PRPL

SEC source: 0001213900-22-031710 · ownership.xml · derivative · entry 2

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 70,043

Underlying: Class A Common Stock · 70,043 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after June 6, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on June 6, 2025.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after June 6, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on June 6, 2025.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after June 6, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on June 6, 2025.

SEC source: 0001213900-22-031710 · ownership.xml · derivative · entry 1

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,715

Underlying: Class A Common Stock · 37,715 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-half of the remainder on June 6, 2024; and the balance on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-half of the remainder on June 6, 2024; and the balance on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-half of the remainder on June 6, 2024; and the balance on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-22-031211 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires 2027-03-25

F2 · derivative.exercise_date: One-third of the Employee Stock Options will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025.

SEC source: 0001213900-22-031211 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-22-032562 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires 2027-03-25

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F2 · derivative.exercise_date: One-third of the Employee Stock Options will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025.

SEC source: 0001213900-22-032562 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-020273 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,530

Underlying: Class A Common Stock · 93,530 shares

Expires 2027-03-25

F2 · derivative.exercise_date: This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 55,196 of the Restricted Stock Units and 55,196 of the Employee Stock Options will vest on March 25, 2023, and 38,334 of the Restricted Stock Units and 38,334 of the Employee Stock Options will vest on March 25, 2024.

F3 · balance_after: This amended report also corrects administrative errors in column 9 of Table II, which had incorrectly stated the Number of Derivative Securities Beneficially Owned Following the Reported Transactions as 205,000 Restricted Stock Units and 205,000 Employee Stock Options. This amendment corrects those amounts to 93,530 each for the Restricted Stock Units and the Employee Stock Options.

SEC source: 0001213900-23-020273 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,530

Underlying: Class A Common Stock · 93,530 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F3 · balance_after: This amended report also corrects administrative errors in column 9 of Table II, which had incorrectly stated the Number of Derivative Securities Beneficially Owned Following the Reported Transactions as 205,000 Restricted Stock Units and 205,000 Employee Stock Options. This amendment corrects those amounts to 93,530 each for the Restricted Stock Units and the Employee Stock Options.

SEC source: 0001213900-22-030819 · ownership.xml · derivative · entry 6

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,381

Underlying: Class A Common Stock · 268 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On May 28, 2021, the reporting person was granted 12,865 Restricted Stock Units, 25% of the restricted stock units granted vesting on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

F2 · derivative.expiration_date: On May 28, 2021, the reporting person was granted 12,865 Restricted Stock Units, 25% of the restricted stock units granted vesting on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

SEC source: 0001213900-22-030819 · ownership.xml · nonDerivative · entry 4

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,359

SEC source: 0001213900-22-030819 · ownership.xml · nonDerivative · entry 3

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,435

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-22-030819 · ownership.xml · derivative · entry 5

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,649

Underlying: Class A Common Stock · 3,216 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On May 28, 2021, the reporting person was granted 12,865 Restricted Stock Units, 25% of the restricted stock units granted vesting on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

F2 · derivative.expiration_date: On May 28, 2021, the reporting person was granted 12,865 Restricted Stock Units, 25% of the restricted stock units granted vesting on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

SEC source: 0001213900-22-030819 · ownership.xml · nonDerivative · entry 2

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,167

SEC source: 0001213900-22-030819 · ownership.xml · nonDerivative · entry 1

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,216

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-22-030316 · ownership.xml · derivative · entry 2

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,341

Underlying: Class A Common Stock · 26,341 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

SEC source: 0001213900-22-030316 · ownership.xml · derivative · entry 1

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,024

Underlying: Class A Common Stock · 20,024 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-22-030319 · ownership.xml · derivative · entry 2

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,254

Underlying: Class A Common Stock · 25,254 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

SEC source: 0001213900-22-030319 · ownership.xml · derivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,198

Underlying: Class A Common Stock · 19,198 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-22-030339 · ownership.xml · derivative · entry 2

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,164

Underlying: Class A Common Stock · 19,948 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

SEC source: 0001213900-22-030339 · ownership.xml · derivative · entry 1

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,164

Underlying: Class A Common Stock · 15,164 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-22-030327 · ownership.xml · derivative · entry 2

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,090

Underlying: Class A Common Stock · 42,090 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

SEC source: 0001213900-22-030327 · ownership.xml · derivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,996

Underlying: Class A Common Stock · 31,996 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-23-019839 · ownership.xml · derivative · entry 2

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,037

Underlying: Class A Common Stock · 9,037 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2025.

SEC source: 0001213900-23-019839 · ownership.xml · derivative · entry 1

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,758

Underlying: Class A Common Stock · 12,758 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0000899243-22-019735 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 40,854,130

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.67 to $4.92, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F5 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 30,341,629; 3,133,449; and 7,379,052 shares of Common Stock, respectively.

