PRPL

SEC source: 0000899243-22-012963 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 30,927,798

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.25 to $6.60, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 21,314,984; 3,133,449; and 6,479,365 shares of Common Stock, respectively.

SEC source: 0000899243-22-012649 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 30,277,798

F1 · kind: Purchase in an underwritten offering.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 20,816,240; 3,133,449; and 6,328,109 shares of Common Stock, respectively.

SEC source: 0001213900-22-015826 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires 2027-03-25

F2 · derivative.exercise_date: The Employee Stock Options vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023.

SEC source: 0001213900-22-015826 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

SEC source: 0001213900-22-018138 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,936

Underlying: Class A Common Stock · 23,808 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the "Amended and Restated Employment Agreement"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the "Amended and Restated Employment Agreement"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur.

F2 · balance_after: This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the "Amended and Restated Employment Agreement"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur.

SEC source: 0001213900-22-018923 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires 2027-03-25

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

SEC source: 0001213900-22-018923 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

SEC source: 0001213900-22-032563 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires 2027-03-25

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F2 · derivative.exercise_date: The Employee Stock Options vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023.

SEC source: 0001213900-22-032563 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

SEC source: 0001213900-23-020272 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires 2027-03-25

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F3 · balance_after: This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules of the March 25, 2022, grant were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 111,470 of the Restricted Stock Units and 111,470 of the Employee Stock Options will vest on March 25, 2023.

SEC source: 0001213900-23-020272 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F3 · balance_after: This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules of the March 25, 2022, grant were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 111,470 of the Restricted Stock Units and 111,470 of the Employee Stock Options will vest on March 25, 2023.

SEC source: 0001213900-22-013228 · ownership.xml · derivative · entry 2

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,038

Underlying: Class A Common Stock · 1,018 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On August 11, 2021, the reporting person was granted 3,056 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

F2 · derivative.expiration_date: On August 11, 2021, the reporting person was granted 3,056 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

SEC source: 0001213900-22-013228 · ownership.xml · nonDerivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,718

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-22-013227 · ownership.xml · derivative · entry 3

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,038

Underlying: Class A Common Stock · 1,018 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On August 11, 2021, the reporting person was granted 3,056 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

F2 · derivative.expiration_date: On August 11, 2021, the reporting person was granted 3,056 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

SEC source: 0001213900-22-013227 · ownership.xml · nonDerivative · entry 2

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,645

SEC source: 0001213900-22-013227 · ownership.xml · nonDerivative · entry 1

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,998

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-22-013226 · ownership.xml · nonDerivative · entry 2

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 525

SEC source: 0001213900-22-013226 · ownership.xml · nonDerivative · entry 1

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 804

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-22-029265 · ownership.xml · nonDerivative · entry 1

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 631

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0000899243-22-009747 · doc4.xml · nonDerivative · entry 3

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 23,277,798

F3 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.49 to $7.30, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F4 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 15,890,856; 2,557,483; and 4,829,459 shares of Common Stock, respectively.

SEC source: 0001213900-22-011306 · ownership.xml · nonDerivative · entry 1

ZEPF PAUL J · CIK 0001098819 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,831

F1 · security: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.665 to $6.669, inclusive.

SEC source: 0000899243-22-009747 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 21,817,798

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.83 to $7.65, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F4 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 15,890,856; 2,557,483; and 4,829,459 shares of Common Stock, respectively.

SEC source: 0001213900-22-011098 · ownership.xml · nonDerivative · entry 2

Kiedaisch Gary Alan · CIK 0001731425 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 78,443

SEC source: 0001213900-22-011098 · ownership.xml · nonDerivative · entry 1

Kiedaisch Gary Alan · CIK 0001731425 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,443

SEC source: 0000899243-22-009747 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 18,602,798

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.61 to $7.60, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F4 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 15,890,856; 2,557,483; and 4,829,459 shares of Common Stock, respectively.

SEC source: 0001213900-22-010923 · ownership.xml · nonDerivative · entry 1

ZIER DAWN M. · CIK 0001562083 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,442

SEC source: 0001213900-22-010924 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,744

Underlying: Class A Common Stock · 7,936 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

F2 · derivative.expiration_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

SEC source: 0001213900-22-010924 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,872

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-22-005484 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Acting CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,680

Underlying: Class A Common Stock · 7,936 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

F2 · derivative.expiration_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

SEC source: 0001213900-22-005484 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Acting CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,936

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0000899243-22-000513 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 16,805,253

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.04 to $13.40, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,880,538; 2,557,483; and 3,367,232 shares of Common Stock, respectively.

SEC source: 0000899243-21-050038 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 16,495,253

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.44 to $13.60, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,679,067; 2,448,954; and 3,367,232 shares of Common Stock, respectively.

SEC source: 0000899243-21-049923 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 16,375,253

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.08 to $13.50, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F5 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,679,067; 2,328,954; and 3,367,232 shares of Common Stock, respectively.

