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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
July 01, 2019 Filed Jul 3, 2019 18:32 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-040887 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,392

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 01, 2019 Filed Jul 3, 2019 18:30 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-040875 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,387

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
July 01, 2019 Filed Jul 3, 2019 18:30 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $236.00 $206,500.00
Disclosure

SEC source: 0001209191-19-040875 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,829

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
July 01, 2019 Filed Jul 3, 2019 18:30 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-040875 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,704

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · derivative · entry 12

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 112,883

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F11 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F11 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 100 $254.15 $25,415.00
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 11

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,123

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 200 $253.38 $50,676.00
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 10

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,223

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $253.14 to $253.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 500 $252.41 $126,205.00
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 9

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,423

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $252.13 to $253.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 524 $251.60 $131,838.40
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,923

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.02 to $251.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,100 $250.22 $275,242.00
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,447

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.86 to $250.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,000 $249.36 $249,360.00
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,547

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248.86 to $249.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 410 $248.11 $101,725.10
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,547

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.85 to $248.79, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 2,280 $247.39 $564,049.20
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,957

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.80 to $247.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 582 $246.22 $143,300.04
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,237

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.79 to $246.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 3,304 $245.13 $809,909.52
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,819

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.73 to $245.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 18, 2019 Filed Jun 20, 2019 16:30 UTC
Pickles David RandallChief Technology Officer
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-038230 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,123

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 14, 2019 Filed Jun 17, 2019 22:57 UTC
Yang VivianChief Legal Officer
ConversionClass B Common Stock · Derivative 5,546 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-037513 · doc4.xml · derivative · entry 6

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 5,546 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 14, 2019 Filed Jun 17, 2019 22:57 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass B Common Stock · Derivative 5,546 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-037513 · doc4.xml · derivative · entry 5

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,546

Underlying: Class A Common Stock · 5,546 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 14, 2019 Filed Jun 17, 2019 22:57 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (right to Buy) · Derivative 5,546 $0.00 Strike: $18.03 $0.00
Disclosure

SEC source: 0001209191-19-037513 · doc4.xml · derivative · entry 4

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,977

Underlying: Class B Common Stock · 5,546 shares

Expires 2026-08-14

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on August 15, 2016, the vesting commencement date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 14, 2019 Filed Jun 17, 2019 22:57 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 5,546 $242.51 $1,344,960.46
Disclosure

SEC source: 0001209191-19-037513 · doc4.xml · nonDerivative · entry 3

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,464

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $242.50 to $242.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 14, 2019 Filed Jun 17, 2019 22:57 UTC
Yang VivianChief Legal Officer
ConversionClass A Common Stock 5,546 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-037513 · doc4.xml · nonDerivative · entry 2

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,010

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 14, 2019 Filed Jun 17, 2019 22:57 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 1,389 $246.28 $342,082.92
Disclosure

SEC source: 0001209191-19-037513 · doc4.xml · nonDerivative · entry 1

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,464

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.27 to $246.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 11, 2019 Filed Jun 12, 2019 20:38 UTC
Falk ThomasDirector
SaleClass A Common Stock 25,000 $250.00 $6,250,000.00
Disclosure

SEC source: 0001144204-19-030701 · tv523492_form4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Via eValue AG

Disclosed balance after: 40,731

Read SEC document
June 11, 2019 Filed Jun 13, 2019 20:28 UTC
Paley Eric BDirector
SaleClass A Common Stock 400 $248.82 $99,527.60
Disclosure

SEC source: 0001209191-19-036791 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,808

Read SEC document
June 07, 2019 Filed Jun 11, 2019 23:36 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,190 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-19-036272 · doc4.xml · derivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,345

Underlying: Class A Common Stock · 2,190 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2018, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 07, 2019 Filed Jun 11, 2019 23:36 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 275 $247.43 $68,043.25
Disclosure

SEC source: 0001209191-19-036272 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,879

Read SEC document
June 07, 2019 Filed Jun 11, 2019 23:36 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 2,190 $246.66 $540,185.40
Disclosure

SEC source: 0001209191-19-036272 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,154

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.28 to $247.19, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 07, 2019 Filed Jun 11, 2019 23:36 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 2,190 $142.45 $311,965.50
Disclosure

SEC source: 0001209191-19-036272 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,344

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 07, 2019 Filed Jun 11, 2019 23:31 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,095 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-19-036270 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,440

Underlying: Class A Common Stock · 1,095 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2018, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 07, 2019 Filed Jun 11, 2019 23:31 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 1,095 $242.00 $264,990.00
Disclosure

SEC source: 0001209191-19-036270 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,829

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 07, 2019 Filed Jun 11, 2019 23:31 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 1,095 $142.45 $155,982.75
Disclosure

SEC source: 0001209191-19-036270 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,924

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,095 $0.00 Strike: $142.25 $0.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · derivative · entry 14

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,345

Underlying: Class A Common Stock · 1,095 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,625 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · derivative · entry 13

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,262

Underlying: Class A Common Stock · 2,625 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,706 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · derivative · entry 12

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,240

Underlying: Class A Common Stock · 2,706 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
ConversionClass B Common Stock · Derivative 769 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · derivative · entry 11

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 769 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass B Common Stock · Derivative 769 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · derivative · entry 10

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 769

Underlying: Class A Common Stock · 769 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (right to Buy) · Derivative 769 $0.00 Strike: $18.03 $0.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · derivative · entry 9

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,523

Underlying: Class B Common Stock · 769 shares

Expires 2026-08-14

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on August 15, 2016, the vesting commencement date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 1,095 $235.19 $257,533.05
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 8

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,853

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.01 to $235.73, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 1,095 $142.45 $155,982.75
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 7

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,948

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 2,625 $235.19 $617,373.75
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 6

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,853

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.01 to $235.73, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 2,625 $48.00 $126,000.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 5

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,478

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 2,706 $235.19 $636,424.14
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 4

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,853

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.01 to $235.73, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 2,706 $30.15 $81,585.90
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 3

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,559

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 769 $235.19 $180,861.11
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 2

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,853

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.01 to $235.73, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 06, 2019 Filed Jun 10, 2019 20:45 UTC
Yang VivianChief Legal Officer
ConversionClass A Common Stock 769 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-035827 · doc4.xml · nonDerivative · entry 1

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,622

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · balance_after: Includes 309 shares acquired through the Employee Stock Purchase Plan on May 15, 2019.

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June 04, 2019 Filed Jun 5, 2019 21:05 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-034801 · doc4.xml · derivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,408,497

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 04, 2019 Filed Jun 5, 2019 21:05 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 10,000 $203.07 $2,030,700.00
Disclosure

SEC source: 0001209191-19-034801 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,392

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 04, 2019 Filed Jun 5, 2019 21:05 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-034801 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,392

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,262

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,240

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.