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Nasdaq · USD

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Trade Desk, Inc.

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Tapewire entity
3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 20, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 15,028 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · derivative · entry 18

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,521,568

Underlying: Class A Common Stock · 15,028 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 20, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 15,028 $301.46 $4,530,340.88
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 15

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 218,233

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.13 to $301.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 20, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 15,028 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 14

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 233,261

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 19, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 12,995 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · derivative · entry 17

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,536,596

Underlying: Class A Common Stock · 12,995 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 19, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 12,995 $301.22 $3,914,353.90
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 13

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 218,233

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.13 to $301.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 19, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 12,995 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 12

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 231,228

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 254,883 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · derivative · entry 16

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,549,591

Underlying: Class A Common Stock · 254,883 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F14 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F14 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 800 $310.63 $248,504.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 11

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 218,233

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $310.43 to $310.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 5,600 $309.59 $1,733,704.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 10

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,033

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $309.37 to $310.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 7,009 $308.66 $2,163,397.94
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 9

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 224,633

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $308.34 to $309.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 16,014 $307.77 $4,928,628.78
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 8

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 231,642

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $307.33 to $308.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 24,877 $306.94 $7,635,746.38
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 247,656

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $306.32 to $307.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 7,374 $305.75 $2,254,600.50
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 272,533

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.27 to $306.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 10,391 $304.66 $3,165,722.06
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 279,907

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $304.19 to $305.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 38,133 $303.62 $11,577,941.46
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 290,298

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.14 to $304.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 57,317 $302.74 $17,352,148.58
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 328,431

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $302.13 to $303.12, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 87,368 $301.48 $26,339,704.64
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 385,748

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.13 to $302.12, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 18, 2020 Filed May 21, 2020 00:56 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 254,883 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-031070 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 473,116

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 18, 2020 Filed Jun 12, 2020 23:09 UTC Amendment
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 125,764 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-20-036441 · doc4a.xml · derivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,650,687

Underlying: Class A Common Stock · 125,764 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: On May 20, 2020, the Reporting Person filed a Form 4 which reported that he had converted 254,883 shares of issuer's Class B common stock. In fact, as reported in this amendment, the Reporting Person converted 125,764 shares of the issuer's Class B common stock.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4 · balance_after: The number of shares in Column 9 represents the total number of shares of Class B Common Stock owned by the Reporting Person following all of the Reporting Person's transactions that occurred on May 18-20, 2020.

Read SEC document
May 18, 2020 Filed Jun 12, 2020 23:09 UTC Amendment
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 125,764 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-036441 · doc4a.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,114

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: On May 20, 2020, the Reporting Person filed a Form 4 which reported that he had converted 254,883 shares of issuer's Class B common stock. In fact, as reported in this amendment, the Reporting Person converted 125,764 shares of the issuer's Class B common stock.

F2 · balance_after: The number of shares in Column 5 represents the total number of shares of Class A Common Stock owned by the Reporting Person following all of the Reporting Person's transactions that occurred on May 18-20, 2020.

Read SEC document
May 15, 2020 Filed May 19, 2020 19:45 UTC
Pickles David RandallChief Technology Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,712 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-030732 · doc4.xml · derivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,712

Underlying: Class A Common Stock · 9,712 shares

Expires 2030-05-15

F3 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 15, 2020 Filed May 19, 2020 19:45 UTC
Pickles David RandallChief Technology Officer
GrantClass A Common Stock 5,383 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-030732 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,381

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of May 15, 2020, and which vests as to one-sixteenth (1/16th) of the granted shares on each quarterly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2 · balance_after: Includes 174 shares acquired through the Employee Stock Purchase Plan on May 15, 2020.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:49 UTC
VOBEJDA SUSANChief Marketing Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,712 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-030740 · doc4.xml · derivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,712

Underlying: Class A Common Stock · 9,712 shares

Expires 2030-05-15

F3 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:49 UTC
VOBEJDA SUSANChief Marketing Officer
GrantClass A Common Stock 5,383 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-030740 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,155

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of May 15, 2020, and which vests as to one-sixteenth (1/16th) of the granted shares on each quarterly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2 · balance_after: Includes 310 shares acquired through the Employee Stock Purchase Plan on May 15, 2020.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:47 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,712 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-030737 · doc4.xml · derivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,712

Underlying: Class A Common Stock · 9,712 shares

Expires 2030-05-15

F3 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:47 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
GrantClass A Common Stock 5,383 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-030737 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,965

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of May 15, 2020, and which vests as to one-sixteenth (1/16th) of the granted shares on each quarterly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2 · balance_after: Includes 200 shares acquired through the Employee Stock Purchase Plan on May 15, 2020.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:42 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,712 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-030728 · doc4.xml · derivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,712

