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Nasdaq · USD

GSHD

Goosehead Insurance, Inc.

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4370
SEC CIK
0001726978
Parsed reports
1,236

Last 12 months

Inside the activity.

19 purchase rows · 36 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202520
Dec 202502
Jan 202600
Feb 202610
Mar 202600
Apr 202602
May 202659
Jun 202600
Jul 2026107
Aug 2026016
Sep 202610
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
January 28, 2021 Filed Feb 14, 2022 20:32 UTC
Romney Lanni10% owner · Member of 10% owner group
GiftLLC Units in Goosehead Financial, LLC · Derivative 82,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000019 · wf-form5_164487073525413.xml · derivative · entry 4

Romney Lanni · CIK 0001737762 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · Nathan Romney 2021 Family Trust

Disclosed balance after: 82,500

Underlying: Class A Common Stock · 82,500 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
January 28, 2021 Filed Feb 14, 2022 20:32 UTC
Romney Lanni10% owner · Member of 10% owner group
GiftLLC Units in Goosehead Financial, LLC · Derivative 82,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000019 · wf-form5_164487073525413.xml · derivative · entry 3

Romney Lanni · CIK 0001737762 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 202,791

Underlying: Class A Common Stock · 82,500 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
January 28, 2021 Filed Feb 14, 2022 20:32 UTC
Romney Lanni10% owner · Member of 10% owner group
GiftClass A Common Stock 82,500 $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000019 · wf-form5_164487073525413.xml · nonDerivative · entry 2

Romney Lanni · CIK 0001737762 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · Nathan Romney 2021 Family Trust

Disclosed balance after: 82,500

F1 · kind: This transaction involved a gift by the reporting person to the Nathan Romney 2021 Family Trust.

Read SEC document
January 28, 2021 Filed Feb 14, 2022 20:32 UTC
Romney Lanni10% owner · Member of 10% owner group
GiftClass B Common Stock 82,500 $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000019 · wf-form5_164487073525413.xml · nonDerivative · entry 1

Romney Lanni · CIK 0001737762 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 202,791

F1 · kind: This transaction involved a gift by the reporting person to the Nathan Romney 2021 Family Trust.

Read SEC document
January 26, 2021 Filed Feb 14, 2022 15:33 UTC
Ryan Langston 2021 Family Trust10% owner · Member of 10% owner group
GiftLLC Units in Goosehead Financial, LLC · Derivative 82,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000021 · wf-form5_164487076907343.xml · derivative · entry 2

Ryan Langston 2021 Family Trust · CIK 0001849883 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,500

Underlying: Class A Common Stock · 82,500 shares

Expires not disclosed

F1 · derivative.exercise_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F1 · derivative.expiration_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

Read SEC document
January 26, 2021 Filed Feb 14, 2022 15:33 UTC
Ryan Langston 2021 Family Trust10% owner · Member of 10% owner group
GiftClass B Common Stock 82,500 $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000021 · wf-form5_164487076907343.xml · nonDerivative · entry 1

Ryan Langston 2021 Family Trust · CIK 0001849883 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,500

Read SEC document
January 26, 2021 Filed Feb 14, 2022 20:31 UTC
Langston Lindy10% owner · Member of 10% owner group
GiftLLC Units in Goosehead Financial, LLC · Derivative 82,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000018 · wf-form5_164487068040302.xml · derivative · entry 4

Langston Lindy · CIK 0001737765 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · Ryan Langston 2021 Family Trust

Disclosed balance after: 82,500

Underlying: Class A Common Stock · 82,500 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

Read SEC document
January 26, 2021 Filed Feb 14, 2022 20:31 UTC
Langston Lindy10% owner · Member of 10% owner group
GiftLLC Units in Goosehead Financial, LLC · Derivative 82,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000018 · wf-form5_164487068040302.xml · derivative · entry 3

Langston Lindy · CIK 0001737765 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 255,079

Underlying: Class A Common Stock · 82,500 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

Read SEC document
January 26, 2021 Filed Feb 14, 2022 20:31 UTC
Langston Lindy10% owner · Member of 10% owner group
GiftClass B Common Stock 82,500 $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000018 · wf-form5_164487068040302.xml · nonDerivative · entry 2

Langston Lindy · CIK 0001737765 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · Ryan Langston 2021 Family Trust

Disclosed balance after: 82,500

F1 · kind: This transaction involved a gift of securities by the reporting person to the Ryan Langston 2021 Family Trust.

