Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Trade Desk, Inc.TTD · Entity 3752 | Director | May 26, 2022 | May 31, 2022 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Trade Desk, Inc.
Report date May 26, 2022 · Filed May 31, 2022
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 114,326 |
Ending reported balance
After 2022-05-26 transaction · row 3
3 source rows · reconciled sequenceRow 1 · 2022-05-26 · Grant · Acquired 4,178 · Balance 113,408 F1: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. F2: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant. Row 2 · 2022-05-26 · Grant · Acquired 835 · Balance 114,243 F1: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. F3: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000. F4: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. Row 3 · 2022-05-26 · Grant · Acquired 83 · Balance 114,326 F5: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date. F4: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. F6: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000. |
| Class A Common StockSEC Table I · non-derivative | IndirectSee Footnote | 47,768 |
Reported balance
Holding disclosure · report date 2022-05-26 · row 4
Holding and transaction disclosures are not merged.
1 source rowRow 4 · Balance 47,768 F7: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust. |
| Class A Common StockSEC Table I · non-derivative | IndirectSee Footnote | 43,920 |
Reported balance
Holding disclosure · report date 2022-05-26 · row 5
Holding and transaction disclosures are not merged.
1 source rowRow 5 · Balance 43,920 F8: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share. |
Filing footnotes · ownership attribution and instrument terms
F1: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F2: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.
F3: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000.
F4: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.
F5: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date.
F6: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000.
F7: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust.
F8: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| May 26, 2022 Filed May 31, 2022 20:56 UTC | Trade Desk, Inc. TTD · Entity 3752 | GrantClass A Common Stock | 83 | $59.83 | $4,965.89 |
DisclosureSEC source: 0001209191-22-032861 · doc4.xml · nonDerivative · entry 3 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 114,326 F5 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date. F4 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. F6 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000. Read SEC document |
| May 26, 2022 Filed May 31, 2022 20:56 UTC | Trade Desk, Inc. TTD · Entity 3752 | GrantClass A Common Stock | 835 | $59.83 | $49,958.05 |
DisclosureSEC source: 0001209191-22-032861 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 114,243 F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. F3 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000. F4 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. Read SEC document |
| May 26, 2022 Filed May 31, 2022 20:56 UTC | Trade Desk, Inc. TTD · Entity 3752 | GrantClass A Common Stock | 4,178 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-22-032861 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 113,408 F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. F2 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant. Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 142 | $86.07 | $12,221.94 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 9 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 47,768 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F7 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 895 | $85.05 | $76,119.75 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 8 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 47,910 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.82 to $85.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F7 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,389 | $84.18 | $116,926.02 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 7 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 48,805 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.80 to $84.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F7 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,618 | $83.09 | $134,439.62 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 6 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 50,194 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.74 to $83.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F7 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 3,456 | $82.24 | $284,221.44 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 5 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 51,812 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.62 to $82.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F7 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 633 | $85.48 | $54,108.84 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 4 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 109,230 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.13 to $86.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,899 | $84.13 | $159,762.87 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 3 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 109,863 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.55 to $84.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,649 | $82.84 | $219,443.16 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 111,762 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.43 to $83.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2022 Filed Mar 3, 2022 22:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,319 | $82.09 | $190,366.71 |
DisclosureSEC source: 0001209191-22-015740 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 114,411 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.44 to $82.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 242 | $105.77 | $25,596.34 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 15 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 55,268 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 503 | $104.80 | $52,714.40 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 14 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 55,510 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F16 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.70 to $105.24, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,324 | $104.03 | $137,735.72 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 13 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 56,013 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.64 to $104.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,509 | $103.17 | $155,683.53 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 12 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 57,337 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.52 to $103.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,527 | $101.86 | $155,540.22 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 11 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 58,846 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.52 to $102.23, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,012 | $100.79 | $101,999.48 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 10 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 60,373 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.39 to $100.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,017 | $99.28 | $100,967.76 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 9 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 61,385 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.92 to $99.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,878 | $98.32 | $184,644.96 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 8 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 62,402 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.84 to $98.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F10 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 276 | $105.71 | $29,175.96 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 7 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 116,730 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.24 to $105.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,030 | $104.55 | $107,686.50 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 6 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 117,006 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.17 to $105.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,379 | $103.43 | $246,059.97 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 5 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 118,036 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.93 to $103.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,623 | $101.85 | $165,302.55 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 4 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 120,415 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.46 to $102.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 724 | $100.73 | $72,928.52 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 3 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 122,038 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.46 to $100.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 646 | $99.67 | $64,386.82 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 122,762 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.41 to $100.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| December 01, 2021 Filed Dec 4, 2021 00:07 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,302 | $98.36 | $226,424.72 |
