Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Vital Farms, Inc.VITL · Entity 5571 | Director · Exec. Chair, President & CEO | May 15, 2026 | May 19, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Vital Farms, Inc.
Report date May 15, 2026 · Filed May 19, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Common StockSEC Table I · non-derivative | Direct | 706,060 |
Reported balance
After 2026-05-15 transaction · row 1
1 source rowRow 1 · 2026-05-15 · Grant · Acquired 500 · Balance 706,060 F1: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Filing footnotes · ownership attribution and instrument terms
F1: These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| December 12, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 24,764 | $37.18 | $920,725.52 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 633,761 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.89 to $37.88 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (4), (5) and (6). Read SEC document |
| December 12, 2024 Filed Dec 16, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0001415889-24-029475 · form4-12162024_041219.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 658,525 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| November 19, 2024 Filed Nov 21, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 5,000 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-027400 · form4-11212024_041103.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 333,764 Underlying: Common Stock · 5,000 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · derivative.exercise_date: Fully vested and exercisable. Read SEC document |
| November 19, 2024 Filed Nov 21, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 5,000 | $30.00 | $150,000.00 |
DisclosureSEC source: 0001415889-24-027400 · form4-11212024_041103.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 606,025 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| November 19, 2024 Filed Nov 21, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 5,000 | $5.33 | $26,643.00 |
DisclosureSEC source: 0001415889-24-027400 · form4-11212024_041103.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 611,025 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| November 15, 2024 Filed Nov 19, 2024 21:31 UTC | Vital Farms, Inc. VITL · Entity 5571 | GrantCommon Stock | 326 | $23.91 | $7,794.66 |
DisclosureSEC source: 0001415889-24-027226 · form4-11192024_091100.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 606,025 F1 · kind: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). Read SEC document |
| November 12, 2024 Filed Nov 14, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 47,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-026861 · form4-11142024_041103.xml · derivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 338,764 Underlying: Common Stock · 47,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_date: Fully vested and exercisable. Read SEC document |
| November 12, 2024 Filed Nov 14, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 737 | $29.53 | $21,763.61 |
DisclosureSEC source: 0001415889-24-026861 · form4-11142024_041103.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 605,699 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.47 to $29.59 inclusive. Read SEC document |
| November 12, 2024 Filed Nov 14, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 39,913 | $28.79 | $1,149,095.27 |
DisclosureSEC source: 0001415889-24-026861 · form4-11142024_041103.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 606,436 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.43 to $29.42 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| November 12, 2024 Filed Nov 14, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 47,500 | $5.33 | $253,108.50 |
DisclosureSEC source: 0001415889-24-026861 · form4-11142024_041103.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 646,349 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| November 05, 2024 Filed Nov 7, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | OtherCall Option (right to buy) · Derivative | 61,500 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001415889-24-026332 · form4-11072024_041104.xml · derivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Common Stock · 61,500 shares Expires 2026-01-01 F1 · kind: Represents an exercise of a call option (right to buy), pursuant to a stock option agreement dated January 1, 2016, by and between the Reporting Person and Matthew O'Hayer. F2 · derivative.exercise_date: Fully vested and exercisable. Read SEC document |
| November 05, 2024 Filed Nov 7, 2024 21:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | OtherCommon Stock | 61,500 | $3.25 | $199,752.00 |
DisclosureSEC source: 0001415889-24-026332 · form4-11072024_041104.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 598,849 F1 · kind: Represents an exercise of a call option (right to buy), pursuant to a stock option agreement dated January 1, 2016, by and between the Reporting Person and Matthew O'Hayer. Read SEC document |
| October 14, 2024 Filed Oct 16, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-025178 · form4-10162024_041001.xml · derivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 386,264 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · derivative.exercise_date: Fully vested and exercisable. Read SEC document |
| October 14, 2024 Filed Oct 16, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 44,653 | $40.07 | $1,789,245.71 |
DisclosureSEC source: 0001415889-24-025178 · form4-10162024_041001.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 537,349 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.55 to $40.51 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Read SEC document |
| October 14, 2024 Filed Oct 16, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0001415889-24-025178 · form4-10162024_041001.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 582,002 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| September 12, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · derivative · entry 8 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 438,764 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F6 · derivative.exercise_date: One-fifth (1/5th) of the shares subject to the option vested or will vest in equal annual installments commencing on August 22, 2020, subject to the Reporting Person continuing to provide service through each such date. Read SEC document |
