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person · Reporting owner

Jones Serena

Disclosed activity across 1 company

Tapewire entity
20874
SEC CIK
0001737783

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Goosehead Insurance, Inc.GSHD · Entity 437010% owner · Member of 10% owner groupAugust 19, 2026August 21, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Goosehead Insurance, Inc.

Report date August 19, 2026 · Filed August 21, 2026

Jointly reported with SLJ Dynasty Trust

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class B Common StockSEC Table I · non-derivativeDirect362,822 Reported balance After 2026-08-19 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 362,822

Class B Common StockSEC Table I · non-derivativeDirect352,822 Reported balance After 2026-08-20 transaction · row 7 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 7 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 352,822

Class A Common StockSEC Table I · non-derivativeDirect4,875 Reported balance After 2026-08-19 transaction · row 2 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 2 · 2026-08-19 · Conversion · Acquired 4,875 · Balance 4,875

Class A Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2026-08-19 transaction · row 3 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 3 · 2026-08-19 · Sale · Disposed 4,875 · Balance 0

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeDirect10,000 Reported balance After 2026-08-20 transaction · row 8 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 8 · 2026-08-20 · Conversion · Acquired 10,000 · Balance 10,000

Class A Common StockSEC Table I · non-derivativeDirect6,107 Reported balance After 2026-08-20 transaction · row 9 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 9 · 2026-08-20 · Sale · Disposed 3,893 · Balance 6,107

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeDirect5,000 Reported balance After 2026-08-20 transaction · row 10 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 10 · 2026-08-20 · Sale · Disposed 1,107 · Balance 5,000

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2026-08-20 transaction · row 11 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 11 · 2026-08-20 · Sale · Disposed 5,000 · Balance 0

Class B Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust146,246 Reported balance After 2026-08-19 transaction · row 4 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 4 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 146,246

Class B Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust136,246 Reported balance After 2026-08-20 transaction · row 12 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 12 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 136,246

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust4,875 Reported balance After 2026-08-19 transaction · row 5 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 5 · 2026-08-19 · Conversion · Acquired 4,875 · Balance 4,875

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust0 Reported balance After 2026-08-19 transaction · row 6 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 6 · 2026-08-19 · Sale · Disposed 4,875 · Balance 0

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust10,000 Reported balance After 2026-08-20 transaction · row 13 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 13 · 2026-08-20 · Conversion · Acquired 10,000 · Balance 10,000

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust6,107 Reported balance After 2026-08-20 transaction · row 14 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 14 · 2026-08-20 · Sale · Disposed 3,893 · Balance 6,107

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust5,000 Reported balance After 2026-08-20 transaction · row 15 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 15 · 2026-08-20 · Sale · Disposed 1,107 · Balance 5,000

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Class A Common StockSEC Table I · non-derivativeIndirectSLJ Dynasty Trust0 Reported balance After 2026-08-20 transaction · row 16 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 16 · 2026-08-20 · Sale · Disposed 5,000 · Balance 0

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct362,822 Reported balance After 2026-08-19 transaction · row 23 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 23 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 362,822

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct352,822 Reported balance After 2026-08-20 transaction · row 25 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 25 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 352,822

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectSLJ Dynasty Trust146,246 Reported balance After 2026-08-19 transaction · row 24 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 24 · 2026-08-19 · Conversion · Disposed 4,875 · Balance 146,246

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectSLJ Dynasty Trust136,246 Reported balance After 2026-08-20 transaction · row 26 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 26 · 2026-08-20 · Conversion · Disposed 10,000 · Balance 136,246

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Class B Common StockSEC Table I · non-derivativeIndirectEmily Marie Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 17 Holding and transaction disclosures are not merged.
1 source row

Row 17 · Balance 9,787

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectBrendan Scot Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 18 Holding and transaction disclosures are not merged.
1 source row

Row 18 · Balance 9,787

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectJoshua Thomas Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 19 Holding and transaction disclosures are not merged.
1 source row

Row 19 · Balance 9,787

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectBenjamin Douglas Jones Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 20 Holding and transaction disclosures are not merged.
1 source row

Row 20 · Balance 9,788

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectAlexandra Nicole Rogers Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 21 Holding and transaction disclosures are not merged.
1 source row

Row 21 · Balance 9,788

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Class B Common StockSEC Table I · non-derivativeIndirectSLJ 2025 Grantor Retained Annuity Trust114,777 Reported balance Holding disclosure · report date 2026-08-19 · row 22 Holding and transaction disclosures are not merged.
1 source row

Row 22 · Balance 114,777

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectEmily Marie Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 27 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 27 · Balance 9,787

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectBrendan Scot Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 28 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 28 · Balance 9,787

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectJoshua Thomas Jones Trust9,787 Reported balance Holding disclosure · report date 2026-08-19 · row 29 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 29 · Balance 9,787

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectBenjamin Douglas Jones Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 30 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 30 · Balance 9,788

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectAlexandra Nicole Rogers Trust9,788 Reported balance Holding disclosure · report date 2026-08-19 · row 31 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 31 · Balance 9,788