SEC source: 0000899243-21-049923 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 16,219,909

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.44 to $14.00, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F5 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,679,067; 2,328,954; and 3,367,232 shares of Common Stock, respectively.

SEC source: 0000899243-21-049068 · doc4.xml · nonDerivative · entry 3

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 15,780,775

F3 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $11.00 to $12.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F4 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,679,067; 1,734,476; and 3,367,232 shares of Common Stock, respectively.

SEC source: 0000899243-21-049068 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 13,019,027

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $10.80 to $11.75, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F4 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,679,067; 1,734,476; and 3,367,232 shares of Common Stock, respectively.

SEC source: 0000899243-21-049068 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 10,114,912

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $9.49 to $10.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F4 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,679,067; 1,734,476; and 3,367,232 shares of Common Stock, respectively.

SEC source: 0001213900-21-066314 · ownership.xml · nonDerivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,700

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $10.43 to $10.49, inclusive.

SEC source: 0001213900-21-065993 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Acting CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,616

Underlying: Class A Common Stock · 47,616 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-21-067008 · ownership.xml · derivative · entry 2

NUSSBAUM BENNETT · CIK 0001260972 · Interim CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,000

Underlying: Class A Common Stock · 20,000 shares

Expires not disclosed

F2 · derivative.exercise_date: If Mr. Nussbaum remains in continuous service with the Company through August 19, 2022, the Company will make cash payments to Mr. Nussbaum equal, in the aggregate, to the product of (a) the excess of the closing price of the Company's Class A Common Stock on August 19, 2022 over 12.6008 multiplied by (b) 20,000. Such cash payments will be paid in equal installments over twelve months.

F2 · derivative.expiration_date: If Mr. Nussbaum remains in continuous service with the Company through August 19, 2022, the Company will make cash payments to Mr. Nussbaum equal, in the aggregate, to the product of (a) the excess of the closing price of the Company's Class A Common Stock on August 19, 2022 over 12.6008 multiplied by (b) 20,000. Such cash payments will be paid in equal installments over twelve months.

SEC source: 0001213900-21-059025 · ownership.xml · derivative · entry 2

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,128

Underlying: Class A Common Stock · 12,128 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after October 25, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on October 25, 2024.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after October 25, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on October 25, 2024.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after October 25, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on October 25, 2024.

SEC source: 0001213900-21-059025 · ownership.xml · derivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,531

Underlying: Class A Common Stock · 6,531 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on October 25, 2022; one-third on October 25, 2023; and one-third on October 25, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on October 25, 2022; one-third on October 25, 2023; and one-third on October 25, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on October 25, 2022; one-third on October 25, 2023; and one-third on October 25, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001013762-21-000023 · ownership.xml · derivative · entry 2

Megibow Joseph B · CIK 0001703013 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 179,340

Underlying: Class A Common Stock · 179,340 shares

Expires 2026-10-01

F2 · derivative.exercise_date: 25% of the options granted vest and become exercisable on October 1, 2022. The remaining 75% of the options will vest and become exercisable in monthly installments on the first day of each calendar month beginning on November 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

SEC source: 0001213900-21-067008 · ownership.xml · derivative · entry 1

NUSSBAUM BENNETT · CIK 0001260972 · Interim CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,000

Underlying: Class A Common Stock · 20,000 shares

Expires not disclosed

F1 · derivative.exercise_date: If the volume weighted average price of the Company's Class A Common Stock during the 30 trading days immediately preceding August 19, 2022, or the earlier termination date of Mr. Nussbaum's service with the Company without cause, is in excess of $26.00 per share, the Company will make a cash payment to Mr. Nussbaum in an amount equal to the product of (a) the increase in the volume weighted average price of the Company's Class A Common Stock from $26.00 per share up to a maximum of $36.00 per share multiplied by (b) 20,000.

F1 · derivative.expiration_date: If the volume weighted average price of the Company's Class A Common Stock during the 30 trading days immediately preceding August 19, 2022, or the earlier termination date of Mr. Nussbaum's service with the Company without cause, is in excess of $26.00 per share, the Company will make a cash payment to Mr. Nussbaum in an amount equal to the product of (a) the increase in the volume weighted average price of the Company's Class A Common Stock from $26.00 per share up to a maximum of $36.00 per share multiplied by (b) 20,000.

SEC source: 0001213900-21-046551 · ownership.xml · derivative · entry 2

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,675

Underlying: Class A Common Stock · 5,675 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

SEC source: 0001213900-21-046551 · ownership.xml · derivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,056

Underlying: Class A Common Stock · 3,056 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-21-046550 · ownership.xml · derivative · entry 2

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,675

Underlying: Class A Common Stock · 5,675 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

SEC source: 0001213900-21-046550 · ownership.xml · derivative · entry 1

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,056

Underlying: Class A Common Stock · 3,056 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-21-046552 · ownership.xml · derivative · entry 2

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,480

Underlying: Class A Common Stock · 4,480 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.

SEC source: 0001213900-21-046552 · ownership.xml · derivative · entry 1

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,412

Underlying: Class A Common Stock · 2,412 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.