Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| MediaAlpha, Inc.MAX · Entity 1093 | Director | October 12, 2026 | October 14, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
MediaAlpha, Inc.
Report date October 12, 2026 · Filed October 14, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 797,620 |
Ending reported balance
After 2026-10-14 transaction · row 3
3 source rows · reconciled sequenceRow 1 · 2026-10-12 · Sale · Disposed 1,067 · Balance 799,754 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 2 · 2026-10-13 · Sale · Disposed 1,067 · Balance 798,687 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Row 3 · 2026-10-14 · Sale · Disposed 1,067 · Balance 797,620 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 847,883 |
Reported balance
After 2026-10-12 transaction · row 4
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 4 · 2026-10-12 · Sale · Disposed 6,667 · Balance 847,883 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 841,216 |
Reported balance
After 2026-10-13 transaction · row 5
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 5 · 2026-10-13 · Sale · Disposed 6,667 · Balance 841,216 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| Class A Common StockSEC Table I · non-derivative | IndirectBy O.N.E. Holdings,LLC | 834,549 |
Reported balance
After 2026-10-14 transaction · row 6
Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source rowRow 6 · 2026-10-14 · Sale · Disposed 6,667 · Balance 834,549 F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
Filing footnotes · ownership attribution and instrument terms
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| August 03, 2026 Filed Aug 5, 2026 21:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $12.48 | $102,423.02 |
DisclosureSEC source: 0001818383-26-000206 · wk-form4_1785964783.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,024,335 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.25 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| August 03, 2026 Filed Aug 5, 2026 21:19 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $12.54 | $41,156.94 |
DisclosureSEC source: 0001818383-26-000206 · wk-form4_1785964783.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 857,580 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.275 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 29, 2026 Filed Jul 29, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,524 | $14.05 | $133,779.82 |
DisclosureSEC source: 0001818383-26-000202 · wk-form4_1785364558.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,032,540 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.89 to $14.255 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 29, 2026 Filed Jul 29, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,952 | $14.05 | $69,571.14 |
DisclosureSEC source: 0001818383-26-000202 · wk-form4_1785364558.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 860,862 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.89 to $14.225 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 28, 2026 Filed Jul 29, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,843 | $13.78 | $149,375.34 |
DisclosureSEC source: 0001818383-26-000202 · wk-form4_1785364558.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,042,064 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.505 to $14.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 28, 2026 Filed Jul 29, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,622 | $13.86 | $91,775.62 |
DisclosureSEC source: 0001818383-26-000202 · wk-form4_1785364558.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 865,814 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.62 to $14.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 27, 2026 Filed Jul 29, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $13.28 | $108,932.86 |
DisclosureSEC source: 0001818383-26-000202 · wk-form4_1785364558.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,052,907 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.225 to $13.345 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 27, 2026 Filed Jul 29, 2026 22:36 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $13.28 | $43,572.16 |
DisclosureSEC source: 0001818383-26-000202 · wk-form4_1785364558.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 872,436 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.225 to $13.345 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 22, 2026 Filed Jul 22, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,524 | $13.71 | $130,599.75 |
DisclosureSEC source: 0001818383-26-000193 · wk-form4_1784762169.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,061,112 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $14.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 22, 2026 Filed Jul 22, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,952 | $13.81 | $68,398.51 |
DisclosureSEC source: 0001818383-26-000193 · wk-form4_1784762169.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 875,718 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.475 to $14.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 21, 2026 Filed Jul 22, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,524 | $14.33 | $136,475.11 |
DisclosureSEC source: 0001818383-26-000193 · wk-form4_1784762169.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,070,636 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.13 to $14.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 21, 2026 Filed Jul 22, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,952 | $14.33 | $70,970.58 |
DisclosureSEC source: 0001818383-26-000193 · wk-form4_1784762169.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 880,670 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.12 to $14.66 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 20, 2026 Filed Jul 22, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,524 | $13.82 | $131,657.87 |