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

LLC Units in Goosehead Financial, LLCSEC Table II · derivative / convertible security · Conversion / exercise price $0.00IndirectSLJ 2025 Grantor Retained Annuity Trust114,777 Reported balance Holding disclosure · report date 2026-08-19 · row 32 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 32 · Balance 114,777

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

Filing footnotes · ownership attribution and instrument terms

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

F4: Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

F5: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
November 27, 2023 Filed Nov 29, 2023 23:33 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 27,700 $74.47 $2,062,819.00
Disclosure

SEC source: 0001726978-23-000174 · wk-form4_1701300808.xml · nonDerivative · entry 3

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 300

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.95 to $74.86, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

F1 · ownership.direct: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by the SLJ Dynasty Trust, in which Serena Jones has a pecuniary interest.

Read SEC document
November 27, 2023 Filed Nov 29, 2023 23:33 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 28,000 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000174 · wk-form4_1701300808.xml · nonDerivative · entry 2

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 28,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by the SLJ Dynasty Trust, in which Serena Jones has a pecuniary interest.

Read SEC document
November 27, 2023 Filed Nov 29, 2023 23:33 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 28,000 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000174 · wk-form4_1701300808.xml · nonDerivative · entry 1

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 151,246

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by the SLJ Dynasty Trust, in which Serena Jones has a pecuniary interest.

Read SEC document
August 30, 2023 Filed Aug 31, 2023 21:18 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 73,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000121 · wk-form4_1693516685.xml · derivative · entry 7

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 370,442

Underlying: Class A Common Stock · 73,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
August 30, 2023 Filed Aug 31, 2023 21:18 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 200 $69.09 $13,818.00
Disclosure

SEC source: 0001726978-23-000121 · wk-form4_1693516685.xml · nonDerivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Read SEC document
August 30, 2023 Filed Aug 31, 2023 21:18 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 72,800 $68.19 $4,964,232.00
Disclosure

SEC source: 0001726978-23-000121 · wk-form4_1693516685.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 200

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.00 to $68.99, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
August 30, 2023 Filed Aug 31, 2023 21:18 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 73,000 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000121 · wk-form4_1693516685.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 73,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 30, 2023 Filed Aug 31, 2023 21:18 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 73,000 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000121 · wk-form4_1693516685.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 370,442

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 26, 2023 Filed Jun 28, 2023 22:44 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 161,094 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000083 · wk-form4_1687992236.xml · derivative · entry 5

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 161,094

Underlying: Class A Common Stock · 161,094 shares

Expires not disclosed

F1 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F1 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
June 26, 2023 Filed Jun 28, 2023 22:44 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 161,094 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000083 · wk-form4_1687992236.xml · derivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 443,442

Underlying: Class A Common Stock · 161,094 shares

Expires not disclosed

F1 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F1 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
June 26, 2023 Filed Jun 28, 2023 22:44 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 161,094 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000083 · wk-form4_1687992236.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ 2023 Grantor Retained Annuity Trust

Disclosed balance after: 161,094

Read SEC document
June 26, 2023 Filed Jun 28, 2023 22:44 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 161,094 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000083 · wk-form4_1687992236.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ 2023 Grantor Retained Annuity Trust · CIK 0001983108 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 443,442

Read SEC document
May 25, 2023 Filed May 30, 2023 22:14 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 200 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000073 · wk-form4_1685484882.xml · derivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 604,536

Underlying: Class A Common Stock · 200 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F1 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
May 25, 2023 Filed May 30, 2023 22:14 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 200 $58.00 $11,600.00
Disclosure

SEC source: 0001726978-23-000073 · wk-form4_1685484882.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Read SEC document
May 25, 2023 Filed May 30, 2023 22:14 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 200 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000073 · wk-form4_1685484882.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 200

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 25, 2023 Filed May 30, 2023 22:14 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 200 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000073 · wk-form4_1685484882.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 604,536

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 23, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 600 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · derivative · entry 8

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 604,736

Underlying: Class A Common Stock · 600 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F3 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
May 23, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 600 $58.01 $34,806.00
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · nonDerivative · entry 6

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.04, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
May 23, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 600 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · nonDerivative · entry 5

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 600

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 23, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 600 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · nonDerivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 604,736

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 22, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 3,857 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · derivative · entry 7

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 605,336

Underlying: Class A Common Stock · 3,857 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F3 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
May 22, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 3,857 $58.07 $223,975.99
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.61, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
May 22, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 3,857 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,857

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 22, 2023 Filed May 24, 2023 22:12 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 3,857 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000069 · wk-form4_1684966367.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 605,336

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 19, 2023 Filed May 22, 2023 21:16 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 10,388 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000067 · wf-form4_168479016825457.xml · derivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 609,193

Underlying: Class A Common Stock · 10,388 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
May 19, 2023 Filed May 22, 2023 21:16 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 10,388 $58.11 $603,646.68
Disclosure

