Last 12 months
Inside the activity.
1 purchase rows · 0 sale rows
Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.Monthly counts
| Month | Purchases | Sales |
|---|---|---|
| Nov 2025 | 0 | 0 |
| Dec 2025 | 0 | 0 |
| Jan 2026 | 0 | 0 |
| Feb 2026 | 0 | 0 |
| Mar 2026 | 0 | 0 |
| Apr 2026 | 0 | 0 |
| May 2026 | 1 | 0 |
| Jun 2026 | 0 | 0 |
| Jul 2026 | 0 | 0 |
| Aug 2026 | 0 | 0 |
| Sep 2026 | 0 | 0 |
| Oct 2026 | 0 | 0 |
Latest available
Insider transactions
Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Owner / reported role | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| November 09, 2020 Filed Nov 9, 2020 18:07 UTC |
Coliseum Capital Management, LLCDirector · 10% owner
Shackelton Christopher SDirector · 10% owner
Coliseum Capital, LLCDirector · 10% owner
COLISEUM CAPITAL PARTNERS, L.P.Director · 10% owner
Coliseum Co-Invest Debt Fund, L.P.Director · 10% owner
Coliseum Capital Co-Invest III, L.P.Director · 10% owner
Gray AdamDirector · 10% owner
|
Exercise / conversionCommon Stock | 1,422,139 | $11.50 | $16,354,598.50 |
DisclosureSEC source: 0000899243-20-030657 · doc4.xml · nonDerivative · entry 2 Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner Shackelton Christopher S · CIK 0001430708 · Director · 10% owner Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner Gray Adam · CIK 0001454123 · Director · 10% owner Joint disclosure: these amounts are not allocated separately to each reporting owner. 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnotes Disclosed balance after: 14,065,345 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · kind: On November 9, 2020, the reporting persons exercised warrants that were purchased in the open market (the "Public Warrants") in exchange for common stock, with each Public Warrant providing the right to purchase one-half share of Common Stock per Public Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition. F4 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III" and together with CCP, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account. F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively. Read SEC document |
| November 05, 2020 Filed Nov 9, 2020 18:07 UTC |
Coliseum Capital Management, LLCDirector · 10% owner
Shackelton Christopher SDirector · 10% owner
Coliseum Capital, LLCDirector · 10% owner
COLISEUM CAPITAL PARTNERS, L.P.Director · 10% owner
Coliseum Co-Invest Debt Fund, L.P.Director · 10% owner
Coliseum Capital Co-Invest III, L.P.Director · 10% owner
Gray AdamDirector · 10% owner
|
OtherIncremental Loan Warrants (right to buy) · Derivative | 2,613,240 | $0.00 | $0.00 |
DisclosureSEC source: 0000899243-20-030657 · doc4.xml · derivative · entry 4 Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner Shackelton Christopher S · CIK 0001430708 · Director · 10% owner Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner Gray Adam · CIK 0001454123 · Director · 10% owner Joint disclosure: these amounts are not allocated separately to each reporting owner. 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnotes Disclosed balance after: 0 Underlying: Common Stock · 2,613,240 shares Expires 2024-02-26 F1 · derivative.exercise_price: On November 5, 2020, the reporting persons exercised warrants on a cashless basis in exchange for common stock, which were received in connection with the Amended and Restated Credit Agreement, dated as of February 26, 2019, by and among Purple Innovation, LLC (the "Issuer"), Coliseum Capital Partners, L.P. ("CCP"), a separate account investment advisory client of CCM (defined below) (the "Separate Account") and Coliseum Co-Invest Debt Fund, L.P. ("COC") (the "Incremental Loan Warrants"), with each Incremental Loan Warrant providing the right to purchase one share of the Common Stock per Incremental Loan Warrant at a price of $0.00 per share. F4 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III" and together with CCP, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account. F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively. Read SEC document |
| November 05, 2020 Filed Nov 9, 2020 18:07 UTC |
Coliseum Capital Management, LLCDirector · 10% owner
Shackelton Christopher SDirector · 10% owner
Coliseum Capital, LLCDirector · 10% owner
COLISEUM CAPITAL PARTNERS, L.P.Director · 10% owner
Coliseum Co-Invest Debt Fund, L.P.Director · 10% owner
Coliseum Capital Co-Invest III, L.P.Director · 10% owner
Gray AdamDirector · 10% owner
|
OtherClass A Common Stock ("Common Stock") | 2,613,240 | $0.00 | $0.00 |
