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Falk Thomas

Disclosed activity across 1 company

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148921
SEC CIK
0001490859

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752DirectorMay 26, 2020May 29, 2020

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date May 26, 2020 · Filed May 29, 2020

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect2,121 Ending reported balance After 2020-05-26 transaction · row 3
3 source rows · reconciled sequence

Row 1 · 2020-05-26 · Grant · Acquired 901 · Balance 1,901

F1: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F3: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

Row 2 · 2020-05-26 · Grant · Acquired 180 · Balance 2,081

F1: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F4: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $45,000.

F5: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.

Row 3 · 2020-05-26 · Grant · Acquired 40 · Balance 2,121

F1: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F6: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.

F5: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.

F7: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $10,000.

Filing footnotes · ownership attribution and instrument terms

F1: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F3: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

F4: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $45,000.

F5: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.

F6: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.

F7: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $10,000.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
May 26, 2020 Filed May 29, 2020 00:28 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 40 $249.66 $9,986.40
Disclosure

SEC source: 0001209191-20-032795 · doc4.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,121

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F6 · shares: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.

F5 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.

F7 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $10,000.

Read SEC document
May 26, 2020 Filed May 29, 2020 00:28 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 180 $249.66 $44,938.80
Disclosure

SEC source: 0001209191-20-032795 · doc4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,081

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F4 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $45,000.

F5 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.

Read SEC document
May 26, 2020 Filed May 29, 2020 00:28 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 901 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-032795 · doc4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,901

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F3 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

Read SEC document
May 11, 2020 Filed May 11, 2020 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 8,640 $306.89 $2,651,529.60
Disclosure

SEC source: 0001104659-20-059748 · tm2019375d1_4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,000

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $306.195 to $306.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 11, 2020 Filed May 11, 2020 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,000 $305.91 $305,910.00
Disclosure

SEC source: 0001104659-20-059748 · tm2019375d1_4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,640

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.20 to $306.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 30, 2020 Filed May 1, 2020 20:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 100 $301.17 $30,117.00
Disclosure

SEC source: 0001104659-20-055445 · tm2018369-1_form4.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 0

Read SEC document
April 30, 2020 Filed May 1, 2020 20:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 200 $301.16 $60,232.00
Disclosure

SEC source: 0001104659-20-055445 · tm2018369-1_form4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 100

Read SEC document
April 30, 2020 Filed May 1, 2020 20:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 11,606 $300.26 $3,484,817.56
Disclosure

SEC source: 0001104659-20-055445 · tm2018369-1_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 300

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.00 to $300.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 03, 2020 Filed Mar 3, 2020 22:56 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,687 $281.40 $474,721.80
Disclosure

SEC source: 0001104659-20-028729 · tm2011634-1_form4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 11,906

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.08 to $281.66, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 03, 2020 Filed Mar 3, 2020 22:56 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 27,138 $280.15 $7,602,710.70
Disclosure

SEC source: 0001104659-20-028729 · tm2011634-1_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 13,593

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.00 to $280.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 11, 2019 Filed Jun 12, 2019 20:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 25,000 $250.00 $6,250,000.00
Disclosure

SEC source: 0001144204-19-030701 · tv523492_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 40,731

Read SEC document
April 30, 2019 Filed May 3, 2019 00:49 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 48 $207.03 $9,937.44
Disclosure

SEC source: 0001209191-19-027147 · doc4.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,640

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F6 · shares: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.

F5 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for fifteen consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.

F7 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $10,000.

Read SEC document
April 30, 2019 Filed May 3, 2019 00:49 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 217 $207.03 $44,925.51
Disclosure

SEC source: 0001209191-19-027147 · doc4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,592

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F4 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $45,000.

F5 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for fifteen consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.

Read SEC document
April 30, 2019 Filed May 3, 2019 00:49 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 1,086 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-027147 · doc4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,375

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F3 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

Read SEC document
April 15, 2019 Filed Apr 17, 2019 23:01 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 900 $200.09 $180,081.00
Disclosure

SEC source: 0001209191-19-025153 · doc4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 65,731

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $200.00 to $200.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
April 15, 2019 Filed Apr 17, 2019 23:01 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 24,100 $199.21 $4,800,961.00
Disclosure

SEC source: 0001209191-19-025153 · doc4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 66,631

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $199.00 to $199.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
January 22, 2019 Filed Apr 17, 2019 22:57 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 20 $134.02 $2,680.40
Disclosure

SEC source: 0001209191-19-025147 · doc4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,289

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: The restricted stock unit will vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.

F3 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $2,767.

