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Nasdaq · USD

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Trade Desk, Inc.

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Tapewire entity
3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
February 05, 2019 Filed Feb 6, 2019 22:00 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 1,810 $154.90 $280,373.53
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 1,810 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,769

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 685 $154.90 $106,108.21
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 685 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,644

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 21:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 13,855 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-007727 · doc4.xml · derivative · entry 6

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,652

Underlying: Class A Common Stock · 13,855 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The vesting commencement date ("VCD") is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 21:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
SaleClass A Common Stock 13,855 $155.01 $2,147,698.19
Disclosure

SEC source: 0001209191-19-007727 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $155.00 to $155.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 21:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionClass A Common Stock 13,855 $30.15 $417,728.25
Disclosure

SEC source: 0001209191-19-007727 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,814

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 04, 2019 Filed Feb 6, 2019 21:21 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 7,793 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-007727 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,507

Underlying: Class A Common Stock · 7,793 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The vesting commencement date ("VCD") is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
January 22, 2019 Filed Mar 5, 2019 23:56 UTC
Paley Eric BDirector
OtherClass A Common Stock 52 $49.44 $2,570.88
Disclosure

SEC source: 0001209191-19-017036 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,881

F1 · kind: Cancellation of shares related to restricted stock award originally issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of cash compensation as a member of the Audit Committee and for which the Reporting Person no longer serves.

Read SEC document
January 22, 2019 Filed Apr 17, 2019 22:57 UTC
Falk ThomasDirector
GrantClass A Common Stock 20 $134.02 $2,680.40
Disclosure

SEC source: 0001209191-19-025147 · doc4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,289

F1 · kind: Grant of restricted stock unit under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.

F2 · shares: The restricted stock unit will vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.

F3 · price: This restricted stock unit was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $2,767.

Read SEC document
January 17, 2019 Filed Jan 22, 2019 14:14 UTC
Falk ThomasDirector
SaleClass A Common Stock 5,424 $133.01 $721,446.24
Disclosure

SEC source: 0001144204-19-002190 · tv511279_4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 78,825

F1 · price: The shares were sold in multiple trades at prices ranging from $133.00 to $133.12. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
January 16, 2019 Filed Jan 17, 2019 21:08 UTC
Falk ThomasDirector
SaleClass A Common Stock 1,986 $134.11 $266,342.46
Disclosure

SEC source: 0001144204-19-001992 · tv511205_4.xml · nonDerivative · entry 3

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 84,249

F1 · kind: The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F3 · price: The shares were sold in multiple trades at prices ranging from $134.00 to $134.28. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
January 16, 2019 Filed Jan 17, 2019 21:08 UTC
Falk ThomasDirector
SaleClass A Common Stock 29,010 $133.30 $3,867,033.00
Disclosure

SEC source: 0001144204-19-001992 · tv511205_4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 86,235

F1 · kind: The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F2 · price: The shares were sold in multiple trades at prices ranging from $133.00 to $133.99. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
January 15, 2019 Filed Jan 16, 2019 18:42 UTC
Pickles David RandallChief Technology Officer
ConversionClass B Common Stock · Derivative 15,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-003995 · doc4.xml · derivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 167,883

Underlying: Class A Common Stock · 15,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
January 15, 2019 Filed Jan 16, 2019 18:42 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 15,000 $131.07 $1,966,050.00
Disclosure

SEC source: 0001209191-19-003995 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,077

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
January 15, 2019 Filed Jan 16, 2019 18:42 UTC
Pickles David RandallChief Technology Officer
ConversionClass A Common Stock 15,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-003995 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 65,077

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 15, 2019 Filed Jan 17, 2019 21:08 UTC
Falk ThomasDirector
SaleClass A Common Stock 1,200 $133.00 $159,600.00
Disclosure

SEC source: 0001144204-19-001992 · tv511205_4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 115,245

F1 · kind: The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 3,500 $48.00 Strike: $48.00 $168,000.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 17

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,512

Underlying: Class A Common Stock · 3,500 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 3,608 $30.15 Strike: $30.15 $108,781.20
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 16

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,652

Underlying: Class A Common Stock · 3,608 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 3,430 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 15

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 3,430 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 3,430 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 14

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,430

Underlying: Class A Common Stock · 3,430 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 3,430 $0.82 Strike: $0.82 $2,809.17
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 13

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 685

Underlying: Class B Common Stock · 3,430 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on January 20, 2015, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 12

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 905 $3.36 Strike: $3.36 $3,040.80
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,806

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 4,700 $110.18 $517,869.03
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 3,500 $110.18 $385,647.15
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,659

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 3,500 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,159

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 3,608 $110.18 $397,547.12
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,659

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 3,608 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,267

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 3,430 $110.18 $377,934.21
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,659

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 3,430 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,089

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 905 $110.18 $99,717.33
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,659

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,564

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
ConversionClass B Common Stock · Derivative 15,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · derivative · entry 9

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 182,883

Underlying: Class A Common Stock · 15,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 100 $127.22 $12,722.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,077

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 300 $126.50 $37,950.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,177

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $126.14 to $127.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,700 $125.31 $213,027.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,477

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.91 to $125.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,299 $124.45 $161,660.55
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,177

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.91 to $124.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,284 $123.32 $158,342.88
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,476

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.91 to $123.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 9,217 $122.40 $1,128,160.80
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,760

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.88 to $122.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,100 $121.50 $133,650.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 63,977

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.82 to $121.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 18, 2018 Filed Dec 20, 2018 16:33 UTC
Pickles David RandallChief Technology Officer
ConversionClass A Common Stock 15,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 65,077

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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December 06, 2018 Filed Dec 7, 2018 21:46 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 3,662 $136.08 $498,306.65
Disclosure

SEC source: 0001209191-18-061529 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,659

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $135.95 to $136.42, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 03, 2018 Filed Dec 4, 2018 17:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass B Common Stock · Derivative 903 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060938 · doc4.xml · derivative · entry 9

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 903 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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December 03, 2018 Filed Dec 4, 2018 17:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionClass B Common Stock · Derivative 903 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060938 · doc4.xml · derivative · entry 8

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 903

Underlying: Class A Common Stock · 903 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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December 03, 2018 Filed Dec 4, 2018 17:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 903 $0.82 Strike: $0.82 $739.56
Disclosure

SEC source: 0001209191-18-060938 · doc4.xml · derivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,293

Underlying: Class B Common Stock · 903 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The option was granted on January 20, 2015, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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December 03, 2018 Filed Dec 4, 2018 17:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 894 $146.55 $131,015.70
Disclosure

SEC source: 0001209191-18-060938 · doc4.xml · nonDerivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 154,389

F5 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.50 to $146.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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December 03, 2018 Filed Dec 4, 2018 17:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
SaleClass A Common Stock 9 $148.01 $1,332.09
Disclosure

SEC source: 0001209191-18-060938 · doc4.xml · nonDerivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 155,283

F5 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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December 03, 2018 Filed Dec 4, 2018 17:11 UTC
Perdue Robert DavidDirector · Chief Operating Officer
ConversionClass A Common Stock 903 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060938 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 155,292

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.