Last 12 months
Inside the activity.
1 purchase rows · 0 sale rows
Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.Monthly counts
| Month | Purchases | Sales |
|---|---|---|
| Nov 2025 | 0 | 0 |
| Dec 2025 | 0 | 0 |
| Jan 2026 | 0 | 0 |
| Feb 2026 | 0 | 0 |
| Mar 2026 | 0 | 0 |
| Apr 2026 | 0 | 0 |
| May 2026 | 1 | 0 |
| Jun 2026 | 0 | 0 |
| Jul 2026 | 0 | 0 |
| Aug 2026 | 0 | 0 |
| Sep 2026 | 0 | 0 |
| Oct 2026 | 0 | 0 |
Latest available
Insider transactions
Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Owner / reported role | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| May 04, 2026 Filed May 6, 2026 14:57 UTC |
Lucian Robert GerardChief Financial Officer
|
PurchaseClass A Common Stock | 60,000 | $0.49 | $29,436.00 |
DisclosureSEC source: 0001213900-26-052631 · ownership.xml · nonDerivative · entry 1 Lucian Robert Gerard · CIK 0001860115 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 60,000 F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $0.4839 to $0.4998, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1). Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 6,576 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-039306 · ownership.xml · derivative · entry 2 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 6,576 Underlying: Class A Common Stock · 6,576 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Exercise / conversionClass A Common Stock | 6,576 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-039306 · ownership.xml · nonDerivative · entry 1 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 41,007 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 24,116 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-039302 · ownership.xml · derivative · entry 3 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 24,115 Underlying: Class A Common Stock · 24,116 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Tax withholdingClass A Common Stock | 7,079 | $0.66 | $4,680.63 |
DisclosureSEC source: 0001213900-26-039302 · ownership.xml · nonDerivative · entry 2 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 95,432 Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Exercise / conversionClass A Common Stock | 24,116 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-039302 · ownership.xml · nonDerivative · entry 1 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 102,511 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 16,881 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-039303 · ownership.xml · derivative · entry 2 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 16,881 Underlying: Class A Common Stock · 16,881 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Exercise / conversionClass A Common Stock | 16,881 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-039303 · ownership.xml · nonDerivative · entry 1 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 96,947 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 21,101 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-039304 · ownership.xml · derivative · entry 2 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 21,101 Underlying: Class A Common Stock · 21,101 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Exercise / conversionClass A Common Stock | 21,101 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-039304 · ownership.xml · nonDerivative · entry 1 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 260,804.55 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
KERBY JEFFERY SCOTTChief of Owned Retail
|
Exercise / conversionRestricted Stock Units · Derivative | 13,585 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-039305 · ownership.xml · derivative · entry 3 KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 13,585 Underlying: Class A Common Stock · 13,585 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
KERBY JEFFERY SCOTTChief of Owned Retail
|
Tax withholdingClass A Common Stock | 3,920 | $0.66 | $2,591.90 |
DisclosureSEC source: 0001213900-26-039305 · ownership.xml · nonDerivative · entry 2 KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 76,643 Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
KERBY JEFFERY SCOTTChief of Owned Retail
|
Exercise / conversionClass A Common Stock | 13,585 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-039305 · ownership.xml · nonDerivative · entry 1 KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 80,563 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
DeMartini RobertDirector · Chief Executive Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 80,386 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-039300 · ownership.xml · derivative · entry 3 DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 80,385 Underlying: Class A Common Stock · 80,386 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
DeMartini RobertDirector · Chief Executive Officer
|
Tax withholdingClass A Common Stock | 23,192 | $0.66 | $15,334.55 |
DisclosureSEC source: 0001213900-26-039300 · ownership.xml · nonDerivative · entry 2 DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 976,928 Read SEC document |
| March 31, 2026 Filed Apr 2, 2026 20:00 UTC |
DeMartini RobertDirector · Chief Executive Officer
|
Exercise / conversionClass A Common Stock | 80,386 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-039300 · ownership.xml · nonDerivative · entry 1 DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 1,000,120 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Disposition to issuerPerformance Stock Units · Derivative | 18,875 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029043 · ownership.xml · derivative · entry 3 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 0 shares Expires not disclosed F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F3 · derivative.exercise_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. F3 · derivative.expiration_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 6,292 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029043 · ownership.xml · derivative · entry 2 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 6,292 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Exercise / conversionClass A Common Stock | 6,292 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-029043 · ownership.xml · nonDerivative · entry 1 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 34,431 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
DeMartini RobertDirector · Chief Executive Officer
|
Exercise / conversionPerformance Stock Units · Derivative | 314,943 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029045 · ownership.xml · derivative · entry 4 DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 0 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F3 · derivative.exercise_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. F3 · derivative.expiration_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
DeMartini RobertDirector · Chief Executive Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 56,529 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029045 · ownership.xml · derivative · entry 3 DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 56,529 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