Read SEC document
January 26, 2021 Filed Feb 14, 2022 20:31 UTC
Langston Lindy10% owner · Member of 10% owner group
GiftClass B Common Stock 82,500 $0.00 $0.00
Disclosure

SEC source: 0001726978-22-000018 · wf-form5_164487068040302.xml · nonDerivative · entry 1

Langston Lindy · CIK 0001737765 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 255,079

F1 · kind: This transaction involved a gift of securities by the reporting person to the Ryan Langston 2021 Family Trust.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 22:12 UTC
Colby Mark S.Chief Financial Officer
ConversionLLC Units in Goosehead Financial, LLC · Derivative 4,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000010 · wf-form4_161126712142472.xml · derivative · entry 5

Colby Mark S. · CIK 0001736854 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 69,160

Underlying: Class A Common Stock · 4,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F3 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 22:12 UTC
Colby Mark S.Chief Financial Officer
SaleClass A Common Stock 800 $141.28 $113,024.00
Disclosure

SEC source: 0001726978-21-000010 · wf-form4_161126712142472.xml · nonDerivative · entry 4

Colby Mark S. · CIK 0001736854 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.06 to $141.58, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 22:12 UTC
Colby Mark S.Chief Financial Officer
SaleClass A Common Stock 3,200 $140.55 $449,760.00
Disclosure

SEC source: 0001726978-21-000010 · wf-form4_161126712142472.xml · nonDerivative · entry 3

Colby Mark S. · CIK 0001736854 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 800

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $$140.00 to $140.99, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 22:12 UTC
Colby Mark S.Chief Financial Officer
ConversionClass A Common Stock 4,000 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000010 · wf-form4_161126712142472.xml · nonDerivative · entry 2

Colby Mark S. · CIK 0001736854 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 22:12 UTC
Colby Mark S.Chief Financial Officer
ConversionClass B Common Stock 4,000 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000010 · wf-form4_161126712142472.xml · nonDerivative · entry 1

Colby Mark S. · CIK 0001736854 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 69,160

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 04, 2021 Filed Jan 6, 2021 16:35 UTC
Delavan GaryVP of Corporate Sales
Exercise / conversionEmployee Stock Options (right to buy) · Derivative 700 $0.00 Strike: $10.00 $0.00
Disclosure

SEC source: 0001726978-21-000008 · wf-form4_160996890675242.xml · derivative · entry 3

Delavan Gary · CIK 0001736850 · VP of Corporate Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,300

Underlying: Class A Common Stock · 700 shares

Expires 2028-04-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: One third (1/3rd) of the shares subject to the option shall vest and become exercisable, subject to continued employment, on each of the second, third and fourth anniversaries of the grant date; provided, that all shares subject to the option will vest and become exercisable if Mr. Delavan's employment is terminated without "cause" or for "good reason" (each as defined in either Mr. Delavan's option award agreement or the Issuer's Amended and Restated Omnibus Incentive Plan) within six month following a "change in control" (as defined in the Issuer's Amended and Restated Omnibus Incentive Plan).

Read SEC document
January 04, 2021 Filed Jan 6, 2021 16:35 UTC
Delavan GaryVP of Corporate Sales
SaleClass A Common Stock 700 $130.58 $91,407.89
Disclosure

SEC source: 0001726978-21-000008 · wf-form4_160996890675242.xml · nonDerivative · entry 2

Delavan Gary · CIK 0001736850 · VP of Corporate Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Read SEC document
January 04, 2021 Filed Jan 6, 2021 16:35 UTC
Delavan GaryVP of Corporate Sales
Exercise / conversionClass A Common Stock 700 $10.00 $7,000.00
Disclosure

SEC source: 0001726978-21-000008 · wf-form4_160996890675242.xml · nonDerivative · entry 1

Delavan Gary · CIK 0001736850 · VP of Corporate Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 04, 2021 Filed Jan 6, 2021 21:34 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
GrantDirector Stock Options (right to buy) · Derivative 19,000 $0.00 Strike: $131.87 $0.00
Disclosure

SEC source: 0001726978-21-000004 · wf-form4_160996883027834.xml · derivative · entry 1

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,000

Underlying: Class A Common Stock · 19,000 shares

Expires 2031-01-04

F1 · derivative.exercise_date: The shares subject to the option shall vest and become exercisable, subject to continued service, in 12 equal quarterly installments over the three (3) year period following the grant date; provided, that all shares subject to the option will vest and become exercisable upon a "change in control" (as defined in the Issuer's Amended and Restated Omnibus Incentive Plan).

