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BOSTON BEER CO INC

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4577
SEC CIK
0000949870
Parsed reports
666

Last 12 months

Inside the activity.

0 purchase rows · 2 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
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MonthPurchasesSales
Nov 202502
Dec 202500
Jan 202600
Feb 202600
Mar 202600
Apr 202600
May 202600
Jun 202600
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Sep 202600
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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,071.89 $107,189.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 11

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,500

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,070.53 $107,053.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 10

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,600

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,068.03 $106,803.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 9

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,700

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,064.56 $106,456.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 8

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,800

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,062.84 $106,284.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 7

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,900

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 175 $1,051.85 $184,073.75
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 6

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,000

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 175 shares is from $1051.79 to $1051.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 200 $1,050.57 $210,114.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 5

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,175

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1050.48 to $1050.66.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,049.40 $104,940.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 4

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,375

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 200 $1,047.12 $209,424.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 3

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,475

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1047.06 to $1047.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,045.83 $104,583.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 2

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,675

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 12, 2021 Filed May 13, 2021 13:28 UTC
KOCH C JAMESDirector · Chairman · 10% owner
SaleClass A Common 100 $1,042.90 $104,290.00
Disclosure

SEC source: 0001562180-21-003445 · primarydocument.xml · nonDerivative · entry 1

KOCH C JAMES · CIK 0001008079 · Director · Chairman · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,775

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 212 shares of restricted stock subject to vesting conditions.

Read SEC document
May 03, 2021 Filed May 4, 2021 12:39 UTC
Geist John CChief Sales Officer
Exercise / conversionStock Option (Right to Buy) · Derivative 637 $0.00 Strike: $312.56 $0.00
Disclosure

SEC source: 0001562180-21-003108 · primarydocument.xml · derivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common · 637 shares

Expires 2029-02-28

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option vests in three annual installments: the first on March 1, 2021, and the final vesting on March 1, 2023, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.

Read SEC document
May 03, 2021 Filed May 4, 2021 12:39 UTC
Geist John CChief Sales Officer
SaleClass A Common 637 $1,221.00 $777,777.00
Disclosure

SEC source: 0001562180-21-003108 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,452

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2 · balance_after: The shares reported include 4,552 shares of restricted stock subject to vesting conditions.

Read SEC document
May 03, 2021 Filed May 4, 2021 12:39 UTC
Geist John CChief Sales Officer
Exercise / conversionClass A Common 637 $312.56 $199,100.72
Disclosure

SEC source: 0001562180-21-003108 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,089

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2 · balance_after: The shares reported include 4,552 shares of restricted stock subject to vesting conditions.

Read SEC document
April 30, 2021 Filed Apr 30, 2021 20:00 UTC
Burwick David ADirector · President and CEO
Tax withholdingClass A Common 2,901 $1,210.19 $3,510,760.90
Disclosure

SEC source: 0001562180-21-003044 · primarydocument.xml · nonDerivative · entry 2

Burwick David A · CIK 0001318320 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,443

F1 · kind: The Issuer "net withheld" the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of restricted stock awards.

F2 · balance_after: The shares reported include 18,715 shares of restricted stock subject to vesting conditions.

Read SEC document
April 30, 2021 Filed Apr 30, 2021 20:00 UTC
Burwick David ADirector · President and CEO
Tax withholdingClass A Common 4,997 $1,210.19 $6,047,318.93
Disclosure

SEC source: 0001562180-21-003044 · primarydocument.xml · nonDerivative · entry 1

Burwick David A · CIK 0001318320 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,344

F1 · kind: The Issuer "net withheld" the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of restricted stock awards.

F2 · balance_after: The shares reported include 18,715 shares of restricted stock subject to vesting conditions.

