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Geist John C

Disclosed activity across 1 company

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111032
SEC CIK
0001393650

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
BOSTON BEER CO INCSAM · Entity 4577Chief Sales OfficerJuly 28, 2023July 31, 2023

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

BOSTON BEER CO INC

Report date July 28, 2023 · Filed July 31, 2023

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A CommonSEC Table I · non-derivativeDirect5,573 Last balance in matching sequence After 2023-07-28 transaction · row 2 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rows

Row 1 · 2023-07-28 · Exercise / conversion · Acquired 3,524 · Balance 9,097

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Row 2 · 2023-07-28 · Sale · Disposed 3,524 · Balance 5,573

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

1-1-2016 Stock OptionSEC Table II · derivative / convertible security · Conversion / exercise price $201.91 · Expires 2025-12-31Direct13,048 Reported balance After 2023-07-28 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2023-07-28 · Exercise / conversion · Disposed 3,524 · Balance 13,048

F3: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.

Filing footnotes · ownership attribution and instrument terms

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

F3: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
July 28, 2023 Filed Jul 31, 2023 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversion1-1-2016 Stock Option · Derivative 3,524 $0.00 Strike: $201.91 $0.00
Disclosure

SEC source: 0001562180-23-006050 · primarydocument.xml · derivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 13,048

Underlying: Class A Common · 50,096 shares

Expires 2025-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.

Read SEC document
July 28, 2023 Filed Jul 31, 2023 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 3,524 $353.00 $1,243,972.00
Disclosure

SEC source: 0001562180-23-006050 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,573

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Read SEC document
July 28, 2023 Filed Jul 31, 2023 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 3,524 $201.91 $711,530.84
Disclosure

SEC source: 0001562180-23-006050 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,097

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Read SEC document
June 05, 2023 Filed Jun 6, 2023 20:24 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversion1-1-2016 Stock Option · Derivative 10,000 $0.00 Strike: $201.91 $0.00
Disclosure

SEC source: 0001562180-23-004883 · primarydocument.xml · derivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 16,572

Underlying: Class A Common · 50,096 shares

Expires 2025-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.

Read SEC document
June 05, 2023 Filed Jun 6, 2023 20:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 4,365 $342.04 $1,493,004.60
Disclosure

SEC source: 0001562180-23-004883 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,573

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,100 shares is from $341.60 to $342.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Read SEC document
June 05, 2023 Filed Jun 6, 2023 20:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 4,378 $341.14 $1,493,510.92
Disclosure

SEC source: 0001562180-23-004883 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,938

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 917 shares is from $340.60 to $341.59. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Read SEC document
June 05, 2023 Filed Jun 6, 2023 20:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 993 $339.58 $337,202.94
Disclosure

SEC source: 0001562180-23-004883 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,316

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 700 shares is from $339.58 to $340.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Read SEC document
June 05, 2023 Filed Jun 6, 2023 20:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 264 $340.15 $89,799.60
Disclosure

SEC source: 0001562180-23-004883 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,309

F2 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $338.54 to $339.548. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Read SEC document
June 05, 2023 Filed Jun 6, 2023 20:24 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 10,000 $201.91 $2,019,100.00
Disclosure

SEC source: 0001562180-23-004883 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,573

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Read SEC document
March 01, 2023 Filed Mar 2, 2023 14:53 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantMarch 1, 2023 Stock Option · Derivative 3,084 $0.00 Strike: $323.80 $0.00
Disclosure

SEC source: 0001562180-23-002106 · primarydocument.xml · derivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,084

Underlying: Class A Common · 3,084 shares

Expires 2033-02-28

F6 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2023. The extent to which the options become exercisable is dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2024 over Fiscal Year 2022. The Compensation Committee will determine if the performance criteria have been achieved prior to March 1, 2025. If the performance criteria is achieved, the options vest in three equal installments on March 1 in the years 2025-2027, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations.

Read SEC document
March 01, 2023 Filed Mar 2, 2023 14:53 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantMarch 1, 2021 Stock Option · Derivative 208 $0.00 Strike: $1,028.71 $0.00
Disclosure

SEC source: 0001562180-23-002106 · primarydocument.xml · derivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 625

Underlying: Class A Common · 625 shares

Expires 2031-02-28

F5 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2021. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2022 over Fiscal Year 2020. In February 2023, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vest in three equal installments on March 1 in the years 2023-2025, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations.

