Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| MediaAlpha, Inc.MAX · Entity 1093 | Director | October 12, 2026 | October 14, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
MediaAlpha, Inc.
Report date October 12, 2026 · Filed October 14, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 797,620 |
Ending reported balance
After 2026-10-14 transaction · row 3
3 source rows · reconciled sequenceRow 1 · 2026-10-12 · Sale · Disposed 1,067 · Balance 799,754 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 2 · 2026-10-13 · Sale · Disposed 1,067 · Balance 798,687 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 3 · 2026-10-14 · Sale · Disposed 1,067 · Balance 797,620 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 847,883 |
Reported balance
After 2026-10-12 transaction · row 4
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 4 · 2026-10-12 · Sale · Disposed 6,667 · Balance 847,883 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 841,216 |
Reported balance
After 2026-10-13 transaction · row 5
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 5 · 2026-10-13 · Sale · Disposed 6,667 · Balance 841,216 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 834,549 |
Reported balance
After 2026-10-14 transaction · row 6
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 6 · 2026-10-14 · Sale · Disposed 6,667 · Balance 834,549 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
Filing footnotes · ownership attribution and instrument terms
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| April 21, 2026 Filed Apr 23, 2026 00:38 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 22,274 | $10.07 | $224,270.22 |
DisclosureSEC source: 0001818383-26-000110 · wk-form4_1776904724.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,306,825 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 21, 2026 Filed Apr 23, 2026 00:38 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 15,172 | $10.09 | $153,056.65 |
DisclosureSEC source: 0001818383-26-000110 · wk-form4_1776904724.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,015,356 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.205 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 20, 2026 Filed Apr 23, 2026 00:38 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 49,844 | $10.04 | $500,678.00 |
DisclosureSEC source: 0001818383-26-000110 · wk-form4_1776904724.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,329,099 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 20, 2026 Filed Apr 23, 2026 00:38 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 24,529 | $10.05 | $246,609.66 |
DisclosureSEC source: 0001818383-26-000110 · wk-form4_1776904724.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,030,528 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.22 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 17, 2026 Filed Mar 18, 2026 01:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 404 | $10.00 | $4,040.00 |
DisclosureSEC source: 0001818383-26-000066 · wk-form4_1773796304.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,378,943 Read SEC document |
| March 17, 2026 Filed Mar 18, 2026 01:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,899 | $10.00 | $18,990.00 |
DisclosureSEC source: 0001818383-26-000066 · wk-form4_1773796304.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,055,057 F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| March 16, 2026 Filed Mar 18, 2026 01:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 458 | $10.00 | $4,581.01 |
DisclosureSEC source: 0001818383-26-000066 · wk-form4_1773796304.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,379,347 F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 16, 2026 Filed Mar 18, 2026 01:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,444 | $10.00 | $24,449.04 |
DisclosureSEC source: 0001818383-26-000066 · wk-form4_1773796304.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,056,956 F2 · shares: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 15, 2026 Filed Mar 18, 2026 01:11 UTC | MediaAlpha, Inc. MAX · Entity 1093 | GrantClass A Common Stock | 174,450 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000066 · wk-form4_1773796304.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,059,400 F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date. Read SEC document |
| March 09, 2026 Filed Mar 11, 2026 22:39 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,115 | $10.00 | $21,150.00 |
DisclosureSEC source: 0001818383-26-000062 · wk-form4_1773268752.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,379,805 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| March 09, 2026 Filed Mar 11, 2026 22:39 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,992 | $10.00 | $19,920.00 |
DisclosureSEC source: 0001818383-26-000062 · wk-form4_1773268752.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 884,950 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| March 04, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $10.02 | $67,120.60 |
DisclosureSEC source: 0001818383-26-000057 · wk-form4_1772667080.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,381,920 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 04, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $10.02 | $54,086.40 |
DisclosureSEC source: 0001818383-26-000057 · wk-form4_1772667080.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 886,942 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 03, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $10.05 | $67,310.88 |
DisclosureSEC source: 0001818383-26-000057 · wk-form4_1772667080.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,388,620 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 03, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $10.05 | $54,266.22 |
DisclosureSEC source: 0001818383-26-000057 · wk-form4_1772667080.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 892,342 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 02, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 59,202 | $10.01 | $592,357.45 |
DisclosureSEC source: 0001818383-26-000057 · wk-form4_1772667080.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,395,320 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.065 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| March 02, 2026 Filed Mar 4, 2026 23:31 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 48,801 | $10.01 | $488,434.57 |
DisclosureSEC source: 0001818383-26-000057 · wk-form4_1772667080.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 897,742 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 25, 2026 Filed Feb 26, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 14,498 | $10.00 | $145,013.35 |
DisclosureSEC source: 0001818383-26-000052 · wk-form4_1772066706.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,454,522 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 25, 2026 Filed Feb 26, 2026 00:45 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,599 | $10.00 | $106,017.56 |
DisclosureSEC source: 0001818383-26-000052 · wk-form4_1772066706.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 946,543 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:22 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionRestricted Stock Units · Derivative | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000035 · wk-form4_1771381368.xml · derivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 18,294 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Read SEC document |
| February 15, 2026 Filed Feb 18, 2026 02:22 UTC | MediaAlpha, Inc. MAX · Entity 1093 | Exercise / conversionClass A Common Stock | 18,294 | $0.00 | $0.00 |
DisclosureSEC source: 0001818383-26-000035 · wk-form4_1771381368.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 957,142 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Read SEC document |
| February 03, 2026 Filed Feb 4, 2026 22:52 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $10.06 | $67,423.44 |
DisclosureSEC source: 0001818383-26-000026 · wk-form4_1770245546.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,469,020 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 03, 2026 Filed Feb 4, 2026 22:52 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $10.06 | $54,332.10 |
DisclosureSEC source: 0001818383-26-000026 · wk-form4_1770245546.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 938,848 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 02, 2026 Filed Feb 4, 2026 22:52 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $10.36 | $69,381.18 |