SEC source: 0001726978-23-000067 · wf-form4_168479016825457.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.46, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
May 19, 2023 Filed May 22, 2023 21:16 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 10,388 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000067 · wf-form4_168479016825457.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,388

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 19, 2023 Filed May 22, 2023 21:16 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 10,388 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000067 · wf-form4_168479016825457.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 609,193

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 18, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 3,137 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · derivative · entry 8

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 619,581

Underlying: Class A Common Stock · 3,137 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F3 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
May 18, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 3,137 $58.10 $182,259.70
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · nonDerivative · entry 6

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.19 inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
May 18, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 3,137 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · nonDerivative · entry 5

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,137

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 18, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 3,137 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · nonDerivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 619,581

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 17, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 23,010 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · derivative · entry 7

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 622,718

Underlying: Class A Common Stock · 23,010 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F3 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
May 17, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 23,010 $58.27 $1,340,792.70
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.59, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Read SEC document
May 17, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 23,010 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 23,010

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 17, 2023 Filed May 19, 2023 19:48 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 23,010 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000065 · wf-form4_168452567441173.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 622,718

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 24, 2023 Filed Apr 26, 2023 21:54 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 72,800 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000038 · wf-form4_168254605887116.xml · derivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 179,246

Underlying: Class A Common Stock · 72,800 shares

Expires not disclosed

F1 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F1 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
April 24, 2023 Filed Apr 26, 2023 21:54 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 72,800 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000038 · wf-form4_168254605887116.xml · derivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 645,728

Underlying: Class A Common Stock · 72,800 shares

Expires not disclosed

F1 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F1 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
April 24, 2023 Filed Apr 26, 2023 21:54 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 72,800 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000038 · wf-form4_168254605887116.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 179,246

Read SEC document
April 24, 2023 Filed Apr 26, 2023 21:54 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 72,800 $0.00 $0.00
Disclosure

SEC source: 0001726978-23-000038 · wf-form4_168254605887116.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

SLJ Dynasty Trust · CIK 0001849957 · 10% owner · Member of 10% owner group

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 645,728

Read SEC document
December 29, 2020 Filed Feb 12, 2021 21:10 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 97,943 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000022 · wf-form5_161316421795557.xml · derivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 97,943

Underlying: Class A Common Stock · 97,943 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
December 29, 2020 Filed Feb 12, 2021 21:10 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftLLC Units in Goosehead Financial, LLC · Derivative 97,943 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000022 · wf-form5_161316421795557.xml · derivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 727,031

Underlying: Class A Common Stock · 97,943 shares

Expires not disclosed

F2 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F2 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
December 29, 2020 Filed Feb 12, 2021 21:10 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 97,943 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000022 · wf-form5_161316421795557.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Indirect · SLJ Dynasty Trust

Disclosed balance after: 97,943

F1 · kind: This transaction involved a gift of securities by the reporting person to the SLJ Dynasty Trust.

Read SEC document
December 29, 2020 Filed Feb 12, 2021 21:10 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 GiftClass B Common Stock 97,943 $0.00 $0.00
Disclosure

SEC source: 0001726978-21-000022 · wf-form5_161316421795557.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 727,031

F1 · kind: This transaction involved a gift of securities by the reporting person to the SLJ Dynasty Trust.

Read SEC document
December 01, 2020 Filed Dec 2, 2020 22:34 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 300 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-20-000408 · wf-form4_160694845398069.xml · derivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 824,974

Underlying: Class A Common Stock · 300 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F1 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

Read SEC document
December 01, 2020 Filed Dec 2, 2020 22:34 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 300 $123.22 $36,966.00
Disclosure

SEC source: 0001726978-20-000408 · wf-form4_160694845398069.xml · nonDerivative · entry 3

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Read SEC document
December 01, 2020 Filed Dec 2, 2020 22:34 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass A Common Stock 300 $0.00 $0.00
Disclosure

SEC source: 0001726978-20-000408 · wf-form4_160694845398069.xml · nonDerivative · entry 2

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 300

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 01, 2020 Filed Dec 2, 2020 22:34 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionClass B Common Stock 300 $0.00 $0.00
Disclosure

SEC source: 0001726978-20-000408 · wf-form4_160694845398069.xml · nonDerivative · entry 1

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 824,974

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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November 30, 2020 Filed Dec 2, 2020 22:34 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 ConversionLLC Units in Goosehead Financial, LLC · Derivative 31,484 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001726978-20-000407 · wf-form4_160694844073180.xml · derivative · entry 5

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 825,274

Underlying: Class A Common Stock · 31,484 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

F3 · derivative.expiration_date: Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

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November 30, 2020 Filed Dec 2, 2020 22:34 UTC Goosehead Insurance, Inc. GSHD · Entity 4370 SaleClass A Common Stock 500 $124.18 $62,090.00
Disclosure

SEC source: 0001726978-20-000407 · wf-form4_160694844073180.xml · nonDerivative · entry 4

Jones Serena · CIK 0001737783 · 10% owner · Member of 10% owner group

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.09 to $124.53, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.