DisclosureSEC source: 0000899243-20-030657 · doc4.xml · nonDerivative · entry 1 Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner Shackelton Christopher S · CIK 0001430708 · Director · 10% owner Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner Gray Adam · CIK 0001454123 · Director · 10% owner Joint disclosure: these amounts are not allocated separately to each reporting owner. 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnotes Disclosed balance after: 12,643,215 F1 · kind: On November 5, 2020, the reporting persons exercised warrants on a cashless basis in exchange for common stock, which were received in connection with the Amended and Restated Credit Agreement, dated as of February 26, 2019, by and among Purple Innovation, LLC (the "Issuer"), Coliseum Capital Partners, L.P. ("CCP"), a separate account investment advisory client of CCM (defined below) (the "Separate Account") and Coliseum Co-Invest Debt Fund, L.P. ("COC") (the "Incremental Loan Warrants"), with each Incremental Loan Warrant providing the right to purchase one share of the Common Stock per Incremental Loan Warrant at a price of $0.00 per share. F4 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III" and together with CCP, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account. F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively. Read SEC document |
| October 01, 2020 Filed Oct 1, 2020 23:15 UTC |
Megibow Joseph BChief Executive Officer
|
GrantEmployee Stock Option (right to buy) · Derivative | 179,340 | $0.00 Strike: $21.70 | $0.00 |
DisclosureSEC source: 0001213900-20-029662 · ownership.xml · derivative · entry 2 Megibow Joseph B · CIK 0001703013 · Chief Executive Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 179,340 Underlying: Class A Common Stock · 179,340 shares Expires 2025-10-01 F2 · derivative.exercise_date: 25% of the options granted vest and become exercisable on October 1, 2021. The remaining 75% of the options will vest and become exercisable in monthly installments on the first day of each calendar month beginning on November 1, 2021 in the amount of one-forty-eighth of the full amount for the remaining three years. Read SEC document |
| September 30, 2020 Filed Sep 30, 2020 18:58 UTC |
Legg John A.Chief Operating Officer
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 10,000 | $0.00 Strike: $5.75 | $0.00 |
DisclosureSEC source: 0001213900-20-029333 · ownership.xml · derivative · entry 7 Legg John A. · CIK 0001529244 · Chief Operating Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 225,000 Underlying: Class A Common Stock · 10,000 shares Expires 2024-02-21 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_date: 25% of the options granted vested and became exercisable on February 21, 2020. The remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on March 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years. Read SEC document |
| September 30, 2020 Filed Sep 30, 2020 18:58 UTC |
Legg John A.Chief Operating Officer
|
SaleClass A Common Stock | 10,000 | $24.72 | $247,200.00 |
DisclosureSEC source: 0001213900-20-029333 · ownership.xml · nonDerivative · entry 4 Legg John A. · CIK 0001529244 · Chief Operating Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,980 Read SEC document |
| September 30, 2020 Filed Sep 30, 2020 18:58 UTC |
Legg John A.Chief Operating Officer
|
Exercise / conversionClass A Common Stock | 10,000 | $5.75 | $57,500.00 |
DisclosureSEC source: 0001213900-20-029333 · ownership.xml · nonDerivative · entry 3 Legg John A. · CIK 0001529244 · Chief Operating Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 12,980 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 28, 2020 Filed Sep 28, 2020 15:18 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 26,760 | $24.52 | $656,208.72 |
DisclosureSEC source: 0001213900-20-028642 · ownership.xml · nonDerivative · entry 1 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 61,883 Read SEC document |
| September 25, 2020 Filed Sep 25, 2020 16:13 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 20,000 | $24.04 | $480,860.00 |
DisclosureSEC source: 0001213900-20-028455 · ownership.xml · nonDerivative · entry 5 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 88,643 Read SEC document |
| September 25, 2020 Filed Sep 25, 2020 16:13 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 13,240 | $23.71 | $313,854.20 |
DisclosureSEC source: 0001213900-20-028455 · ownership.xml · nonDerivative · entry 4 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 108,643 Read SEC document |
| September 25, 2020 Filed Sep 25, 2020 20:24 UTC |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 48,690 | $0.00 Strike: $8.17 | $0.00 |
