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Nasdaq · USD

VITL

Vital Farms, Inc.

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Tapewire entity
5571
SEC CIK
0001579733
Parsed reports
393

Last 12 months

Inside the activity.

17 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202503
Dec 202504
Jan 202602
Feb 202602
Mar 202622
Apr 202600
May 2026150
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
March 05, 2026 Filed Mar 6, 2026 21:55 UTC
Coon StephanieChief Strategy Officer
GrantCommon Stock 13,675 $0.00 $0.00
Disclosure

SEC source: 0001193125-26-096790 · ownership.xml · nonDerivative · entry 2

Coon Stephanie · CIK 0001908982 · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,972

F2 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

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March 04, 2026 Filed Mar 6, 2026 21:55 UTC
Van Hoven Reena ChauhanChief People Officer
Tax withholdingCommon Stock 855 $20.30 $17,356.50
Disclosure

SEC source: 0001193125-26-096795 · ownership.xml · nonDerivative · entry 1

Van Hoven Reena Chauhan · CIK 0002036877 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,910

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 21:55 UTC
Holland Joseph MichaelChief Supply Chain Officer
Tax withholdingCommon Stock 969 $20.30 $19,670.70
Disclosure

SEC source: 0001193125-26-096791 · ownership.xml · nonDerivative · entry 1

Holland Joseph Michael · CIK 0002035547 · Chief Supply Chain Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,482

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 21:55 UTC
Diez-Canseco RussellDirector · President, CEO & Exec. Chair
Tax withholdingCommon Stock 2,855 $20.30 $57,956.50
Disclosure

SEC source: 0001193125-26-096792 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · President, CEO & Exec. Chair

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 646,829

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 21:55 UTC
Pappas Peter NicholasCSO and President, Eggs
Tax withholdingCommon Stock 1,019 $20.30 $20,685.70
Disclosure

SEC source: 0001193125-26-096798 · ownership.xml · nonDerivative · entry 1

Pappas Peter Nicholas · CIK 0001829971 · CSO and President, Eggs

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 64,441

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 21:55 UTC
Wrede ThiloChief Financial Officer
Tax withholdingCommon Stock 1,769 $20.30 $35,910.70
Disclosure

SEC source: 0001193125-26-096796 · ownership.xml · nonDerivative · entry 1

Wrede Thilo · CIK 0001969311 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,771

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 21:55 UTC
McKeon KathrynCMO and GM, Butter
Tax withholdingCommon Stock 784 $20.30 $15,915.20
Disclosure

SEC source: 0001193125-26-096794 · ownership.xml · nonDerivative · entry 1

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 37,098

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 21:55 UTC
Bal JoanneCLO, Secy. & Head of Impact
Tax withholdingCommon Stock 784 $20.30 $15,915.20
Disclosure

SEC source: 0001193125-26-096793 · ownership.xml · nonDerivative · entry 1

Bal Joanne · CIK 0001858527 · CLO, Secy. & Head of Impact

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,806

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 21:55 UTC
Coon StephanieChief Strategy Officer
Tax withholdingCommon Stock 745 $20.30 $15,123.50
Disclosure

SEC source: 0001193125-26-096790 · ownership.xml · nonDerivative · entry 1

Coon Stephanie · CIK 0001908982 · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 45,297

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 02, 2026 Filed Mar 4, 2026 17:30 UTC SaleCommon Stock 20,000 $20.33 $406,600.00
Disclosure

SEC source: 0001193125-26-091908 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,321,190

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.66 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 02, 2026 Filed Mar 4, 2026 22:30 UTC PurchaseCommon Stock 4,750 $20.70 $98,325.00
Disclosure

SEC source: 0001193125-26-091909 · ownership.xml · nonDerivative · entry 1

Cyr William B. · CIK 0001680803 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,794

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $20.58 to $20.71 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

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March 02, 2026 Filed Mar 13, 2026 16:15 UTC Amendment SaleCommon Stock 15,000 $20.33 $304,950.00
Disclosure

SEC source: 0001193125-26-106173 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,326,190

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · shares: The initial Form 4 inadvertently listed an incorrect number of shares sold. This amendment corrects the number of shares sold and the number of shares beneficially owned following the reported transactions.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.66 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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February 02, 2026 Filed Feb 4, 2026 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 1,600 $28.33 $45,328.00
Disclosure

SEC source: 0001193125-26-037777 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,341,190

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.30 to 28.41 inclusive.

Read SEC document
February 02, 2026 Filed Feb 4, 2026 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 18,400 $27.87 $512,808.00
Disclosure

SEC source: 0001193125-26-037777 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,342,790

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $27.29 to $28.27 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
January 02, 2026 Filed Jan 6, 2026 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 12,516 $31.27 $391,375.32
Disclosure

SEC source: 0001193125-26-004700 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,361,190

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.79 to $31.60 inclusive.

