Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| MediaAlpha, Inc.MAX · Entity 1093 | Director | October 12, 2026 | October 14, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
MediaAlpha, Inc.
Report date October 12, 2026 · Filed October 14, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 797,620 |
Ending reported balance
After 2026-10-14 transaction · row 3
3 source rows · reconciled sequenceRow 1 · 2026-10-12 · Sale · Disposed 1,067 · Balance 799,754 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 2 · 2026-10-13 · Sale · Disposed 1,067 · Balance 798,687 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 3 · 2026-10-14 · Sale · Disposed 1,067 · Balance 797,620 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 847,883 |
Reported balance
After 2026-10-12 transaction · row 4
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 4 · 2026-10-12 · Sale · Disposed 6,667 · Balance 847,883 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 841,216 |
Reported balance
After 2026-10-13 transaction · row 5
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 5 · 2026-10-13 · Sale · Disposed 6,667 · Balance 841,216 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 834,549 |
Reported balance
After 2026-10-14 transaction · row 6
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 6 · 2026-10-14 · Sale · Disposed 6,667 · Balance 834,549 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
Filing footnotes · ownership attribution and instrument terms
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| August 15, 2022 Filed Aug 17, 2022 21:03 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000127 · wf-form4_166077018022821.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 256,113 Underlying: Class A Common Stock · 18,294 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| August 15, 2022 Filed Aug 17, 2022 21:03 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000127 · wf-form4_166077018022821.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 851,760 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| July 30, 2022 Filed Aug 2, 2022 22:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 153,147 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000110 · wf-form4_165947962238034.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 765,740 Underlying: Class A Common Stock · 153,147 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. Read SEC document |
| July 30, 2022 Filed Aug 2, 2022 22:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 153,147 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000110 · wf-form4_165947962238034.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 833,466 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| May 15, 2022 Filed May 17, 2022 22:49 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 18,293 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000082 · wf-form4_165282776973276.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 274,407 Underlying: Class A Common Stock · 18,293 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| May 15, 2022 Filed May 17, 2022 22:49 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 18,293 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000082 · wf-form4_165282776973276.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 680,319 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| April 30, 2022 Filed May 2, 2022 21:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 153,146 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000054 · wf-form4_165152660199190.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 918,887 Underlying: Class A Common Stock · 153,146 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. Read SEC document |
| April 30, 2022 Filed May 2, 2022 21:23 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 153,146 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000054 · wf-form4_165152660199190.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 662,026 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| April 15, 2022 Filed Apr 27, 2022 16:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantPerformance Restricted Stock Units · Derivative | 60,150 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000046 · wf-form4_165107681333221.xml · derivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 60,150 Underlying: Class A Common Stock · 60,150 shares Expires not disclosed F1 · derivative.exercise_price: Represents grant of performance based restricted stock units ("PRSUs") under the Issuer's Omnibus Equity Incentive Plan granted April 15, 2022. F3 · price: Each PRSU represents a contingent right to receive one share of the Issuer's Class A Common Stock. F2 · derivative.exercise_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share). F2 · derivative.expiration_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share). Read SEC document |
| March 22, 2022 Filed Mar 25, 2022 00:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantRestricted Stock Units · Derivative | 292,700 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · derivative · entry 4 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 292,700 Underlying: Class A Common Stock · 292,700 shares Expires not disclosed F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F4 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. F4 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| March 22, 2022 Filed Mar 25, 2022 00:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 32,200 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · derivative · entry 3 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 32,200 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately. F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately. Read SEC document |
| March 22, 2022 Filed Mar 25, 2022 00:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantRestricted Stock Units · Derivative | 32,200 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 32,200 Underlying: Class A Common Stock · 32,200 shares Expires not disclosed F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately. F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately. Read SEC document |
| March 22, 2022 Filed Mar 25, 2022 00:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 32,200 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000034 · wf-form4_164816754242109.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 508,880 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| January 30, 2022 Filed Feb 15, 2022 02:30 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 153,147 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000012 · wf-form4_164489222298681.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,072,033 Underlying: Class A Common Stock · 153,147 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. Read SEC document |
