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Nasdaq · USD

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Trade Desk, Inc.

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Tapewire entity
3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 27, 2021 Filed Jun 2, 2021 00:06 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 27 $357.56 Strike: $584.58 $9,654.12
Disclosure

SEC source: 0001209191-21-036980 · doc4.xml · derivative · entry 6

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27

Underlying: Class A Common Stock · 27 shares

Expires 2031-05-27

F6 · price: This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.

F10 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $10,000

F11 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee of the board of directors immediately prior to such date.

Read SEC document
May 27, 2021 Filed Jun 2, 2021 00:06 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 27 $357.56 Strike: $584.58 $9,654.12
Disclosure

SEC source: 0001209191-21-036980 · doc4.xml · derivative · entry 5

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27

Underlying: Class A Common Stock · 27 shares

Expires 2031-05-27

F6 · price: This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.

F10 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $10,000

F9 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee of the board of directors immediately prior to such date.

Read SEC document
May 27, 2021 Filed Jun 2, 2021 00:06 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 55 $357.56 Strike: $584.58 $19,665.80
Disclosure

SEC source: 0001209191-21-036980 · doc4.xml · derivative · entry 4

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55

Underlying: Class A Common Stock · 55 shares

Expires 2031-05-27

F6 · price: This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.

F8 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of lead independent director retainer and meeting fees of $20,000.

F7 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as lead independent director of the board of directors immediately prior to such date.

Read SEC document
May 27, 2021 Filed Jun 2, 2021 00:06 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 139 $357.56 Strike: $584.58 $49,700.84
Disclosure

SEC source: 0001209191-21-036980 · doc4.xml · derivative · entry 3

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 139

Underlying: Class A Common Stock · 139 shares

Expires 2031-05-27

F5 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000.

F6 · price: This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.

F3 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

Read SEC document
May 27, 2021 Filed Jun 2, 2021 00:06 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 349 $0.00 Strike: $584.58 $0.00
Disclosure

SEC source: 0001209191-21-036980 · doc4.xml · derivative · entry 2

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 349

Underlying: Class A Common Stock · 349 shares

Expires 2031-05-27

F4 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

F3 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

Read SEC document
May 27, 2021 Filed Jun 2, 2021 00:06 UTC
Buyer Lise JDirector
GrantClass A Common Stock 195 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-036980 · doc4.xml · nonDerivative · entry 1

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,878

F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

F2 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

Read SEC document
May 27, 2021 Filed Aug 17, 2021 22:36 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
GiftClass A Common Stock 8,680 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-052029 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 111,320

F3 · kind: Bona fide gift not for value of Class A Common Stock to a charity.

F4 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split ("Stock Split") of its common stock resulting in the reporting person's ownership of 100,188 additional shares of common stock. All transactions presented prior to the effective date of the Stock Split have been retroactively adjusted to reflect the impact of the Stock Split.

F5 · ownership.nature: Represents securities held by the Jeff T.Green Family Foundation ("Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.

Read SEC document
May 21, 2021 Filed May 26, 2021 00:23 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 333 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-035821 · doc4.xml · derivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,137

Underlying: Class A Common Stock · 333 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 21, 2021 Filed May 26, 2021 00:23 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 333 $48.00 $15,984.00
Disclosure

SEC source: 0001209191-21-035821 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,739

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 19, 2021 Filed May 21, 2021 21:28 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 67 $500.00 $33,500.00
Disclosure

SEC source: 0001209191-21-035023 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,319

F1 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 146 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · derivative · entry 10

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,601

Underlying: Class A Common Stock · 146 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 136 $0.00 Strike: $272.35 $0.00
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · derivative · entry 9

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,055

Underlying: Class A Common Stock · 136 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 522 $0.00 Strike: $272.35 $0.00
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · derivative · entry 8

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,181

Underlying: Class A Common Stock · 522 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 146 $507.20 $74,051.20
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · nonDerivative · entry 7

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,386

F3 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 146 $300.01 $43,801.46
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · nonDerivative · entry 6

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,532

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 136 $507.20 $68,979.20
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · nonDerivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,386

F3 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 136 $272.35 $37,039.60
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,522

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 522 $507.20 $264,758.40
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,386

F3 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

Read SEC document
May 18, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 522 $272.35 $142,166.70
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,908

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 15, 2021 Filed May 18, 2021 18:34 UTC
Pickles David RandallDirector · Chief Technology Officer
Tax withholdingClass A Common Stock 167 $517.49 $86,420.83
Disclosure

SEC source: 0001209191-21-033713 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,255

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: Includes 123 shares acquired through the Employee Stock Purchase Plan on May 15, 2021.

Read SEC document
May 15, 2021 Filed May 19, 2021 01:19 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Tax withholdingClass A Common Stock 133 $517.49 $68,826.17
Disclosure

SEC source: 0001209191-21-033850 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,386

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: Includes 84 shares acquired through the Employee Stock Purchase Plan on May 15, 2021.

Read SEC document
May 15, 2021 Filed May 18, 2021 22:37 UTC
VOBEJDA SUSANChief Marketing Officer
Tax withholdingClass A Common Stock 133 $517.49 $68,826.17
Disclosure

SEC source: 0001209191-21-033719 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,406

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: Includes 123 shares acquired through the Employee Stock Purchase Plan on May 15, 2021.