Read SEC document
April 16, 2021 Filed Apr 19, 2021 20:02 UTC
O'Boyle Carolyn L.Chief People Officer
SaleClass A Common 236 $1,301.19 $307,080.84
Disclosure

SEC source: 0001562180-21-002854 · primarydocument.xml · nonDerivative · entry 1

O'Boyle Carolyn L. · CIK 0001805290 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,430

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.

F2 · balance_after: The shares reported include 2,227 shares of restricted stock subject to vesting conditions.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:02 UTC
Troupe Quincy BSenior VP, Supply Chain
SaleClass A Common 1,089 $1,190.61 $1,296,574.29
Disclosure

SEC source: 0001562180-21-002695 · primarydocument.xml · nonDerivative · entry 1

Troupe Quincy B · CIK 0001665031 · Senior VP, Supply Chain

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,646

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 4, 2021.

F2 · balance_after: The shares reported include 3,362 shares of restricted stock subject to vesting conditions.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 230 $1,202.56 $276,588.80
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 13

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 1,258

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F10 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 230 shares is from $1202.32 to $1203.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 74 $1,201.51 $88,911.74
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 12

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 1,488

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F9 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 74 shares is from $1201.02 to $1201.62. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 1,696 $1,200.07 $2,035,318.72
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 11

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 1,562

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F8 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,696 shares is from $1200.00 to $11200.99.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 13 $1,188.54 $15,451.02
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 10

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 3,258

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 107 $1,186.49 $126,954.43
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 9

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 3,271

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F7 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 107 shares is from $1186.44 to $1187.30.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 119 $1,185.18 $141,036.42
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 8

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 3,378

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F6 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 119 shares is from $1185.15 to $1185.29.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 580 $1,184.74 $687,149.20
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 7

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 3,497

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 580 shares is from $1184.10 to $1185.00.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 287 $1,183.22 $339,584.14
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 6

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 4,077

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 287 shares is from $1182.62 to $1183.48.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 16 $1,177.22 $18,835.52
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 5

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 4,364

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 210 $1,174.28 $246,598.80
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 4

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 4,380

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 210 shares is from $1173.53 to $1174.53.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 157 $1,170.42 $183,755.94
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 3

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 4,590

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 211 $1,168.89 $246,635.79
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 2

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 4,747

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

F2 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 211 shares is from $1168.57 o $1169.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 05, 2021 Filed Apr 6, 2021 20:01 UTC SaleClass A Common 300 $1,165.18 $349,554.00
Disclosure

SEC source: 0001562180-21-002694 · primarydocument.xml · nonDerivative · entry 1

VALETTE JEAN MICHEL · CIK 0001199207 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Valette Family Trust

Disclosed balance after: 4,958

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.

Read SEC document
March 16, 2021 Filed Mar 17, 2021 15:12 UTC
Troupe Quincy BSenior VP, Supply Chain
GrantClass A Common 29 $617.23 $17,899.67
Disclosure

SEC source: 0001562180-21-002280 · primarydocument.xml · nonDerivative · entry 1

Troupe Quincy B · CIK 0001665031 · Senior VP, Supply Chain

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,735

F1 · kind: The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 16, 2021, with an effective grant date of March 1, 2021. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date.

F2 · balance_after: The shares reported include 3,362 shares of restricted stock subject to vesting conditions.

Read SEC document
March 16, 2021 Filed Mar 17, 2021 15:11 UTC
Smalla Frank H.Chief Financial Officer
GrantClass A Common 29 $617.23 $17,899.67
Disclosure

SEC source: 0001562180-21-002279 · primarydocument.xml · nonDerivative · entry 1

Smalla Frank H. · CIK 0001663087 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,369

F1 · kind: The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 16, 2021, with an effective grant date of March 1, 2021. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date.

F2 · balance_after: The shares reported include 9,984 shares of restricted stock subject to vesting conditions.

