (the "Committee"), and based on the Committee's determination of actual achievement of such measures, 69,999 Class A common shares were earned and settled under the terms of such PRSUs.

Read SEC document
March 15, 2025 Filed Mar 18, 2025 22:00 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 278,150 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000036 · wk-form4_1742335248.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 976,618

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F2 · balance_after: Reflects the transfer of 851,760 shares of Class A Common Stock by Mr. Nonko to O.N.E. Holdings, LLC on February 26, 2025.

Read SEC document
February 26, 2025 Filed Feb 28, 2025 23:16 UTC MediaAlpha, Inc. MAX · Entity 1093 OtherClass A Common Stock 425,880 Not disclosed Not disclosed
Disclosure

SEC source: 0001818383-25-000025 · wk-form4_1740784599.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · By O.N.E. Holdings,LLC

Disclosed balance after: 1,703,520

F3 · shares: On February 26, 2025, the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and his children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.

F3 · price: On February 26, 2025, the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and his children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.

Read SEC document
February 26, 2025 Filed Feb 28, 2025 23:16 UTC MediaAlpha, Inc. MAX · Entity 1093 OtherClass A Common Stock 425,880 Not disclosed Not disclosed
Disclosure

SEC source: 0001818383-25-000025 · wk-form4_1740784599.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · By O.N.E. Holdings,LLC

Disclosed balance after: 1,277,640

F1 · shares: On February 26, 2025, The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.

F1 · price: On February 26, 2025, The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.

F2 · balance_after: Includes 851,760 shares of Class A Common Stock transferred by Mr. Nonko to O.N.E. Holdings, LLC on February 26, 2025. Such transfer did not change Mr. Nonko's pecuniary interest in the shares so transferred.

Read SEC document
February 15, 2025 Filed Feb 18, 2025 23:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000011 · wk-form4_1739920033.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 73,175

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2025 Filed Feb 18, 2025 23:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000011 · wk-form4_1739920033.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,550,228

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2024 Filed Nov 19, 2024 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000101 · wk-form4_1731975730.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 91,469

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2024 Filed Nov 19, 2024 00:22 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000101 · wk-form4_1731975730.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,531,934

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
October 30, 2024 Filed Nov 2, 2024 00:28 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 72,000 $20.67 $1,487,959.20
Disclosure

SEC source: 0001818383-24-000089 · wk-form4_1730507281.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,550,990

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person in May 2024 to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $20.045 to $20.90 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 15, 2024 Filed Aug 15, 2024 23:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000078 · wk-form4_1723765793.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 109,763

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2024 Filed Aug 15, 2024 23:49 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000078 · wk-form4_1723765793.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,622,990

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 02, 2024 Filed Aug 6, 2024 01:30 UTC MediaAlpha, Inc. MAX · Entity 1093 OtherClass A Common Stock 133,671 $16.14 $2,157,449.94
Disclosure

SEC source: 0001818383-24-000070 · wk-form4_1722907811.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,604,696

F2 · shares: On August 2, 2024 in an asset substitution transaction, Mr. Nonko transferred 133,671 shares of Class A Common Stock to the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and his children, in exchange for cash in the amount of $2.2 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on August 2, 2024. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.

Read SEC document
August 02, 2024 Filed Aug 6, 2024 01:30 UTC MediaAlpha, Inc. MAX · Entity 1093 OtherClass A Common Stock 133,671 $16.14 $2,157,449.94
Disclosure

SEC source: 0001818383-24-000070 · wk-form4_1722907811.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,738,367

F1 · shares: On August 2, 2024 in an asset substitution transaction, Mr. Nonko transferred 133,671 shares of Class A Common Stock to The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, in exchange for cash in the amount of $2.2 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on August 2, 2024. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.

Read SEC document
May 15, 2024 Filed May 20, 2024 23:10 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,293 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000052 · wk-form4_1716246647.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 128,057

Underlying: Class A Common Stock · 18,293 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2024 Filed May 20, 2024 23:10 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,293 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000052 · wk-form4_1716246647.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,872,038

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
March 15, 2024 Filed Mar 19, 2024 23:01 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 43,750 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000017 · wk-form4_1710889243.xml · nonDerivative · entry 3

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,853,745

F3 · shares: Consists of performance based restricted stock units ("PRSUs") granted to the Reporting Person under the Issuer's 2020 Omnibus Incentive Plan. Each PRSU represents a contingent right to receive one share of the Issuer's Class A Common Stock. The PRSUs will vest based on the achievement of certain financial measures determined by the Issuer's Compensation Committee (the "Committee"). The number of PRSUs granted is based on achievement of 150% of the target incentive amount. Achievement of the minimum, target, or maximum level for a measure would result in a value of 50%, 100%, or 150%, respectively, of the target incentive amount tied to that financial measure. The total amount earned shall be divided by the average closing price of the Issuer's Class A common stock for the 20-day period ended as of the Friday preceding the Committee's determination of the achievement of such financial measures (rounded up to the nearest whole share) to determine the number of PRSUs to be vested.

Read SEC document
March 15, 2024 Filed Mar 19, 2024 23:01 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 291,400 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000017 · wk-form4_1710889243.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,809,995

F2 · shares: Consists of RSUs granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
March 15, 2024 Filed Mar 19, 2024 23:01 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 6,400 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000017 · wk-form4_1710889243.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,518,595

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan in lieu of cash salary, pursuant to the Second Amendment to Amended and Restated Employment Agreement dated August 1, 2023. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. All such RSUs will vest on June 15, 2024, subject to continued employment with the Issuer through the applicable vesting date.

