Reported relationships
Latest disclosed role at each company.
No relationships currently tracked through insider filings.
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
No balances currently tracked through insider filings.
Past disclosures · reporting ended (1)
No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.
Purple Innovation, Inc.
Report date September 14, 2020 · Filed September 17, 2020
Section 16 reporting ended · disclosed 2020-09-17. Current position is not established by this disclosure.
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 0 |
Reported balance
After 2020-09-14 transaction · row 1
1 source rowRow 1 · 2020-09-14 · Sale · Disposed 13,600,000 · Balance 0 F1: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. |
Filing footnotes · ownership attribution and instrument terms
F1: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| September 14, 2020 Filed Sep 17, 2020 10:06 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | SaleClass A Common Stock | 13,600,000 | $18.50 | $251,600,000.00 |
DisclosureSEC source: 0001213900-20-027022 · ownership.xml · nonDerivative · entry 1 InnoHold, LLC · CIK 0001731293 · Former 10% Owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 F1 · price: On September 14, 2020 in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass B Common Stock · Derivative | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023464 · ownership.xml · derivative · entry 3 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 16,750,450 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · kind: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | SaleClass A Common Stock | 3,150,450 | $20.20 | $63,639,090.00 |
DisclosureSEC source: 0001213900-20-023464 · ownership.xml · nonDerivative · entry 2 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 13,600,000 F2 · price: On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20. Read SEC document |
| August 20, 2020 Filed Aug 24, 2020 20:03 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass A Common Stock | 16,750,450 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-023464 · ownership.xml · nonDerivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 16,750,450 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| June 01, 2020 Filed Jun 23, 2020 20:09 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass B Common Stock · Derivative | 1,618,405 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-015575 · ownership.xml · derivative · entry 6 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 16,750,450 Underlying: Class A Common Stock · 1,618,405 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F4 · kind: On June 1, 2020, InnoHold, LLC ("InnoHold"), converted 1,618,405 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 1,618,405 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| June 01, 2020 Filed Jun 23, 2020 20:09 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | SaleClass A Common Stock | 1,618,405 | $10.50 | $16,993,252.50 |
DisclosureSEC source: 0001213900-20-015575 · ownership.xml · nonDerivative · entry 4 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 F5 · price: On June 1, 2020, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 1,618,405 shares of Class A Common Stock for a price per share of $10.50. Such price per share does not reflect underwriter discounts or fees. Read SEC document |
| June 01, 2020 Filed Jun 23, 2020 20:09 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass A Common Stock | 1,618,405 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-015575 · ownership.xml · nonDerivative · entry 3 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,618,405 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · price: On June 1, 2020, InnoHold, LLC ("InnoHold"), converted 1,618,405 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 1,618,405 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| May 19, 2020 Filed Jun 23, 2020 20:09 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass B Common Stock · Derivative | 10,789,372 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-015575 · ownership.xml · derivative · entry 5 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 18,368,855 Underlying: Class A Common Stock · 10,789,372 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · kind: On May 19, 2020, InnoHold, LLC ("InnoHold"), converted 10,789,372 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 10,789,372 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| May 19, 2020 Filed Jun 23, 2020 20:09 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | SaleClass A Common Stock | 10,789,372 | $10.50 | $113,288,406.00 |
DisclosureSEC source: 0001213900-20-015575 · ownership.xml · nonDerivative · entry 2 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 F2 · price: On May 19, 2020, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 10,789,372 shares of Class A Common Stock for a price per share of $10.50. Such price per share does not reflect underwriter discounts or fees. Read SEC document |
| May 19, 2020 Filed Jun 23, 2020 20:09 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass A Common Stock | 10,789,372 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-20-015575 · ownership.xml · nonDerivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 10,789,372 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: On May 19, 2020, InnoHold, LLC ("InnoHold"), converted 10,789,372 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 10,789,372 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| December 31, 2019 Filed Jan 17, 2020 21:00 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | GiftCLASS B COMMON STOCK · Derivative | 900,474 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-20-001270 · ownership.xml · derivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 29,158,227 Underlying: CLASS A COMMON STOCK · 900,474 shares Expires not disclosed F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's Current Report on Form 8-K filed February 8, 2018, as amended. F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's Current Report on Form 8-K filed February 8, 2018, as amended. F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's Current Report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| December 17, 2019 Filed Dec 19, 2019 21:01 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass B Common Stock · Derivative | 1,500,000 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-026562 · ownership.xml · derivative · entry 3 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 30,058,701 Underlying: Class A Common Stock · 1,500,000 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · kind: On December 17, 2019, InnoHold, LLC ("InnoHold"), converted 1,500,000 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 1,500,000 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| December 17, 2019 Filed Dec 19, 2019 21:01 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | SaleClass A Common Stock | 1,500,000 | $7.00 | $10,500,000.00 |
DisclosureSEC source: 0001213900-19-026562 · ownership.xml · nonDerivative · entry 2 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 F2 · price: On December 17, 2019, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 1,500,000 shares of Class A Common Stock for a price per share of $7.00. Such price per share does not reflect underwriter discounts or fees. Read SEC document |