| January 30, 2022 Filed Feb 15, 2022 02:30 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 153,147 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-22-000012 · wf-form4_164489222298681.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 476,680 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| November 02, 2021 Filed Nov 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,415 | $16.27 | $136,893.54 |
DisclosureSEC source: 0001818383-21-000143 · wf-form4_163598468217441.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 323,533 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.86 to $16.75 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| November 02, 2021 Filed Nov 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 60,729 | $15.43 | $936,969.52 |
DisclosureSEC source: 0001818383-21-000143 · wf-form4_163598468217441.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 331,948 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.86 to $15.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| October 30, 2021 Filed Nov 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 153,146 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001818383-21-000143 · wf-form4_163598468217441.xml · derivative · entry 4 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,225,180 Underlying: Class A Common Stock · 153,146 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F5 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F6 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. F6 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. Read SEC document |
| October 30, 2021 Filed Nov 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 153,146 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-21-000143 · wf-form4_163598468217441.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 392,677 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| August 05, 2021 Filed Aug 7, 2021 00:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,455 | $29.82 | $222,287.23 |
DisclosureSEC source: 0001818383-21-000085 · wf-form4_162829600965524.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 239,531 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.08 to $30.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 04, 2021 Filed Aug 7, 2021 00:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,745 | $30.34 | $113,640.53 |
DisclosureSEC source: 0001818383-21-000085 · wf-form4_162829600965524.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 246,986 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.92 to $30.87 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 04, 2021 Filed Aug 7, 2021 00:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 11,069 | $29.72 | $329,018.28 |
DisclosureSEC source: 0001818383-21-000085 · wf-form4_162829600965524.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 250,731 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.42 to $29.91 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 03, 2021 Filed Aug 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,529 | $32.20 | $49,237.16 |
DisclosureSEC source: 0001818383-21-000068 · wf-form4_162803589381523.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 261,800 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $31.80 to $32.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 03, 2021 Filed Aug 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 18,835 | $31.09 | $585,649.84 |
DisclosureSEC source: 0001818383-21-000068 · wf-form4_162803589381523.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 263,329 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.79 to $31.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 03, 2021 Filed Aug 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,960 | $30.21 | $331,053.38 |
DisclosureSEC source: 0001818383-21-000068 · wf-form4_162803589381523.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 282,164 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.71 to $30.65 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 02, 2021 Filed Aug 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,800 | $33.37 | $126,810.18 |
DisclosureSEC source: 0001818383-21-000068 · wf-form4_162803589381523.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 293,124 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.33 to $33.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 02, 2021 Filed Aug 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,807 | $32.74 | $288,361.44 |
DisclosureSEC source: 0001818383-21-000068 · wf-form4_162803589381523.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 296,924 F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.30 to $33.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 30, 2021 Filed Aug 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 153,147 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001818383-21-000068 · wf-form4_162803589381523.xml · derivative · entry 7 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,378,326 Underlying: Class A Common Stock · 153,147 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F8 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F9 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. F9 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. Read SEC document |
| July 30, 2021 Filed Aug 4, 2021 00:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 153,147 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-21-000068 · wf-form4_162803589381523.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 305,731 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| July 09, 2021 Filed Jul 10, 2021 00:28 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,522 | $36.95 | $130,120.99 |
DisclosureSEC source: 0001818383-21-000032 · wf-form4_162587692292227.xml · nonDerivative · entry 7 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 152,584 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F8 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.81 to $37.14 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 09, 2021 Filed Jul 10, 2021 00:28 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,818 | $36.64 | $396,388.83 |
DisclosureSEC source: 0001818383-21-000032 · wf-form4_162587692292227.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 156,106 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $35.81 to $36.80 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 09, 2021 Filed Jul 10, 2021 00:28 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,614 | $35.04 | $196,708.38 |