DeMartini RobertDirector · Chief Executive Officer
|
Tax withholdingClass A Common Stock | 16,309 | $0.71 | $11,515.78 |
DisclosureSEC source: 0001213900-26-029045 · ownership.xml · nonDerivative · entry 2 DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 919,734 Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
DeMartini RobertDirector · Chief Executive Officer
|
Exercise / conversionClass A Common Stock | 56,529 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-029045 · ownership.xml · nonDerivative · entry 1 DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 936,043 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Disposition to issuerPerformance Stock Units · Derivative | 78,539 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029046 · ownership.xml · derivative · entry 3 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 0 shares Expires not disclosed F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F3 · derivative.exercise_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. F3 · derivative.expiration_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 14,097 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029046 · ownership.xml · derivative · entry 2 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 14,097 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Exercise / conversionClass A Common Stock | 14,097 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-029046 · ownership.xml · nonDerivative · entry 1 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 239,703.55 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
KERBY JEFFERY SCOTTChief of Owned Retail
|
Disposition to issuerPerformance Stock Units · Derivative | 51,178 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029044 · ownership.xml · derivative · entry 4 KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 0 shares Expires not disclosed F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F3 · derivative.exercise_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. F3 · derivative.expiration_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
KERBY JEFFERY SCOTTChief of Owned Retail
|
Exercise / conversionRestricted Stock Units · Derivative | 9,186 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029044 · ownership.xml · derivative · entry 3 KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 9,186 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
KERBY JEFFERY SCOTTChief of Owned Retail
|
Tax withholdingClass A Common Stock | 2,651 | $0.71 | $1,871.87 |
DisclosureSEC source: 0001213900-26-029044 · ownership.xml · nonDerivative · entry 2 KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 66,978 Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
KERBY JEFFERY SCOTTChief of Owned Retail
|
Exercise / conversionClass A Common Stock | 9,186 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-029044 · ownership.xml · nonDerivative · entry 1 KERBY JEFFERY SCOTT · CIK 0001962555 · Chief of Owned Retail 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 69,629 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Exercise / conversionPerformance Stock Units · Derivative | 62,595 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029041 · ownership.xml · derivative · entry 3 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 0 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F3 · derivative.exercise_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. F3 · derivative.expiration_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 11,235 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029041 · ownership.xml · derivative · entry 2 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 11,235 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 15, 2026 Filed Mar 17, 2026 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Exercise / conversionClass A Common Stock | 11,235 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-029041 · ownership.xml · nonDerivative · entry 1 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 80,066 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 14, 2026 Filed Mar 17, 2026 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 43,210 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-26-029042 · ownership.xml · derivative · entry 3 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 43,210 Underlying: Class A Common Stock · 43,210 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 14, 2026 Filed Mar 17, 2026 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Tax withholdingClass A Common Stock | 12,683 | $0.71 | $8,955.47 |
DisclosureSEC source: 0001213900-26-029042 · ownership.xml · nonDerivative · entry 2 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 78,395 Read SEC document |
| March 14, 2026 Filed Mar 17, 2026 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Exercise / conversionClass A Common Stock | 43,210 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-26-029042 · ownership.xml · nonDerivative · entry 1 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 91,078 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| June 06, 2025 Filed Jun 6, 2025 20:01 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Disposition to issuerPerformance Stock Units · Derivative | 70,043 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-25-052082 · ownership.xml · derivative · entry 3 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 0 shares Expires not disclosed F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F3 · derivative.exercise_date: On June 6, 2022, the Company granted Performance Stock Units that could vest on June 6, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. F3 · derivative.expiration_date: On June 6, 2022, the Company granted Performance Stock Units that could vest on June 6, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. Read SEC document |
| June 06, 2025 Filed Jun 6, 2025 20:01 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 12,572 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-25-052082 · ownership.xml · derivative · entry 2 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 12,572 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| June 06, 2025 Filed Jun 6, 2025 20:01 UTC |
HAYNOR ERIC SCOTTChief Operating Officer
|
Exercise / conversionClass A Common Stock | 12,572 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-25-052082 · ownership.xml · nonDerivative · entry 1 HAYNOR ERIC SCOTT · CIK 0001933097 · Chief Operating Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 225,606.55 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| May 12, 2025 Filed May 12, 2025 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Disposition to issuerPerformance Stock Units · Derivative | 54,749 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-25-042010 · ownership.xml · derivative · entry 3 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 54,749 shares Expires not disclosed F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F3 · derivative.exercise_date: On May 12, 2022, the Company granted Performance Stock Units that could vest on May 12, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. F3 · derivative.expiration_date: On May 12, 2022, the Company granted Performance Stock Units that could vest on May 12, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. Read SEC document |