Underlying: Class A Common Stock · 9,712 shares

Expires 2030-05-15

F2 · derivative.exercise_date: The option was granted on May 15 , 2020, The VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:42 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
GrantClass A Common Stock 5,383 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-030728 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,247

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of May 15, 2020, and which vests as to one-sixteenth (1/16th) of the granted shares on each quarterly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:40 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
GrantEmployee Stock Option (Right to Buy) · Derivative 333 $0.00 Strike: $330.01 $0.00
Disclosure

SEC source: 0001209191-20-030726 · doc4.xml · derivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 333

Underlying: Class A Common Stock · 333 shares

Expires 2025-05-15

F3 · derivative.exercise_date: The option was granted on May 15, 2020, with a VCD of December 15, 2023. One-fifth (1/5th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 15, 2020 Filed May 19, 2020 23:40 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
GrantEmployee Stock Option (Right to Buy) · Derivative 38,578 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-20-030726 · doc4.xml · derivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,578

Underlying: Class A Common Stock · 38,578 shares

Expires 2030-05-15

F2 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 9,727, 9,728 and 9,728 shares will vest during the twelve month periods ending on May 15, 2021, 2022 and 2023, respectively, and an aggregate of 9,395 shares will vest during the twelve month period ending May 15, 2024, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

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May 15, 2020 Filed May 19, 2020 23:40 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
GrantClass A Common Stock 21,535 $0.00 $0.00
Disclosure

SEC source: 0001209191-20-030726 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 218,233

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of May 15, 2020, and which vests as to one-sixteenth (1/16th) of the granted shares on each quarterly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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May 11, 2020 Filed May 11, 2020 23:43 UTC
Falk ThomasDirector
SaleClass A Common Stock 8,640 $306.89 $2,651,529.60
Disclosure

SEC source: 0001104659-20-059748 · tm2019375d1_4.xml · nonDerivative · entry 2

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,000

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $306.195 to $306.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 11, 2020 Filed May 11, 2020 23:43 UTC
Falk ThomasDirector
SaleClass A Common Stock 1,000 $305.91 $305,910.00
Disclosure

SEC source: 0001104659-20-059748 · tm2019375d1_4.xml · nonDerivative · entry 1

Falk Thomas · CIK 0001490859 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,640

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.20 to $306.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 11, 2020 Filed May 13, 2020 21:36 UTC
Paley Eric BDirector
SaleClass A Common Stock 2,500 $305.59 $763,975.00
Disclosure

SEC source: 0001209191-20-028917 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,399

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.05 to $305.975, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 11, 2020 Filed May 13, 2020 21:28 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 448 $306.95 $137,513.60
Disclosure

SEC source: 0001209191-20-028909 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,462

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May 04, 2020 Filed May 6, 2020 20:33 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-20-027479 · doc4.xml · derivative · entry 6

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,425

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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May 04, 2020 Filed May 6, 2020 20:33 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-20-027479 · doc4.xml · derivative · entry 5

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,637

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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May 04, 2020 Filed May 6, 2020 20:33 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 365 $274.22 $100,090.30
Disclosure

SEC source: 0001209191-20-027479 · doc4.xml · nonDerivative · entry 4

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,910

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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May 04, 2020 Filed May 6, 2020 20:33 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-20-027479 · doc4.xml · nonDerivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,275

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 04, 2020 Filed May 6, 2020 20:33 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $274.22 $239,942.50
Disclosure

SEC source: 0001209191-20-027479 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,910

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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May 04, 2020 Filed May 6, 2020 20:33 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-20-027479 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,785

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · derivative · entry 14

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,330

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · derivative · entry 13

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,637

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.

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May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · derivative · entry 12

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,318

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
ConversionClass B Common Stock · Derivative 1,263 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · derivative · entry 11

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,263 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass B Common Stock · Derivative 1,263 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · derivative · entry 10

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,263

Underlying: Class A Common Stock · 1,263 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,263 $0.00 Strike: $18.03 $0.00
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · derivative · entry 9

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,084

Underlying: Class B Common Stock · 1,263 shares

Expires 2026-08-14

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on August 15, 2016, the Vesting Commencement Date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 365 $274.22 $100,090.30
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · nonDerivative · entry 8

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,735

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · nonDerivative · entry 7

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,100

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 04, 2020 Filed May 6, 2020 20:27 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 875 $274.22 $239,942.50
Disclosure

SEC source: 0001209191-20-027475 · doc4.xml · nonDerivative · entry 6

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,735

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.