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Paley Eric B

Disclosed activity across 1 company

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126736
SEC CIK
0001670811

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752DirectorMay 26, 2022May 31, 2022

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date May 26, 2022 · Filed May 31, 2022

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect114,326 Ending reported balance After 2022-05-26 transaction · row 3
3 source rows · reconciled sequence

Row 1 · 2022-05-26 · Grant · Acquired 4,178 · Balance 113,408

F1: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F2: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

Row 2 · 2022-05-26 · Grant · Acquired 835 · Balance 114,243

F1: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F3: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000.

F4: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.

Row 3 · 2022-05-26 · Grant · Acquired 83 · Balance 114,326

F5: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date.

F4: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.

F6: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000.

Class A Common StockSEC Table I · non-derivativeIndirectSee Footnote47,768 Reported balance Holding disclosure · report date 2022-05-26 · row 4 Holding and transaction disclosures are not merged.
1 source row

Row 4 · Balance 47,768

F7: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust.

Class A Common StockSEC Table I · non-derivativeIndirectSee Footnote43,920 Reported balance Holding disclosure · report date 2022-05-26 · row 5 Holding and transaction disclosures are not merged.
1 source row

Row 5 · Balance 43,920

F8: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share.

Filing footnotes · ownership attribution and instrument terms

F1: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F2: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

F3: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000.

F4: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.

F5: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date.

F6: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000.

F7: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust.

F8: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
February 22, 2021 Filed Feb 25, 2021 02:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 3,500 $880.01 $3,080,035.00
Disclosure

SEC source: 0001209191-21-014094 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,596

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $880.01 to $880.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · balance_after: Accounts for a change in direct ownership of 1,096 shares previously owned by the Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust"), which were transferred to the Reporting Person.

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December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 3 $904.06 $2,712.18
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 16

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,000

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 42 $898.05 $37,718.10
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 15

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,003

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 42 $895.95 $37,629.90
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 14

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,045

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $895.31 to $895.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1 $894.18 $894.18
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 13

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,087

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1 $891.81 $891.81
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 12

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,088

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 23 $890.71 $20,486.33
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 11

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,089

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $890.68 to $891.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 23 $889.60 $20,460.80
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 10

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,112

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 78 $888.49 $69,302.22
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 9

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,135

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $888.14 to $888.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 200 $886.43 $177,286.00
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 8

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,213

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $885.88 to $886.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 203 $885.23 $179,701.69
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 7

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,413

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $884.81 to $885.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 269 $884.23 $237,857.87
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 6

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,616

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $883.79 to $884.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 88 $883.58 $77,755.04
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 5

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,885

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $882.77 to $883.72, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 131 $881.93 $115,532.83
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,973

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $881.61 to $882.40, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 258 $880.79 $227,243.82
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,104

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $880.40 to $881.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 131 $879.72 $115,243.32
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,362

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $879.31 to $880.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2020 Filed Dec 4, 2020 01:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 7 $878.11 $6,146.77
Disclosure

SEC source: 0001209191-20-061696 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,493

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 950 $797.96 $758,062.00
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 6

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,500

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $797.79 to $798.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 420 $797.28 $334,857.60
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 5

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,450

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $796.65 to $797.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 500 $796.18 $398,090.00
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,870

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $795.57 to $796.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 652 $794.95 $518,307.40
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,370

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $794.55 to $795.29, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 110 $793.65 $87,301.50
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,022

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $793.24 to $793.69, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 09, 2020 Filed Nov 10, 2020 23:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 368 $792.60 $291,676.80
Disclosure

SEC source: 0001209191-20-057764 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,132

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $792.21 to $792.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 3 $499.77 $1,499.31
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 10

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,500

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 339 $498.68 $169,052.52
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 9

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,503

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $498.30 to $499.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 162 $497.62 $80,614.44
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 8

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,842

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $497.22 to $498.09, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 113 $495.61 $56,003.93
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 7

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,004

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $495.47 to $495.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 77 $495.13 $38,125.01
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 6

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,117

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $494.44 to $495.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 203 $493.62 $100,204.86
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 5

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,194

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $493.15 to $494.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 326 $492.46 $160,541.96
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,397

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $492.05 to $492.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 169 $491.40 $83,046.60
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,723

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $490.99 to $491.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 104 $490.05 $50,965.20
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,892

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $489.79 to $490.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 01, 2020 Filed Sep 3, 2020 21:38 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4 $486.66 $1,946.64
Disclosure

SEC source: 0001209191-20-049492 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,996

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 126 $372.28 $46,907.28
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 12

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,000

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $372.09 to $372.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 99 $369.39 $36,569.61
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 11

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,126

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $369.21 to $369.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 127 $368.35 $46,780.45
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 10

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,225

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $367.94 to $368.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 180 $366.91 $66,043.80
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 9

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,352

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $366.67 to $366.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 158 $365.62 $57,767.96
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 8

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,532

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $365.55 to $365.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 101 $365.02 $36,867.02
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 7

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,690

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $364.51 to $365.44, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 258 $363.76 $93,850.08
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 6

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,791

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $363.49 to $364.48, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 205 $362.64 $74,341.20
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 5

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,049

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $362.46 to $362.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 62 $361.62 $22,420.44
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,254

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $361.33 to $361.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 65 $360.96 $23,462.40
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,316

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $360.24 to $360.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 115 $353.45 $40,646.75
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,381

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $352.84 to $353.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 15, 2020 Filed Jun 17, 2020 21:05 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4 $345.55 $1,382.20
Disclosure

SEC source: 0001209191-20-037321 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,496

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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May 26, 2020 Filed May 29, 2020 00:29 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 20 $249.66 $4,993.20
Disclosure

SEC source: 0001209191-20-032796 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,500

F5 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date.

F4 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.

F6 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000.

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May 26, 2020 Filed May 29, 2020 00:29 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 180 $249.66 $44,938.80
Disclosure

SEC source: 0001209191-20-032796 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,480

F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F3 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $45,000.

F4 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.

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May 26, 2020 Filed May 29, 2020 00:29 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 901 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-032796 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,300

F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F2 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

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May 11, 2020 Filed May 13, 2020 21:36 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,500 $305.59 $763,975.00
Disclosure

SEC source: 0001209191-20-028917 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,399

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.05 to $305.975, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 03, 2020 Filed Mar 5, 2020 21:45 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 500 $283.92 $141,960.00
Disclosure

SEC source: 0001209191-20-016639 · doc4.xml · nonDerivative · entry 10

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,899

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $283.78 to $283.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.