DisclosureSEC source: 0001818383-26-000026 · wk-form4_1770245546.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,475,720 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.145 to $10.43 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| February 02, 2026 Filed Feb 4, 2026 22:52 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $10.35 | $55,906.74 |
DisclosureSEC source: 0001818383-26-000026 · wk-form4_1770245546.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 944,248 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.145 to $10.43 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 28, 2026 Filed Jan 29, 2026 00:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $10.57 | $70,810.96 |
DisclosureSEC source: 0001818383-26-000021 · wk-form4_1769645077.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,482,420 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.755 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 28, 2026 Filed Jan 29, 2026 00:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $10.58 | $57,146.04 |
DisclosureSEC source: 0001818383-26-000021 · wk-form4_1769645077.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 949,648 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.745 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 27, 2026 Filed Jan 29, 2026 00:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $10.51 | $70,434.42 |
DisclosureSEC source: 0001818383-26-000021 · wk-form4_1769645077.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,489,120 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.89 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 27, 2026 Filed Jan 29, 2026 00:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $10.52 | $56,830.14 |
DisclosureSEC source: 0001818383-26-000021 · wk-form4_1769645077.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 955,048 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 26, 2026 Filed Jan 29, 2026 00:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $10.85 | $72,700.36 |
DisclosureSEC source: 0001818383-26-000021 · wk-form4_1769645077.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,495,820 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.725 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 26, 2026 Filed Jan 29, 2026 00:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $10.87 | $58,690.98 |
DisclosureSEC source: 0001818383-26-000021 · wk-form4_1769645077.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 960,448 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.73 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 22, 2026 Filed Jan 22, 2026 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.20 | $75,047.37 |
DisclosureSEC source: 0001818383-26-000018 · wk-form4_1769121356.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,502,520 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.06 to $11.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 22, 2026 Filed Jan 22, 2026 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.20 | $60,487.02 |
DisclosureSEC source: 0001818383-26-000018 · wk-form4_1769121356.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 965,848 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.06 to $11.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 21, 2026 Filed Jan 22, 2026 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.02 | $73,824.62 |
DisclosureSEC source: 0001818383-26-000018 · wk-form4_1769121356.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,509,220 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.835 to $11.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 21, 2026 Filed Jan 22, 2026 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.02 | $59,506.92 |
DisclosureSEC source: 0001818383-26-000018 · wk-form4_1769121356.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 971,248 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.845 to $11.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 20, 2026 Filed Jan 22, 2026 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.21 | $75,102.98 |
DisclosureSEC source: 0001818383-26-000018 · wk-form4_1769121356.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,515,920 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.10 to $11.335 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 20, 2026 Filed Jan 22, 2026 22:35 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.21 | $60,520.50 |
DisclosureSEC source: 0001818383-26-000018 · wk-form4_1769121356.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 976,648 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.10 to $11.335 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 14, 2026 Filed Jan 14, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.70 | $78,377.27 |
DisclosureSEC source: 0001818383-26-000009 · wk-form4_1768430225.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,522,620 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 14, 2026 Filed Jan 14, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.70 | $63,171.90 |
DisclosureSEC source: 0001818383-26-000009 · wk-form4_1768430225.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 982,048 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.78 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 13, 2026 Filed Jan 14, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.38 | $76,225.90 |
DisclosureSEC source: 0001818383-26-000009 · wk-form4_1768430225.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,529,320 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 13, 2026 Filed Jan 14, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.38 | $61,439.58 |
DisclosureSEC source: 0001818383-26-000009 · wk-form4_1768430225.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 987,448 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 12, 2026 Filed Jan 14, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.52 | $77,201.42 |
DisclosureSEC source: 0001818383-26-000009 · wk-form4_1768430225.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,536,020 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 12, 2026 Filed Jan 14, 2026 22:37 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.52 | $62,182.62 |
DisclosureSEC source: 0001818383-26-000009 · wk-form4_1768430225.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 992,848 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.32 to $11.625 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 07, 2026 Filed Jan 7, 2026 21:10 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.66 | $78,109.94 |
DisclosureSEC source: 0001818383-26-000005 · wk-form4_1767820255.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,542,720 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.38 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 07, 2026 Filed Jan 7, 2026 21:10 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.67 | $62,996.94 |
DisclosureSEC source: 0001818383-26-000005 · wk-form4_1767820255.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 998,248 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.37 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 06, 2026 Filed Jan 7, 2026 21:10 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.87 | $79,559.15 |
DisclosureSEC source: 0001818383-26-000005 · wk-form4_1767820255.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,549,420 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $12.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 06, 2026 Filed Jan 7, 2026 21:10 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.87 | $64,085.58 |
DisclosureSEC source: 0001818383-26-000005 · wk-form4_1767820255.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,003,648 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $11.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 05, 2026 Filed Jan 7, 2026 21:10 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $11.98 | $80,263.99 |
DisclosureSEC source: 0001818383-26-000005 · wk-form4_1767820255.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,556,120 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| January 05, 2026 Filed Jan 7, 2026 21:10 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,400 | $11.99 | $64,734.66 |
DisclosureSEC source: 0001818383-26-000005 · wk-form4_1767820255.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 1,009,048 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.155 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| December 31, 2025 Filed Dec 31, 2025 21:08 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,700 | $12.93 | $86,656.46 |
DisclosureSEC source: 0001818383-25-000193 · wk-form4_1767215305.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,562,820 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.91 to $12.96 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.