Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| MediaAlpha, Inc.MAX · Entity 1093 | Director | October 12, 2026 | October 14, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
MediaAlpha, Inc.
Report date October 12, 2026 · Filed October 14, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 797,620 |
Ending reported balance
After 2026-10-14 transaction · row 3
3 source rows · reconciled sequenceRow 1 · 2026-10-12 · Sale · Disposed 1,067 · Balance 799,754 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 2 · 2026-10-13 · Sale · Disposed 1,067 · Balance 798,687 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 3 · 2026-10-14 · Sale · Disposed 1,067 · Balance 797,620 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 847,883 |
Reported balance
After 2026-10-12 transaction · row 4
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 4 · 2026-10-12 · Sale · Disposed 6,667 · Balance 847,883 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 841,216 |
Reported balance
After 2026-10-13 transaction · row 5
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 5 · 2026-10-13 · Sale · Disposed 6,667 · Balance 841,216 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 834,549 |
Reported balance
After 2026-10-14 transaction · row 6
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 6 · 2026-10-14 · Sale · Disposed 6,667 · Balance 834,549 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
Filing footnotes · ownership attribution and instrument terms
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| December 31, 2025 Filed Dec 31, 2025 21:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.93 | $69,841.98 |
DisclosureSEC source: 0001818383-25-000193 · wk-form4_1767215305.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,014,448 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.90 to $12.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 30, 2025 Filed Dec 31, 2025 21:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.80 | $85,726.50 |
DisclosureSEC source: 0001818383-25-000193 · wk-form4_1767215305.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,569,520 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.89 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 30, 2025 Filed Dec 31, 2025 21:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.80 | $69,093.54 |
DisclosureSEC source: 0001818383-25-000193 · wk-form4_1767215305.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,019,848 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.89 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 29, 2025 Filed Dec 31, 2025 21:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.65 | $84,725.52 |
DisclosureSEC source: 0001818383-25-000193 · wk-form4_1767215305.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,576,220 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.725 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 29, 2025 Filed Dec 31, 2025 21:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.65 | $68,292.18 |
DisclosureSEC source: 0001818383-25-000193 · wk-form4_1767215305.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,025,248 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.58 to $12.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 24, 2025 Filed Dec 29, 2025 23:54 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.67 | $84,909.77 |
DisclosureSEC source: 0001818383-25-000189 · wk-form4_1767052475.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,582,920 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 24, 2025 Filed Dec 29, 2025 23:54 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.67 | $68,412.60 |
DisclosureSEC source: 0001818383-25-000189 · wk-form4_1767052475.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,030,648 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.745 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 23, 2025 Filed Dec 29, 2025 23:54 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.68 | $84,988.83 |
DisclosureSEC source: 0001818383-25-000189 · wk-form4_1767052475.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,589,620 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.62 to $12.79 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 23, 2025 Filed Dec 29, 2025 23:54 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.68 | $68,489.28 |
DisclosureSEC source: 0001818383-25-000189 · wk-form4_1767052475.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,036,048 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.62 to $12.79 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 22, 2025 Filed Dec 29, 2025 23:54 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.91 | $86,494.32 |
DisclosureSEC source: 0001818383-25-000189 · wk-form4_1767052475.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,596,320 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.70 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 22, 2025 Filed Dec 29, 2025 23:54 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.91 | $69,726.42 |
DisclosureSEC source: 0001818383-25-000189 · wk-form4_1767052475.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,041,448 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 17, 2025 Filed Dec 17, 2025 23:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.79 | $85,717.12 |
DisclosureSEC source: 0001818383-25-000185 · wk-form4_1766013154.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,603,020 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.675 to $13.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 17, 2025 Filed Dec 17, 2025 23:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.80 | $69,111.90 |
DisclosureSEC source: 0001818383-25-000185 · wk-form4_1766013154.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,046,848 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.675 to $13.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 16, 2025 Filed Dec 17, 2025 23:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.74 | $85,351.97 |
DisclosureSEC source: 0001818383-25-000185 · wk-form4_1766013154.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,609,720 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 16, 2025 Filed Dec 17, 2025 23:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.74 | $68,785.74 |
DisclosureSEC source: 0001818383-25-000185 · wk-form4_1766013154.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,052,248 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 15, 2025 Filed Dec 17, 2025 23:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.83 | $85,989.81 |
DisclosureSEC source: 0001818383-25-000185 · wk-form4_1766013154.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,616,420 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $13.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 15, 2025 Filed Dec 17, 2025 23:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.84 | $69,327.90 |
DisclosureSEC source: 0001818383-25-000185 · wk-form4_1766013154.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,057,648 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $13.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 10, 2025 Filed Dec 10, 2025 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $13.49 | $90,411.81 |
DisclosureSEC source: 0001818383-25-000172 · wk-form4_1765408175.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,623,120 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.76 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 10, 2025 Filed Dec 10, 2025 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $13.50 | $72,891.90 |
DisclosureSEC source: 0001818383-25-000172 · wk-form4_1765408175.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,063,048 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.76 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 09, 2025 Filed Dec 10, 2025 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $13.32 | $89,265.44 |
DisclosureSEC source: 0001818383-25-000172 · wk-form4_1765408175.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,629,820 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.97 to $13.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 09, 2025 Filed Dec 10, 2025 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $13.33 | $71,956.62 |
DisclosureSEC source: 0001818383-25-000172 · wk-form4_1765408175.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,068,448 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.11 to $13.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 08, 2025 Filed Dec 10, 2025 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $13.09 | $87,690.27 |
