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Trade Desk, Inc.

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3752
SEC CIK
0001671933
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742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
June 01, 2017 Filed Jun 1, 2017 23:09 UTC
Stempeck Brian JohnChief Client Officer
SaleClass A Common Stock 28,840 $54.59 $1,574,375.60
Disclosure

SEC source: 0001209191-17-036931 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $54.04 to $55.04, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 01, 2017 Filed Jun 1, 2017 23:09 UTC
Stempeck Brian JohnChief Client Officer
ConversionClass A Common Stock 28,840 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036931 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,740

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 01, 2017 Filed Jun 1, 2017 23:09 UTC
Stempeck Brian JohnChief Client Officer
SaleClass A Common Stock 2,211 $55.47 $122,648.59
Disclosure

SEC source: 0001209191-17-036931 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,900

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.08 to $56.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 01, 2017 Filed Jun 1, 2017 23:09 UTC
Stempeck Brian JohnChief Client Officer
ConversionClass A Common Stock 2,211 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036931 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Chief Client Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,111

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC ConversionClass B Common Stock · Derivative 255,475 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · derivative · entry 6

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 249,257

Underlying: Class A Common Stock · 255,475 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC ConversionClass B Common Stock · Derivative 874,960 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · derivative · entry 5

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 853,661

Underlying: Class A Common Stock · 874,960 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC SaleClass A Common Stock 255,475 $52.00 $13,284,700.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 4

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC ConversionClass A Common Stock 255,475 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 3

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 255,475

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC SaleClass A Common Stock 874,960 $52.00 $45,497,920.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 2

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC ConversionClass A Common Stock 874,960 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 1

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 874,960

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 22:46 UTC
Paley Eric BDirector · 10% owner
ConversionClass B Common Stock · Derivative 255,475 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-014874 · doc4.xml · derivative · entry 6

Paley Eric B · CIK 0001670811 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 249,257

Underlying: Class A Common Stock · 255,475 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 22:46 UTC
Paley Eric BDirector · 10% owner
ConversionClass B Common Stock · Derivative 874,960 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-014874 · doc4.xml · derivative · entry 5

Paley Eric B · CIK 0001670811 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 853,661

Underlying: Class A Common Stock · 874,960 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 22:46 UTC
Paley Eric BDirector · 10% owner
SaleClass A Common Stock 255,475 $52.00 $13,284,700.00
Disclosure

SEC source: 0000899243-17-014874 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 22:46 UTC
Paley Eric BDirector · 10% owner
ConversionClass A Common Stock 255,475 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-014874 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 255,475

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 22:46 UTC
Paley Eric BDirector · 10% owner
SaleClass A Common Stock 874,960 $52.00 $45,497,920.00
Disclosure

SEC source: 0000899243-17-014874 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 22:46 UTC
Paley Eric BDirector · 10% owner
ConversionClass A Common Stock 874,960 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-014874 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 874,960

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed Jun 1, 2017 17:48 UTC
IA Venture Partners, LLCFormer 10% stockholder
IA Venture Strategies Fund I, LPFormer 10% stockholder
ConversionClass B Common Stock · Derivative 3,186,017 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036873 · doc4.xml · derivative · entry 3

IA Venture Partners, LLC · CIK 0001684985 · Former 10% stockholder

IA Venture Strategies Fund I, LP · CIK 0001482303 · Former 10% stockholder

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 889,255

Underlying: Class A Common Stock · 3,186,017 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F3 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.nature: The shares are held by IA Venture Strategies Fund I, LP ("IAVS Fund I"). IA Venture Partners, LLC is the general partner (the "General Partner") of IAVS Fund I. The General Partner has voting and investment control over the shares held by IAVS Fund I. The General Partner may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of its pecuniary interest therein.