Read SEC document
March 16, 2021 Filed Mar 17, 2021 15:11 UTC
Murphy Matthew DonalChief Accounting Officer
GrantClass A Common 29 $617.23 $17,899.67
Disclosure

SEC source: 0001562180-21-002278 · primarydocument.xml · nonDerivative · entry 1

Murphy Matthew Donal · CIK 0001651134 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,733

F1 · kind: The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 16, 2021, with an effective grant date of March 1, 2021. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from grant date and the final installment vests five years from grant date. These shares have no expiration date.

F2 · balance_after: The shares reported include 1,144 shares of restricted stock subject to vesting conditions.

Read SEC document
March 03, 2021 Filed Mar 4, 2021 21:01 UTC
O'Boyle Carolyn L.Chief People Officer
SaleClass A Common 235 $1,028.43 $241,681.05
Disclosure

SEC source: 0001562180-21-001967 · primarydocument.xml · nonDerivative · entry 1

O'Boyle Carolyn L. · CIK 0001805290 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,666

F1 · balance_after: The shares reported include 2,227 shares of restricted stock subject to vesting conditions.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:02 UTC
HEATH TARA L.Vice President, Legal
GrantClass A Common 146 $0.00 $0.00
Disclosure

SEC source: 0001562180-21-001759 · primarydocument.xml · nonDerivative · entry 1

HEATH TARA L. · CIK 0001680130 · Vice President, Legal

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,965

F1 · shares: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan. The RSUs will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date.

F2 · balance_after: The shares reported include 982 shares of restricted stock subject to vesting conditions. A total of 221 restricted shares vested on the Transaction Date.

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March 01, 2021 Filed Mar 2, 2021 21:02 UTC
O'Boyle Carolyn L.Chief People Officer
GrantStock Option (Right to Buy) · Derivative 467 $0.00 Strike: $1,028.71 $0.00
Disclosure

SEC source: 0001562180-21-001761 · primarydocument.xml · derivative · entry 2

O'Boyle Carolyn L. · CIK 0001805290 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 467

Underlying: Class A Common · 467 shares

Expires 2031-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2023.

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March 01, 2021 Filed Mar 2, 2021 21:02 UTC
O'Boyle Carolyn L.Chief People Officer
GrantClass A Common 205 $0.00 $0.00
Disclosure

SEC source: 0001562180-21-001761 · primarydocument.xml · nonDerivative · entry 1

O'Boyle Carolyn L. · CIK 0001805290 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,901

F1 · shares: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The RSUs will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date.

F2 · balance_after: The shares reported include 2,227 shares of restricted stock subject to vesting conditions. A total of 674 restricted shares vested on the Transaction Date.

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March 01, 2021 Filed Mar 2, 2021 21:02 UTC
Troupe Quincy BSenior VP, Supply Chain
GrantStock Option (Right to Buy) · Derivative 476 $0.00 Strike: $312.56 $0.00
Disclosure

SEC source: 0001562180-21-001758 · primarydocument.xml · derivative · entry 3

Troupe Quincy B · CIK 0001665031 · Senior VP, Supply Chain

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 476

Underlying: Class A Common · 476 shares

Expires 2029-02-28

F4 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:02 UTC
Troupe Quincy BSenior VP, Supply Chain
GrantStock Option (Right to Buy) · Derivative 556 $0.00 Strike: $1,028.71 $0.00
Disclosure

SEC source: 0001562180-21-001758 · primarydocument.xml · derivative · entry 2

Troupe Quincy B · CIK 0001665031 · Senior VP, Supply Chain

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 556

Underlying: Class A Common · 556 shares

Expires 2031-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2023.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:02 UTC
Troupe Quincy BSenior VP, Supply Chain
GrantClass A Common 244 $0.00 $0.00
Disclosure

SEC source: 0001562180-21-001758 · primarydocument.xml · nonDerivative · entry 1

Troupe Quincy B · CIK 0001665031 · Senior VP, Supply Chain

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,720

F1 · shares: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The RSUs will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date.

