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person · Reporting owner

Frankel David A.

Disclosed activity across 2 companies

Tapewire entity
75419
SEC CIK
0001682665

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Reported relationships

Latest disclosed role at each company.

No relationships currently tracked through insider filings.

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

No balances currently tracked through insider filings.

Past disclosures · reporting ended (2)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Olo Inc.

Report date September 12, 2025 · Filed September 12, 2025

Section 16 reporting ended · disclosed 2025-09-12. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2025-09-12 transaction · row 1
1 source row

Row 1 · 2025-09-12 · Disposition to issuer · Disposed 123,242 · Balance 0

F1: This Form 4 reports securities disposed of pursuant to the Agreement and Plan of Merger (the "Merger Agreement"), dated July 3, 2025, by and among the Issuer, Olo Parent, Inc. (f/k/a Project Hospitality Parent, LLC), a Delaware corporation ("Parent") and Project Hospitality Merger Sub, Inc., a Delaware corporation and a wholly-owned subsidiary of Parent ("Merger Sub"). On September 12, 2025 (the "Effective Time"), Merger Sub merged with and into the Issuer, with the Issuer surviving the merger as a wholly-owned subsidiary of Parent.

F2: Pursuant to the terms of the Merger Agreement, at the Effective Time, each outstanding share of Issuer Class A Common Stock and Class B Common Stock (together, "Common Stock") was cancelled and automatically converted into the right to receive $10.25 in cash, without interest, less any applicable withholding taxes.

Class B Common StockSEC Table II · derivative / convertible securityIndirectBy LLC0 Reported balance After 2025-09-12 transaction · row 2 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 2 · 2025-09-12 · Disposition to issuer · Disposed 13,157,966 · Balance 0

F2: Pursuant to the terms of the Merger Agreement, at the Effective Time, each outstanding share of Issuer Class A Common Stock and Class B Common Stock (together, "Common Stock") was cancelled and automatically converted into the right to receive $10.25 in cash, without interest, less any applicable withholding taxes.

F1: This Form 4 reports securities disposed of pursuant to the Agreement and Plan of Merger (the "Merger Agreement"), dated July 3, 2025, by and among the Issuer, Olo Parent, Inc. (f/k/a Project Hospitality Parent, LLC), a Delaware corporation ("Parent") and Project Hospitality Merger Sub, Inc., a Delaware corporation and a wholly-owned subsidiary of Parent ("Merger Sub"). On September 12, 2025 (the "Effective Time"), Merger Sub merged with and into the Issuer, with the Issuer surviving the merger as a wholly-owned subsidiary of Parent.

F3: These shares are held by Raqtinda Investments LLC (the "LLC"). The Reporting Person, along with Peter Rosenberg, has shared voting and dispositive power over 13,157,966 shares of Class B common stock. The Reporting Person disclaims beneficial ownership of the shares held by the LLC except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

Filing footnotes · ownership attribution and instrument terms

F1: This Form 4 reports securities disposed of pursuant to the Agreement and Plan of Merger (the "Merger Agreement"), dated July 3, 2025, by and among the Issuer, Olo Parent, Inc. (f/k/a Project Hospitality Parent, LLC), a Delaware corporation ("Parent") and Project Hospitality Merger Sub, Inc., a Delaware corporation and a wholly-owned subsidiary of Parent ("Merger Sub"). On September 12, 2025 (the "Effective Time"), Merger Sub merged with and into the Issuer, with the Issuer surviving the merger as a wholly-owned subsidiary of Parent.

F2: Pursuant to the terms of the Merger Agreement, at the Effective Time, each outstanding share of Issuer Class A Common Stock and Class B Common Stock (together, "Common Stock") was cancelled and automatically converted into the right to receive $10.25 in cash, without interest, less any applicable withholding taxes.