Read SEC document
January 04, 2021 Filed Jan 6, 2021 21:35 UTC
Olsen TedManaging Director
Exercise / conversionDirector Stock Options (right to buy) · Derivative 8,333 $0.00 Strike: $26.29 $0.00
Disclosure

SEC source: 0001726978-21-000009 · wf-form4_160996892250581.xml · derivative · entry 3

Olsen Ted · CIK 0001825195 · Managing Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,667

Underlying: Class A Common Stock · 8,333 shares

Expires 2029-01-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: One third (1/3rd) of the shares subject to the option shall vest and become exercisable, subject to continued employment, on each of the second, third and fourth anniversaries of the grant date; provided, that all shares subject to the option will vest and become exercisable if Mr. Olsen's employment is terminated without "cause" or for "good reason" (each as defined in either Mr. Olsen's option award agreement or the Issuer's Amended and Restated Omnibus Incentive Plan) within six month following a "change in control" (as defined in the Issuer's Amended and Restated Omnibus Incentive Plan).

Read SEC document
January 04, 2021 Filed Jan 6, 2021 21:35 UTC
Olsen TedManaging Director
SaleClass A Common Stock 8,333 $130.59 $1,088,181.47
Disclosure

SEC source: 0001726978-21-000009 · wf-form4_160996892250581.xml · nonDerivative · entry 2

Olsen Ted · CIK 0001825195 · Managing Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Read SEC document
January 04, 2021 Filed Jan 6, 2021 21:35 UTC
Olsen TedManaging Director
Exercise / conversionClass A Common Stock 8,333 $26.29 $219,074.57
Disclosure

SEC source: 0001726978-21-000009 · wf-form4_160996892250581.xml · nonDerivative · entry 1

Olsen Ted · CIK 0001825195 · Managing Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,333

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 04, 2021 Filed Jan 6, 2021 21:35 UTC
Reid JamesDirector
GrantDirector Stock Options (right to buy) · Derivative 19,000 $0.00 Strike: $131.87 $0.00
Disclosure

SEC source: 0001726978-21-000007 · wf-form4_160996888877572.xml · derivative · entry 1

Reid James · CIK 0001737074 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,000

Underlying: Class A Common Stock · 19,000 shares

Expires 2031-01-04

F1 · derivative.exercise_date: The shares subject to the option shall vest and become exercisable, subject to continued service, in 12 equal quarterly installments over the three (3) year period following the grant date; provided, that all shares subject to the option will vest and become exercisable upon a "change in control" (as defined in the Issuer's Amended and Restated Omnibus Incentive Plan).

Read SEC document
January 04, 2021 Filed Jan 6, 2021 21:34 UTC
Miller MarkDirector
GrantDirector Stock Options (right to buy) · Derivative 19,000 $0.00 Strike: $131.87 $0.00
Disclosure

SEC source: 0001726978-21-000006 · wf-form4_160996885924905.xml · derivative · entry 1

Miller Mark · CIK 0001737949 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,000

Underlying: Class A Common Stock · 19,000 shares

Expires 2031-01-04

F1 · derivative.exercise_date: The shares subject to the option shall vest and become exercisable, subject to continued service, in 12 equal quarterly installments over the three (3) year period following the grant date; provided, that all shares subject to the option will vest and become exercisable upon a "change in control" (as defined in the Issuer's Amended and Restated Omnibus Incentive Plan).

Read SEC document
January 04, 2021 Filed Jan 6, 2021 21:34 UTC GrantDirector Stock Options (right to buy) · Derivative 19,000 $0.00 Strike: $131.87 $0.00
Disclosure

SEC source: 0001726978-21-000005 · wf-form4_160996884742105.xml · derivative · entry 1

Lane Peter R. · CIK 0001570186 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,000

Underlying: Class A Common Stock · 19,000 shares

Expires 2031-01-04

F1 · derivative.exercise_date: The shares subject to the option shall vest and become exercisable, subject to continued service, in 12 equal quarterly installments over the three (3) year period following the grant date; provided, that all shares subject to the option will vest and become exercisable upon a "change in control" (as defined in the Issuer's Amended and Restated Omnibus Incentive Plan).

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
ConversionLLC Units in Goosehead Financial, LLC · Derivative 28,354 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · derivative · entry 10

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust

Disclosed balance after: 12,621,931

Underlying: Class A Common Stock · 28,354 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F9 · derivative.expiration_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F1 · ownership.nature: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held in trust for which the reporting person serves as a trustee and of which immediate family members of the reporting person are beneficiaries.

