PRPL

SEC source: 0001213900-24-090764 · ownership.xml · derivative · entry 2

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,177 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on October 25, 2022; one-half of the remainder on October 25, 2023; and the balance on October 25, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on October 25, 2022; one-half of the remainder on October 25, 2023; and the balance on October 25, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-090764 · ownership.xml · nonDerivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 46,787

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-25-009096 · ownership.xml · nonDerivative · entry 2

Peterson Douglas Scott · CIK 0001507608 · Director

10b5-1 filing: No plan indicated

Ownership: Indirect · Scott and Christina Peterson 101 Trust

Disclosed balance after: 3,210,931

F1 · ownership.direct: On October 9, 2024, the reporting person transferred 31,765 shares of Class A Common Stock to the Scott and Christina Peterson 101 Trust for no consideration.

F3 · ownership.direct: Due to an administrative error, the Form 3 filed for the reporting person on June 16, 2023, inadvertently understated the number of shares of Class A Common Stock beneficially owned by the reporting person in the Scott and Christina Peterson 101 Trust as of that date by 1 share. Such share was also omitted from three Form 4s filed by the reporting person after his original Form 3 was filed. This error has been corrected on this Form 4.

F4 · ownership.nature: Mr. Peterson is the Grantor of the Scott and Christina Peterson 101 Trust and has investment control over and may be considered the beneficial owner of all stock owned by the Scott and Christina Peterson 101 Trust.

SEC source: 0001213900-25-009096 · ownership.xml · nonDerivative · entry 1

Peterson Douglas Scott · CIK 0001507608 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · ownership.direct: On October 9, 2024, the reporting person transferred 31,765 shares of Class A Common Stock to the Scott and Christina Peterson 101 Trust for no consideration.

SEC source: 0001213900-24-057331 · ownership.xml · nonDerivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 663,669

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions on June 28, 2024, at prices ranging from $1.0109 to $1.04, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

SEC source: 0001213900-24-057331 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 524,835

SEC source: 0001213900-24-057331 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 514,730

SEC source: 0001213900-24-054751 · ownership.xml · derivative · entry 1

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 19,728

Underlying: Class A Common Stock · 19,728 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054745 · ownership.xml · derivative · entry 1

Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 72,347

Underlying: Class A Common Stock · 72,347 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054746 · ownership.xml · derivative · entry 1

Krausz Keira · CIK 0001569574 · Chief Marketing Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 56,069

Underlying: Class A Common Stock · 56,069 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054753 · ownership.xml · derivative · entry 1

McDermott Tricia · CIK 0001722483 · Chief Legal Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 51,245

Underlying: Class A Common Stock · 51,245 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054752 · ownership.xml · derivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,643

Underlying: Class A Common Stock · 50,643 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054749 · ownership.xml · derivative · entry 1

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,643

Underlying: Class A Common Stock · 50,643 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054748 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 241,157

Underlying: Class A Common Stock · 241,157 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054747 · ownership.xml · derivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 40,755

Underlying: Class A Common Stock · 40,755 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-054744 · ownership.xml · derivative · entry 1

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 63,303

Underlying: Class A Common Stock · 63,303 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-050526 · ownership.xml · derivative · entry 2

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,572

Underlying: Class A Common Stock · 12,572 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-050526 · ownership.xml · nonDerivative · entry 1

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 177,836.55

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-042901 · ownership.xml · derivative · entry 2

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,827

Underlying: Class A Common Stock · 9,827 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units. The Restricted Stock Units vest in three annual installments; one-third on May 12, 2023; one-half of the remainder on May 12, 2024; and the remainder on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units. The Restricted Stock Units vest in three annual installments; one-third on May 12, 2023; one-half of the remainder on May 12, 2024; and the remainder on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units. The Restricted Stock Units vest in three annual installments; one-third on May 12, 2023; one-half of the remainder on May 12, 2024; and the remainder on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-042901 · ownership.xml · nonDerivative · entry 1

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 30,888

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-025773 · ownership.xml · derivative · entry 4

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 166,667

Underlying: Class A Common Stock · 128,333 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F3 · derivative.exercise_date: On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 128,333 restricted stock units vested on March 25, 2024.