F2 · balance_after: The shares reported include 3,333 shares of restricted stock subject to vesting conditions. A total of 321 restricted shares vested on the Transaction Date.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Lysyj LesyaChief Marketing Officer
GrantStock Options (Right to Buy) · Derivative 544 $1,028.71 Strike: $1,028.71 $559,618.24
Disclosure

SEC source: 0001562180-21-001760 · primarydocument.xml · derivative · entry 2

Lysyj Lesya · CIK 0001592314 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 544

Underlying: Class A Common · 544 shares

Expires 2031-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2023.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Lysyj LesyaChief Marketing Officer
GrantClass A Common 238 $0.00 $0.00
Disclosure

SEC source: 0001562180-21-001760 · primarydocument.xml · nonDerivative · entry 1

Lysyj Lesya · CIK 0001592314 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,572

F1 · shares: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The RSUs will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date.

F2 · balance_after: The shares reported include 4,412 shares of restricted stock subject to vesting conditions. A total of 160 restricted shares vested on the Transaction Date.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Grinnell David L.Vice President of Brewing
GrantStock Option (Right to Buy) · Derivative 330 $0.00 Strike: $312.56 $0.00
Disclosure

SEC source: 0001562180-21-001757 · primarydocument.xml · derivative · entry 3

Grinnell David L. · CIK 0001421530 · Vice President of Brewing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 330

Underlying: Class A Common · 330 shares

Expires 2029-02-28

F4 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Grinnell David L.Vice President of Brewing
GrantStock Option (Right to Buy) · Derivative 355 $0.00 Strike: $1,028.71 $0.00
Disclosure

SEC source: 0001562180-21-001757 · primarydocument.xml · derivative · entry 2

Grinnell David L. · CIK 0001421530 · Vice President of Brewing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 355

Underlying: Class A Common · 355 shares

Expires 2031-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2023.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Grinnell David L.Vice President of Brewing
GrantClass A Common 156 $0.00 $0.00
Disclosure

SEC source: 0001562180-21-001757 · primarydocument.xml · nonDerivative · entry 1

Grinnell David L. · CIK 0001421530 · Vice President of Brewing

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,751

F1 · shares: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The RSUs will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date.

F2 · balance_after: The shares reported include 1,045 shares of restricted stock subject to vesting conditions. A total of 212 restricted shares vested on the Transaction Date.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Geist John CChief Sales Officer
GrantStock Option (Right to Buy) · Derivative 625 $0.00 Strike: $1,028.71 $0.00
Disclosure

SEC source: 0001562180-21-001756 · primarydocument.xml · derivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 625

Underlying: Class A Common · 625 shares

Expires 2031-02-28

F4 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2023.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Geist John CChief Sales Officer
GrantPerformance Stock Option (Right to Buy) · Derivative 637 $0.00 Strike: $312.56 $0.00
Disclosure

SEC source: 0001562180-21-001756 · primarydocument.xml · derivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 637

Underlying: Class A Common · 637 shares

Expires 2029-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Geist John CChief Sales Officer
GrantClass A Common 274 $0.00 $0.00
Disclosure

SEC source: 0001562180-21-001756 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,840

F1 · shares: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP") for 274 shares, which will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.

F2 · balance_after: The shares reported include 4,452 shares of restricted stock subject to vesting conditions. A total of 388 restricted shares vested on the Transaction Date.

Read SEC document
March 01, 2021 Filed Mar 2, 2021 21:01 UTC
Murphy Matthew DonalChief Accounting Officer
GrantClass A Common 146 $0.00 $0.00
Disclosure

SEC source: 0001562180-21-001754 · primarydocument.xml · nonDerivative · entry 1

Murphy Matthew Donal · CIK 0001651134 · Chief Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,704

F1 · shares: Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan. The RSUs will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date.

F2 · balance_after: The shares reported include 1,115 shares of restricted stock subject to vesting conditions. A total of 254 restricted shares vested on the Transaction Date.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.