F3: These shares are held by Raqtinda Investments LLC (the "LLC"). The Reporting Person, along with Peter Rosenberg, has shared voting and dispositive power over 13,157,966 shares of Class B common stock. The Reporting Person disclaims beneficial ownership of the shares held by the LLC except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

Section 16 reporting ended · disclosed 2017-05-31. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeIndirectBy Founder Collective, L.P.0 Last balance in matching sequence After 2017-05-30 transaction · row 2 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rows

Row 1 · 2017-05-30 · Conversion · Acquired 874,960 · Balance 874,960

F1: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Row 2 · 2017-05-30 · Sale · Disposed 874,960 · Balance 0

F2: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Class A Common StockSEC Table I · non-derivativeIndirectBy Founder Collective Entrepreneurs' Fund, LLC0 Last balance in matching sequence After 2017-05-30 transaction · row 4 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rows

Row 3 · 2017-05-30 · Conversion · Acquired 255,475 · Balance 255,475

F1: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Row 4 · 2017-05-30 · Sale · Disposed 255,475 · Balance 0

F2: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Class B Common StockSEC Table II · derivative / convertible securityIndirectBy Founder Collective, L.P.853,661 Reported balance After 2017-05-30 transaction · row 5 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 5 · 2017-05-30 · Conversion · Disposed 874,960 · Balance 853,661

F1: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Class B Common StockSEC Table II · derivative / convertible securityIndirectBy Founder Collective Entrepreneurs' Fund, LLC249,257 Reported balance After 2017-05-30 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2017-05-30 · Conversion · Disposed 255,475 · Balance 249,257

F1: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Filing footnotes · ownership attribution and instrument terms

F1: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

F4: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
September 12, 2025 Filed Sep 12, 2025 16:56 UTC Olo Inc. OLO · Entity 75411 Disposition to issuerClass B Common Stock · Derivative 13,157,966 $0.00 $0.00
Disclosure

SEC source: 0001140361-25-034886 · form4.xml · derivative · entry 2

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · By LLC

Disclosed balance after: 0

Underlying: Class A Common Stock · 13,157,966 shares

Expires not disclosed

F2 · derivative.exercise_price: Pursuant to the terms of the Merger Agreement, at the Effective Time, each outstanding share of Issuer Class A Common Stock and Class B Common Stock (together, "Common Stock") was cancelled and automatically converted into the right to receive $10.25 in cash, without interest, less any applicable withholding taxes.

F1 · kind: This Form 4 reports securities disposed of pursuant to the Agreement and Plan of Merger (the "Merger Agreement"), dated July 3, 2025, by and among the Issuer, Olo Parent, Inc. (f/k/a Project Hospitality Parent, LLC), a Delaware corporation ("Parent") and Project Hospitality Merger Sub, Inc., a Delaware corporation and a wholly-owned subsidiary of Parent ("Merger Sub"). On September 12, 2025 (the "Effective Time"), Merger Sub merged with and into the Issuer, with the Issuer surviving the merger as a wholly-owned subsidiary of Parent.

F2 · derivative.exercise_date: Pursuant to the terms of the Merger Agreement, at the Effective Time, each outstanding share of Issuer Class A Common Stock and Class B Common Stock (together, "Common Stock") was cancelled and automatically converted into the right to receive $10.25 in cash, without interest, less any applicable withholding taxes.

F2 · derivative.expiration_date: Pursuant to the terms of the Merger Agreement, at the Effective Time, each outstanding share of Issuer Class A Common Stock and Class B Common Stock (together, "Common Stock") was cancelled and automatically converted into the right to receive $10.25 in cash, without interest, less any applicable withholding taxes.

F3 · ownership.nature: These shares are held by Raqtinda Investments LLC (the "LLC"). The Reporting Person, along with Peter Rosenberg, has shared voting and dispositive power over 13,157,966 shares of Class B common stock. The Reporting Person disclaims beneficial ownership of the shares held by the LLC except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

Read SEC document
September 12, 2025 Filed Sep 12, 2025 16:56 UTC Olo Inc. OLO · Entity 75411 Disposition to issuerClass A Common Stock 123,242 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-25-034886 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · kind: This Form 4 reports securities disposed of pursuant to the Agreement and Plan of Merger (the "Merger Agreement"), dated July 3, 2025, by and among the Issuer, Olo Parent, Inc. (f/k/a Project Hospitality Parent, LLC), a Delaware corporation ("Parent") and Project Hospitality Merger Sub, Inc., a Delaware corporation and a wholly-owned subsidiary of Parent ("Merger Sub"). On September 12, 2025 (the "Effective Time"), Merger Sub merged with and into the Issuer, with the Issuer surviving the merger as a wholly-owned subsidiary of Parent.

F2 · price: Pursuant to the terms of the Merger Agreement, at the Effective Time, each outstanding share of Issuer Class A Common Stock and Class B Common Stock (together, "Common Stock") was cancelled and automatically converted into the right to receive $10.25 in cash, without interest, less any applicable withholding taxes.