Read SEC document
May 30, 2017 Filed Jun 1, 2017 17:48 UTC
IA Venture Partners, LLCFormer 10% stockholder
IA Venture Strategies Fund I, LPFormer 10% stockholder
SaleClass A Common Stock 3,186,017 $50.05 $159,460,150.85
Disclosure

SEC source: 0001209191-17-036873 · doc4.xml · nonDerivative · entry 2

IA Venture Partners, LLC · CIK 0001684985 · Former 10% stockholder

IA Venture Strategies Fund I, LP · CIK 0001482303 · Former 10% stockholder

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F2 · ownership.nature: The shares are held by IA Venture Strategies Fund I, LP ("IAVS Fund I"). IA Venture Partners, LLC is the general partner (the "General Partner") of IAVS Fund I. The General Partner has voting and investment control over the shares held by IAVS Fund I. The General Partner may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of its pecuniary interest therein.

Read SEC document
May 30, 2017 Filed Jun 1, 2017 17:48 UTC
IA Venture Partners, LLCFormer 10% stockholder
IA Venture Strategies Fund I, LPFormer 10% stockholder
ConversionClass A Common Stock 3,186,017 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-17-036873 · doc4.xml · nonDerivative · entry 1

IA Venture Partners, LLC · CIK 0001684985 · Former 10% stockholder

IA Venture Strategies Fund I, LP · CIK 0001482303 · Former 10% stockholder

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 3,186,017

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.nature: The shares are held by IA Venture Strategies Fund I, LP ("IAVS Fund I"). IA Venture Partners, LLC is the general partner (the "General Partner") of IAVS Fund I. The General Partner has voting and investment control over the shares held by IAVS Fund I. The General Partner may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of its pecuniary interest therein.

Read SEC document
May 30, 2017 Filed Jun 1, 2017 21:44 UTC ConversionClass B Common Stock · Derivative 3,186,017 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036870 · doc4.xml · derivative · entry 3

EHRENBERG ROGER · CIK 0001255301 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 889,255

Underlying: Class A Common Stock · 3,186,017 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F3 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.nature: The reporting person is the managing member of IA Venture Partners, LLC which is the general partner (the "General Partner") of IA Venture Strategies Fund I, LP ("IAVS Fund I"). The reporting person has voting and investment control over the shares held by IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein.

Read SEC document
May 30, 2017 Filed Jun 1, 2017 21:44 UTC SaleClass A Common Stock 3,186,017 $50.05 $159,460,150.85
Disclosure

SEC source: 0001209191-17-036870 · doc4.xml · nonDerivative · entry 2

EHRENBERG ROGER · CIK 0001255301 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

F2 · ownership.nature: The reporting person is the managing member of IA Venture Partners, LLC which is the general partner (the "General Partner") of IA Venture Strategies Fund I, LP ("IAVS Fund I"). The reporting person has voting and investment control over the shares held by IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein.

Read SEC document
May 30, 2017 Filed Jun 1, 2017 21:44 UTC ConversionClass A Common Stock 3,186,017 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-17-036870 · doc4.xml · nonDerivative · entry 1

EHRENBERG ROGER · CIK 0001255301 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 3,186,017

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.nature: The reporting person is the managing member of IA Venture Partners, LLC which is the general partner (the "General Partner") of IA Venture Strategies Fund I, LP ("IAVS Fund I"). The reporting person has voting and investment control over the shares held by IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 700 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 700 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 700 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · derivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 700

Underlying: Class A Common Stock · 700 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 700 $0.82 Strike: $0.82 $573.30
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · derivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,721

Underlying: Class B Common Stock · 700 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 25, 2017 Filed May 25, 2017 22:27 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 700 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-035565 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,877

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · balance_after: Includes 1,389 shares acquired through the Employee Stock Purchase Plan on May 15, 2017.

Read SEC document
May 23, 2017 Filed May 24, 2017 17:11 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 200 $54.05 $10,809.00
Disclosure

SEC source: 0001209191-17-035050 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,677

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.95 to $54.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 23, 2017 Filed May 24, 2017 17:11 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 34,398 $53.43 $1,837,981.45
Disclosure

SEC source: 0001209191-17-035050 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,877

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.95 to $53.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 23, 2017 Filed May 24, 2017 17:11 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 23,952 $52.56 $1,258,818.92
Disclosure

SEC source: 0001209191-17-035050 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 136,275

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.95 to $52.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 23, 2017 Filed May 24, 2017 17:11 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 16,450 $51.55 $848,018.89
Disclosure