Read SEC document
March 01, 2023 Filed Mar 2, 2023 14:53 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantMarch 1, 2020 Stock Option · Derivative 628 $0.00 Strike: $370.79 $0.00
Disclosure

SEC source: 0001562180-23-002106 · primarydocument.xml · derivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,883

Underlying: Class A Common · 1,883 shares

Expires 2030-02-28

F4 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2020. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2021 over Fiscal Year 2019. In February 2022, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vest in three equal installments on March 1 in the years 2022-2024, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations.

Read SEC document
March 01, 2023 Filed Mar 2, 2023 14:53 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantMarch 1, 2019 Stock Option · Derivative 637 $0.00 Strike: $312.56 $0.00
Disclosure

SEC source: 0001562180-23-002106 · primarydocument.xml · derivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,911

Underlying: Class A Common · 1,911 shares

Expires 2029-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2019. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. In February 2021, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vested in three equal installments on March 1 in the years 2021-2023.

Read SEC document
March 01, 2023 Filed Mar 2, 2023 14:53 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 646 $320.14 $206,810.44
Disclosure

SEC source: 0001562180-23-002106 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,573

F2 · balance_after: The shares reported include 5,127 shares of restricted stock subject to vesting conditions. A total of 646 restricted shares vested on the Transaction Date.

Read SEC document
March 01, 2023 Filed Mar 2, 2023 14:53 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantClass A Common 1,545 $0.00 $0.00
Disclosure

SEC source: 0001562180-23-002106 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,219

F1 · kind: On March 1, 2023, the Issuer granted 1,545 RSUs to the Reporting Person under the Issuer's Employee Equity Incentive Plan ("EEIP"). The shares will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates, and subject to accelerated vesting in certain situations.

Read SEC document
January 03, 2023 Filed Jan 3, 2023 21:25 UTC BOSTON BEER CO INC SAM · Entity 4577 Tax withholdingClass A Common 78 $329.52 $25,702.56
Disclosure

SEC source: 0001562180-23-000031 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,674

F1 · kind: The Issuer "net withheld" the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of restricted stock awards.

F2 · balance_after: The shares reported include 4,228 shares of restricted stock subject to vesting conditions.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversion1-1-2016 Stock Option · Derivative 5,000 $0.00 Strike: $201.91 $0.00
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · derivative · entry 8

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,524

Underlying: Class A Common · 50,096 shares

Expires 2025-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 300 $414.81 $124,443.00
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · nonDerivative · entry 7

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,752

F7 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $414.79 to $414.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,583 $414.20 $655,678.60
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · nonDerivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,052

F6 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,583 shares is from $413.73 to $414.66. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,100 $413.12 $454,432.00
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,635

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,100 shares is from $412.69 to $413.61. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 917 $411.97 $377,776.49
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,735

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 917 shares is from $411.63 to $412.57. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 700 $410.75 $287,525.00
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,652

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 700 shares is from $410.29 to $411.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 400 $409.48 $163,792.00
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,352

F2 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $409.17 to $409.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F1 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
October 25, 2022 Filed Oct 26, 2022 20:50 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 5,000 $201.91 $1,009,550.00
Disclosure

SEC source: 0001562180-22-007326 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,752

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
April 01, 2022 Filed Apr 4, 2022 12:11 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversion1-1-2018 Stock Option · Derivative 1,008 $0.00 Strike: $191.10 $0.00
Disclosure

SEC source: 0001562180-22-003082 · primarydocument.xml · derivative · entry 7

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common · 3,023 shares

Expires 2027-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The option vested in three annual installments: the first on March 1, 2020, and the final vesting on January 1, 2022.

Read SEC document
April 01, 2022 Filed Apr 4, 2022 12:11 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 25 $390.54 $9,763.50
Disclosure

SEC source: 0001562180-22-003082 · primarydocument.xml · nonDerivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,752

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022.

Read SEC document
April 01, 2022 Filed Apr 4, 2022 12:11 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 179 $389.76 $69,767.04
Disclosure

SEC source: 0001562180-22-003082 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,777

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022.

F6 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 179 shares is from $389.52 to $390.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 01, 2022 Filed Apr 4, 2022 12:11 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 296 $389.04 $115,155.84
Disclosure

SEC source: 0001562180-22-003082 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,956

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 296 shares is from $388.50 to $389.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 01, 2022 Filed Apr 4, 2022 12:11 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 274 $387.09 $106,062.66
Disclosure

SEC source: 0001562180-22-003082 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,252

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022.