Read SEC document
July 01, 2025 Filed Jul 2, 2025 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,116 $8.73 $9,742.68
Disclosure

SEC source: 0001140361-25-024658 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 123,242

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $9,750 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
June 12, 2025 Filed Jun 16, 2025 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 20,515 $0.00 $0.00
Disclosure

SEC source: 0001140361-25-022669 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 122,126

F1 · shares: These shares are represented by restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. The shares underlying the RSUs will fully vest on the earlier of (i) June 12, 2025 and (ii) the day immediately prior to the Issuer's 2026 annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of such vesting date.

Read SEC document
April 01, 2025 Filed Apr 2, 2025 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,495 $6.52 $9,747.40
Disclosure

SEC source: 0001140361-25-011873 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 101,611

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $9,750 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
January 02, 2025 Filed Jan 7, 2025 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,317 $7.40 $9,745.80
Disclosure

SEC source: 0001140361-25-000449 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 100,116

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $9,750 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
October 01, 2024 Filed Oct 3, 2024 16:15 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,911 $5.10 $9,746.10
Disclosure

SEC source: 0001140361-24-042744 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 98,799

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $9,750 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
July 01, 2024 Filed Jul 3, 2024 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,872 $4.54 $8,498.88
Disclosure

SEC source: 0001140361-24-032404 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 96,888

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
June 20, 2024 Filed Jun 24, 2024 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 35,714 $0.00 $0.00
Disclosure

SEC source: 0001140361-24-031114 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 95,016

F1 · shares: These shares are represented by restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. The shares underlying the RSUs will fully vest on the earlier of (i) June 20, 2025 and (ii) the day immediately prior to the Issuer's 2025 annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of such vesting date.

Read SEC document
April 01, 2024 Filed Apr 3, 2024 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,504 $5.65 $8,497.60
Disclosure

SEC source: 0001140361-24-017616 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 59,302

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
March 01, 2024 Filed Mar 5, 2024 16:34 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 2,053 $0.00 $0.00
Disclosure

SEC source: 0001140361-24-011432 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 57,798

F1 · shares: These shares are represented by restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. The shares underlying the RSUs will fully vest on the earlier of (i) June 15, 2024 and (ii) the day immediately prior to the Issuer's 2024 annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of such vesting date.

Read SEC document
January 02, 2024 Filed Jan 4, 2024 14:16 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,528 $5.56 $8,495.68
Disclosure

SEC source: 0001140361-24-000649 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,745

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
October 02, 2023 Filed Oct 4, 2023 16:30 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,050 $8.09 $8,494.50
Disclosure

SEC source: 0001140361-23-046954 · form4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 54,217

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
July 03, 2023 Filed Jul 6, 2023 16:58 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,050 $8.09 $8,494.50
Disclosure

SEC source: 0000950170-23-032059 · ownership.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 53,167

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

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June 15, 2023 Filed Jun 20, 2023 17:44 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 20,395 $0.00 $0.00
Disclosure

SEC source: 0000899243-23-016006 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 52,117

F1 · shares: These shares are represented by restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. The shares underlying the RSUs will fully vest on the earlier of (i) the one year anniversary of the grant date and (ii) the day immediately prior to the Issuer's next annual meeting of stockholders following the grant date, subject to the Reporting Person's continuous service with the Issuer as of such vesting date.

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April 03, 2023 Filed Apr 5, 2023 16:22 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,050 $8.09 $8,494.50
Disclosure

SEC source: 0000899243-23-010730 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 31,722

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested.

Read SEC document
January 03, 2023 Filed Jan 5, 2023 18:02 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,295 $6.56 $8,495.20
Disclosure

SEC source: 0000899243-23-001033 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,672

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested. The price reported in Column 4 is the Issuer's closing Class A Common Stock price on January 3, 2023 of $6.56.

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October 03, 2022 Filed Oct 5, 2022 16:05 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 1,112 $7.64 $8,495.68
Disclosure

SEC source: 0000899243-22-032971 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,377

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested. The price reported in Column 4 is the Issuer's closing Class A Common Stock price on October 3, 2022 of $7.64.