Read SEC document
May 15, 2021 Filed May 18, 2021 22:30 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
Tax withholdingClass A Common Stock 668 $517.49 $345,683.32
Disclosure

SEC source: 0001209191-21-033707 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,202

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

Read SEC document
May 12, 2021 Filed May 14, 2021 22:10 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,292 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-032878 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,470

Underlying: Class A Common Stock · 2,292 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 12, 2021 Filed May 14, 2021 22:10 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 1,234 $510.74 $630,253.16
Disclosure

SEC source: 0001209191-21-032878 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,416

Read SEC document
May 12, 2021 Filed May 14, 2021 22:10 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 2,292 $48.00 $110,016.00
Disclosure

SEC source: 0001209191-21-032878 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,650

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 29, 2021 Filed May 4, 2021 01:31 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
GrantEmployee Stock Option Exercise (Right to Buy) · Derivative 133 $0.00 Strike: $823.88 $0.00
Disclosure

SEC source: 0001209191-21-029658 · doc4.xml · derivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 133

Underlying: Class A Common Stock · 133 shares

Expires 2026-04-29

F3 · derivative.exercise_date: The option was granted on April 29, 2021, with a VCD of December 29, 2024. One-fourth (1/4th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 29, 2021 Filed May 4, 2021 01:31 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
GrantEmployee Stock Option Exercise (Right to Buy) · Derivative 21,572 $0.00 Strike: $748.98 $0.00
Disclosure

SEC source: 0001209191-21-029658 · doc4.xml · derivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,572

Underlying: Class A Common Stock · 21,572 shares

Expires 2031-04-29

F2 · derivative.exercise_date: The option was granted on April 29, 2021, the Vesting Commencement Date ("VCD"). The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 5,426 shares will vest during each of the twelve-month periods ending on April 29, 2022, 2023 and 2024, respectively, and an aggregate of 5,294 shares will vest during the twelve month period ending April 29, 2025, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 28, 2021 Filed Apr 30, 2021 20:20 UTC
Pickles David RandallDirector · Chief Technology Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 6,137 $0.00 Strike: $746.37 $0.00
Disclosure

SEC source: 0001209191-21-029397 · doc4.xml · derivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,137

Underlying: Class A Common Stock · 6,137 shares

Expires 2031-04-28

F2 · derivative.exercise_date: The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 28, 2021 Filed Apr 30, 2021 20:20 UTC
Pickles David RandallDirector · Chief Technology Officer
GrantClass A Common Stock 3,578 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029397 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,299

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of April 28, 2021. One-sixteenth (1/16th) of the granted shares vest on August 15,2021 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 28, 2021 Filed May 1, 2021 00:17 UTC
Hulst MichelleChief Operating Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 6,137 $0.00 Strike: $746.37 $0.00
Disclosure

SEC source: 0001209191-21-029395 · doc4.xml · derivative · entry 2

Hulst Michelle · CIK 0001783262 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,137

Underlying: Class A Common Stock · 6,137 shares

Expires 2031-04-28

F2 · derivative.exercise_date: The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 28, 2021 Filed May 1, 2021 00:17 UTC
Hulst MichelleChief Operating Officer
GrantClass A Common Stock 3,578 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029395 · doc4.xml · nonDerivative · entry 1

Hulst Michelle · CIK 0001783262 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,089

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of April 28, 2021. One-sixteenth (1/16th) of the granted shares vest on August 15,2021 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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April 28, 2021 Filed May 1, 2021 00:15 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 6,137 $0.00 Strike: $746.37 $0.00
Disclosure

SEC source: 0001209191-21-029393 · doc4.xml · derivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,137

Underlying: Class A Common Stock · 6,137 shares

Expires 2031-04-28

F2 · derivative.exercise_date: The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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April 28, 2021 Filed May 1, 2021 00:15 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
GrantClass A Common Stock 3,578 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029393 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,435

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of April 28, 2021. One-sixteenth (1/16th) of the granted shares vest on August 15,2021 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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April 28, 2021 Filed May 1, 2021 00:12 UTC
GRANT JAY RChief Legal Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 6,137 $0.00 Strike: $746.37 $0.00
Disclosure

SEC source: 0001209191-21-029390 · doc4.xml · derivative · entry 2

GRANT JAY R · CIK 0001826731 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,137

Underlying: Class A Common Stock · 6,137 shares

Expires 2031-04-28

F2 · derivative.exercise_date: The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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April 28, 2021 Filed May 1, 2021 00:12 UTC
GRANT JAY RChief Legal Officer
GrantClass A Common Stock 3,578 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029390 · doc4.xml · nonDerivative · entry 1

GRANT JAY R · CIK 0001826731 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,226

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of April 28, 2021. One-sixteenth (1/16th) of the granted shares vest on August 15,2021 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 202 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 12

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,487

Underlying: Class A Common Stock · 202 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 205 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 11

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,585

Underlying: Class A Common Stock · 205 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 10

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,315

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 9

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,012

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 202 $700.00 $141,400.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 202 $300.01 $60,602.02
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,923

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 205 $700.00 $143,500.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 205 $263.34 $53,984.70
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,926

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 365 $700.00 $255,500.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,086

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 875 $700.00 $612,500.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,596

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 19, 2021 Filed Apr 22, 2021 00:13 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 8,006 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-027886 · doc4.xml · derivative · entry 10

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 3,094,548

Underlying: Class A Common Stock · 8,006 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F9 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F9 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

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April 19, 2021 Filed Apr 22, 2021 00:13 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 100 $717.06 $71,706.00
Disclosure

SEC source: 0001209191-21-027886 · doc4.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.