| May 12, 2025 Filed May 12, 2025 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 9,827 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-25-042010 · ownership.xml · derivative · entry 2 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 9,827 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units. The Restricted Stock Units vest in three annual installments; one-third on May 12, 2023; one-half of the remainder on May 12, 2024; and the remainder on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units. The Restricted Stock Units vest in three annual installments; one-third on May 12, 2023; one-half of the remainder on May 12, 2024; and the remainder on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| May 12, 2025 Filed May 12, 2025 20:00 UTC |
HUTCHINGS JEFFREY LAYNEChief Innovation Officer
|
Exercise / conversionClass A Common Stock | 9,827 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-25-042010 · ownership.xml · nonDerivative · entry 1 HUTCHINGS JEFFREY LAYNE · CIK 0001925286 · Chief Innovation Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 68,831 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| May 02, 2025 Filed May 6, 2025 16:20 UTC |
Coliseum Capital Management, LLCDirector · 10% owner
Coliseum Capital, LLCDirector · 10% owner
COLISEUM CAPITAL PARTNERS, L.P.Director · 10% owner
Coliseum Capital Co-Invest III, L.P.Director · 10% owner
Gray AdamDirector · 10% owner
Shackelton Christopher SDirector · 10% owner
|
GrantWarrant · Derivative | 6,557,377 | Not disclosed Strike: $1.50 | Not disclosed |
DisclosureSEC source: 0000950170-25-064506 · ownership.xml · derivative · entry 1 Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner Gray Adam · CIK 0001454123 · Director · 10% owner Shackelton Christopher S · CIK 0001430708 · Director · 10% owner Joint disclosure: these amounts are not allocated separately to each reporting owner. 10b5-1 filing: No plan indicated Ownership: Indirect · See footnote Disclosed balance after: 26,229,508 Underlying: Class A Common Stock · 6,557,377 shares Expires 2035-03-12 F1 · kind: Pursuant to that certain Second Amendment to the Amended and Restated Credit Agreement, dated as of May 2, 2025, the Issuer issued the Warrants to certain of the Reporting Persons as partial consideration for a loan made to a subsidiary of Issuer, of which an aggregate amount of $20,000,000 was made by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the "Separate Account"). F1 · price: Pursuant to that certain Second Amendment to the Amended and Restated Credit Agreement, dated as of May 2, 2025, the Issuer issued the Warrants to certain of the Reporting Persons as partial consideration for a loan made to a subsidiary of Issuer, of which an aggregate amount of $20,000,000 was made by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the "Separate Account"). F2 · derivative.underlying_shares: As a result of the transaction reported herein, CCP directly owns 21,499,596 Warrants and the Separate Account directly owns 4,729,912 Warrants. F3 · derivative.underlying_shares: Each Warrant entitles the holder to purchase one share of the Issuer's Class A common stock ("Class A Common Stock") at a price of $1.50 per share, subject to adjustment. The Warrants are subject to a contractual limitation such that a holder of the Warrants will not have the right to exercise its Warrants, to the extent that after giving effect to such exercise, the holder (together with its affiliates) would beneficially own in excess of 49.9% of the shares of Class A Common Stock outstanding immediately after giving effect to such exercise. As of the date of this Form 4, based on 108,221,494 shares of Class A Common Stock outstanding as of May 2, 2025, as reported in the Issuer's Form 10-Q filed with the Securities and Exchange Commission on May 6, 2025, the Warrants could be exercised for an aggregate of 14,276,618 shares of Class A Common Stock. F2 · ownership.nature: As a result of the transaction reported herein, CCP directly owns 21,499,596 Warrants and the Separate Account directly owns 4,729,912 Warrants. F4 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Coliseum Capital Co-Invest III, L.P. ("CCC III") is an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. Read SEC document |
| March 31, 2025 Filed Apr 2, 2025 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 6,576 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-25-027983 · ownership.xml · derivative · entry 3 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 13,152 Underlying: Class A Common Stock · 6,576 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2025 Filed Apr 2, 2025 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Tax withholdingClass A Common Stock | 2,249 | $0.76 | $1,707.44 |
DisclosureSEC source: 0001213900-25-027983 · ownership.xml · nonDerivative · entry 2 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 28,139 Read SEC document |
| March 31, 2025 Filed Apr 2, 2025 16:00 UTC |
Ulrich George TurnerPrincipal Accounting Officer
|
Exercise / conversionClass A Common Stock | 6,576 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-25-027983 · ownership.xml · nonDerivative · entry 1 Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 30,388 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 31, 2025 Filed Apr 2, 2025 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 24,116 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-25-027980 · ownership.xml · derivative · entry 3 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 48,231 Underlying: Class A Common Stock · 24,116 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
| March 31, 2025 Filed Apr 2, 2025 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Tax withholdingClass A Common Stock | 6,970 | $0.76 | $5,291.62 |
DisclosureSEC source: 0001213900-25-027980 · ownership.xml · nonDerivative · entry 2 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 47,868 Read SEC document |
| March 31, 2025 Filed Apr 2, 2025 16:00 UTC |
Vogensen Todd E.Chief Financial Officer
|
Exercise / conversionClass A Common Stock | 24,116 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001213900-25-027980 · ownership.xml · nonDerivative · entry 1 Vogensen Todd E. · CIK 0001612135 · Chief Financial Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 54,838 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Read SEC document |
| March 31, 2025 Filed Apr 2, 2025 20:00 UTC |
Roddy JackChief People Officer
|
Exercise / conversionRestricted Stock Units · Derivative | 16,881 | $0.00 | $0.00 |
DisclosureSEC source: 0001213900-25-027982 · ownership.xml · derivative · entry 2 Roddy Jack · CIK 0001677779 · Chief People Officer 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 33,762 Underlying: Class A Common Stock · 16,881 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.