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July 01, 2022 Filed Jul 6, 2022 16:05 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 811 $10.48 $8,499.28
Disclosure

SEC source: 0000899243-22-025331 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,265

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested. The price reported in Column 4 is the Issuer's closing Class A Common Stock price on July 1, 2022 of $10.48.

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June 16, 2022 Filed Jun 21, 2022 16:05 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 17,954 $0.00 $0.00
Disclosure

SEC source: 0000899243-22-023329 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,454

F1 · shares: These shares are represented by restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. The shares underlying the RSUs will fully vest on the earlier of (i) the one year anniversary of the grant date and (ii) the day immediately prior to the Issuer's next annual meeting of stockholders following the grant date, subject to the Reporting Person's continuous service with the Issuer as of such vesting date.

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April 25, 2022 Filed Apr 27, 2022 18:00 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 616 $13.79 $8,494.64
Disclosure

SEC source: 0000899243-22-015790 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,500

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested. The price reported in Column 4 is the Issuer's closing Class A Common Stock price on April 1, 2022 of $13.79.

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January 03, 2022 Filed Jan 5, 2022 16:42 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 400 $21.21 $8,484.00
Disclosure

SEC source: 0001209191-22-001741 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,884

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested. The price reported in Column 4 is the Issuer's closing Class A Common Stock price on January 3, 2022 of $21.21.

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October 01, 2021 Filed Oct 5, 2021 16:40 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 283 $30.03 $8,498.49
Disclosure

SEC source: 0001209191-21-059462 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,484

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested. The price reported in Column 4 is the Issuer's closing Class A Common Stock price on September 30, 2021 of $30.03

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July 01, 2021 Filed Jul 2, 2021 16:51 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 227 $37.39 $8,487.53
Disclosure

SEC source: 0001431695-21-000016 · wf-form4_162525904471136.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,201

F1 · shares: These shares are represented by restricted stock units ("RSUs") granted pursuant to the Issuer's Non-Employee Director Compensation Policy. Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying the RSUs vest immediately upon grant.

F2 · price: The RSUs were granted in lieu of the $8,500 quarterly installment of the Reporting Person's annual cash retainer payment and are fully vested. The price reported in Column 4 is the Issuer's closing Class A Common Stock price on June 30, 2021 of $37.39.

Read SEC document
March 19, 2021 Filed Mar 23, 2021 17:45 UTC Olo Inc. OLO · Entity 75411 ConversionClass B Common Stock · Derivative 13,104,654 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-022621 · doc4.xml · derivative · entry 4

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By LLC

Disclosed balance after: 13,157,966

Underlying: Class A Common Stock · 13,104,654 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock will be convertible at any time at the option of the LLC into Class A Common Stock on a 1-for-1 basis, and has no expiration date. On any transfer of shares of Class B Common Stock, each such transferred share will automatically convert into one share of Class A Common Stock, except for certain "Permitted Transfers" described in the Issuer's amended and restated certificate of incorporation.

F4 · derivative.exercise_price: Each share of Class B Common Stock held by the LLC will automatically convert into one share of Class A Common Stock, upon the following: (1) the sale or transfer of such share of Class B Common Stock; and (2) on the final conversion date, defined as the earlier of (a) the trading day immediately following the seventh anniversary of the IPO, (b) the last trading day of the fiscal quarter immediately following the date upon which the then outstanding shares of Class B Common Stock first represent less than 10% of the aggregate number of the then outstanding shares of Class A Common Stock and Class B Common Stock, or (c) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock, voting as a single class.

F1 · price: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F3 · derivative.exercise_date: Each share of Class B Common Stock will be convertible at any time at the option of the LLC into Class A Common Stock on a 1-for-1 basis, and has no expiration date. On any transfer of shares of Class B Common Stock, each such transferred share will automatically convert into one share of Class A Common Stock, except for certain "Permitted Transfers" described in the Issuer's amended and restated certificate of incorporation.

F4 · derivative.exercise_date: Each share of Class B Common Stock held by the LLC will automatically convert into one share of Class A Common Stock, upon the following: (1) the sale or transfer of such share of Class B Common Stock; and (2) on the final conversion date, defined as the earlier of (a) the trading day immediately following the seventh anniversary of the IPO, (b) the last trading day of the fiscal quarter immediately following the date upon which the then outstanding shares of Class B Common Stock first represent less than 10% of the aggregate number of the then outstanding shares of Class A Common Stock and Class B Common Stock, or (c) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock, voting as a single class.