DisclosureSEC source: 0001818383-21-000032 · wf-form4_162587692292227.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 166,924 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $34.77 to $35.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 08, 2021 Filed Jul 10, 2021 00:28 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,101 | $37.36 | $190,590.70 |
DisclosureSEC source: 0001818383-21-000032 · wf-form4_162587692292227.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 172,538 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.91 to $37.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 08, 2021 Filed Jul 10, 2021 00:28 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,000 | $36.37 | $72,736.20 |
DisclosureSEC source: 0001818383-21-000032 · wf-form4_162587692292227.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 177,639 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $35.91 to $36.85 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 07, 2021 Filed Jul 10, 2021 00:28 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,100 | $38.06 | $41,861.60 |
DisclosureSEC source: 0001818383-21-000032 · wf-form4_162587692292227.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 179,639 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.80 to $38.69 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 07, 2021 Filed Jul 10, 2021 00:28 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,900 | $36.92 | $513,137.96 |
DisclosureSEC source: 0001818383-21-000032 · wf-form4_162587692292227.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 180,739 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.70 to $37.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 02, 2021 Filed Jul 2, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,902 | $41.26 | $78,476.52 |
DisclosureSEC source: 0001818383-21-000018 · wf-form4_162526706708103.xml · nonDerivative · entry 7 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 194,639 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. F8 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.10 to $41.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 02, 2021 Filed Jul 2, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,889 | $40.57 | $157,767.01 |
DisclosureSEC source: 0001818383-21-000018 · wf-form4_162526706708103.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 196,541 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.01 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 02, 2021 Filed Jul 2, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,209 | $39.46 | $363,392.67 |
DisclosureSEC source: 0001818383-21-000018 · wf-form4_162526706708103.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 200,430 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.07 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 01, 2021 Filed Jul 2, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,394 | $41.89 | $267,875.99 |
DisclosureSEC source: 0001818383-21-000018 · wf-form4_162526706708103.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 209,639 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.46 to $42.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 01, 2021 Filed Jul 2, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,734 | $41.00 | $440,142.30 |
DisclosureSEC source: 0001818383-21-000018 · wf-form4_162526706708103.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 216,033 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.46 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 30, 2021 Filed Jul 2, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,507 | $43.23 | $194,841.22 |
DisclosureSEC source: 0001818383-21-000018 · wf-form4_162526706708103.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 226,767 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.03 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 30, 2021 Filed Jul 2, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,365 | $42.55 | $355,965.88 |
DisclosureSEC source: 0001818383-21-000018 · wf-form4_162526706708103.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 231,274 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 28, 2021 Filed May 28, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,138 | $41.81 | $47,578.41 |
DisclosureSEC source: 0001209191-21-036676 · doc4.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 239,639 F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.56 to $42.00 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 28, 2021 Filed May 28, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 31,014 | $40.52 | $1,256,650.06 |
DisclosureSEC source: 0001209191-21-036676 · doc4.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 240,777 F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.495 to $41.36 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 27, 2021 Filed May 28, 2021 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 19,954 | $40.45 | $807,219.12 |
DisclosureSEC source: 0001209191-21-036676 · doc4.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 271,791 F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.705 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 26, 2021 Filed May 26, 2021 23:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,722 | $40.49 | $555,536.54 |
DisclosureSEC source: 0001209191-21-036044 · doc4.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 291,745 F1 · date: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| May 24, 2021 Filed May 26, 2021 23:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 825 | $40.02 | $33,018.23 |
DisclosureSEC source: 0001209191-21-036044 · doc4.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 305,467 F1 · date: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.15 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 30, 2021 Filed May 4, 2021 17:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 153,146 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-21-029734 · doc4.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,531,473 Underlying: Class A Common Stock · 153,146 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date. Read SEC document |
| April 30, 2021 Filed May 4, 2021 17:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 153,146 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-21-029734 · doc4.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director · See Remarks 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 306,292 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.