DisclosureSEC source: 0001818383-26-000193 · wk-form4_1784762169.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,080,160 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.61 to $14.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 20, 2026 Filed Jul 22, 2026 23:16 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,952 | $13.87 | $68,684.74 |
DisclosureSEC source: 0001818383-26-000193 · wk-form4_1784762169.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 885,622 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.61 to $14.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 15, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,524 | $14.14 | $134,675.07 |
DisclosureSEC source: 0001818383-26-000187 · wk-form4_1784156990.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,089,684 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.88 to $14.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 15, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,952 | $14.03 | $69,456.26 |
DisclosureSEC source: 0001818383-26-000187 · wk-form4_1784156990.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 890,574 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.87 to $14.305 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 14, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,524 | $13.90 | $132,410.27 |
DisclosureSEC source: 0001818383-26-000187 · wk-form4_1784156990.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,099,208 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $14.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 14, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,952 | $13.85 | $68,599.07 |
DisclosureSEC source: 0001818383-26-000187 · wk-form4_1784156990.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 895,526 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.67 to $14.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 13, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 10,843 | $13.76 | $149,208.35 |
DisclosureSEC source: 0001818383-26-000187 · wk-form4_1784156990.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,108,732 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.445 to $14.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 13, 2026 Filed Jul 15, 2026 23:09 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,622 | $13.81 | $91,427.31 |
DisclosureSEC source: 0001818383-26-000187 · wk-form4_1784156990.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 900,478 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.41 to $14.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 08, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 8,205 | $13.61 | $111,664.31 |
DisclosureSEC source: 0001818383-26-000180 · wk-form4_1783560883.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,119,575 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $13.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 08, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,282 | $13.78 | $45,226.62 |
DisclosureSEC source: 0001818383-26-000180 · wk-form4_1783560883.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 907,100 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $13.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 07, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,524 | $14.06 | $133,897.92 |
DisclosureSEC source: 0001818383-26-000180 · wk-form4_1783560883.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,127,780 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.85 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 07, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,952 | $14.08 | $69,744.46 |
DisclosureSEC source: 0001818383-26-000180 · wk-form4_1783560883.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 910,382 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.86 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 06, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 25,352 | $13.86 | $351,447.17 |
DisclosureSEC source: 0001818383-26-000180 · wk-form4_1783560883.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,137,304 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 06, 2026 Filed Jul 9, 2026 01:34 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 24,992 | $13.91 | $347,681.21 |
DisclosureSEC source: 0001818383-26-000180 · wk-form4_1783560883.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 915,334 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 01, 2026 Filed Jul 1, 2026 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 9,059 | $12.80 | $115,975.13 |
DisclosureSEC source: 0001818383-26-000177 · wk-form4_1782947092.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,162,656 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| July 01, 2026 Filed Jul 1, 2026 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 4,512 | $12.77 | $57,634.48 |
DisclosureSEC source: 0001818383-26-000177 · wk-form4_1782947092.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 940,326 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 30, 2026 Filed Jul 1, 2026 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $12.44 | $96,749.76 |
DisclosureSEC source: 0001818383-26-000177 · wk-form4_1782947092.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,171,715 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.255 to $12.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 30, 2026 Filed Jul 1, 2026 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $12.42 | $33,133.74 |
DisclosureSEC source: 0001818383-26-000177 · wk-form4_1782947092.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 944,838 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.33 to $12.57 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 29, 2026 Filed Jul 1, 2026 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 7,778 | $11.93 | $92,813.32 |
DisclosureSEC source: 0001818383-26-000177 · wk-form4_1782947092.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,179,493 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.67 to $12.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 29, 2026 Filed Jul 1, 2026 23:04 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,667 | $11.81 | $31,509.00 |