F3 · derivative.expiration_date: Each share of Class B Common Stock will be convertible at any time at the option of the LLC into Class A Common Stock on a 1-for-1 basis, and has no expiration date. On any transfer of shares of Class B Common Stock, each such transferred share will automatically convert into one share of Class A Common Stock, except for certain "Permitted Transfers" described in the Issuer's amended and restated certificate of incorporation.

F4 · derivative.expiration_date: Each share of Class B Common Stock held by the LLC will automatically convert into one share of Class A Common Stock, upon the following: (1) the sale or transfer of such share of Class B Common Stock; and (2) on the final conversion date, defined as the earlier of (a) the trading day immediately following the seventh anniversary of the IPO, (b) the last trading day of the fiscal quarter immediately following the date upon which the then outstanding shares of Class B Common Stock first represent less than 10% of the aggregate number of the then outstanding shares of Class A Common Stock and Class B Common Stock, or (c) the date specified by a vote of the holders of a majority of the outstanding shares of Class B Common Stock, voting as a single class.

F2 · ownership.nature: These shares are held by Raqtinda Investments LLC (the "LLC"). Each of Peter Rosenberg and the Reporting Person, a member of the Issuer's Board of Directors, are managers of the LLC and, as such, share voting and dispositive power with respect to the shares held by the LLC. The Reporting Person disclaims beneficial ownership of the shares held by the LLC except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

Read SEC document
March 19, 2021 Filed Mar 23, 2021 17:45 UTC Olo Inc. OLO · Entity 75411 ConversionSeries B Preferred Stock · Derivative 505,614 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-022621 · doc4.xml · derivative · entry 3

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By LLC

Disclosed balance after: 0

Underlying: Class B Common Stock · 505,614 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · price: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · derivative.exercise_date: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · derivative.expiration_date: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F2 · ownership.nature: These shares are held by Raqtinda Investments LLC (the "LLC"). Each of Peter Rosenberg and the Reporting Person, a member of the Issuer's Board of Directors, are managers of the LLC and, as such, share voting and dispositive power with respect to the shares held by the LLC. The Reporting Person disclaims beneficial ownership of the shares held by the LLC except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

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March 19, 2021 Filed Mar 23, 2021 17:45 UTC Olo Inc. OLO · Entity 75411 ConversionSeries A Preferred Stock · Derivative 696,235 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-022621 · doc4.xml · derivative · entry 2

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By LLC

Disclosed balance after: 0

Underlying: Class B Common Stock · 6,962,350 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · price: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · derivative.exercise_date: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · derivative.expiration_date: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F2 · ownership.nature: These shares are held by Raqtinda Investments LLC (the "LLC"). Each of Peter Rosenberg and the Reporting Person, a member of the Issuer's Board of Directors, are managers of the LLC and, as such, share voting and dispositive power with respect to the shares held by the LLC. The Reporting Person disclaims beneficial ownership of the shares held by the LLC except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

Read SEC document
March 19, 2021 Filed Mar 23, 2021 17:45 UTC Olo Inc. OLO · Entity 75411 ConversionSeries A-1 Preferred Stock · Derivative 563,669 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-21-022621 · doc4.xml · derivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By LLC

Disclosed balance after: 0

Underlying: Class B Common Stock · 5,636,690 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · price: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · derivative.exercise_date: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F1 · derivative.expiration_date: The Series A Preferred Stock and the Series A-1 Preferred Stock automatically converted into Class B Common Stock on a 1-for-10 basis upon the closing of the Issuer's initial public offering (the "IPO") without payment of consideration. The Series B Preferred Stock automatically converted into Class B Common Stock on a 1-for-1 basis upon the closing of the IPO without payment of consideration. The Series A, Series A-1 and Series B Preferred Stock had no expiration date.