Read SEC document
January 17, 2019 Filed Jan 22, 2019 14:14 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 5,424 $133.01 $721,446.24
Disclosure

SEC source: 0001144204-19-002190 · tv511279_4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 78,825

F1 · price: The shares were sold in multiple trades at prices ranging from $133.00 to $133.12. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
January 16, 2019 Filed Jan 17, 2019 21:08 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,986 $134.11 $266,342.46
Disclosure

SEC source: 0001144204-19-001992 · tv511205_4.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 84,249

F1 · kind: The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F3 · price: The shares were sold in multiple trades at prices ranging from $134.00 to $134.28. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
January 16, 2019 Filed Jan 17, 2019 21:08 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 29,010 $133.30 $3,867,033.00
Disclosure

SEC source: 0001144204-19-001992 · tv511205_4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 86,235

F1 · kind: The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F2 · price: The shares were sold in multiple trades at prices ranging from $133.00 to $133.99. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
January 15, 2019 Filed Jan 17, 2019 21:08 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,200 $133.00 $159,600.00
Disclosure

SEC source: 0001144204-19-001992 · tv511205_4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 115,245

F1 · kind: The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 84 $152.64 $12,821.76
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 10

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 0

Read SEC document
October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,500 $151.71 $227,565.00
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 9

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 84

F9 · price: The shares were sold in multiple trades at prices ranging from $151.51 to $152.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 715 $151.07 $108,015.05
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 8

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 1,584

F8 · price: The shares were sold in multiple trades at prices ranging from $150.50 to $151.47. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,975 $148.91 $294,097.25
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 7

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 2,299

F7 · price: The shares were sold in multiple trades at prices ranging from $148.47 to $149.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

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October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 500 $147.92 $73,960.00
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 6

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 4,274

F6 · price: The shares were sold in multiple trades at prices ranging from $147.44 to $148.21. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

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October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,600 $146.85 $381,810.00
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 5

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 4,774

F5 · price: The shares were sold in multiple trades at prices ranging from $146.41 to $147.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

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October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 14,542 $145.92 $2,121,968.64
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 4

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 7,374

F4 · price: The shares were sold in multiple trades at prices ranging from $145.41 to $146.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

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October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 8,868 $144.99 $1,285,771.32
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 21,916

F3 · price: The shares were sold in multiple trades at prices ranging from $144.41 to $145.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 12,964 $143.70 $1,862,926.80
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 30,784

F2 · price: The shares were sold in multiple trades at prices ranging from $143.36 to $144.33. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

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October 01, 2018 Filed Oct 2, 2018 21:13 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 14,708 $143.00 $2,103,244.00
Disclosure

SEC source: 0001144204-18-052098 · tv504061_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 43,748

F1 · price: The shares were sold in multiple trades at prices ranging from $142.36 to $143.35. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
July 18, 2018 Filed Jul 19, 2018 21:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 37,859 $95.08 $3,599,633.72
Disclosure

SEC source: 0001144204-18-039013 · tv498851_4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 58,456

F1 · price: The shares were sold in multiple trades at prices ranging from $95.00 to $95.35. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
July 17, 2018 Filed Jul 18, 2018 21:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 100,069 $93.97 $9,403,483.93
Disclosure

SEC source: 0001144204-18-038881 · tv498757_form4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 96,315

F2 · price: The shares were sold in multiple trades at prices ranging from $92.14 to $95.18. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
July 16, 2018 Filed Jul 18, 2018 21:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 62,072 $93.18 $5,783,868.96
Disclosure

SEC source: 0001144204-18-038881 · tv498757_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 196,384

F1 · price: The shares were sold in multiple trades at prices ranging from $92.38 to $94.44. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
May 22, 2018 Filed May 24, 2018 10:13 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 66,445 $0.00 $0.00
Disclosure

SEC source: 0001144204-18-030648 · tv494951_form4.xml · derivative · entry 5

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 0

Underlying: Class A Common Stock · 66,445 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_price: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.

F3 · kind: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F3 · price: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F2 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

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May 22, 2018 Filed May 24, 2018 10:13 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 66,445 $0.00 $0.00
Disclosure

SEC source: 0001144204-18-030648 · tv494951_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 116,445

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · kind: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F3 · price: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

Read SEC document
May 03, 2018 Filed May 8, 2018 00:03 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 1,072 $49.44 $52,999.68
Disclosure

SEC source: 0001209191-18-028472 · doc4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,390

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: The restricted stock unit vests in quarterly installments over the one-year period following the grant or, if earlier, will vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date.

F4 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $53,000.

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May 03, 2018 Filed May 8, 2018 00:03 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 4,045 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-028472 · doc4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,318

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: The restricted stock unit vests in quarterly installments over the one-year period following the grant or, if earlier, will vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date.