Read SEC document
January 02, 2026 Filed Jan 6, 2026 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 12,484 $30.43 $379,888.12
Disclosure

SEC source: 0001193125-26-004700 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,373,706

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.77 to $30.76 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
December 15, 2025 Filed Dec 17, 2025 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 5,000 $35.25 $176,250.00
Disclosure

SEC source: 0001193125-25-322888 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,386,190

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

Read SEC document
December 15, 2025 Filed Dec 17, 2025 21:55 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 16,734 $35.05 $586,526.70
Disclosure

SEC source: 0001193125-25-322887 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 649,684

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $35.15 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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December 01, 2025 Filed Dec 3, 2025 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 4,073 $33.67 $137,137.91
Disclosure

SEC source: 0001193125-25-306880 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,391,190

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.54 to $34.03 inclusive.

Read SEC document
December 01, 2025 Filed Dec 3, 2025 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 20,927 $33.07 $692,055.89
Disclosure

SEC source: 0001193125-25-306880 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,395,263

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.54 to $33.51 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
November 28, 2025 Filed Dec 2, 2025 21:55 UTC
Pappas Peter NicholasCSO and President, Eggs
Tax withholdingCommon Stock 261 $32.70 $8,534.70
Disclosure

SEC source: 0001193125-25-305399 · ownership.xml · nonDerivative · entry 1

Pappas Peter Nicholas · CIK 0001829971 · CSO and President, Eggs

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 65,460

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
November 24, 2025 Filed Nov 26, 2025 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
Tax withholdingCommon Stock 880 $30.67 $26,989.60
Disclosure

SEC source: 0001193125-25-300722 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,416,190

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
November 17, 2025 Filed Nov 19, 2025 21:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
GrantCommon Stock 309 $26.13 $8,074.17
Disclosure

SEC source: 0001193125-25-288116 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 666,418

F1 · kind: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.

Read SEC document
November 17, 2025 Filed Nov 19, 2025 21:15 UTC
Pappas Peter NicholasCSO and President, Eggs
GrantCommon Stock 291 $26.13 $7,603.83
Disclosure

SEC source: 0001193125-25-288118 · ownership.xml · nonDerivative · entry 1

Pappas Peter Nicholas · CIK 0001829971 · CSO and President, Eggs

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 65,721

F1 · kind: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.

Read SEC document
November 17, 2025 Filed Nov 19, 2025 21:15 UTC
Wrede ThiloCHIEF FINANCIAL OFFICER
GrantCommon Stock 281 $26.13 $7,342.53
Disclosure

SEC source: 0001193125-25-288119 · ownership.xml · nonDerivative · entry 1

Wrede Thilo · CIK 0001969311 · CHIEF FINANCIAL OFFICER

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 59,064

F1 · kind: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.

Read SEC document
November 17, 2025 Filed Nov 19, 2025 21:15 UTC
Bal JoanneGC, SEC. AND HEAD OF IMPACT
GrantCommon Stock 258 $26.13 $6,741.54
Disclosure

SEC source: 0001193125-25-288117 · ownership.xml · nonDerivative · entry 1

Bal Joanne · CIK 0001858527 · GC, SEC. AND HEAD OF IMPACT

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 43,590

F1 · kind: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.

Read SEC document
November 17, 2025 Filed Nov 19, 2025 21:15 UTC
Coon StephanieSVP STRATEGY
GrantCommon Stock 401 $26.13 $10,478.13
Disclosure

SEC source: 0001193125-25-288115 · ownership.xml · nonDerivative · entry 1

Coon Stephanie · CIK 0001908982 · SVP STRATEGY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 46,180

F1 · kind: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.

Read SEC document
November 04, 2025 Filed Nov 5, 2025 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 5,000 $37.78 $188,900.00
Disclosure

SEC source: 0001193125-25-267172 · ownership.xml · nonDerivative · entry 3

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,417,070

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.01 to $38.00 inclusive.

Read SEC document
November 03, 2025 Filed Nov 5, 2025 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 3,592 $32.35 $116,201.20
Disclosure

SEC source: 0001193125-25-267172 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,422,070

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.28 to $32.54 inclusive.

Read SEC document
November 03, 2025 Filed Nov 5, 2025 16:55 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 21,408 $31.85 $681,844.80
Disclosure

SEC source: 0001193125-25-267172 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,425,662

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.28 to $32.27 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (4).

Read SEC document
October 08, 2025 Filed Oct 10, 2025 20:55 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 4,404 $44.72 $196,946.88
Disclosure

SEC source: 0001193125-25-237176 · ownership.xml · nonDerivative · entry 2

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 666,109

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.46 to $45.09 inclusive.

Read SEC document
October 08, 2025 Filed Oct 10, 2025 20:55 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 5,263 $44.11 $232,150.93
Disclosure

SEC source: 0001193125-25-237176 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 670,513

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $43.46 to $44.45 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnotes (2) and (3).

Read SEC document
October 01, 2025 Filed Oct 3, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 10,864 $40.63 $441,404.32
Disclosure

SEC source: 0001193125-25-230194 · ownership.xml · nonDerivative · entry 3

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,447,070

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.38 to $40.91 inclusive.