DisclosureSEC source: 0001818383-26-000177 · wk-form4_1782947092.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 947,505 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.66 to $12.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 24, 2026 Filed Jun 24, 2026 22:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.47 | $69,770.82 |
DisclosureSEC source: 0001818383-26-000168 · wk-form4_1782340053.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,187,271 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.35 to $10.565 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 24, 2026 Filed Jun 24, 2026 22:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.46 | $11,160.18 |
DisclosureSEC source: 0001818383-26-000168 · wk-form4_1782340053.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 950,172 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.355 to $10.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 23, 2026 Filed Jun 24, 2026 22:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.17 | $67,830.72 |
DisclosureSEC source: 0001818383-26-000168 · wk-form4_1782340053.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,193,938 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 23, 2026 Filed Jun 24, 2026 22:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.09 | $10,768.48 |
DisclosureSEC source: 0001818383-26-000168 · wk-form4_1782340053.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 951,239 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 22, 2026 Filed Jun 24, 2026 22:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.15 | $67,662.72 |
DisclosureSEC source: 0001818383-26-000168 · wk-form4_1782340053.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,200,605 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.32 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 22, 2026 Filed Jun 24, 2026 22:27 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.00 | $10,670.00 |
DisclosureSEC source: 0001818383-26-000168 · wk-form4_1782340053.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 952,306 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Read SEC document |
| June 17, 2026 Filed Jun 18, 2026 20:49 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 6,667 | $10.01 | $66,718.00 |
DisclosureSEC source: 0001818383-26-000165 · wk-form4_1781815739.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,207,272 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 17, 2026 Filed Jun 18, 2026 20:49 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 1,067 | $10.00 | $10,670.00 |
DisclosureSEC source: 0001818383-26-000165 · wk-form4_1781815739.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 953,373 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 16, 2026 Filed Jun 18, 2026 20:49 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 13,334 | $10.00 | $133,354.67 |
DisclosureSEC source: 0001818383-26-000165 · wk-form4_1781815739.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,213,939 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 16, 2026 Filed Jun 18, 2026 20:49 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,134 | $10.00 | $21,342.99 |
DisclosureSEC source: 0001818383-26-000165 · wk-form4_1781815739.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 954,440 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 10, 2026 Filed Jun 12, 2026 20:51 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 20,001 | $10.00 | $200,034.00 |
DisclosureSEC source: 0001818383-26-000160 · wk-form4_1781297508.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,227,273 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| June 10, 2026 Filed Jun 12, 2026 20:51 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 3,201 | $10.00 | $32,013.84 |
DisclosureSEC source: 0001818383-26-000160 · wk-form4_1781297508.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 956,574 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 29, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 26,888 | $10.01 | $269,078.97 |
DisclosureSEC source: 0001818383-26-000121 · wk-form4_1777501480.xml · nonDerivative · entry 6 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,247,274 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 29, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 25,606 | $10.01 | $256,236.68 |
DisclosureSEC source: 0001818383-26-000121 · wk-form4_1777501480.xml · nonDerivative · entry 3 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 959,775 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.03 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 28, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 5,150 | $10.00 | $51,501.55 |
DisclosureSEC source: 0001818383-26-000121 · wk-form4_1777501480.xml · nonDerivative · entry 5 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,274,162 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 28, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 2,003 | $10.00 | $20,031.20 |
DisclosureSEC source: 0001818383-26-000121 · wk-form4_1777501480.xml · nonDerivative · entry 2 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 985,381 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 27, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 27,513 | $10.04 | $276,274.54 |
DisclosureSEC source: 0001818383-26-000121 · wk-form4_1777501480.xml · nonDerivative · entry 4 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Indirect · By O.N.E. Holdings,LLC Disclosed balance after: 1,279,312 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
| April 27, 2026 Filed Apr 29, 2026 22:24 UTC | MediaAlpha, Inc. MAX · Entity 1093 | SaleClass A Common Stock | 27,972 | $10.04 | $280,892.03 |
DisclosureSEC source: 0001818383-26-000121 · wk-form4_1777501480.xml · nonDerivative · entry 1 Nonko Eugene · CIK 0001830016 · Director 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 987,384 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.