| December 17, 2019 Filed Dec 19, 2019 21:01 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass A Common Stock | 1,500,000 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-026562 · ownership.xml · nonDerivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,500,000 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: On December 17, 2019, InnoHold, LLC ("InnoHold"), converted 1,500,000 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 1,500,000 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| November 19, 2019 Filed Nov 21, 2019 19:52 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass B Common Stock · Derivative | 7,552,136 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-024301 · ownership.xml · derivative · entry 3 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 31,558,701 Underlying: Class A Common Stock · 7,552,136 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · derivative.exercise_price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F1 · kind: On November 19, 2019, InnoHold, LLC ("InnoHold"), converted 7,552,136 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 7,552,136 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · price: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. F3 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| November 19, 2019 Filed Nov 21, 2019 19:52 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | SaleClass A Common Stock | 7,552,136 | $7.00 | $52,864,952.00 |
DisclosureSEC source: 0001213900-19-024301 · ownership.xml · nonDerivative · entry 2 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 F2 · price: On November 19, 2019, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 7,552,136 shares of Class A Common Stock for a price per share of $7.00. Such price per share does not reflect underwriter discounts or fees. Read SEC document |
| November 19, 2019 Filed Nov 21, 2019 19:52 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | ConversionClass A Common Stock | 7,552,136 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-024301 · ownership.xml · nonDerivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 7,552,136 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: On November 19, 2019, InnoHold, LLC ("InnoHold"), converted 7,552,136 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 7,552,136 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. Read SEC document |
| August 13, 2019 Filed Aug 15, 2019 20:04 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | OtherClass B Common Stock · Derivative | 609,581 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-016055 · ownership.xml · derivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 39,110,837 Underlying: Class A Common Stock · 609,581 shares Expires not disclosed F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F2 · kind: On August 13, 2019, InnoHold, LLC ("InnoHold") distributed pro rata a total of 609,581shares of Class B Common Stock of Purple Innovation, Inc. and paired Class B Units of Purple Innovation, LLC to holders of Class B Units in InnoHold in exchange for the cancellation of such InnoHold Class B Units. F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. Read SEC document |
| July 29, 2019 Filed Jul 31, 2019 20:03 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | OtherClass B Common Stock · Derivative | 208,662 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-014156 · ownership.xml · derivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 39,720,418 Underlying: Class A Common Stock · 208,662 shares Expires not disclosed F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F2 · kind: On July 29, 2019, InnoHold, LLC ("InnoHold") distributed pro rata a total of 208,662 shares of Class B Common Stock of Purple Innovation, Inc. and paired Class B Units of Purple Innovation, LLC to holders of Class B Units in InnoHold in exchange for the cancellation of such InnoHold Class B Units. F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. Read SEC document |
| June 25, 2019 Filed Jun 27, 2019 22:58 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | OtherClass B Common Stock · Derivative | 1,694,367 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-011692 · ownership.xml · derivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 39,929,087 Underlying: Class A Common Stock · 1,694,367 shares Expires not disclosed F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F2 · kind: On June 25, 2019, InnoHold, LLC ("InnoHold") distributed pro rata a total of 1,694,367 shares of Class B Common Stock of Purple Innovation, Inc. and paired Class B Units of Purple Innovation, LLC to holders of Class B Units in InnoHold in exchange for the cancellation of such InnoHold Class B Units. F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. Read SEC document |
| June 25, 2019 Filed Jul 8, 2019 22:29 UTC Amendment | Purple Innovation, Inc. PRPL · Entity 7764 | OtherClass B Common Stock · Derivative | 1,694,374 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-19-012244 · ownership.xml · derivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 39,929,080 Underlying: Class A Common Stock · 1,694,374 shares Expires not disclosed F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F2 · kind: On June 25, 2019, InnoHold, LLC ("InnoHold") distributed pro rata a total of 1,694,374 shares of Class B Common Stock of Purple Innovation, Inc. and paired Class B Units of Purple Innovation, LLC to holders of Class B Units in InnoHold in exchange for the cancellation of such InnoHold Class B Units. F3 · shares: The original Form 4 filed on June 27, 2019 is amended by this Form 4 Amendment to correct a rounding error to the number of shares of Class B Common Stock of Purple Innovation, Inc. and paired Class B Units of Purple Innovation, LLC distributed to holders of Class B Units in InnoHold. F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation, LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F3 · derivative.underlying_shares: The original Form 4 filed on June 27, 2019 is amended by this Form 4 Amendment to correct a rounding error to the number of shares of Class B Common Stock of Purple Innovation, Inc. and paired Class B Units of Purple Innovation, LLC distributed to holders of Class B Units in InnoHold. F3 · balance_after: The original Form 4 filed on June 27, 2019 is amended by this Form 4 Amendment to correct a rounding error to the number of shares of Class B Common Stock of Purple Innovation, Inc. and paired Class B Units of Purple Innovation, LLC distributed to holders of Class B Units in InnoHold. Read SEC document |
| December 27, 2018 Filed Dec 31, 2018 23:38 UTC | Purple Innovation, Inc. PRPL · Entity 7764 | OtherClass B Common Stock · Derivative | 2,447,864 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-18-018083 · ownership.xml · derivative · entry 1 InnoHold, LLC · CIK 0001731293 · 10% owner 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 41,623,454 Underlying: Class A Common Stock · 2,447,864 shares Expires not disclosed F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F2 · kind: On December 27, 2018, InnoHold, LLC ("InnoHold") distributed a total of 2,447,864 shares of Class B Common Stock of Purple Innovation, Inc. to two of its members, Terry V. Pearce and Tony M. Pearce. F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.