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Nasdaq · USD

TTD

Trade Desk, Inc.

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Tapewire entity
3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
October 01, 2021 Filed Oct 5, 2021 22:47 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 7,373 $70.03 $516,331.19
Disclosure

SEC source: 0001209191-21-059664 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 206,230

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
October 01, 2021 Filed Oct 5, 2021 22:47 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 7,373 $27.24 $200,803.66
Disclosure

SEC source: 0001209191-21-059664 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 213,603

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 6,583 $0.00 Strike: $30.00 $0.00
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · derivative · entry 10

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,917

Underlying: Class A Common Stock · 6,583 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,653 $0.00 Strike: $27.24 $0.00
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · derivative · entry 9

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,477

Underlying: Class A Common Stock · 2,653 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 7,373 $0.00 Strike: $27.24 $0.00
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · derivative · entry 8

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 159,227

Underlying: Class A Common Stock · 7,373 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 3,395 $72.50 $246,137.50
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · nonDerivative · entry 7

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 206,230

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 6,583 $70.54 $464,364.82
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · nonDerivative · entry 6

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,625

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 6,583 $30.00 $197,496.58
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · nonDerivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 216,208

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 2,653 $70.54 $187,142.62
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,625

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 2,653 $27.24 $72,254.46
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 212,278

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 7,373 $70.54 $520,091.42
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,625

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
September 16, 2021 Filed Sep 21, 2021 00:45 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 7,373 $27.24 $200,803.66
Disclosure

SEC source: 0001209191-21-056975 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 216,998

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 01, 2021 Filed Sep 3, 2021 21:40 UTC
Paley Eric BDirector
SaleClass A Common Stock 3,866 $79.61 $307,772.26
Disclosure

SEC source: 0001209191-21-054847 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 72,914

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.97 to $79.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F6 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 69,102 additional shares of common stock.

F7 · ownership.nature: The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").

Read SEC document
September 01, 2021 Filed Sep 3, 2021 21:40 UTC
Paley Eric BDirector
SaleClass A Common Stock 3,656 $80.31 $293,613.36
Disclosure

SEC source: 0001209191-21-054847 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 130,710

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 01, 2021 Filed Sep 3, 2021 21:40 UTC
Paley Eric BDirector
SaleClass A Common Stock 3,844 $79.59 $305,943.96
Disclosure

SEC source: 0001209191-21-054847 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 134,366

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.99 to $79.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 124,389 additional shares of common stock.

Read SEC document
August 17, 2021 Filed Aug 17, 2021 22:34 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $27.24 $0.00
Disclosure

SEC source: 0001209191-21-052026 · doc4.xml · derivative · entry 6

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,130

Underlying: Class A Common Stock · 10,000 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 17, 2021 Filed Aug 17, 2021 22:34 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 1,120 $79.31 $88,827.20
Disclosure

SEC source: 0001209191-21-052026 · doc4.xml · nonDerivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,625

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.23 to $79.39, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 17, 2021 Filed Aug 17, 2021 22:34 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 8,880 $78.71 $698,944.80
Disclosure

SEC source: 0001209191-21-052026 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 210,745

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.23 to $79.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
August 17, 2021 Filed Aug 17, 2021 22:34 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 10,000 $27.24 $272,350.00
Disclosure

SEC source: 0001209191-21-052026 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,625

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 18:39 UTC
Pickles David RandallDirector · Chief Technology Officer
Tax withholdingClass A Common Stock 1,106 $80.91 $89,486.46
Disclosure

SEC source: 0001209191-21-052033 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 499,773

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 18:39 UTC
Pickles David RandallDirector · Chief Technology Officer
Tax withholdingClass A Common Stock 1,671 $80.91 $135,200.61
Disclosure

SEC source: 0001209191-21-052033 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,879

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 452,295 additional shares of common stock.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 22:41 UTC
Hulst MichelleChief Operating Officer
Tax withholdingClass A Common Stock 1,073 $80.91 $86,816.43
Disclosure

SEC source: 0001209191-21-052035 · doc4.xml · nonDerivative · entry 2

Hulst Michelle · CIK 0001783262 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,208

F4 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 28, 2021.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 22:41 UTC
Hulst MichelleChief Operating Officer
Tax withholdingClass A Common Stock 2,169 $80.91 $175,493.79
Disclosure

SEC source: 0001209191-21-052035 · doc4.xml · nonDerivative · entry 1

Hulst Michelle · CIK 0001783262 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,281

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted July 29, 2020.

F2 · balance_after: Includes 560 shares acquired through the Employee Stock Purchase Plan on May 15, 2021.

F3 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split ("Stock Split") of its common stock resulting in the reporting person's ownership of 55,305 additional shares of common stock. All transactions presented prior to the effective date of the Stock Split have been retroactively adjusted to reflect the impact of the Stock Split.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 22:36 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
Tax withholdingClass A Common Stock 6,674 $80.91 $539,993.34
Disclosure

SEC source: 0001209191-21-052029 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 705,346

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 640,818 additional shares of common stock.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 22:34 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Tax withholdingClass A Common Stock 878 $80.91 $71,038.98
Disclosure

SEC source: 0001209191-21-052026 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,625

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 22:34 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Tax withholdingClass A Common Stock 1,327 $80.91 $107,367.57
Disclosure

SEC source: 0001209191-21-052026 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 210,503

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 22:31 UTC
GRANT JAY RChief Legal Officer
Tax withholdingClass A Common Stock 853 $80.91 $69,016.23
Disclosure

SEC source: 0001209191-21-052021 · doc4.xml · nonDerivative · entry 1

GRANT JAY R · CIK 0001826731 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,677

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.