F3 · derivative.expiration_date: On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 128,333 restricted stock units vested on March 25, 2024.

SEC source: 0001213900-24-025773 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 38,334 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 38,334 restricted stock units vested on March 25, 2024.

F2 · derivative.expiration_date: On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 38,334 restricted stock units vested on March 25, 2024.

SEC source: 0001213900-24-025773 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 463,669

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-025773 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 335,336

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-025774 · ownership.xml · nonDerivative · entry 1

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 16,874

SEC source: 0001213900-24-024007 · ownership.xml · derivative · entry 10

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 0 shares

Expires not disclosed

F5 · derivative.exercise_price: On August 11, 2021, the Company granted Performance Stock Units that could vest on March 15, 2024, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

F5 · derivative.exercise_date: On August 11, 2021, the Company granted Performance Stock Units that could vest on March 15, 2024, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

F5 · derivative.expiration_date: On August 11, 2021, the Company granted Performance Stock Units that could vest on March 15, 2024, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

SEC source: 0001213900-24-024007 · ownership.xml · derivative · entry 9

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,584

Underlying: Class A Common Stock · 6,291 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F4 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F4 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-024007 · ownership.xml · derivative · entry 8

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,253

Underlying: Class A Common Stock · 4,253 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F3 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F3 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-024007 · ownership.xml · derivative · entry 7

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 632 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-half of the remainder on March 15, 2023; and the balance on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-half of the remainder on March 15, 2023; and the balance on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-half of the remainder on March 15, 2023; and the balance on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-024007 · ownership.xml · nonDerivative · entry 6

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,874

SEC source: 0001213900-24-024007 · ownership.xml · nonDerivative · entry 5

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,032

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-024007 · ownership.xml · nonDerivative · entry 4

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 8,741

SEC source: 0001213900-24-024007 · ownership.xml · nonDerivative · entry 3

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,200

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-024007 · ownership.xml · nonDerivative · entry 2

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,947

SEC source: 0001213900-24-024007 · ownership.xml · nonDerivative · entry 1

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,147

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-024004 · ownership.xml · derivative · entry 3

Krausz Keira · CIK 0001569574 · Chief Marketing Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 23,290

Underlying: Class A Common Stock · 11,644 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-024004 · ownership.xml · nonDerivative · entry 2

Krausz Keira · CIK 0001569574 · Chief Marketing Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,829

SEC source: 0001213900-24-024004 · ownership.xml · nonDerivative · entry 1

Krausz Keira · CIK 0001569574 · Chief Marketing Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,644

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-024005 · ownership.xml · derivative · entry 6

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,999

Underlying: Class A Common Stock · 11,499 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F3 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F3 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-024005 · ownership.xml · derivative · entry 5

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,666

Underlying: Class A Common Stock · 10,665 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-024005 · ownership.xml · nonDerivative · entry 4

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 44,610

SEC source: 0001213900-24-024005 · ownership.xml · nonDerivative · entry 3

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,020

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-024005 · ownership.xml · nonDerivative · entry 2

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 36,521

SEC source: 0001213900-24-024005 · ownership.xml · nonDerivative · entry 1

Roddy Jack · CIK 0001677779 · Chief People Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 39,684

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-024001 · ownership.xml · derivative · entry 3

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 18,372

Underlying: Class A Common Stock · 9,185 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-024001 · ownership.xml · nonDerivative · entry 2

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 45,461

SEC source: 0001213900-24-024001 · ownership.xml · nonDerivative · entry 1

KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,612

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-023719 · ownership.xml · derivative · entry 2

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 28,194

Underlying: Class A Common Stock · 14,096 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

SEC source: 0001213900-24-023719 · ownership.xml · nonDerivative · entry 1

HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 165,264.55

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

SEC source: 0001213900-24-023720 · ownership.xml · derivative · entry 2

HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,470

Underlying: Class A Common Stock · 11,235 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.