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person · Reporting owner

Jones Serena

Disclosed activity across 1 company

Tapewire entity
20874
SEC CIK
0001737783

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Goosehead Insurance, Inc.GSHD · Entity 437010% owner · Member of 10% owner groupAugust 19, 2026August 21, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Goosehead Insurance, Inc.

Report date August 19, 2026 · Filed August 21, 2026

Jointly reported with SLJ Dynasty Trust

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class B Common StockSEC Table I · non-derivativeDirect362,822 Reported balance After 2026-08-19 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 362,822

Class B Common StockSEC Table I · non-derivativeDirect352,822 Reported balance After 2026-08-20 transaction · row 7 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 7 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 352,822

Class A Common StockSEC Table I · non-derivativeDirect4,875 Reported balance After 2026-08-19 transaction · row 2 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 2 · 2026-08-19 · Conversion · Acquired 4,875 · Balance 4,875

Class A Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2026-08-19 transaction · row 3 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 3 · 2026-08-19 · Sale · Disposed 4,875 · Balance 0

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeDirect10,000 Reported balance After 2026-08-20 transaction · row 8 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 8 · 2026-08-20 · Conversion · Acquired 10,000 · Balance 10,000

Class A Common StockSEC Table I · non-derivativeDirect6,107 Reported balance After 2026-08-20 transaction · row 9 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 9 · 2026-08-20 · Sale · Disposed 3,893 · Balance 6,107

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeDirect5,000 Reported balance After 2026-08-20 transaction · row 10 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 10 · 2026-08-20 · Sale · Disposed 1,107 · Balance 5,000

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2026-08-20 transaction · row 11 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 11 · 2026-08-20 · Sale · Disposed 5,000 · Balance 0

Class B Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust146,246 Reported balance After 2026-08-19 transaction · row 4 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 4 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 146,246

Class B Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust136,246 Reported balance After 2026-08-20 transaction · row 12 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 12 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 136,246

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust4,875 Reported balance After 2026-08-19 transaction · row 5 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 5 · 2026-08-19 · Conversion · Acquired 4,875 · Balance 4,875

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust0 Reported balance After 2026-08-19 transaction · row 6 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 6 · 2026-08-19 · Sale · Disposed 4,875 · Balance 0

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust10,000 Reported balance After 2026-08-20 transaction · row 13 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 13 · 2026-08-20 · Conversion · Acquired 10,000 · Balance 10,000

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust6,107 Reported balance After 2026-08-20 transaction · row 14 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 14 · 2026-08-20 · Sale · Disposed 3,893 · Balance 6,107

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust5,000 Reported balance After 2026-08-20 transaction · row 15 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 15 · 2026-08-20 · Sale · Disposed 1,107 · Balance 5,000

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust0 Reported balance After 2026-08-20 transaction · row 16 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 16 · 2026-08-20 · Sale · Disposed 5,000 · Balance 0

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct362,822 Reported balance After 2026-08-19 transaction · row 23 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 23 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 362,822

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct352,822 Reported balance After 2026-08-20 transaction · row 25 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 25 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 352,822

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectSLJ Dynasty Trust146,246 Reported balance After 2026-08-19 transaction · row 24 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 24 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 146,246

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectSLJ Dynasty Trust136,246 Reported balance After 2026-08-20 transaction · row 26 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 26 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 136,246

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Class B Common StockSEC Table I · non-derivativeIndirectEmily Marie Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 17 Holding and transaction disclosures are not merged.
1 source row

Row 17 · Balance 9,787

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectBrendan Scot Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 18 Holding and transaction disclosures are not merged.
1 source row

Row 18 · Balance 9,787

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectJoshua Thomas Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 19 Holding and transaction disclosures are not merged.
1 source row

Row 19 · Balance 9,787

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectBenjamin Douglas Jones Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 20 Holding and transaction disclosures are not merged.
1 source row

Row 20 · Balance 9,788

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectAlexandra Nicole Rogers Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 21 Holding and transaction disclosures are not merged.
1 source row

Row 21 · Balance 9,788

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectSLJ 2025 Grantor Retained Annuity Trust114,777 Reported balance Holding disclosure · report date 2026-08-19 · row 22 Holding and transaction disclosures are not merged.
1 source row

Row 22 · Balance 114,777

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectEmily Marie Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 27 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 27 · Balance 9,787

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectBrendan Scot Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 28 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 28 · Balance 9,787

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectJoshua Thomas Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 29 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 29 · Balance 9,787

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectBenjamin Douglas Jones Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 30 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 30 · Balance 9,788

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectAlexandra Nicole Rogers Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 31 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 31 · Balance 9,788

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectSLJ 2025 Grantor Retained Annuity Trust114,777 Reported balance Holding disclosure · report date 2026-08-19 · row 32 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 32 · Balance 114,777

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Filing footnotes · ownership attribution and instrument terms