Read SEC document
February 15, 2024 Filed Feb 17, 2024 02:01 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000006 · wk-form4_1708135266.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 146,350

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2024 Filed Feb 17, 2024 02:01 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000006 · wk-form4_1708135266.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,512,195

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
December 15, 2023 Filed Dec 18, 2023 21:37 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 12,150 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000151 · wk-form4_1702935432.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,493,901

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan in lieu of cash salary, pursuant to the Second Amendment to Amended and Restated Employment Agreement dated August 1, 2023. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. All such RSUs will vest on March 15, 2024, subject to continued employment with the Issuer through the applicable vesting date.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 01:00 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000147 · wk-form4_1700182783.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 164,644

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 01:00 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000147 · wk-form4_1700182783.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,481,751

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
October 30, 2023 Filed Oct 31, 2023 19:41 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,154 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000126 · wk-form4_1698781259.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 153,154 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
October 30, 2023 Filed Oct 31, 2023 19:41 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,154 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000126 · wk-form4_1698781259.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,463,457

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
September 15, 2023 Filed Sep 18, 2023 20:13 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 14,100 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000122 · wk-form4_1695068008.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,310,303

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan in lieu of cash salary, pursuant to the Second Amendment to Amended and Restated Employment Agreement dated August 1, 2023. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. All such RSUs will vest on December 15, 2023, subject to continued employment with the Issuer through the applicable vesting date.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000116 · wk-form4_1692306278.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 182,938

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000116 · wk-form4_1692306278.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,296,203

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
July 30, 2023 Filed Aug 1, 2023 22:56 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,147 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000098 · wk-form4_1690930577.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 153,154

Underlying: Class A Common Stock · 153,147 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
July 30, 2023 Filed Aug 1, 2023 22:56 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,147 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000098 · wk-form4_1690930577.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,277,909

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,293 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000081 · wf-form4_168434522687608.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 201,232

Underlying: Class A Common Stock · 18,293 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,293 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000081 · wf-form4_168434522687608.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,124,762

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
April 30, 2023 Filed May 2, 2023 21:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,146 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000066 · wf-form4_168306164863175.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 306,301

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
April 30, 2023 Filed May 2, 2023 21:07 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,146 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000066 · wf-form4_168306164863175.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,106,469

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
March 15, 2023 Filed Mar 17, 2023 20:41 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 37,350 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000044 · wf-form4_167908565746021.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 953,323

F2 · shares: Consists of performance based restricted stock units ("PRSUs") granted to the Reporting Person under the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive one share of the Issuer's Class A Common Stock. The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the average closing price of the Company's Class A common stock for the 20-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

Read SEC document
March 15, 2023 Filed Mar 17, 2023 20:41 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 373,250 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000044 · wf-form4_167908565746021.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 915,973

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 27, 2023 Filed Feb 28, 2023 00:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 15,698 $15.80 $248,094.33
Disclosure

SEC source: 0001818383-23-000036 · wf-form4_167754258572351.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 542,723

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.65 to $16.14 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 24, 2023 Filed Feb 28, 2023 00:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 50,000 $16.34 $816,970.00
Disclosure

SEC source: 0001818383-23-000036 · wf-form4_167754258572351.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 558,421

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.89 to $16.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 21, 2023 Filed Feb 23, 2023 23:40 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,402 $15.07 $21,127.44
Disclosure

SEC source: 0001818383-23-000030 · wf-form4_167719563324528.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 608,421

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.00 to $15.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 16, 2023 Filed Feb 17, 2023 21:50 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 400 $15.00 $6,000.00
Disclosure

SEC source: 0001818383-23-000022 · wf-form4_167667058763818.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 609,823

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 21:50 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000022 · wf-form4_167667058763818.xml · derivative · entry 3

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,525

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 21:50 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000022 · wf-form4_167667058763818.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 610,223

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
January 30, 2023 Filed Feb 1, 2023 00:28 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,147 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000007 · wf-form4_167521128828977.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 459,447

Underlying: Class A Common Stock · 153,147 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
January 30, 2023 Filed Feb 1, 2023 00:28 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,147 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000007 · wf-form4_167521128828977.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 591,929

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:05 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · derivative · entry 4

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 237,819

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F5 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:05 UTC MediaAlpha, Inc. MAX · Entity 1093 OtherClass A Common Stock 292,209 $14.81 $4,326,154.25
Disclosure

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · nonDerivative · entry 3

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 438,782

F3 · shares: On November 15, 2022, Mr. Nonko transferred 292,209 shares of Class A Common Stock to the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and their children, to satisfy indebtedness of Mr. Nonko to such trust in the amount of $4.3 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on November 15, 2022. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:05 UTC MediaAlpha, Inc. MAX · Entity 1093 OtherClass A Common Stock 292,209 $14.81 $4,326,154.25
Disclosure

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · nonDerivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 730,991

F2 · shares: On November 15, 2022, Mr. Nonko transferred 292,209 shares of Class A Common Stock to The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, to satisfy indebtedness of Mr. Nonko to such trust in the amount of $4.3 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on November 15, 2022. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:05 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000155 · wf-form4_166872628889842.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,023,200

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
October 30, 2022 Filed Nov 1, 2022 17:05 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,146 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000136 · wf-form4_166732230233313.xml · derivative · entry 2

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 612,594

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
October 30, 2022 Filed Nov 1, 2022 17:05 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,146 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000136 · wf-form4_166732230233313.xml · nonDerivative · entry 1

Nonko Eugene · CIK 0001830016 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,004,906

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.