SEC source: 0000899243-22-019735 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 40,137,850

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.41 to $4.70, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

SEC source: 0001213900-22-029780 · ownership.xml · nonDerivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,000

SEC source: 0000899243-22-019169 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 39,177,456

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.73 to $4.92, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F5 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 28,986,310 ; 3,133,449; and 7,057,697 shares of Common Stock, respectively.

SEC source: 0000899243-22-019169 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 38,727,456

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.73 to $4.92, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F5 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 28,986,310 ; 3,133,449; and 7,057,697 shares of Common Stock, respectively.

SEC source: 0000899243-22-018673 · doc4.xml · nonDerivative · entry 4

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 38,399,456

F4 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.41 to $4.75, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F5 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F6 · ownership.nature: Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F7 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 28,408,017; 3,133,449; and 6,857,990 shares of Common Stock, respectively.

SEC source: 0000899243-22-018673 · doc4.xml · nonDerivative · entry 3

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 37,411,597

F3 · price: The Common Stock was received by Adam Gray ("Gray") in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards received for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. ("CCP").

F5 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F6 · ownership.nature: Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

SEC source: 0000899243-22-018673 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 37,393,650

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.64 to $4.91, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F5 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F6 · ownership.nature: Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

SEC source: 0001213900-22-028372 · ownership.xml · nonDerivative · entry 1

ZEPF PAUL J · CIK 0001098819 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,906

SEC source: 0001213900-22-028369 · ownership.xml · nonDerivative · entry 1

ZIER DAWN M. · CIK 0001562083 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,389

SEC source: 0001213900-22-028370 · ownership.xml · nonDerivative · entry 1

DICAMILLO GARY T · CIK 0001184987 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,083

SEC source: 0001213900-22-028373 · ownership.xml · nonDerivative · entry 1

HOLLINGSWORTH CLAUDIA · CIK 0001216702 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Shares owned by i2CEO, LLC; see footnote

Disclosed balance after: 41,833

F1 · ownership.nature: As the sole member of i2CEO, LLC, Ms. Hollingsworth has voting and investment control over and may be considered the beneficial owner of all stock owned by i2CEO, LLC.

SEC source: 0001213900-22-028334 · ownership.xml · nonDerivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,000

SEC source: 0001213900-22-028374 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,920

SEC source: 0000899243-22-018673 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 37,110,072

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.26 to $4.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F5 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F6 · ownership.nature: Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

SEC source: 0000899243-22-018141 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 35,026,725

F2 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.41 to $4.50, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F5 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 25,413,911; 3,133,449; and 6,479,365 shares of Common Stock, respectively.

SEC source: 0001213900-22-027309 · ownership.xml · nonDerivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,000

SEC source: 0000899243-22-018141 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 34,606,725

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $3.17 to $4.10, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

F3 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F5 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 25,413,911; 3,133,449; and 6,479,365 shares of Common Stock, respectively.

SEC source: 0001213900-22-028000 · ownership.xml · derivative · entry 2

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,749

Underlying: Class A Common Stock · 54,749 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after May 12, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on May 12, 2025.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after May 12, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on May 12, 2025.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after May 12, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on May 12, 2025.

SEC source: 0001213900-22-028000 · ownership.xml · derivative · entry 1

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,480

Underlying: Class A Common Stock · 29,480 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on May 12, 2023; one-third on May 12, 2024; and one-third on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on May 12, 2023; one-third on May 12, 2024; and one-third on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on May 12, 2023; one-third on May 12, 2024; and one-third on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-22-018145 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 7,936 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.exercise_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company.

F2 · derivative.expiration_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company.

F2 · balance_after: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company.

SEC source: 0001213900-22-018145 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,808

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

SEC source: 0001213900-22-017799 · ownership.xml · nonDerivative · entry 2

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,552

SEC source: 0001213900-22-017799 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,343

SEC source: 0001213900-22-028262 · ownership.xml · nonDerivative · entry 2

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,973

F1 · balance_after: Due to administrative errors in the original report and carried over from other previous reports, the original report overstated the Amount of Securities Beneficially Owned Following Reported Transaction held by the reporting person. This amended report states the correct Amount of Securities Beneficially Owned Following Reported Transaction.

SEC source: 0001213900-22-028262 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,764

F1 · balance_after: Due to administrative errors in the original report and carried over from other previous reports, the original report overstated the Amount of Securities Beneficially Owned Following Reported Transaction held by the reporting person. This amended report states the correct Amount of Securities Beneficially Owned Following Reported Transaction.