DisclosureSEC source: 0001209191-21-067996 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 123,408 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.90 to $98.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| November 12, 2021 Filed Nov 17, 2021 00:39 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 5,000 | $100.03 | $500,150.00 |
DisclosureSEC source: 0001209191-21-064901 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 64,280 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.00 to $100.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F4 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| November 12, 2021 Filed Nov 17, 2021 00:39 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 5,000 | $100.04 | $500,200.00 |
DisclosureSEC source: 0001209191-21-064901 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 125,710 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.00 to $100.10, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 01, 2021 Filed Sep 3, 2021 21:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 3,866 | $79.61 | $307,772.26 |
DisclosureSEC source: 0001209191-21-054847 · doc4.xml · nonDerivative · entry 3 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 72,914 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.97 to $79.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 69,102 additional shares of common stock. F7 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| September 01, 2021 Filed Sep 3, 2021 21:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 3,656 | $80.31 | $293,613.36 |
DisclosureSEC source: 0001209191-21-054847 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 130,710 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 01, 2021 Filed Sep 3, 2021 21:40 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 3,844 | $79.59 | $305,943.96 |
DisclosureSEC source: 0001209191-21-054847 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 134,366 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.99 to $79.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 124,389 additional shares of common stock. Read SEC document |
| June 01, 2021 Filed Jun 3, 2021 22:56 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 750 | $600.00 | $450,000.00 |
DisclosureSEC source: 0001209191-21-037910 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See Footnote Disclosed balance after: 7,678 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). Read SEC document |
| June 01, 2021 Filed Jun 3, 2021 22:56 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 750 | $600.00 | $450,000.00 |
DisclosureSEC source: 0001209191-21-037910 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 13,821 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. Read SEC document |
| May 27, 2021 Filed Jun 2, 2021 00:28 UTC | Trade Desk, Inc. TTD · Entity 3752 | GrantClass A Common Stock | 7 | $639.65 | $4,477.55 |
DisclosureSEC source: 0001209191-21-036995 · doc4.xml · nonDerivative · entry 3 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,571 F5 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date. F4 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. F6 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000. Read SEC document |
| May 27, 2021 Filed Jun 2, 2021 00:28 UTC | Trade Desk, Inc. TTD · Entity 3752 | GrantClass A Common Stock | 78 | $639.65 | $49,892.70 |
DisclosureSEC source: 0001209191-21-036995 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,564 F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. F3 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000. F4 · price: This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. Read SEC document |
| May 27, 2021 Filed Jun 2, 2021 00:28 UTC | Trade Desk, Inc. TTD · Entity 3752 | GrantClass A Common Stock | 390 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-21-036995 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,486 F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. F2 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 18 | $829.46 | $14,930.28 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 13 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,096 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 129 | $828.44 | $106,868.76 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 12 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,114 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $827.68 to $828.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 53 | $826.68 | $43,814.04 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 11 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,243 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $826.61 to $827.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 182 | $825.87 | $150,308.34 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 10 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,296 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $825.46 to $826.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 210 | $824.80 | $173,208.00 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 9 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,478 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $824.44 to $825.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 208 | $823.83 | $171,356.64 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 8 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,688 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $823.40 to $824.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 175 | $822.33 | $143,907.75 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 7 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,896 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $822.10 to $822.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 84 | $820.73 | $68,941.32 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 6 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 15,071 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $820.27 to $821.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 54 | $819.22 | $44,237.88 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 5 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 15,155 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $819.18 to $819.80, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 86 | $813.94 | $69,998.84 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 4 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 15,209 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $813.74 to $814.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 84 | $810.31 | $68,066.04 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 3 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 15,295 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $809.95 to $810.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 163 | $807.15 | $131,565.45 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 2 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 15,379 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $806.68 to $807.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| March 01, 2021 Filed Mar 3, 2021 22:15 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 54 | $805.09 | $43,474.86 |
DisclosureSEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 1 Paley Eric B · CIK 0001670811 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 15,542 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.