DisclosureSEC source: 0001213900-20-028466 · ownership.xml · derivative · entry 6 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 243,293 Underlying: Class A Common Stock · 48,690 shares Expires 2024-10-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: 25% of the options granted vested and became exercisable on March 16, 2020. The remaining 75% of the options are vesting and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years. Read SEC document |
| September 25, 2020 Filed Sep 25, 2020 20:24 UTC |
Phillips Craig LeeChief Financial Officer
|
SaleClass A Common Stock | 48,690 | $24.00 | $1,168,560.00 |
DisclosureSEC source: 0001213900-20-028466 · ownership.xml · nonDerivative · entry 4 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 3,000 Read SEC document |
| September 25, 2020 Filed Sep 25, 2020 20:24 UTC |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionClass A Common Stock | 48,690 | $8.17 | $397,797.30 |
DisclosureSEC source: 0001213900-20-028466 · ownership.xml · nonDerivative · entry 3 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 51,690 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 25, 2020 Filed Sep 28, 2020 17:45 UTC Amendment |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 48,690 | $0.00 Strike: $8.17 | $0.00 |
DisclosureSEC source: 0001213900-20-028620 · ownership.xml · derivative · entry 6 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 225,000 Underlying: Class A Common Stock · 48,690 shares Expires 2024-10-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: 25% of the options granted vested and became exercisable on March 16, 2020. The remaining 75% of the options are vesting and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years. F2 · balance_after: The original Form 4 filed on September 25, 2020 is amended by this Form 4 Amendment to correct the number of derivative securities beneficially owned following the reported transactions. Read SEC document |
| September 25, 2020 Filed Sep 28, 2020 17:45 UTC Amendment |
Phillips Craig LeeChief Financial Officer
|
SaleClass A Common Stock | 48,690 | $24.00 | $1,168,560.00 |
DisclosureSEC source: 0001213900-20-028620 · ownership.xml · nonDerivative · entry 4 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 3,000 Read SEC document |
| September 25, 2020 Filed Sep 28, 2020 17:45 UTC Amendment |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionClass A Common Stock | 48,690 | $8.17 | $397,797.30 |
DisclosureSEC source: 0001213900-20-028620 · ownership.xml · nonDerivative · entry 3 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 51,690 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 23, 2020 Filed Sep 25, 2020 16:13 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 5,646 | $24.29 | $137,124.40 |
DisclosureSEC source: 0001213900-20-028455 · ownership.xml · nonDerivative · entry 3 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 121,883 Read SEC document |
| September 23, 2020 Filed Sep 25, 2020 16:13 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 14,354 | $24.05 | $345,271.12 |
DisclosureSEC source: 0001213900-20-028455 · ownership.xml · nonDerivative · entry 2 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 127,529 Read SEC document |
| September 23, 2020 Filed Sep 25, 2020 16:13 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 20,000 | $24.09 | $481,800.00 |
DisclosureSEC source: 0001213900-20-028455 · ownership.xml · nonDerivative · entry 1 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 141,883 Read SEC document |
| September 23, 2020 Filed Sep 25, 2020 20:24 UTC |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 51,310 | $0.00 Strike: $8.17 | $0.00 |
DisclosureSEC source: 0001213900-20-028466 · ownership.xml · derivative · entry 5 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 291,983 Underlying: Class A Common Stock · 51,310 shares Expires 2024-10-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: 25% of the options granted vested and became exercisable on March 16, 2020. The remaining 75% of the options are vesting and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years. Read SEC document |
| September 23, 2020 Filed Sep 25, 2020 20:24 UTC |
Phillips Craig LeeChief Financial Officer
|
SaleClass A Common Stock | 51,310 | $23.89 | $1,225,795.90 |
DisclosureSEC source: 0001213900-20-028466 · ownership.xml · nonDerivative · entry 2 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 3,000 Read SEC document |
| September 23, 2020 Filed Sep 25, 2020 20:24 UTC |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionClass A Common Stock | 51,310 | $8.17 | $419,202.70 |
