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person · Reporting owner

Yi Steven

Disclosed activity across 2 companies

Tapewire entity
1097
SEC CIK
0001829946

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093Director · See RemarksOctober 08, 2026October 10, 2026
WHITE MOUNTAINS INSURANCE GROUP LTDWTM · Entity 3904DirectorMay 22, 2025May 23, 2025

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date October 08, 2026 · Filed October 10, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect2,313,707 Ending reported balance After 2026-10-09 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2026-10-08 · Sale · Disposed 24,000 · Balance 2,315,740

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Row 2 · 2026-10-09 · Sale · Disposed 2,033 · Balance 2,313,707

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Filing footnotes · ownership attribution and instrument terms

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

WHITE MOUNTAINS INSURANCE GROUP LTD

Report date May 22, 2025 · Filed May 23, 2025

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common SharesSEC Table I · non-derivativeDirect525 Reported balance After 2025-05-22 transaction · row 1
1 source row

Row 1 · 2025-05-22 · Grant · Acquired 150 · Balance 525

F1: Annual Director Share Award

Filing footnotes · ownership attribution and instrument terms

F1: Annual Director Share Award

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
February 18, 2026 Filed Feb 20, 2026 00:30 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,000 $7.34 $29,375.60
Disclosure

SEC source: 0001818383-26-000042 · wk-form4_1771547408.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,713,624

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.28 to $7.41 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 17, 2026 Filed Feb 20, 2026 00:30 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,000 $7.16 $28,636.80
Disclosure

SEC source: 0001818383-26-000042 · wk-form4_1771547408.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,717,624

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.10 to $7.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000039 · wk-form4_1771381391.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
February 15, 2026 Filed Feb 18, 2026 02:23 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-26-000039 · wk-form4_1771381391.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,721,624

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
February 11, 2026 Filed Feb 11, 2026 23:14 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,000 $7.99 $31,945.60
Disclosure

SEC source: 0001818383-26-000028 · wk-form4_1770851690.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,703,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.78 to $8.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 10, 2026 Filed Feb 11, 2026 23:14 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,000 $8.71 $34,821.60
Disclosure

SEC source: 0001818383-26-000028 · wk-form4_1770851690.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,707,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.60 to $8.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 09, 2026 Filed Feb 11, 2026 23:14 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,000 $8.74 $34,965.20
Disclosure

SEC source: 0001818383-26-000028 · wk-form4_1770851690.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,711,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.60 to $8.96 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 04, 2026 Filed Feb 4, 2026 22:52 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,000 $8.94 $35,748.80
Disclosure

SEC source: 0001818383-26-000025 · wk-form4_1770245541.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,715,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.90 to $9.08 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 03, 2026 Filed Feb 4, 2026 22:52 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $10.04 $80,328.80
Disclosure

SEC source: 0001818383-26-000025 · wk-form4_1770245541.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,719,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.94 to $10.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
February 02, 2026 Filed Feb 4, 2026 22:52 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $10.32 $82,553.60
Disclosure

SEC source: 0001818383-26-000025 · wk-form4_1770245541.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,727,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.135 to $10.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 28, 2026 Filed Jan 29, 2026 00:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $10.57 $84,586.40
Disclosure

SEC source: 0001818383-26-000022 · wk-form4_1769645083.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,735,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.755 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 27, 2026 Filed Jan 29, 2026 00:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $10.51 $84,096.80
Disclosure

SEC source: 0001818383-26-000022 · wk-form4_1769645083.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,743,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 26, 2026 Filed Jan 29, 2026 00:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $10.89 $87,144.80
Disclosure

SEC source: 0001818383-26-000022 · wk-form4_1769645083.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,751,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.77 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 22, 2026 Filed Jan 22, 2026 22:35 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.20 $89,616.00
Disclosure

SEC source: 0001818383-26-000017 · wk-form4_1769121351.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,759,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.06 to $11.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 21, 2026 Filed Jan 22, 2026 22:35 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.02 $88,181.60
Disclosure

SEC source: 0001818383-26-000017 · wk-form4_1769121351.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,767,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.86 to $11.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 20, 2026 Filed Jan 22, 2026 22:35 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.20 $89,634.40
Disclosure

SEC source: 0001818383-26-000017 · wk-form4_1769121351.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,775,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.10 to $11.335 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 14, 2026 Filed Jan 14, 2026 22:37 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.69 $93,552.80
Disclosure

SEC source: 0001818383-26-000010 · wk-form4_1768430231.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,783,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.44 to $11.80 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 13, 2026 Filed Jan 14, 2026 22:37 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.37 $90,967.20
Disclosure

SEC source: 0001818383-26-000010 · wk-form4_1768430231.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,791,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 12, 2026 Filed Jan 14, 2026 22:37 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.51 $92,078.40
Disclosure

SEC source: 0001818383-26-000010 · wk-form4_1768430231.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,799,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 07, 2026 Filed Jan 7, 2026 21:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.66 $93,279.20
Disclosure

SEC source: 0001818383-26-000006 · wk-form4_1767820261.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,807,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.38 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 06, 2026 Filed Jan 7, 2026 21:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.87 $94,969.60
Disclosure

SEC source: 0001818383-26-000006 · wk-form4_1767820261.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,815,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $11.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
January 05, 2026 Filed Jan 7, 2026 21:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.98 $95,829.60
Disclosure

SEC source: 0001818383-26-000006 · wk-form4_1767820261.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,823,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.155 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 31, 2025 Filed Dec 31, 2025 21:08 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.94 $103,504.00
Disclosure