Read SEC document
October 01, 2025 Filed Oct 3, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 23,536 $39.98 $940,969.28
Disclosure

SEC source: 0001193125-25-230194 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,457,934

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.38 to $40.37 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
October 01, 2025 Filed Oct 3, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 600 $38.17 $22,902.00
Disclosure

SEC source: 0001193125-25-230194 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,481,470

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

Read SEC document
September 16, 2025 Filed Sep 18, 2025 20:15 UTC
Van Hoven Reena ChauhanChief People Officer
Tax withholdingCommon Stock 344 $47.05 $16,185.20
Disclosure

SEC source: 0001193125-25-207416 · ownership.xml · nonDerivative · entry 1

Van Hoven Reena Chauhan · CIK 0002036877 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,765

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
September 11, 2025 Filed Sep 12, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
GiftCommon Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0000950170-25-114533 · ownership.xml · nonDerivative · entry 3

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 675,776

F4 · kind: The Reporting Person donated 10,000 shares of directly owned shares to a donor-advised fund, which will use the gifted shares for charitable purposes.

Read SEC document
September 10, 2025 Filed Sep 12, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 943 $47.84 $45,113.12
Disclosure

SEC source: 0000950170-25-114533 · ownership.xml · nonDerivative · entry 2

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 685,776

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.69 to $48.00 inclusive.

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September 10, 2025 Filed Sep 12, 2025 20:15 UTC
Diez-Canseco RussellDirector · PRESIDENT AND CEO
SaleCommon Stock 15,757 $47.29 $745,148.53
Disclosure

SEC source: 0000950170-25-114533 · ownership.xml · nonDerivative · entry 1

Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 686,719

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.67 to $47.67 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnotes (2) and (3).

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September 04, 2025 Filed Sep 8, 2025 17:16 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 100,000 $50.96 $5,096,000.00
Disclosure

SEC source: 0000950170-25-113611 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,482,070

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.75 to $51.21 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 02, 2025 Filed Sep 3, 2025 17:30 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 24,441 $52.39 $1,280,463.99
Disclosure

SEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 4

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,582,070

F3 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.99 to $52.75 inclusive.

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September 02, 2025 Filed Sep 3, 2025 17:30 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 20,559 $51.52 $1,059,199.68
Disclosure

SEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 3

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,606,511

F3 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.98 inclusive.

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September 02, 2025 Filed Sep 3, 2025 17:30 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 100,000 $51.98 $5,198,000.00
Disclosure

SEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 2

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,627,070

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.57 to $52.55 inclusive.

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September 02, 2025 Filed Sep 4, 2025 20:15 UTC
Holland Joseph MichaelChief Supply Chain Officer
Tax withholdingCommon Stock 412 $51.90 $21,382.80
Disclosure

SEC source: 0002035547-25-000004 · ownership.xml · nonDerivative · entry 1

Holland Joseph Michael · CIK 0002035547 · Chief Supply Chain Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,451

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

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August 29, 2025 Filed Sep 3, 2025 17:30 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 100,000 $51.13 $5,113,000.00
Disclosure

SEC source: 0001025680-25-000010 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,727,070

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.30 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (2), (4) and (5).

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August 22, 2025 Filed Aug 26, 2025 20:30 UTC
Bal JoanneGC, SEC. AND HEAD OF IMPACT
SaleCommon Stock 4,796 $50.95 $244,356.20
Disclosure

SEC source: 0001858527-25-000005 · ownership.xml · nonDerivative · entry 1

Bal Joanne · CIK 0001858527 · GC, SEC. AND HEAD OF IMPACT

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 43,332

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August 21, 2025 Filed Aug 25, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 4,200 $50.25 $211,050.00
Disclosure

SEC source: 0001025680-25-000008 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,827,070

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

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August 19, 2025 Filed Aug 21, 2025 16:15 UTC
OHAYER MATTHEWDirector · EXECUTIVE CHAIRPERSON · 10% owner
SaleCommon Stock 800 $50.31 $40,248.00
Disclosure

SEC source: 0001025680-25-000006 · ownership.xml · nonDerivative · entry 1

OHAYER MATTHEW · CIK 0001025680 · Director · EXECUTIVE CHAIRPERSON · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,831,270

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.27 to $50.35 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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August 18, 2025 Filed Aug 19, 2025 20:15 UTC
McKeon KathrynCMO and GM, Butter
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 21,442 $0.00 Strike: $15.31 $0.00
Disclosure

SEC source: 0001908254-25-000004 · ownership.xml · derivative · entry 4

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 10,721

Underlying: Common Stock · 21,442 shares

Expires 2033-03-13

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option vests in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

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August 18, 2025 Filed Aug 19, 2025 20:15 UTC
McKeon KathrynCMO and GM, Butter
SaleCommon Stock 21,442 $49.08 $1,052,373.36
Disclosure

SEC source: 0001908254-25-000004 · ownership.xml · nonDerivative · entry 3

McKeon Kathryn · CIK 0001908254 · CMO and GM, Butter

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 37,513

F1 · kind: These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.00 to $49.27 inclusive.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.