DisclosureSEC source: 0001213900-20-028466 · ownership.xml · nonDerivative · entry 1 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 54,310 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 23, 2020 Filed Sep 28, 2020 17:45 UTC Amendment |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 51,310 | $0.00 Strike: $8.17 | $0.00 |
DisclosureSEC source: 0001213900-20-028620 · ownership.xml · derivative · entry 5 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 273,690 Underlying: Class A Common Stock · 51,310 shares Expires 2024-10-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: 25% of the options granted vested and became exercisable on March 16, 2020. The remaining 75% of the options are vesting and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years. F2 · balance_after: The original Form 4 filed on September 25, 2020 is amended by this Form 4 Amendment to correct the number of derivative securities beneficially owned following the reported transactions. Read SEC document |
| September 23, 2020 Filed Sep 28, 2020 17:45 UTC Amendment |
Phillips Craig LeeChief Financial Officer
|
SaleClass A Common Stock | 51,310 | $23.89 | $1,225,795.90 |
DisclosureSEC source: 0001213900-20-028620 · ownership.xml · nonDerivative · entry 2 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 3,000 Read SEC document |
| September 23, 2020 Filed Sep 28, 2020 17:45 UTC Amendment |
Phillips Craig LeeChief Financial Officer
|
Exercise / conversionClass A Common Stock | 51,310 | $8.17 | $419,202.70 |
DisclosureSEC source: 0001213900-20-028620 · ownership.xml · nonDerivative · entry 1 Phillips Craig Lee · CIK 0001771311 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 54,310 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 22, 2020 Filed Sep 30, 2020 18:58 UTC |
Legg John A.Chief Operating Officer
|
SaleClass A Common Stock | 15,000 | $21.38 | $320,700.00 |
DisclosureSEC source: 0001213900-20-029333 · ownership.xml · nonDerivative · entry 2 Legg John A. · CIK 0001529244 · Chief Operating Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,980 Read SEC document |
| September 22, 2020 Filed Sep 30, 2020 18:58 UTC |
Legg John A.Chief Operating Officer
|
Exercise / conversionClass A Common Stock | 15,000 | $5.75 | $86,250.00 |
DisclosureSEC source: 0001213900-20-029333 · ownership.xml · nonDerivative · entry 1 Legg John A. · CIK 0001529244 · Chief Operating Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 17,980 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 21, 2020 Filed Sep 30, 2020 18:58 UTC |
Legg John A.Chief Operating Officer
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 15,000 | $0.00 Strike: $5.75 | $0.00 |
DisclosureSEC source: 0001213900-20-029333 · ownership.xml · derivative · entry 6 Legg John A. · CIK 0001529244 · Chief Operating Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 235,000 Underlying: Class A Common Stock · 15,000 shares Expires 2024-02-21 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_date: 25% of the options granted vested and became exercisable on February 21, 2020. The remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on March 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years. Read SEC document |
| September 16, 2020 Filed Sep 17, 2020 16:09 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 25,000 | $24.58 | $614,375.00 |
DisclosureSEC source: 0001213900-20-027145 · ownership.xml · nonDerivative · entry 4 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 161,883 Read SEC document |
| September 16, 2020 Filed Sep 17, 2020 16:09 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 25,000 | $24.35 | $608,650.00 |
DisclosureSEC source: 0001213900-20-027145 · ownership.xml · nonDerivative · entry 3 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 186,883 Read SEC document |
| September 15, 2020 Filed Sep 17, 2020 16:09 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 46,760 | $24.27 | $1,134,724.92 |
DisclosureSEC source: 0001213900-20-027145 · ownership.xml · nonDerivative · entry 2 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 211,883 Read SEC document |
| September 15, 2020 Filed Sep 17, 2020 16:09 UTC |
ZEPF PAUL JDirector
|
SaleClass A Common Stock | 50,000 | $24.23 | $1,211,500.00 |
DisclosureSEC source: 0001213900-20-027145 · ownership.xml · nonDerivative · entry 1 ZEPF PAUL J · CIK 0001098819 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 258,643 Read SEC document |
| September 14, 2020 Filed Sep 17, 2020 10:09 UTC |
Pearce Tony MarionFormer 10% Owner