F2 · ownership.nature: These shares are held by Raqtinda Investments LLC (the "LLC"). Each of Peter Rosenberg and the Reporting Person, a member of the Issuer's Board of Directors, are managers of the LLC and, as such, share voting and dispositive power with respect to the shares held by the LLC. The Reporting Person disclaims beneficial ownership of the shares held by the LLC except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

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March 16, 2021 Filed Mar 18, 2021 18:07 UTC Olo Inc. OLO · Entity 75411 GrantClass A Common Stock 7,974 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-021834 · doc4.xml · nonDerivative · entry 1

Frankel David A. · CIK 0001682665 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,974

F1 · shares: These shares are represented by restricted stock units (the "RSUs"). Each RSU represents a contingent right to receive one share of the Class A Common Stock of the Issuer. The shares underlying this RSU will vest on the earlier of (a) the day immediately prior to the Issuer's next annual meeting of stockholders and (b) the Assumed First Annual Meeting Date, subject to the Reporting Person's Continuous Service with the Issuer through the vesting date. Capitalized terms used in this footnote shall have the meanings ascribed to them in the Issuer's Non-Employee Director Compensation Policy.

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May 30, 2017 Filed May 31, 2017 18:48 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 255,475 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · derivative · entry 6

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 249,257

Underlying: Class A Common Stock · 255,475 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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May 30, 2017 Filed May 31, 2017 18:48 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 874,960 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · derivative · entry 5

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 853,661

Underlying: Class A Common Stock · 874,960 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 255,475 $52.00 $13,284,700.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 4

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 255,475 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 3

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 255,475

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 874,960 $52.00 $45,497,920.00
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 2

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
May 30, 2017 Filed May 31, 2017 18:48 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 874,960 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-014875 · doc4.xml · nonDerivative · entry 1

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 874,960

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
March 03, 2017 Filed Mar 3, 2017 17:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 486,977 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-006442 · doc4.xml · derivative · entry 6

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 504,732

Underlying: Class A Common Stock · 486,977 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
March 03, 2017 Filed Mar 3, 2017 17:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 1,667,813 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-006442 · doc4.xml · derivative · entry 5

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 1,728,621

Underlying: Class A Common Stock · 1,667,813 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F4 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
March 03, 2017 Filed Mar 3, 2017 17:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 486,977 $35.50 $17,287,683.50
Disclosure

SEC source: 0000899243-17-006442 · doc4.xml · nonDerivative · entry 4

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
March 03, 2017 Filed Mar 3, 2017 17:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 486,977 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-006442 · doc4.xml · nonDerivative · entry 3

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 486,977

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
March 03, 2017 Filed Mar 3, 2017 17:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,667,813 $35.50 $59,207,361.50
Disclosure

SEC source: 0000899243-17-006442 · doc4.xml · nonDerivative · entry 2

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
March 03, 2017 Filed Mar 3, 2017 17:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 1,667,813 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-006442 · doc4.xml · nonDerivative · entry 1

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 1,667,813

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F3 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 67,794 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 14

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 991,709

Underlying: Class A Common Stock · 67,794 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 1,059,503 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 13

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 1,059,503

Underlying: Class A Common Stock · 1,059,503 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionSeries A-2 Preferred Stock · Derivative 293,520 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 12

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

Underlying: Class B Common Stock · 97,840 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.exercise_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.expiration_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionSeries A-1 Preferred Stock · Derivative 1,084,990 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 11

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

Underlying: Class B Common Stock · 361,663 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.exercise_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.expiration_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionSeed Preferred Stock · Derivative 1,800,000 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 10

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective Entrepreneurs' Fund, LLC

Disclosed balance after: 0

Underlying: Class B Common Stock · 600,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.exercise_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.expiration_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 232,185 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 9

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 3,396,434

Underlying: Class A Common Stock · 232,185 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 3,628,619 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 8

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 3,628,619

Underlying: Class A Common Stock · 3,628,619 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionSeries A-2 Preferred Stock · Derivative 1,104,220 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 7

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

Underlying: Class B Common Stock · 368,073 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.exercise_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.expiration_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

Read SEC document
September 26, 2016 Filed Sep 27, 2016 16:40 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionSeries A-1 Preferred Stock · Derivative 4,081,640 $0.00 $0.00
Disclosure

SEC source: 0001104659-16-146838 · a4.xml · derivative · entry 6

Founder Collective GP, LLC · CIK 0001681822 · 10% owner

Founder Collective, L.P. · CIK 0001465350 · 10% owner

Founder Collective Entrepreneurs' Fund, LLC · CIK 0001684232 · 10% owner

Frankel David A. · CIK 0001682665 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Founder Collective, L.P.

Disclosed balance after: 0

Underlying: Class B Common Stock · 1,360,546 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.exercise_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F5 · derivative.expiration_date: Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.

F3 · ownership.direct: Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.

F4 · ownership.direct: Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.