SEC source: 0001209191-17-035050 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 160,227

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.92 to $51.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · balance_after: Includes 1,398 shares acquired through the Employee Stock Purchase Plan on May 15, 2017.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · derivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · derivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.82 Strike: $0.82 $8,190.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,333

Underlying: Class B Common Stock · 10,000 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on January 20, 2015. The vesting commencement date ("VCD")is November 3, 2014. 25% of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 16, 2017 Filed May 18, 2017 21:13 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 1,727 $53.21 $91,896.09
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,788

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.03 to $54.0299, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 16, 2017 Filed May 18, 2017 21:13 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 8,273 $52.49 $434,239.84
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,515

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.03 to $53.0299, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 16, 2017 Filed May 18, 2017 21:13 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033648 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,788

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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May 12, 2017 Filed May 16, 2017 16:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass B Common Stock · Derivative 15,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-032694 · doc4.xml · derivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 15,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 12, 2017 Filed May 16, 2017 16:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionClass B Common Stock · Derivative 15,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-032694 · doc4.xml · derivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,000

Underlying: Class A Common Stock · 15,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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May 12, 2017 Filed May 16, 2017 16:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 15,000 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-032694 · doc4.xml · derivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 180,500

Underlying: Class B Common Stock · 15,000 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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May 12, 2017 Filed May 16, 2017 16:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 15,000 $50.10 $751,500.00
Disclosure

SEC source: 0001209191-17-032694 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $50.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 12, 2017 Filed May 16, 2017 16:37 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass A Common Stock 15,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-032694 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 92,566

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 12, 2017 Filed May 16, 2017 23:29 UTC
Falk ThomasDirector · 10% owner
SaleClass A Common Stock 113,948 $50.10 $5,709,261.99
Disclosure

SEC source: 0001571049-17-005064 · t1700334-falk0512.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 86,052

F3 · price: This transaction was executed in multiple trades at prices ranging from $50.00 to $50.44. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The transaction was executed pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person.

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May 12, 2017 Filed May 16, 2017 23:29 UTC
Falk ThomasDirector · 10% owner
SaleClass A Common Stock 43,334 $49.04 $2,125,125.36
Disclosure

SEC source: 0001571049-17-005064 · t1700334-falk0512.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 200,000

F2 · price: This transaction was executed in multiple trades at prices ranging from $48.505 to $49.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The transaction was executed pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person.

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May 12, 2017 Filed May 16, 2017 23:29 UTC
Falk ThomasDirector · 10% owner
SaleClass A Common Stock 274,404 $47.72 $13,093,516.14
Disclosure

SEC source: 0001571049-17-005064 · t1700334-falk0512.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 243,334

F1 · price: This transaction was executed in multiple trades at prices ranging from $47.50 to $48.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The transaction was executed pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person.

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May 05, 2017 Filed May 8, 2017 18:35 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass B Common Stock · Derivative 1,706 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-030661 · doc4.xml · derivative · entry 10

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 1,706 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 05, 2017 Filed May 8, 2017 18:35 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionClass · Derivative 1,706 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-030661 · doc4.xml · derivative · entry 9

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,706

Underlying: Class A Common Stock · 1,706 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 05, 2017 Filed May 8, 2017 18:35 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 1,706 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-030661 · doc4.xml · derivative · entry 8

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 195,500

Underlying: Class B Common Stock · 1,706 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 05, 2017 Filed May 8, 2017 18:35 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 1,706 $40.00 $68,240.00
Disclosure

SEC source: 0001209191-17-030661 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
May 05, 2017 Filed May 8, 2017 18:35 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass A Common Stock 1,706 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-030661 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 79,272

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 05, 2017 Filed May 8, 2017 21:00 UTC
Falk ThomasDirector · 10% owner
SaleClass A Common Stock 45,429 $40.00 $1,817,160.00
Disclosure

SEC source: 0001571049-17-004672 · falk0504.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 517,738

F2 · price: This transaction was executed in multiple trades at prices ranging from $40.00 to $40.03. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The transaction was executed pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.