|
SaleClass A Common Stock | 13,600,000 | $18.50 | $251,600,000.00 |
DisclosureSEC source: 0001213900-20-027026 · ownership.xml · nonDerivative · entry 1 Pearce Tony Marion · CIK 0001731174 · Former 10% Owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 0 F1 · price: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F1 · ownership.nature: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F2 · ownership.nature: As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Terry V. Pearce or any other individuals. Read SEC document |
| September 14, 2020 Filed Sep 17, 2020 10:07 UTC |
Pearce Terry VernonFormer 10% Owner
|
SaleClass A Common Stock | 13,600,000 | $18.50 | $251,600,000.00 |
DisclosureSEC source: 0001213900-20-027024 · ownership.xml · nonDerivative · entry 1 Pearce Terry Vernon · CIK 0001731237 · Former 10% Owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 0 F1 · price: On September 14, 2020, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F1 · ownership.nature: On September 14, 2020, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F2 · ownership.nature: As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals. Read SEC document |
| September 14, 2020 Filed Sep 17, 2020 10:06 UTC |
InnoHold, LLCFormer 10% Owner
|
SaleClass A Common Stock | 13,600,000 | $18.50 | $251,600,000.00 |
DisclosureSEC source: 0001213900-20-027022 · ownership.xml · nonDerivative · entry 1 InnoHold, LLC · CIK 0001731293 · Former 10% Owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 F1 · price: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. Read SEC document |
| September 14, 2020 Filed Sep 22, 2020 20:20 UTC Amendment |
Pearce Terry VernonFormer 10% Owner
|
SaleClass A Common Stock | 13,600,000 | $18.50 | $251,600,000.00 |
DisclosureSEC source: 0001213900-20-027836 · ownership.xml · nonDerivative · entry 1 Pearce Terry Vernon · CIK 0001731237 · Former 10% Owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 0 F1 · price: On September 14, 2020, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F1 · ownership.nature: On September 14, 2020, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F2 · ownership.nature: As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals. Read SEC document |
| September 14, 2020 Filed Sep 22, 2020 20:19 UTC Amendment |
Pearce Tony MarionFormer 10% Owner
|
SaleClass A Common Stock | 13,600,000 | $18.50 | $251,600,000.00 |
DisclosureSEC source: 0001213900-20-027833 · ownership.xml · nonDerivative · entry 1 Pearce Tony Marion · CIK 0001731174 · Former 10% Owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 0 F1 · price: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F1 · ownership.nature: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. F2 · ownership.nature: As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Terry V. Pearce or any other individuals. Read SEC document |
| August 24, 2020 Filed Sep 30, 2020 22:58 UTC |
White Verdi Ray IIIChief Retail Officer
|
SaleClass A Common Stock | 17,000 | $20.85 | $354,450.00 |
DisclosureSEC source: 0001213900-20-029334 · ownership.xml · nonDerivative · entry 2 White Verdi Ray III · CIK 0001772838 · Chief Retail Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Read SEC document |
| August 24, 2020 Filed Sep 30, 2020 22:58 UTC |
White Verdi Ray IIIChief Retail Officer
|
Exercise / conversionClass A Common Stock | 17,000 | $6.65 | $113,050.00 |
DisclosureSEC source: 0001213900-20-029334 · ownership.xml · nonDerivative · entry 1 White Verdi Ray III · CIK 0001772838 · Chief Retail Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 17,000 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 21, 2020 Filed Sep 30, 2020 22:58 UTC |
White Verdi Ray IIIChief Retail Officer
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 17,000 | $0.00 Strike: $6.65 | $0.00 |
DisclosureSEC source: 0001213900-20-029334 · ownership.xml · derivative · entry 4 White Verdi Ray III · CIK 0001772838 · Chief Retail Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 183,000 Underlying: Class A Common Stock · 17,000 shares Expires 2024-05-10 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_date: 25% of the options granted vested and became exercisable on May 10, 2020. The remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on June 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC |
InnoHold, LLC10% owner
|
ConversionClass B Common Stock · Derivative | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023464 · ownership.xml · derivative · entry 3 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 16,750,450 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · kind: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC |
InnoHold, LLC10% owner
|
SaleClass A Common Stock | 3,150,450 | $20.20 | $63,639,090.00 |
DisclosureSEC source: 0001213900-20-023464 · ownership.xml · nonDerivative · entry 2 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 13,600,000 F2 · price: On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC |
InnoHold, LLC10% owner
|
ConversionClass A Common Stock | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023464 · ownership.xml · nonDerivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 16,750,450 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC |
Pearce Terry Vernon10% owner
|
ConversionClass B Common Stock · Derivative | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023462 · ownership.xml · derivative · entry 3 Pearce Terry Vernon · CIK 0001731237 · 10% owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 0 Underlying: Class A Common Stock · 16,750,450 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · kind: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F4 · ownership.nature: Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC |
Pearce Terry Vernon10% owner
|
SaleClass A Common Stock | 3,150,450 | $20.20 | $63,639,090.00 |
DisclosureSEC source: 0001213900-20-023462 · ownership.xml · nonDerivative · entry 2 Pearce Terry Vernon · CIK 0001731237 · 10% owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 13,600,000 F2 · price: On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20. F2 · ownership.nature: On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20. F4 · ownership.nature: Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC |
Pearce Terry Vernon10% owner
|
ConversionClass A Common Stock | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023462 · ownership.xml · nonDerivative · entry 1 Pearce Terry Vernon · CIK 0001731237 · 10% owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 16,750,450 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · ownership.nature: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F4 · ownership.nature: Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:02 UTC |
Pearce Tony Marion10% owner
|
ConversionClass B Common Stock · Derivative | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023460 · ownership.xml · derivative · entry 3 Pearce Tony Marion · CIK 0001731174 · 10% owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 0 Underlying: Class A Common Stock · 16,750,450 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · kind: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F4 · ownership.nature: Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Terry V. Pearce or any other individuals. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:02 UTC |
Pearce Tony Marion10% owner
|
SaleClass A Common Stock | 3,150,450 | $20.20 | $63,639,090.00 |
DisclosureSEC source: 0001213900-20-023460 · ownership.xml · nonDerivative · entry 2 Pearce Tony Marion · CIK 0001731174 · 10% owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 13,600,000 F2 · price: On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20. F2 · ownership.nature: On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20. F4 · ownership.nature: Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Terry V. Pearce or any other individuals. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:02 UTC |
Pearce Tony Marion10% owner
|
ConversionClass A Common Stock | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023460 · ownership.xml · nonDerivative · entry 1 Pearce Tony Marion · CIK 0001731174 · 10% owner 10b5-1 filing: Not disclosed Ownership: Indirect · By InnoHold, LLC Disclosed balance after: 16,750,450 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · ownership.nature: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F4 · ownership.nature: Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Terry V. Pearce or any other individuals. Read SEC document |
| June 16, 2020 Filed Jun 18, 2020 17:32 UTC |
McGarvey Casey KaleChief Legal Officer
|
ConversionClass B Common Stock · Derivative | 300,000 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-015290 · ownership.xml · derivative · entry 3 McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 172,258 Underlying: Class A Common Stock · 300,000 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · kind: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F2 · kind: The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2020. F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.