F3 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

Read SEC document
April 17, 2018 Filed Feb 13, 2019 14:01 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 183,556 $55.00 $10,095,580.00
Disclosure

SEC source: 0001144204-19-006803 · tv513322_5.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I LP

Disclosed balance after: 258,456

F6 · kind: Such sales were made pursuant to a Rule 10(b)5-1 Plan established by the Reporting Person.

Read SEC document
April 17, 2018 Filed Feb 14, 2019 11:10 UTC Amendment Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 11,152 $55.00 $613,360.00
Disclosure

SEC source: 0001144204-19-007518 · tv513674_5a.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I LP

Disclosed balance after: 258,456

F1 · kind: Such sales were made pursuant to a Rule 10(b)5-1 Plan established by the Reporting Person.

F2 · shares: This Form 5/A is being filed to correct a typographical error in the number of shares disposed shown in Table 1 Column 4. The number reported herein is the correct number.

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March 29, 2018 Filed Apr 2, 2018 21:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 183,556 $0.00 $0.00
Disclosure

SEC source: 0001144204-18-018727 · tv490148_form4.xml · derivative · entry 4

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 0

Underlying: Class A Common Stock · 183,556 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_price: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.

F3 · kind: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F3 · price: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F2 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

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March 29, 2018 Filed Apr 2, 2018 21:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 183,556 $0.00 $0.00
Disclosure

SEC source: 0001144204-18-018727 · tv490148_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 269,608

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

Read SEC document
March 08, 2018 Filed Feb 13, 2019 14:01 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 23,811 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-006803 · tv513322_5.xml · derivative · entry 4

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Entrepreneurs Investment Fund I LP

Disclosed balance after: 0

Underlying: Class A Common Stock · 23,811 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_price: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.

F3 · kind: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F3 · price: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.exercise_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.

F2 · derivative.expiration_date: All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.

Read SEC document
March 08, 2018 Filed Feb 13, 2019 14:01 UTC Trade Desk, Inc. TTD · Entity 3752 OtherClass A Common Stock 11,905 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-006803 · tv513322_5.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Entrepreneurs Investment Fund I LP

Disclosed balance after: 0

F5 · kind: Via Entrepreneurs Investment Fund I LP distributed 11,905 shares to its members, who are not affiliated with the Issuer.

F5 · price: Via Entrepreneurs Investment Fund I LP distributed 11,905 shares to its members, who are not affiliated with the Issuer.

F4 · ownership.nature: An amount of 11,906 of such shares were transferred to Falk Ventures GmbH, which is not required to be reported herein because the transfer represents only a change in the nature of indirect ownership.

Read SEC document
March 08, 2018 Filed Feb 13, 2019 14:01 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 23,811 $0.00 $0.00
Disclosure

SEC source: 0001144204-19-006803 · tv513322_5.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Entrepreneurs Investment Fund I LP

Disclosed balance after: 23,811

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · kind: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F3 · price: The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).

F4 · ownership.nature: An amount of 11,906 of such shares were transferred to Falk Ventures GmbH, which is not required to be reported herein because the transfer represents only a change in the nature of indirect ownership.

Read SEC document
July 20, 2017 Filed Jul 25, 2017 01:51 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 972 $54.52 $52,993.44
Disclosure

SEC source: 0001209191-17-046126 · doc4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,273

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: The restricted stock unit vests in quarterly installments over the one-year period following the grant or, if earlier, will vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date.

F4 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $53,000.00.

Read SEC document
July 20, 2017 Filed Jul 25, 2017 01:51 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 3,301 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-046126 · doc4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,301

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: The restricted stock unit vests in quarterly installments over the one-year period following the grant or, if earlier, will vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date.

F3 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

Read SEC document
May 12, 2017 Filed May 16, 2017 23:29 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 113,948 $50.10 $5,709,261.99
Disclosure

SEC source: 0001571049-17-005064 · t1700334-falk0512.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 86,052

F3 · price: This transaction was executed in multiple trades at prices ranging from $50.00 to $50.44. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The transaction was executed pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person.

Read SEC document
May 12, 2017 Filed May 16, 2017 23:29 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 43,334 $49.04 $2,125,125.36
Disclosure

SEC source: 0001571049-17-005064 · t1700334-falk0512.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 200,000

F2 · price: This transaction was executed in multiple trades at prices ranging from $48.505 to $49.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The transaction was executed pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person.

Read SEC document
May 12, 2017 Filed May 16, 2017 23:29 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 274,404 $47.72 $13,093,516.14
Disclosure

SEC source: 0001571049-17-005064 · t1700334-falk0512.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · Via Revel Venture Fund I, L.P.

Disclosed balance after: 243,334

F1 · price: This transaction was executed in multiple trades at prices ranging from $47.50 to $48.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The transaction was executed pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.