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December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
SaleClass A Common Stock 3,987 $125.13 $498,893.31
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · nonDerivative · entry 7

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 0

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.85 to $125.55, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
SaleClass A Common Stock 15,470 $124.38 $1,924,158.60
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · nonDerivative · entry 6

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 3,987

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.83 to $124.81, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
SaleClass A Common Stock 5,500 $123.40 $678,700.00
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · nonDerivative · entry 5

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 19,457

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.82 to $123.81, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
SaleClass A Common Stock 2,897 $122.50 $354,882.50
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · nonDerivative · entry 4

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 24,957

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.80 to $122.80, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
SaleClass A Common Stock 500 $121.21 $60,605.00
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · nonDerivative · entry 3

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 27,854

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.79 to $121.73, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
ConversionClass A Common Stock 28,354 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · nonDerivative · entry 2

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 28,354

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:31 UTC
Jones Robyn Mary ElizabethDirector · 10% owner · Member of 10% owner group
ConversionClass B Common Stock 28,354 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000002 · wf-form4_160988946405923.xml · nonDerivative · entry 1

Jones Robyn Mary Elizabeth · CIK 0001737503 · Director · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust

Disclosed balance after: 12,621,931

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.nature: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held in trust for which the reporting person serves as a trustee and of which immediate family members of the reporting person are beneficiaries.

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December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
ConversionLLC Units in Goosehead Financial, LLC · Derivative 28,354 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · derivative · entry 10

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust

Disclosed balance after: 12,621,931

Underlying: Class A Common Stock · 28,354 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F9 · derivative.expiration_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F1 · ownership.nature: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held in trust for which the reporting person serves as a trustee and of which immediate family members of the reporting person are beneficiaries.

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December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
SaleClass A Common Stock 3,987 $125.33 $499,681.14
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · nonDerivative · entry 7

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 0

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.85 to $125.55, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
SaleClass A Common Stock 15,470 $124.64 $1,928,135.94
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · nonDerivative · entry 6

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 3,987

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.83 to $124.81, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
SaleClass A Common Stock 5,500 $123.48 $679,140.00
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · nonDerivative · entry 5

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 19,457

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.82 to $123.81, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
SaleClass A Common Stock 2,897 $122.49 $354,853.53
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · nonDerivative · entry 4

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 24,957

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.80 to $122.80, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
SaleClass A Common Stock 500 $121.41 $60,706.15
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · nonDerivative · entry 3

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 27,854

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.79 to $121.73, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
ConversionClass A Common Stock 28,354 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · nonDerivative · entry 2

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Mark and Robyn Jones Descendants Trust 2014

Disclosed balance after: 28,354

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:32 UTC
Jones Mark EvanDirector · CEO · 10% owner · Member of 10% owner group
ConversionClass B Common Stock 28,354 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000003 · wf-form4_160988950935076.xml · nonDerivative · entry 1

Jones Mark Evan · CIK 0001736768 · Director · CEO · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust

Disclosed balance after: 12,621,931

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.nature: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held in trust for which the reporting person serves as a trustee and of which immediate family members of the reporting person are beneficiaries.

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December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
ConversionLLC Units in Goosehead Financial, LLC · Derivative 28,354 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · derivative · entry 8

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,862,927

Underlying: Class A Common Stock · 28,354 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

F6 · derivative.expiration_date: Each LLC Unit, together with a share of Class B common stock, may be converted by the holder into one share of Class A common stock at any time. The LLC Units do not expire.

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December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
SaleClass A Common Stock 3,987 $125.13 $498,893.31
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · nonDerivative · entry 7

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.85 to $125.55, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
SaleClass A Common Stock 15,470 $124.38 $1,924,158.60
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · nonDerivative · entry 6

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,987

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.83 to $124.81, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
SaleClass A Common Stock 5,500 $123.40 $678,700.00
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · nonDerivative · entry 5

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,457

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.82 to $123.81, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
SaleClass A Common Stock 2,897 $122.50 $354,882.50
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · nonDerivative · entry 4

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,957

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.80 to $122.80, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
SaleClass A Common Stock 500 $121.21 $60,605.00
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · nonDerivative · entry 3

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,854

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.79 to $121.73, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
ConversionClass A Common Stock 28,354 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · nonDerivative · entry 2

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,354

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 31, 2020 Filed Jan 5, 2021 23:30 UTC
Mark & Robyn Jones Descendants Trust 201410% owner · Member of 10% owner group
ConversionClass B Common Stock 28,354 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000001 · wf-form4_160988942011449.xml · nonDerivative · entry 1

Mark & Robyn Jones Descendants Trust 2014 · CIK 0001736769 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,862,927

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 31, 2020 Filed Feb 12, 2021 16:09 UTC
Colby Michael C.President and COO
GiftClass A Common Stock 40,000 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000017 · wf-form5_161316414720177.xml · nonDerivative · entry 2

Colby Michael C. · CIK 0001737258 · President and COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,131

F1 · kind: This transaction involved a gift of securities by the reporting person. The total holdings reflected in the Forms 4 filed by the reporting person since the dates of the gifts reported hereby were previously reduced to reflect such gifts, as described in footnotes to such Form 4s.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.