DisclosureSEC source: 0001818383-25-000172 · wk-form4_1765408175.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,636,520 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.89 to $13.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 08, 2025 Filed Dec 10, 2025 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $13.09 | $70,693.02 |
DisclosureSEC source: 0001818383-25-000172 · wk-form4_1765408175.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,073,848 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.89 to $13.16 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 03, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,779 | $13.64 | $37,899.72 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 8 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,643,220 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.505 to $13.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 03, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,921 | $13.20 | $51,742.69 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 7 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,645,999 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.715 to $13.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 03, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,201 | $13.64 | $30,022.30 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,079,248 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.515 to $13.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 03, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,199 | $13.19 | $42,204.09 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,081,449 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.715 to $13.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 02, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.57 | $84,243.79 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,649,920 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.4375 to $12.705 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 02, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.57 | $67,877.46 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,084,648 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.425 to $12.705 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 01, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.61 | $84,456.18 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,656,620 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.71 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 01, 2025 Filed Dec 3, 2025 22:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.60 | $68,060.52 |
DisclosureSEC source: 0001818383-25-000166 · wk-form4_1764800577.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,090,048 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.71 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 26, 2025 Filed Nov 26, 2025 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.48 | $83,633.42 |
DisclosureSEC source: 0001818383-25-000162 · wk-form4_1764196542.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,663,320 F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.43 to $12.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 26, 2025 Filed Nov 26, 2025 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.48 | $67,390.92 |
DisclosureSEC source: 0001818383-25-000162 · wk-form4_1764196542.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,095,448 F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.43 to $12.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 25, 2025 Filed Nov 26, 2025 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.10 | $81,086.08 |
DisclosureSEC source: 0001818383-25-000162 · wk-form4_1764196542.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,670,020 F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.68 to $12.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 25, 2025 Filed Nov 26, 2025 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.13 | $65,505.24 |
DisclosureSEC source: 0001818383-25-000162 · wk-form4_1764196542.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,100,848 F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.76 to $12.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 24, 2025 Filed Nov 26, 2025 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.93 | $79,910.90 |
DisclosureSEC source: 0001818383-25-000162 · wk-form4_1764196542.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,676,720 F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.66 to $11.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 24, 2025 Filed Nov 26, 2025 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.93 | $64,401.48 |
DisclosureSEC source: 0001818383-25-000162 · wk-form4_1764196542.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,106,248 F1 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.62 to $11.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 19, 2025 Filed Nov 19, 2025 22:20 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.63 | $77,926.36 |
DisclosureSEC source: 0001818383-25-000153 · wk-form4_1763590810.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,683,420 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.49 to $11.9347 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 19, 2025 Filed Nov 19, 2025 22:20 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.63 | $62,810.10 |
DisclosureSEC source: 0001818383-25-000153 · wk-form4_1763590810.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,111,648 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.495 to $11.9347 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 18, 2025 Filed Nov 19, 2025 22:20 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.85 | $79,405.72 |
DisclosureSEC source: 0001818383-25-000153 · wk-form4_1763590810.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,690,120 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.755 to $11.935 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 18, 2025 Filed Nov 19, 2025 22:20 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.85 | $63,995.94 |
DisclosureSEC source: 0001818383-25-000153 · wk-form4_1763590810.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,117,048 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.75 to $11.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 17, 2025 Filed Nov 19, 2025 22:20 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.33 | $82,581.52 |
DisclosureSEC source: 0001818383-25-000153 · wk-form4_1763590810.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,696,820 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.11 to $12.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 17, 2025 Filed Nov 19, 2025 22:20 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $12.33 | $66,570.66 |
DisclosureSEC source: 0001818383-25-000153 · wk-form4_1763590810.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,122,448 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.14 to $12.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000147 · wk-form4_1763507885.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 18,294 Underlying: Class A Common Stock · 18,294 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| November 15, 2025 Filed Nov 18, 2025 23:18 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000147 · wk-form4_1763507885.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,127,848 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000111 · wk-form4_1755548739.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 36,588 Underlying: Class A Common Stock · 18,294 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| August 15, 2025 Filed Aug 18, 2025 20:25 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000111 · wk-form4_1755548739.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,109,554 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| July 15, 2025 Filed Jul 16, 2025 21:12 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantClass A Common Stock | 70,100 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000092 · wk-form4_1752700323.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,091,260 F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on August 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:40 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 18,293 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000071 · wk-form4_1747428047.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 54,882 Underlying: Class A Common Stock · 18,293 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2025 Filed May 16, 2025 20:40 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 18,293 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-25-000071 · wk-form4_1747428047.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,021,160 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.