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 274 shares is from $386.90 to $387.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Read SEC document
April 01, 2022 Filed Apr 4, 2022 12:11 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 234 $386.04 $90,333.36
Disclosure

SEC source: 0001562180-22-003082 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,526

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022.

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 234 shares is from $385.87 to $386.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

Read SEC document
April 01, 2022 Filed Apr 4, 2022 12:11 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 1,008 $191.10 $192,628.80
Disclosure

SEC source: 0001562180-22-003082 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,760

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022.

F2 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions.

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March 01, 2022 Filed Mar 2, 2022 21:25 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantMarch 1, 2022 Stock Option · Derivative 1,627 $0.00 Strike: $383.46 $0.00
Disclosure

SEC source: 0001562180-22-002114 · primarydocument.xml · derivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,627

Underlying: Class A Common · 1,627 shares

Expires 2032-02-29

F5 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2022. The extent to which the options become exercisable is dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2023 over Fiscal Year 2021. The Compensation Committee will determine if the performance criteria have been achieved prior to March 1, 2024. If the performance criteria is achieved, the options vest in three equal installments on March 1 in the years 2024-2026, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations.

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March 01, 2022 Filed Mar 2, 2022 21:25 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantMarch 1, 2020 Stock Option · Derivative 627 $0.00 Strike: $370.79 $0.00
Disclosure

SEC source: 0001562180-22-002114 · primarydocument.xml · derivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,883

Underlying: Class A Common · 1,883 shares

Expires 2030-02-28

F4 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2020. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2021 over Fiscal Year 2019. In February 2022, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vest in three equal installments on March 1 in the years 2022-2024, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations.

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March 01, 2022 Filed Mar 2, 2022 21:25 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantMarch 1, 2019 Stock Option · Derivative 637 $0.00 Strike: $312.56 $0.00
Disclosure

SEC source: 0001562180-22-002114 · primarydocument.xml · derivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,274

Underlying: Class A Common · 1,911 shares

Expires 2029-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP on March 1, 2019. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. In February 2021, the Compensation Committee determined that the performance criteria had been achieved, and as such the options vest in three equal installments on March 1 in the years 2021-2023, provided that the Reporting Person remains employed by the Company on the applicable vesting dates, and subject to accelerated vesting in certain situations.

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March 01, 2022 Filed Mar 2, 2022 21:25 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 456 $388.12 $176,982.72
Disclosure

SEC source: 0001562180-22-002114 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,752

F2 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions. A total of 456 restricted shares vested on the Transaction Date.

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March 01, 2022 Filed Mar 2, 2022 21:25 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantClass A Common 756 $0.00 $0.00
Disclosure

SEC source: 0001562180-22-002114 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,208

F1 · kind: On March 1, 2022, the Issuer granted 756 RSUs to the Reporting Person under the Issuer's Employee Equity Incentive Plan ("EEIP"). The shares will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates, and subject to accelerated vesting in certain situations.

F2 · balance_after: The shares reported include 4,490 shares of restricted stock subject to vesting conditions. A total of 456 restricted shares vested on the Transaction Date.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversion1-1-2016 Stock Option · Derivative 6,000 $0.00 Strike: $201.91 $0.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · derivative · entry 17

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,572

Underlying: Class A Common · 50,096 shares

Expires 2025-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_date: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 393 $519.61 $204,206.73
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 16

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,452

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F13 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 393 shares is from $519.20 to $519.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 500 $518.57 $259,285.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 15

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,845

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F12 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $518.15 to $519.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 595 $517.26 $307,769.70
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 14

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,345

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F11 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 595 shares is from $516.98 to $517.68. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 913 $516.32 $471,400.16
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 13

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,940

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F10 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 913 shares is from $515.90 to $516.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 953 $515.40 $491,176.20
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 12

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,853

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F9 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 953 shares is from $514.87 to $515.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,041 $514.37 $535,459.17
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 11

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,806

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F8 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,041 shares is from $513.82 to $514.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 200 $511.59 $102,318.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 10

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,847

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 200 $510.85 $102,170.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 9

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,047

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F7 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $510.59 to $511.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 100 $508.15 $50,815.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 8

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,247

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 205 $504.06 $103,332.30
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 7

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,347

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F6 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $504.05 to $504.48. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 100 $502.64 $50,264.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,552

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $502.51 to $502.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 100 $501.15 $50,115.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,652

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

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January 03, 2022 Filed Jan 4, 2022 13:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 100 $496.88 $49,688.00
Disclosure

SEC source: 0001562180-22-000057 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,752

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.