| September 12, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 45,400 | $30.68 | $1,392,872.00 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · nonDerivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 529,502 F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.25 to $31.12 inclusive. Read SEC document |
| September 12, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 574,902 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| September 11, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 25,640 | $0.00 Strike: $15.31 | $0.00 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · derivative · entry 7 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 128,743 Underlying: Common Stock · 25,640 shares Expires 2033-03-13 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F5 · derivative.exercise_date: The option vests in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
| September 11, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 74,360 | $0.00 Strike: $12.81 | $0.00 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · derivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 39,800 Underlying: Common Stock · 74,360 shares Expires 2032-03-10 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_date: The option vests in three equal annual installments commencing on March 10, 2023, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. Read SEC document |
| September 11, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 100,000 | $31.18 | $3,118,000.00 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 522,402 F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.00 to $31.39 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) and (3). Read SEC document |
| September 11, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 25,640 | $15.31 | $392,548.40 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 622,402 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 11, 2024 Filed Sep 13, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 74,360 | $12.81 | $952,551.60 |
DisclosureSEC source: 0001415889-24-023365 · form4-09132024_040914.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 596,762 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · derivative · entry 9 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 491,264 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F5 · derivative.exercise_date: One-fifth (1/5th) of the shares subject to the option vested or will vest in equal annual installments commencing on August 22, 2020, subject to the Reporting Person continuing to provide service through each such date. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 5,242 | $0.00 Strike: $12.81 | $0.00 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · derivative · entry 8 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 114,160 Underlying: Common Stock · 5,242 shares Expires 2032-03-10 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: One-third (1/3rd) of the shares subject to the stock option will vest in equal annual installments commencing on March 10, 2023, subject to the Reporting Person continuing to provide service through each vesting date. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 94,758 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · derivative · entry 7 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 543,764 Underlying: Common Stock · 94,758 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F5 · derivative.exercise_date: One-fifth (1/5th) of the shares subject to the option vested or will vest in equal annual installments commencing on August 22, 2020, subject to the Reporting Person continuing to provide service through each such date. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 8,300 | $30.83 | $255,889.00 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · nonDerivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 522,402 F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.77 to $30.97 inclusive. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 37,202 | $30.34 | $1,128,708.68 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · nonDerivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 530,702 F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.77 to $30.76 inclusive. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 567,904 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F2 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 100,000 | $30.71 | $3,071,000.00 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 515,404 F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.58 to $30.86 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (2) and (4). Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 5,242 | $12.81 | $67,150.02 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 615,404 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 12, 2024 Filed Aug 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 94,758 | $5.33 | $504,927.48 |
DisclosureSEC source: 0001415889-24-021287 · form4-08142024_040801.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 610,162 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 08, 2024 Filed Aug 13, 2024 00:49 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 27,208 | $0.00 Strike: $3.67 | $0.00 |
DisclosureSEC source: 0001415889-24-021117 · form4-08132024_120837.xml · derivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 99,262 Underlying: Common Stock · 27,208 shares Expires 2028-05-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| August 08, 2024 Filed Aug 13, 2024 00:49 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 27,208 | $3.67 | $99,983.96 |
DisclosureSEC source: 0001415889-24-021117 · form4-08132024_120837.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 515,404 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 31, 2024 Filed Aug 2, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 9,590 | $0.00 Strike: $3.67 | $0.00 |