SEC source: 0001818383-25-000192 · wk-form4_1767215297.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,831,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.90 to $12.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 30, 2025 Filed Dec 31, 2025 21:08 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.79 $102,348.00
Disclosure

SEC source: 0001818383-25-000192 · wk-form4_1767215297.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,839,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.89 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 29, 2025 Filed Dec 31, 2025 21:08 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.65 $101,172.80
Disclosure

SEC source: 0001818383-25-000192 · wk-form4_1767215297.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,847,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 24, 2025 Filed Dec 29, 2025 23:54 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.67 $101,352.00
Disclosure

SEC source: 0001818383-25-000188 · wk-form4_1767052468.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,855,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.56 to $12.735 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 23, 2025 Filed Dec 29, 2025 23:54 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.68 $101,448.80
Disclosure

SEC source: 0001818383-25-000188 · wk-form4_1767052468.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,863,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.62 to $12.79 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 22, 2025 Filed Dec 29, 2025 23:54 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.86 $102,868.00
Disclosure

SEC source: 0001818383-25-000188 · wk-form4_1767052468.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,871,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.70 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 17, 2025 Filed Dec 17, 2025 23:12 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.82 $102,597.60
Disclosure

SEC source: 0001818383-25-000183 · wk-form4_1766013138.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,879,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.675 to $13.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 16, 2025 Filed Dec 17, 2025 23:12 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.67 $101,390.40
Disclosure

SEC source: 0001818383-25-000183 · wk-form4_1766013138.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,887,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 15, 2025 Filed Dec 17, 2025 23:12 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.88 $103,032.00
Disclosure

SEC source: 0001818383-25-000183 · wk-form4_1766013138.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,895,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $12.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 10, 2025 Filed Dec 10, 2025 23:09 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $13.50 $107,998.40
Disclosure

SEC source: 0001818383-25-000173 · wk-form4_1765408181.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,903,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.34 to $13.76 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 09, 2025 Filed Dec 10, 2025 23:09 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $13.28 $106,252.80
Disclosure

SEC source: 0001818383-25-000173 · wk-form4_1765408181.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,911,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.11 to $13.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 08, 2025 Filed Dec 10, 2025 23:09 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $13.07 $104,585.60
Disclosure

SEC source: 0001818383-25-000173 · wk-form4_1765408181.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,919,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.89 to $13.155 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 03, 2025 Filed Dec 3, 2025 22:23 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,289 $13.64 $44,862.62
Disclosure

SEC source: 0001818383-25-000167 · wk-form4_1764800584.xml · nonDerivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,927,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.505 to $13.75 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 03, 2025 Filed Dec 3, 2025 22:23 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,711 $13.19 $62,133.38
Disclosure

SEC source: 0001818383-25-000167 · wk-form4_1764800584.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,930,619

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.715 to $13.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 02, 2025 Filed Dec 3, 2025 22:23 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.57 $100,583.20
Disclosure

SEC source: 0001818383-25-000167 · wk-form4_1764800584.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,935,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.41 to $12.71 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
December 01, 2025 Filed Dec 3, 2025 22:23 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.60 $100,804.00
Disclosure

SEC source: 0001818383-25-000167 · wk-form4_1764800584.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,943,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.36 to $12.71 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 26, 2025 Filed Nov 26, 2025 22:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.48 $99,852.80
Disclosure

SEC source: 0001818383-25-000160 · wk-form4_1764196183.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,951,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.43 to $12.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 25, 2025 Filed Nov 26, 2025 22:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.98 $95,877.60
Disclosure

SEC source: 0001818383-25-000160 · wk-form4_1764196183.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,959,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.76 to $12.23 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 24, 2025 Filed Nov 26, 2025 22:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.88 $95,009.60
Disclosure

SEC source: 0001818383-25-000160 · wk-form4_1764196183.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,967,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.66 to $11.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 19, 2025 Filed Nov 19, 2025 22:20 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.72 $93,754.40
Disclosure

SEC source: 0001818383-25-000154 · wk-form4_1763590816.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,975,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.49 to $11.9302 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 18, 2025 Filed Nov 19, 2025 22:20 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $11.85 $94,765.60
Disclosure

SEC source: 0001818383-25-000154 · wk-form4_1763590816.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,983,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.755 to $11.935 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 17, 2025 Filed Nov 19, 2025 22:20 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,000 $12.31 $98,516.00
Disclosure

SEC source: 0001818383-25-000154 · wk-form4_1763590816.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,991,330

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.13 to $12.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000150 · wk-form4_1763507903.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 18,294

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2025 Filed Nov 18, 2025 23:18 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000150 · wk-form4_1763507903.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,999,330

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000115 · wk-form4_1755548774.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 36,588

Underlying: Class A Common Stock · 18,294 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2025 Filed Aug 18, 2025 20:26 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,294 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000115 · wk-form4_1755548774.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,981,036

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 22, 2025 Filed May 23, 2025 23:12 UTC WHITE MOUNTAINS INSURANCE GROUP LTD WTM · Entity 3904 GrantCommon Shares 150 $0.00 $0.00
Disclosure

SEC source: 0001062993-25-010302 · form4.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 525

F1 · shares: Annual Director Share Award

Read SEC document
May 15, 2025 Filed May 16, 2025 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,293 $0.00 $0.00
Disclosure

SEC source: 0001818383-25-000069 · wk-form4_1747428023.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 54,882

Underlying: Class A Common Stock · 18,293 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.