F2 · balance_after: Includes 270 shares acquired through the Employee Stock Purchase Plan on May 15, 2021.

F3 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split ("Stock Split") of its common stock resulting in the reporting person's ownership of 56,277 additional shares of common stock. All transactions presented prior to the effective date of the Stock Split have been retroactively adjusted to reflect the impact of the Stock Split.

Read SEC document
August 10, 2021 Filed Feb 5, 2022 00:45 UTC GiftClass A Common Stock 6,100 $0.00 $0.00
Disclosure

SEC source: 0001209191-22-007322 · doc5.xml · nonDerivative · entry 1

WELLS DAVID B · CIK 0001507645 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,070

F1 · kind: Bona fide gift not for value of Class A Common Stock to a charity.

F2 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split ("Stock Split") of its common stock resulting in the reporting person's ownership of 85,653 additional shares of common stock.

Read SEC document
July 19, 2021 Filed Jul 20, 2021 00:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,000 $0.00 Strike: $27.24 $0.00
Disclosure

SEC source: 0001209191-21-047276 · doc4.xml · derivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 69,130

Underlying: Class A Common Stock · 10,000 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
July 19, 2021 Filed Jul 20, 2021 00:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 2,379 $69.07 $164,317.53
Disclosure

SEC source: 0001209191-21-047276 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 211,830

F1 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.71 to $69.43, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
July 19, 2021 Filed Jul 20, 2021 00:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 7,621 $68.18 $519,599.78
Disclosure

SEC source: 0001209191-21-047276 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 214,209

F1 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.71 to $68.67., inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
July 19, 2021 Filed Jul 20, 2021 00:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 10,000 $27.24 $272,350.00
Disclosure

SEC source: 0001209191-21-047276 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 221,830

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 15, 2021 Filed Jul 20, 2021 00:14 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 690 $73.35 $50,611.50
Disclosure

SEC source: 0001209191-21-047276 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 211,830

F1 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

Read SEC document
June 24, 2021 Filed Jun 28, 2021 22:44 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 20,000 $0.00 Strike: $27.24 $0.00
Disclosure

SEC source: 0001209191-21-043563 · doc4.xml · derivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 166,600

Underlying: Class A Common Stock · 20,000 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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June 24, 2021 Filed Jun 28, 2021 22:44 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 20,000 $67.50 $1,350,000.00
Disclosure

SEC source: 0001209191-21-043563 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 212,520

F1 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

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June 24, 2021 Filed Jun 28, 2021 22:44 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 20,000 $27.24 $544,700.00
Disclosure

SEC source: 0001209191-21-043563 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 232,520

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,510 $0.00 Strike: $30.00 $0.00
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · derivative · entry 10

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,500

Underlying: Class A Common Stock · 1,510 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: This option was previously reported as covering 8,601 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F9 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F8 · balance_after: This option was previously reported as covering 8,601 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,420 $0.00 Strike: $27.24 $0.00
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · derivative · entry 9

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 79,130

Underlying: Class A Common Stock · 1,420 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: This option was previously reported as covering 8,055 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F7 · derivative.exercise_date: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F6 · balance_after: This option was previously reported as covering 8,055 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,210 $0.00 Strike: $27.24 $0.00
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · derivative · entry 8

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 186,600

Underlying: Class A Common Stock · 5,210 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: This option was previously reported as covering 19,181 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021

F5 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F4 · balance_after: This option was previously reported as covering 19,181 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 670 $61.50 $41,205.00
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · nonDerivative · entry 7

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 212,520

F2 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.45 to $61.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 1,510 $61.50 $92,865.00
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · nonDerivative · entry 6

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 213,190

F2 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.45 to $61.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 1,510 $30.00 $45,301.51
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · nonDerivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 214,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 1,420 $61.50 $87,330.00
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 213,190

F2 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.45 to $61.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 1,420 $27.24 $38,673.70
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 214,610

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 5,210 $61.50 $320,415.00
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 213,190

F2 · kind: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.45 to $61.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 21, 2021 Filed Jun 23, 2021 23:21 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 5,210 $27.24 $141,894.35
Disclosure

SEC source: 0001209191-21-042843 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 218,400

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 191,871 additional shares of common stock.

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June 04, 2021 Filed Jun 9, 2021 01:22 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,428 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-039071 · doc4.xml · derivative · entry 28

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,857

Underlying: Class A Common Stock · 2,428 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F23 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F21 · balance_after: In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.

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June 04, 2021 Filed Jun 9, 2021 01:22 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,469 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-039071 · doc4.xml · derivative · entry 27

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,704

Underlying: Class A Common Stock · 2,469 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F22 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F21 · balance_after: In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.

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June 04, 2021 Filed Jun 9, 2021 01:22 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 4,380 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-039071 · doc4.xml · derivative · entry 26

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,205

Underlying: Class A Common Stock · 4,380 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F20 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F21 · balance_after: In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.

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June 04, 2021 Filed Jun 9, 2021 01:22 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,262 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-039071 · doc4.xml · derivative · entry 25

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 5,262 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F19 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.