DisclosureSEC source: 0001415889-24-020604 · form4-08022024_040804.xml · derivative · entry 6 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 126,470 Underlying: Common Stock · 9,590 shares Expires 2028-05-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| July 31, 2024 Filed Aug 2, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 11,407 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001415889-24-020604 · form4-08022024_040804.xml · derivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Common Stock · 11,407 shares Expires 2026-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| July 31, 2024 Filed Aug 2, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 9,360 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001415889-24-020604 · form4-08022024_040804.xml · derivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 0 Underlying: Common Stock · 9,360 shares Expires 2026-01-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| July 31, 2024 Filed Aug 2, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 9,590 | $3.67 | $35,241.33 |
DisclosureSEC source: 0001415889-24-020604 · form4-08022024_040804.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 488,196 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 31, 2024 Filed Aug 2, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 11,407 | $3.25 | $37,028.26 |
DisclosureSEC source: 0001415889-24-020604 · form4-08022024_040804.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 478,606 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 31, 2024 Filed Aug 2, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 9,360 | $3.25 | $30,401.28 |
DisclosureSEC source: 0001415889-24-020604 · form4-08022024_040804.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 467,199 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 24, 2024 Filed Jul 26, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 30,000 | $0.00 Strike: $3.25 | $0.00 |
DisclosureSEC source: 0001415889-24-020160 · form4-07262024_040710.xml · derivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 9,360 Underlying: Common Stock · 30,000 shares Expires 2026-01-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · derivative.exercise_date: Fully vested. Read SEC document |
| July 24, 2024 Filed Jul 26, 2024 20:05 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 30,000 | $3.25 | $97,440.00 |
DisclosureSEC source: 0001415889-24-020160 · form4-07262024_040710.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 457,839 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 12, 2024 Filed Jul 16, 2024 20:20 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-019590 · form4-07162024_080739.xml · derivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 638,522 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F4 · derivative.exercise_date: One-fifth (1/5th) of the shares subject to the option vested or will vest in equal annual installments commencing on August 22, 2020, subject to the Reporting Person continuing to provide service through each such date. Read SEC document |
| July 12, 2024 Filed Jul 16, 2024 20:20 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 7,641 | $44.30 | $338,496.30 |
DisclosureSEC source: 0001415889-24-019590 · form4-07162024_080739.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 427,839 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.11 to $44.57 inclusive. Read SEC document |
| July 12, 2024 Filed Jul 16, 2024 20:20 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 36,740 | $43.59 | $1,601,496.60 |
DisclosureSEC source: 0001415889-24-019590 · form4-07162024_080739.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 435,480 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $43.11 to $44.10 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3). Read SEC document |
| July 12, 2024 Filed Jul 16, 2024 20:20 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionCommon Stock | 52,500 | $5.33 | $279,751.50 |
DisclosureSEC source: 0001415889-24-019590 · form4-07162024_080739.xml · nonDerivative · entry 1 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 472,220 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. Read SEC document |
| June 12, 2024 Filed Jun 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 52,500 | $0.00 Strike: $5.33 | $0.00 |
DisclosureSEC source: 0001415889-24-016878 · form4-06142024_040603.xml · derivative · entry 5 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 691,022 Underlying: Common Stock · 52,500 shares Expires 2029-08-28 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F5 · derivative.exercise_date: One-fifth (1/5th) of the shares subject to the option vested or will vest in equal annual installments commencing on August 22, 2020, subject to the Reporting Person continuing to provide service through each such date. Read SEC document |
| June 12, 2024 Filed Jun 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 600 | $43.00 | $25,800.00 |
DisclosureSEC source: 0001415889-24-016878 · form4-06142024_040603.xml · nonDerivative · entry 4 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 419,720 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.98 to $43.03 inclusive. Read SEC document |
| June 12, 2024 Filed Jun 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 39,710 | $42.43 | $1,684,895.30 |
DisclosureSEC source: 0001415889-24-016878 · form4-06142024_040603.xml · nonDerivative · entry 3 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 420,320 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.96 to $42.94 inclusive. Read SEC document |
| June 12, 2024 Filed Jun 14, 2024 20:15 UTC | Vital Farms, Inc. VITL · Entity 5571 | SaleCommon Stock | 4,253 | $41.40 | $176,074.20 |
DisclosureSEC source: 0001415889-24-016878 · form4-06142024_040603.xml · nonDerivative · entry 2 Diez-Canseco Russell · CIK 0001818591 · Director · PRESIDENT AND CEO 10b5-1 filing: Plan reported Ownership: Direct Disclosed balance after: 460,030 F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.95 to $41.92 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4). Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.