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · derivative · entry 26

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 136,246

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F5 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · derivative · entry 25

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 352,822

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F5 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 5,000 $70.00 $350,000.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 16

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 0

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 1,107 $69.87 $77,346.09
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 15

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 5,000

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 3,893 $68.75 $267,643.75
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 14

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 6,107

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 13

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 10,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 12

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 136,246

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 5,000 $70.00 $350,000.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 11

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 1,107 $69.87 $77,346.09
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 10

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,000

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 3,893 $68.75 $267,643.75
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 9

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,107

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 8

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 20, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 7

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 352,822

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 4,875 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · derivative · entry 24

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 146,246

Underlying: Class A Common Stock · 4,875 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F5 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 4,875 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · derivative · entry 23

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 362,822

Underlying: Class A Common Stock · 4,875 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F5 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 4,875 $67.71 $330,086.25
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 6

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 0

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 4,875 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 5

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 4,875

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 4,875 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 146,246

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 4,875 $67.71 $330,086.25
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 4,875 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,875

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 19, 2026 Filed Aug 21, 2026 21:23 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 4,875 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000006 · wk-form4_1787347416.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 362,822

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 125 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · derivative · entry 14

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 151,121

Underlying: Class A Common Stock · 125 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 125 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · derivative · entry 13

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 367,697

Underlying: Class A Common Stock · 125 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 125 $67.50 $8,437.50
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · nonDerivative · entry 6

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 0

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 125 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · nonDerivative · entry 5

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 125

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 125 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · nonDerivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 151,121

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 125 $67.50 $8,437.50
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 125 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 125

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 13, 2026 Filed Aug 17, 2026 22:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 125 $0.00 $0.00
Disclosure

SEC source: 0001737783-26-000004 · wk-form4_1787006894.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 367,697

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,787 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 22

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Joshua Thomas Jones Trust

Disclosed balance after: 9,787

Underlying: Class A Common Stock · 9,787 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,787 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 21

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 0

Underlying: Class A Common Stock · 9,787 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,787 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 20

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Emily Marie Jones Trust

Disclosed balance after: 9,787

Underlying: Class A Common Stock · 9,787 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,787 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 19

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 9,787

Underlying: Class A Common Stock · 9,787 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,787 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 18

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Brendan Scot Jones Trust

Disclosed balance after: 9,787

Underlying: Class A Common Stock · 9,787 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,787 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 17

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 19,574

Underlying: Class A Common Stock · 9,787 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,788 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 16

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Benjamin Douglas Jones Trust

Disclosed balance after: 9,788

Underlying: Class A Common Stock · 9,788 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,788 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 15

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 29,361

Underlying: Class A Common Stock · 9,788 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,788 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 14

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Alexandra Nicole Rogers Trust

Disclosed balance after: 9,788

Underlying: Class A Common Stock · 9,788 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 9,788 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · derivative · entry 13

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 39,149

Underlying: Class A Common Stock · 9,788 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,787 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 10

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Joshua Thomas Jones Trust

Disclosed balance after: 9,787

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,787 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 9

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 0

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,787 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 8

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Emily Marie Jones Trust

Disclosed balance after: 9,787

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,787 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 7

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 9,787

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,787 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 6

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Brendan Scot Jones Trust

Disclosed balance after: 9,787

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,787 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 5

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 19,574

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,788 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Benjamin Douglas Jones Trust

Disclosed balance after: 9,788

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,788 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 29,361

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,788 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · Alexandra Nicole Rogers Trust

Disclosed balance after: 9,788

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
August 22, 2025 Filed Aug 26, 2025 17:37 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 9,788 $0.00 $0.00
Disclosure

SEC source: 0001726978-25-000122 · wk-form4_1756244265.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Alexandra Nicole Rogers Trust · CIK 0002081828 · 10% owner · Member of 10% owner group

Benjamin Douglas Jones Trust · CIK 0002081833 · 10% owner · Member of 10% owner group

Brendan Scot Jones Trust · CIK 0002081831 · 10% owner · Member of 10% owner group

Emily Marie Jones Trust · CIK 0002081832 · 10% owner · Member of 10% owner group

Joshua Thomas Jones Trust · CIK 0002081827 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 39,149

F1 · ownership.direct: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Read SEC document
November 27, 2023 Filed Nov 29, 2023 23:33 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 28,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000174 · wk-form4_1701300808.xml · derivative · entry 7

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 151,246

Underlying: Class A Common Stock · 28,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F5 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F1 · ownership.direct: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by the SLJ Dynasty Trust, in which Serena Jones has a pecuniary interest.

Read SEC document
November 27, 2023 Filed Nov 29, 2023 23:33 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 300 $74.99 $22,497.00
Disclosure

SEC source: 0001726978-23-000174 · wk-form4_1701300808.xml · nonDerivative · entry 4

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · ownership.direct: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by the SLJ Dynasty Trust, in which Serena Jones has a pecuniary interest.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.